Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
Brand experience – a Ticketmaster Case StudyQualtrics
Some 87% of Ticketmaster’s business comes from online channels – so nailing the experience for its 20m unique users a month is vital if they’re to attract new prospects and drive more value from existing customers. Hear from Tina Mermiri about how they’re tracking and analysing data in digital to drive a better online experience for customers.
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
TMT Outlook 2017: A new wave of advances offer opportunities and challengesDeloitte United States
Important trends continue to shape the technology, media, and telecommunications (TMT) industry. What developments should you anticipate in 2017? https://subscriptions.deloitte.com/default.aspx?eventid=1323075
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
Brand experience – a Ticketmaster Case StudyQualtrics
Some 87% of Ticketmaster’s business comes from online channels – so nailing the experience for its 20m unique users a month is vital if they’re to attract new prospects and drive more value from existing customers. Hear from Tina Mermiri about how they’re tracking and analysing data in digital to drive a better online experience for customers.
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
TMT Outlook 2017: A new wave of advances offer opportunities and challengesDeloitte United States
Important trends continue to shape the technology, media, and telecommunications (TMT) industry. What developments should you anticipate in 2017? https://subscriptions.deloitte.com/default.aspx?eventid=1323075
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
On June 21st, PwC’s Health Research Institute (HRI) released its annual Medical Cost Trend: Behind the Numbers 2017 report. PwC’s HRI anticipates a 6.5% growth rate for 2017—the same as was projected for 2016. The report identifies the key inflators and deflators as well as historical context to better understand the medical cost trend for 2017. Increases in the trend due to utilization of convenient care access points and an uptick in behavioral healthcare benefits for employees are being offset by more aggressive strategies by pharmacy benefit
Visual process flow for the management and set up of successful Facebook ad funnels. Includes the technical set up and how to implement retargeting to maximise conversions.
The Boston Consulting Group, MIT Sloan Management Review, and the United Nations Global Compact joined forces to provide an inside look at how companies are dealing with sustainability issues: http://on.bcg.com/1Ci1R8l.
A look at what performance based marketing is all about and how real estate giants can leverage digital going forward. Here's Aji Issac Mathew's, CEO of TechShu, presentation from Digital Success for Real Estate event in Kolkata.
McKinsey Global Institute Report - A labor market that works: Connecting tale...McKinsey & Company
This presentation offers highlights from a new report by the McKinsey Global Institute, "A labor market that works: Connecting talent with opportunity in the digital age".
From shopping to social media, online platforms have transformed major segments of the global economy. They now are about to do the same for labor markets around the world. MGI examines the stubborn disconnect between people and jobs and the potential for online talent platforms to unlock real economic value over the next decade by creating better, faster matching between workers and available work opportunities.
Read the report in full:
http://mckinsey.com/Insights/Employment_and_growth/Connecting_talent_with_opportunity_in_the_digital_age
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & BeverageL.E.K. Consulting
Consumers are increasingly strapped for time, and when they’re shopping for and preparing fresh, healthy food, every extra minute counts. Here’s where meal kits and e-commerce come in: they give consumers control and the ability to personalize their meals, while saving them valuable time otherwise spent on shopping and food prep.
In this webinar, Rob Wilson, Managing Director at L.E.K. Consulting, and The Food Institute will explore the $150 billion land grab of e-commerce sales in food & beverage and the role of meal kits in this rapidly evolving landscape.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
5 Opportunities in the Nutritional Supplements IndustryL.E.K. Consulting
According to the third installment of a biennial survey L.E.K. Consulting conducted on the healthy living marketplace, U.S. adult consumers spend, on average, a reported $635 on nutritional supplements each year: $433 on vitamins, minerals and herbal supplements (VMS), and $202 on sports nutrition products. And yet, within both categories, there is still room for further growth.
Indeed, when asked about their prior month’s purchases, just 55% of consumers who make H&W a priority said they bought VMS, and only 25% had purchased sports nutrition products. In other words, for retailers and brands there are some significant opportunities — and even a lurking threat — to be found.
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Using CDPs to get the most value from your customer data.
Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.
