For most organizations in higher education there are several specific challenges when it comes to utilizing data within their marketing strategies. Join us for this webinar as Brad Henry from Hannon Hill partner Beacon Technologies addresses some of the more common issues associated with data collection and utilization with high level tactics for addressing these. Highlights will include Google Analytics, using data to drive your strategy, information overload, the length of admissions cycles, and attribution modeling. The presentation will be followed by a Q&A with the presenter.
Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
One of Our Webcoupers Geniuses gave a presentation on Data Driven Marketing.
The principal idea behind being data driven in the marketing space has always been to incorporate data to in your decision-making process so as to get the best results. However, the approach towards achieving this has evolved over the years.
Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “ 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While both executives and marketers enjoy the benefits of data-driven marketing, there are still a lot of hurdles in this path.
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
Data driven marketing - Inspiration & Steps to move forwardGus Murray
How digital insights and personalisation are changing the way organisations use their corporate website.
Propeople’s Chief Digital Strategy officer and former SMW Speaker of the Year Gus Murray, delivers an evening of insights, predictions & cocktails. Join us as he shares his experiences working for leading Nordic & Global brands on the future of Data Driven Marketing, B2B / B2C Communications, Insights and digital strategy.
Covered in this session:
> How personalisation is changing the way B2B communicate with their customers
> Content as your customers first purchase
> Using social to better inform your audience understanding
> Social as a service opportunity, and
> The Attention web.
Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
One of Our Webcoupers Geniuses gave a presentation on Data Driven Marketing.
The principal idea behind being data driven in the marketing space has always been to incorporate data to in your decision-making process so as to get the best results. However, the approach towards achieving this has evolved over the years.
Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “ 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While both executives and marketers enjoy the benefits of data-driven marketing, there are still a lot of hurdles in this path.
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
Data driven marketing - Inspiration & Steps to move forwardGus Murray
How digital insights and personalisation are changing the way organisations use their corporate website.
Propeople’s Chief Digital Strategy officer and former SMW Speaker of the Year Gus Murray, delivers an evening of insights, predictions & cocktails. Join us as he shares his experiences working for leading Nordic & Global brands on the future of Data Driven Marketing, B2B / B2C Communications, Insights and digital strategy.
Covered in this session:
> How personalisation is changing the way B2B communicate with their customers
> Content as your customers first purchase
> Using social to better inform your audience understanding
> Social as a service opportunity, and
> The Attention web.
How Artificial Intelligence is Impacting Marketing Today and How Smart Market...Mark Osborne
Overview of Artificial Intelligence AI and Machine Learning technologies that are impacting marketing today, and how marketers can plan their career and build the relevant computer science / engineering / statistics / and data-driven decision-making skills to excel in the future. Covers relevant algorithms, and marketing strategies like segmentation, targeting, and positioning, and how marketers can prepare
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
Consumer demand for personalized experiences makes information the most valuable currency. Data is a hot topic - and for good reason. Gus Murray, our Chief Strategy and Insights Officer will talk through the fundamentals of how to approach data driven marketing, how any organization can use data to improve results, uncover insights, promote customer loyalty, and be used in the creative process.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
6 Steps to boost your prospect funnel and sales conversion rate with truly in...Helen McInnes
How to come up with a "big idea" for a PR campaign, ensure you have the right content kit to drive traffic to your website and landing page that drives conversions
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
6 reasons why you need data driven marketingRedspire Ltd
In a world where information doubles each quarter, smart marketers use data. This SlideShare explores 6 reasons modern marketers can use to justify a data strategy.
Learn how to make sense of two approaches to managing customer interaction and engagement: CRM (Customer Relationship Management) and MA (Marketing Automation). In this presentation, you will learn:
-101-level marketing technology definitions
-When and how to use what platform
-Best practices & success stories for marketing and sales teams
Even with the economic success of the financial industry, there will be challenges credit unions will face. With the use of business analytics and intelligence, your credit union will have a framework for tackling these challenges that will help with developing insights on business performance using statistical methods. So, what results should credit unions expect with the use of analytics? According to a recent survey, business analytics has been proven to reduce costs, increase profitability, improve risk and optimize internal processes for businesses. In this presentation, you will learn how to use business analytics and how the insight it provides will benefit your credit union today and in the future. For more info: www.nafcu.org/sas
How Artificial Intelligence is Impacting Marketing Today and How Smart Market...Mark Osborne
Overview of Artificial Intelligence AI and Machine Learning technologies that are impacting marketing today, and how marketers can plan their career and build the relevant computer science / engineering / statistics / and data-driven decision-making skills to excel in the future. Covers relevant algorithms, and marketing strategies like segmentation, targeting, and positioning, and how marketers can prepare
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
Consumer demand for personalized experiences makes information the most valuable currency. Data is a hot topic - and for good reason. Gus Murray, our Chief Strategy and Insights Officer will talk through the fundamentals of how to approach data driven marketing, how any organization can use data to improve results, uncover insights, promote customer loyalty, and be used in the creative process.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
6 Steps to boost your prospect funnel and sales conversion rate with truly in...Helen McInnes
How to come up with a "big idea" for a PR campaign, ensure you have the right content kit to drive traffic to your website and landing page that drives conversions
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
6 reasons why you need data driven marketingRedspire Ltd
In a world where information doubles each quarter, smart marketers use data. This SlideShare explores 6 reasons modern marketers can use to justify a data strategy.
