Data science involves analyzing structured and unstructured data to extract knowledge and insights. It is a multidisciplinary field that employs techniques from mathematics, statistics, computer science, and information science. Data scientists process and analyze large amounts of data to derive value from it. The data value chain describes the process of acquiring, storing, analyzing, curating, and using data. It involves transforming raw data into useful information that can be applied to business decisions and activities. Big data is large, diverse data that is too complex for traditional data processing due to its high volume, velocity, and variety.