In this webinar we'll:
- Learn steps in building a strong customer data foundation
- Understand the benefits of using a Customer Data Platform
- Define key use cases supported by a CDP
- Know how to find the right CDP for your business
- Prepare for a successful CDP deployment
Women Matter 2012: Making the breakthrough, examines the gender-diversity programs of 235 large European companies. The report investigates what initiatives companies are taking, what is working well or less well, and why.
The research found that most companies are now taking gender diversity issues extremely seriously, devoting real resources to redressing the gender imbalance. But many companies also expressed frustration that their efforts do not always create the expected impact.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
On June 21st, PwC’s Health Research Institute (HRI) released its annual Medical Cost Trend: Behind the Numbers 2017 report. PwC’s HRI anticipates a 6.5% growth rate for 2017—the same as was projected for 2016. The report identifies the key inflators and deflators as well as historical context to better understand the medical cost trend for 2017. Increases in the trend due to utilization of convenient care access points and an uptick in behavioral healthcare benefits for employees are being offset by more aggressive strategies by pharmacy benefit
Visual process flow for the management and set up of successful Facebook ad funnels. Includes the technical set up and how to implement retargeting to maximise conversions.
The Boston Consulting Group, MIT Sloan Management Review, and the United Nations Global Compact joined forces to provide an inside look at how companies are dealing with sustainability issues: http://on.bcg.com/1Ci1R8l.
A look at what performance based marketing is all about and how real estate giants can leverage digital going forward. Here's Aji Issac Mathew's, CEO of TechShu, presentation from Digital Success for Real Estate event in Kolkata.
McKinsey Global Institute Report - A labor market that works: Connecting tale...McKinsey & Company
This presentation offers highlights from a new report by the McKinsey Global Institute, "A labor market that works: Connecting talent with opportunity in the digital age".
From shopping to social media, online platforms have transformed major segments of the global economy. They now are about to do the same for labor markets around the world. MGI examines the stubborn disconnect between people and jobs and the potential for online talent platforms to unlock real economic value over the next decade by creating better, faster matching between workers and available work opportunities.
Read the report in full:
http://mckinsey.com/Insights/Employment_and_growth/Connecting_talent_with_opportunity_in_the_digital_age
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & BeverageL.E.K. Consulting
Consumers are increasingly strapped for time, and when they’re shopping for and preparing fresh, healthy food, every extra minute counts. Here’s where meal kits and e-commerce come in: they give consumers control and the ability to personalize their meals, while saving them valuable time otherwise spent on shopping and food prep.
In this webinar, Rob Wilson, Managing Director at L.E.K. Consulting, and The Food Institute will explore the $150 billion land grab of e-commerce sales in food & beverage and the role of meal kits in this rapidly evolving landscape.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
5 Opportunities in the Nutritional Supplements IndustryL.E.K. Consulting
According to the third installment of a biennial survey L.E.K. Consulting conducted on the healthy living marketplace, U.S. adult consumers spend, on average, a reported $635 on nutritional supplements each year: $433 on vitamins, minerals and herbal supplements (VMS), and $202 on sports nutrition products. And yet, within both categories, there is still room for further growth.
Indeed, when asked about their prior month’s purchases, just 55% of consumers who make H&W a priority said they bought VMS, and only 25% had purchased sports nutrition products. In other words, for retailers and brands there are some significant opportunities — and even a lurking threat — to be found.
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Using CDPs to get the most value from your customer data.
Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.
In this webinar we'll:
- Learn steps in building a strong customer data foundation
- Understand the benefits of using a Customer Data Platform
- Define key use cases supported by a CDP
- Know how to find the right CDP for your business
- Prepare for a successful CDP deployment
Women Matter 2012: Making the breakthrough, examines the gender-diversity programs of 235 large European companies. The report investigates what initiatives companies are taking, what is working well or less well, and why.
The research found that most companies are now taking gender diversity issues extremely seriously, devoting real resources to redressing the gender imbalance. But many companies also expressed frustration that their efforts do not always create the expected impact.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
The BRITE '12 conference (March 5-6) marked the unveiling of the Center on Global Brand Leadership and the New York American Marketing Association (NYAMA)'s first BRITE-NYAMA Marketing Measurement in Transition Study entitled, Marketing ROI in the Era of Big Data.
The aim of the study was to gain a better understanding of changing practices among large corporate marketers in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing.