Learn how to make sense of two approaches to managing customer interaction and engagement: CRM (Customer Relationship Management) and MA (Marketing Automation). In this presentation, you will learn:
-101-level marketing technology definitions
-When and how to use what platform
-Best practices & success stories for marketing and sales teams
Even with the economic success of the financial industry, there will be challenges credit unions will face. With the use of business analytics and intelligence, your credit union will have a framework for tackling these challenges that will help with developing insights on business performance using statistical methods. So, what results should credit unions expect with the use of analytics? According to a recent survey, business analytics has been proven to reduce costs, increase profitability, improve risk and optimize internal processes for businesses. In this presentation, you will learn how to use business analytics and how the insight it provides will benefit your credit union today and in the future. For more info: www.nafcu.org/sas
EVENT MOBILE APPS Understand your online metrics from app usage. Effectively plan, execute, and monetize your event.
TECHNICAL APP ANALYTICS Collect activity data to determine if your app is being used. Measure clicks, views, and downloads.
BEHAVIORAL APP ANALYTICS Reveal how your attendees are engaging, reacting and influencing with your event. Gather likes, responses, and rankings.
NFC VS BEACON
NFC Capture offline metrics with NFC. This includes materials collected, contests entered, and rooms visited.
MEASURE TRAFFIC Bonnaroo used NFC wristbands to gather metrics on visits, dwell time, and attendee flow.
MONITOR COLLATERAL EMC World used NFC badges to analyze marketing materials and gifts that were collected by attendees.
BEACONS Converge online and offline metrics with beacons.
TEST MESSAGING SXSW used beacons to provide a custom experience for each attendee. Uncover your most engaging campaigns.
REVEAL POPULARITY Box used beacons to understand which sessions, partners, and products were the most popular.
LEAD INTELLIGENCE Identify influencers by capturing their event journey.
ATTENDEE JOURNEY Find out what and who your attendees are interested in. Increase the motivation and quality of your influencers.
MARKETING AUTOMATION Launch targeted campaigns for your attendees after the event by understanding their online and offline interactions. Image from HubSpots Inbound Framework
DANIEL IVES FBR Capital Markets.
CUSTOMER RETENTION Recognize your customer engagement levels at the event. Build brand loyalty and stronger connections with your clients.
LEVERAGE SOCIAL MEDIA Use Twitter, Facebook, and LinkedIn to promote and analyze your brand performance before, during, and after your event.
CONTENT CURATION Select the right speakers, partners, and products for your next event. Collect stats on survey results, social media, and industry trends.
IDENTIFY ENGAGEMENT Measure the popularity of your sessions, partners, and products for your influencers that were in attendance.
SUPPORTING MEDIA Provide your attendees with relevant information before, during, and after the event. Encourage them to learn and share with their network.
MESSAGE OPTIMIZATION Promote engaging messages. Send personalized and targeted call to actions to increase discussions and interactions with your attendees.
PERSONALIZATION Relate with your attendee’s profile. Use alerts and announcements to provide them with relevant and valuable information.
GAMIFICATION IBM encouraged online and offline connections by creating games for attendees that promoted team participation.
LISTEN TO YOUR AUDIENCE XOXO used Slack to create and organize channels for discussions between attendees. Follow insights about the popularity of topics.
T44u 2015, marketing analytics data driven decision makingTerminalfour
Whether you're a marketer or you work with marketing teams the success of your institution's online strategy is determined by the activities you choose to do. But what works? What performed? What failed? Doing the right things is based on having the right information at hand. This session focuses on intelligent use of marketing analytics; decision making driven by evidence.
View the video presentation in full here: https://youtu.be/OqFYN0Y3w1M
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
Data driven decision-making - Students' Unions 2013Jo Walters
A session I delivered at Students' Unions 2013 - a national conference for students' union staff and officers. There isn't masses of information on each slide - I'm not a '27 bullet points in a small font on each slide' sort of person - but hopefully you can follow my points.
From Web Analytics to Web Intelligence Webinar -- with John Kolker.