In surveying 253 marketing executives from large corporations, the study found both widespread adoption of new digital tools, and support for the use of new data to drive marketing decisions and measure marketing ROI. However, significant gaps exist between desire and execution as companies strive to measure marketing ROI. The overall picture of marketing by large corporations revealed significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.
http://gsb.columbia.edu/globalbrands
http://www.nyama.org
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
In December 2017, the Winterberry Group in partnership with DMA and IAB’s Data Center of Excellence, published “The State of Data 2017,” which revealed that in 2017, U.S.-based marketers, publishers, and other data users invested $20.29 billion on third-party audience data and related services and solutions.
This follow-up report published by the same groups, is aimed at showing how those organizations are applying those investments to capitalize on the value inherent in data as a potential driver of decisioning, messaging and superior customer experiences across all advertising and marketing functions.
Broken links: Why analytics investments have yet to pay off, sponsored by ZS, draws on the survey findings, interviews with senior corporate executives and desk research to explore the current state of sales and marketing analytics.
The days of casting marketing dollars into the abyss and hoping for the best are ancient history. Marketing analytics has transformed from a nice-to-have into an absolute necessity for businesses. As we step into the marketing landscape of 2024, this report is your key to unlocking the secrets, strategies, and trends that will shape the… Continue reading The Future of Marketing Analytics 2024 Predictions Unveiled
Gone are the days when marketing chiefs focused solely on the classic 4Ps: Product, Price, Promotions and Place - they now must take an integrated approach to drive company goals.
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
Optimizing marketing spend - How offliners can act like onlinersDaniel Zörnig, LL.M.
Over 60% of marketing managers in retail allocate their marketing spend based on gut feeling and too little based on insights! With our innovative, big data driven approach, stationary retailers can now measure and steer their marketing's profit impact a lot more like onliners. Want to learn more?
The State of the Sales & Marketing FunnelDemand Metric
The classic B2B sales and marketing funnel is a model that has served marketers well for decades. An entire ecosystem of job titles, roles, responsibilities and technologies now exists around the funnel. Funnel management has evolved as a science with precise measurements that marketers use to manage and optimize a set of complimentary tools, processes and relationships that have to work in harmony to pull things through the funnel. But whether marketers realize it or not, they’re no longer working with their grandfather’s funnel.
A sustained period of barely perceptible change with the funnel has taken most marketers to an unfamiliar place. Top of funnel performance in the not too distant past was often the worst. It was predictably unreliable, with a chronic shortage of leads to feed the more efficient, demanding and hungry sales process at the bottom. An expansive collection of tools, technologies and solutions has been directed at the funnel’s traditionally weak point – the top – to increase the inflowing leads from a trickle, to a stream to now in many cases, a deluge. While marketers welcome the lead flow, for most it simply moves the problem to another funnel location.
The reality for many marketers is they now have more people interacting with their content. There are ever greater numbers of things to follow-up on, to route, to track and to push through the funnel. Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel. This report shares the data and analysis from this research effort, providing insights on how to optimize the flow of leads through the funnel.
Sách Affiliate marketing - Nghề của tương laiTuan Le
Sách này do mình và Đỗ Hữu Hưng, Ceo Accesstrade viết. Đội ngũ cố vấn sách toàn tên tuổi gạo cội trong làng Affiliate như Sơn Piaz, Tú Cao, Ông giáo review, Đặng Văn Hùng. Vì thế sách sẽ có góc nhìn từ 3 phía
- Mình: người có knowhow rộng và trải nghiệm phong phú nhiều mảng
- Chuyên gia: người đi lên từ số 0 và đang hàng ngày xắn tay làm affiliate marketing
- Đội vận hành: những người luôn bị publisher hỏi "khi nào em kiếm được tiền"
Kiến thức và quan điểm khác nhau nhưng nền tảng thì như nhau. Và tâm huyết của tất cả là: làm sao có 1 cuốn đầy cảm hứng, có tính ứng dụng, vừa kể chuyện xưa vừa dự báo về tương lai. Hàng triệu người cần đọc, và người không biết bán hàng hay làm affiliate marketing cũng có thể hiểu
"Affiliate marketing- nghề của tương lai" - tập 1 sẽ như 1 cuốn cơ bản. Những anh em giỏi, có kinh nghiệm rồi đừng kì vọng gì, mà nên mua tặng nhân viên/ đàn em. Những bạn mới vào nghề digital marketing/ affiliate marketing thì rất nên đọc. Những bạn chưa biết gì nhưng có sẵn thời gian mà muốn làm thì rất rất nên đọc. Các thầy đi dạy nên trang bị 1 cuốn rồi bắt học viên đọc cho đỡ phải dạy kiến thức/ số liệu cơ bản. Các bạn tò mò về thế giới kiếm tiền online hư hư thực thực cũng nên mua. Trong sách có rất nhiều số liệu, mô hình, thông tin sâu về Affiliate marketing lần đầu được thu thập chính thống
MUA SÁCH TẠI: https://a1grow.com/products/affiliate-marketing-nghe-cua-tuong-lai
Vietnam Pharmaceuticals & Healthcare Report - Q3 2022.pdfTuan Le
Report về các xu hướng ngành Dược phẩm/ Chăm sóc sức khỏe năm 2022 - 2024
Nội dung phù hợp cho marketing, business và các công ty giải pháp tư vấn dịch vụ
Cần thêm report, liên hệ A1grow.com
Đây là cuốn sách rất đáng đọc cho những bạn muốn bắt đầu kinh doanh TMĐT, hoặc đang kinh doanh rồi mà cần thêm case study và kiến thức để bứt phá
Nội dung sách tập hợp hàng trăm câu chuyện về những bạn trẻ không nổi tiếng nhưng đã đóng góp làn gió mạnh mẽ vào phong trào kinh doanh online ở Việt Nam và mang tinh thần vươn lên mãnh liệt của người Việt
Đó là những thanh niên 8x, 9x xuất phát từ những làng quê bình thường, học những trường bình thường và bắt đầu với những công việc bình thường. Sự nghiệp của họ có thể sẽ không được ai biết
Thế rồi bán hàng online bùng nổ những năm 201x, họ, với khát vọng, sự nỗ lực vượt bậc đã bén duyên với việc kinh doanh online. Từ tay trắng làm nên cơ nghiệp triệu đô trong vài năm là có thật
Những bạn mình đã biết đến từ lâu và vừa rồi phỏng vấn để hiểu tường tận bài học của họ: Hoayeuthuong, Vela corp, Gumac, Biluxury, Coolmate, Leonardo , Thegioigiay, Stella Kinetics, Hẻm store, ifitness, ladipage, Mieu, Ave group , Giian, Julyhouse, Light coffee, Nấm Xanh, Polomanor, Levents, Yody...khoảng 100 cái tên nổi bật mình sẽ kể qua trong suốt 15 năm của digital marketing / TMĐT Việt Nam
VÌ SAO CUỐN SÁCH ĐÁNG ĐỌC ?
- Mô hình Kinh doanh về lí thuyết chắc nhiều người đã viết nên mình muốn dẫn chứng bằng case study thực tế và gần gũi nhất
- 10 năm qua là thời điểm bùng nổ của TMĐT/ Startup ở Việt Nam giúp cho hàng ngàn thanh niên nông thôn mua Mẹc sắm Vinhomes. Mình may mắn chứng kiến và thực sự ấn tượng với những câu chuyện đó
- 10 năm tiếp theo chắc chắn sẽ có những mô hình kinh doanh đột phá. Mình gặp hàng ngàn bạn đang khát khao vươn lên. Nên mình muốn hỗ trợ các bạn đi nhanh hơn bằng những câu chuyện và bài học thực tiễn không hề có trong sách vở
Tiêu chí mình chọn lựa các Câu chuyện:
- Làm thật ăn thật. Rất nhiều cái bạn đọc trên báo rất ảo
- Mô hình có chiều sâu và khả năng mở rộng, không phụ thuộc vào may mắn nhất thời
- Founder có tâm muốn phát triển Dn và đem lại giá trị cho xã hội
Cái khó khăn lớn nhất khi viết về 1 chuyện thành công là bạn có đủ tầm để lí giải nó hay không? Có người sẽ cho là may mắn, người nhìn nó bình thường. Còn mình thì luôn đặt câu chuyện trong mối tương quan với thời thế và hoàn cảnh, để đưa cho mọi người góc nhìn tinh tuý và nhân văn nhất
Tin chắc rằng đây là 1 cuốn bạn không thể tìm thấy bất kì đâu tại Việt Nam. Và những năm tiếp theo mình sẽ viết chục cuốn như thế nữa
TẬP 1:
Đã phát hành từ 15.2.2020 và được hơn 5000 độc giả đón nhận. Cảm xúc rất tuỵệt vời khi có 1 cuốn sách khắc họa chân thực, sâu sắc những mô hình kinh doanh và bài học thành công trong suốt 10 năm qua, truyền cảm hứng cho giới trẻ khởi nghiệp.