Helps marketers answer the following questions:
How do I gain business insight from the Web analytics investments I’ve already made?
What untapped opportunities exist within the Web analytics data I’m currently capturing?
How do I determine which key performance indicators are important to my business?
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Measuring Performance in a Future Media WorldOrigami Logic
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.
Top Marketing Trends Impacting Your Business in 2022Milestone Inc
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.
Key topics in this recap:
- The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire
- The better-me trend and growth in search queries
- Biggest search trends for 2022, MUM, and Google Lens image search, image shopping
- Stitching omnichannel experiences and addressing the digital desire
- Agility and opportunity in your martech stack and your CMS
- Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more
- Community and doing the right thing and driving growth
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Building a 360 Degree View of Your Customers on BICSPerficient, Inc.
Why there is a need for Customer 360 and what the proposed cloud based solution is. We cover the stages of strategic marketing and how Oracle BI can help.
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013Delvinia
Dashboards present an exciting and compelling proposition. But, dashboards alone are not the solution to harnessing Big Data. The trouble is, too many organizations make the mistake of taking a data or technology approach to dashboards.
In August 2012, AskingCanadians and Pelmorex Media, owners of The Weather Network, embarked on an exciting research initiative to see if they could harness multi-platform, multi-source data to create a user-centric dashboard that would provide a single Brand Health Index designed to enable decision makers at The Weather Network to make better business decisions.
In a presentation at the 2013 Confirmit Community Conference in Las Vegas, Adam Froman, CEO of Delvinia & AskingCanadians, and Carol Pilas, Director, Market Research for Pelmorex Media, shared the learnings from this project—built using Confirmit as a key data collection component¬¬—and their journey of harnessing the power of Big Data.
Similar to Data Driven Marketing Strategy Webinar by Beacon Technologies with Hannon Hill (20)
In this webinar, Charlie will highlight how to leverage the power of Cascade Server to help create and manage content for a responsive website. Cascade Server’s powerful Data Definitions give you the ability to provide a large number of different page layouts and content configurations from a single Template, Configuration Set, Content Type, and Format. Adding in Smart Fields to provide additional options for configuring content keeps things simple while still offering maximum flexibility.
Web Governance Crash Course: Creating a Sustainable Digital Transformationhannonhill
When creating a digital strategy you have to define a path to reach your goals in a sustainable way with collaboration and accountability from everyone. We’ve experienced the silos, the shrinking resources, the lack of defined processes and the growing complexity.
Outputting Their Full Potential: Using Outputs for Site Redesigns andDevelo...
Data Driven Marketing Strategy Webinar by Beacon Technologies with Hannon Hill
1. 5 things you must consider for a
data driven marketing strategy
October 23, 2012
Agenda
Google Analytics
Using data to drive your strategy
Information overload
Length of Admissions cycles
Attribution Modeling
2. Introduction
What drives your decision making?
Creativity, Experience, Processes, Budgets, Gut Feeling
It’s what we’ve always done.
+
Information
Confidential - Beacon Technologies 2
3. 1. Google Analytics
The underlying platform that allows your organization to collect
information from your digital experience and organize it in a
fashion you can use for decision making.
Confidential - Beacon Insights
Technologies 3
4. 1. Google Analytics
Two competing forces in higher education:
• Division/Separation of data ownership
• Necessity for session information to remain intact
Application
Sites
Admissions
.EDU Athletics
Colleges
Confidential - Beacon Technologies 4
5. 1. Google Analytics
Why is single session information important?
• Determine which sources are driving most effective traffic for
various purposes
• Determine which actions on the website are most effective for
driving various conversions
• Minimize skewed KPIs such as Page Depth, time on site,
bounce rates
Confidential - Beacon Technologies 5
6. 1. Google Analytics
What do I want visitors to do once they get to my website?
How do I lead visitors to what I want them to do?
Information
Solution
Creativity
Challenge
Budget
Confidential - Beacon Technologies 6
7. 1. Google Analytics
What are some common Goals to track?
• Accessing admissions requirements page
• Downloading an admissions information packet
• Signing up for email list
• Site registration or creation of account
• Calling the admissions department
• Contact us submissions
• Downloading financial aid information,
• Research scholarships & grants
• Register for an admissions/campus event (open house)
• Starting an application
• Completion and submission of an application
Confidential - Beacon Technologies 7
8. 2. Using Data to Drive Your Strategy
Your website is a platform for conveying your value within your
market space. You introduce your product, your price, and your
promotion (if any) in an attempt to increase perceived value.
What website analytics will do:
Measures how effectively your website is at conveying your selected
message.
What website analytics won’t do:
Understand the psychology behind the actions.
Confidential - Beacon Technologies 8
9. 1. Using Data to Drive Your Strategy
Two major types of information we should utilize:
1. Quantitative: Helps answers the “What happened”
2. Qualitative: Helps answers the “Why it happened”
Confidential - Beacon Technologies 9
10. 2. Using Data to Drive Your Strategy
Before ever starting a PPC campaign, sending a direct mail,
scheduling admissions events, or tailoring your marketing
message, understanding the current perception of your target
audience will allow you to sculpt your marketing message to
specifically target their underlying needs.
News and PR
Friends Alumni
Parents Your website
Social Media Marketing campaigns
Confidential - Beacon Technologies 10
11. 2. Using Data to Drive Your Strategy
Getting to the root cause of the why’s?
• How does your audience think of your organization in relation
to their next selection?
• Did this perception change for the good/bad after attending
an admissions event?
• What do students/parents consider most important in their
decision making process?
• Do they consider student experience or post-grad
opportunities more important?
• At what point in life do you first recall hearing about your
organization and how has your perception changed over
time?
• What in their minds separates your organization from others?
Confidential - Beacon Technologies 11
12. 2. Using Data to Drive Your Strategy
What are the steps I need to take?
• Identify weak performing areas on the website
• Gather your marketing team and start asking questions
– Don’t answer your questions, just figure out what are the right types
of questions to ask.
• Evaluate historical marketing campaigns to see what
components of those worked and which didn’t
• Determine segmentations
• Develop hypotheses
Confidential - Beacon Technologies 12
13. 2. Using Data to Drive Your Strategy
How do I organize the information to be meaningful?
• Tally your responses
• Create averages by your segments
• Use pivot tables to view it from various angles
• Trends and patterns will emerge
Confidential - Beacon Technologies 13
14. 2. Using Data to Drive Your Strategy
Use the data to prove/disprove your hypothesis and learn new
insights. This information will help you shape the marketing
message that gets amplified through your website and
campaigns.
The right
message
Confidential - Beacon Technologies 14
15. 3. Information Overload
There’s too much information!
• Qualitative
“From the beginning of recorded time until
• Website Analytics 2003, humans created five billion gigabytes
of information (five exabytes). Last year,
• Webmaster tools the same amount of information was
• Google Insights created every two days.”
• Admissions Data Dave Turek,
Executive in charge of
• CRM Data Supercomputer development for IBM
• Offline Campaign data
• Competitive Information
• Industry Information
Confidential - Beacon Technologies 15
16. 3. Information Overload
Breakdown of time spent across data collection points
Confidential - Beacon Technologies 16
17. 4. Length of Admissions Cycle
The decision to not only attend college but in determining which
college begins early in high school. Opinions are formed over an
extended period of time – which may be take years.
How do I measure the success of marketing if I won’t see
potential results for years?
Confidential - Beacon Technologies 17
18. 4. Length of Admissions Cycle
• Set proper expectations for efforts for each stage
• Understand the variances in needs for prospects in different
stages
Confidential - Beacon Technologies 18
19. 5. Attribution Modeling
• Most people in your target audience will be accessing your
website from multiple devices. (home computer, mobile
device, tablet, work computer, etc…)
• Most people in your audience won’t accomplish everything in
one visit.
• Most people in your audience won’t come back to your
website the exact same way they previously came.
This creates a fragmented experience through the admissions
cycle by breaking the user into different sources, mediums, and
devices.
Confidential - Beacon Technologies 19
20. 5. Attribution Modeling
What source actually gets credit for the conversion?
First Click?
Last Click?
Confidential - Beacon Technologies 20
21. 5. Attribution Modeling
Measuring assist value versus first or last click value:
Confidential - Beacon Technologies 21
22. 5. Attribution Modeling
How do I know which efforts are effective?
• KPIs by phase in admissions cycle
• Centralized conversion database
• Import your offline goals into your website analytics platform
• Split/control testing with geographic regions
• Custom Variables
Confidential - Beacon Technologies 22
23. Summary
1. Make sure you are getting clean and reliable analytics
2. Fully understand current brand perceptions
3. Contrast brand perceptions to what you want to convey
4. Segment your admissions cycle
5. Deploy marketing campaigns
6. Measure impacts
7. Optimize Data
Information
Collection
8. Repeat
Actions Insights
Confidential - Beacon Technologies 23
24. Questions?
Need Help or Have Questions with any of these data considerations?
Contact Us:
Brad Henry: bhenry@beacontec.com
Rick Boccard: rboccard@beacontec.com
Follow us:
Twitter: @beacontec
Facebook: http://www.facebook.com/beacontechnologies
Blog: http://blog.beacontechnologies.com
URL: http://www.beacontec.com
Confidential - Beacon Technologies 24