TẬP 2:
Đã phát hành ebook vào 10.10.2023. Trong tập này, mình viết nhiều hơn về các kiến thức, kĩ năng, cho anh em khởi nghiệp: các mảng công nghệ, bán lẻ, tư vấn, TMĐT, Dropship, MMO, Affiliate....
Mua sách tại: https://a1grow.com/products/trieu-do-tap-2-sach-giay-ebook
Ver 2 - Từ nông thôn đến triệu đô - hay lược sử 15 năm Thương mại điện tử VNTuan Le
Đây là cuốn sách rất đáng đọc cho những bạn muốn bắt đầu kinh doanh TMĐT, hoặc đang kinh doanh rồi mà cần thêm case study và kiến thức để bứt phá
Nội dung sách tập hợp hàng trăm câu chuyện về những bạn trẻ không nổi tiếng nhưng đã đóng góp làn gió mạnh mẽ vào phong trào kinh doanh online ở Việt Nam và mang tinh thần vươn lên mãnh liệt của người Việt
Đó là những thanh niên 8x, 9x xuất phát từ những làng quê bình thường, học những trường bình thường và bắt đầu với những công việc bình thường. Sự nghiệp của họ có thể sẽ không được ai biết
Thế rồi bán hàng online bùng nổ những năm 201x, họ, với khát vọng, sự nỗ lực vượt bậc đã bén duyên với việc kinh doanh online. Từ tay trắng làm nên cơ nghiệp triệu đô trong vài năm là có thật
Những bạn mình đã biết đến từ lâu và vừa rồi phỏng vấn để hiểu tường tận bài học của họ: Hoayeuthuong, Vela corp, Gumac, Biluxury, Coolmate, Leonardo , Thegioigiay, Stella Kinetics, Hẻm store, ifitness, ladipage, Mieu, Ave group , Giian, Julyhouse, Light coffee, Nấm Xanh, Polomanor, Levents, Yody...khoảng 100 cái tên nổi bật mình sẽ kể qua trong suốt 15 năm của digital marketing / TMĐT Việt Nam
VÌ SAO CUỐN SÁCH ĐÁNG ĐỌC ?
- Mô hình Kinh doanh về lí thuyết chắc nhiều người đã viết nên mình muốn dẫn chứng bằng case study thực tế và gần gũi nhất
- 10 năm qua là thời điểm bùng nổ của TMĐT/ Startup ở Việt Nam giúp cho hàng ngàn thanh niên nông thôn mua Mẹc sắm Vinhomes. Mình may mắn chứng kiến và thực sự ấn tượng với những câu chuyện đó
- 10 năm tiếp theo chắc chắn sẽ có những mô hình kinh doanh đột phá. Mình gặp hàng ngàn bạn đang khát khao vươn lên. Nên mình muốn hỗ trợ các bạn đi nhanh hơn bằng những câu chuyện và bài học thực tiễn không hề có trong sách vở
Tiêu chí mình chọn lựa các Câu chuyện:
- Làm thật ăn thật. Rất nhiều cái bạn đọc trên báo rất ảo
- Mô hình có chiều sâu và khả năng mở rộng, không phụ thuộc vào may mắn nhất thời
- Founder có tâm muốn phát triển Dn và đem lại giá trị cho xã hội
Cái khó khăn lớn nhất khi viết về 1 chuyện thành công là bạn có đủ tầm để lí giải nó hay không? Có người sẽ cho là may mắn, người nhìn nó bình thường. Còn mình thì luôn đặt câu chuyện trong mối tương quan với thời thế và hoàn cảnh, để đưa cho mọi người góc nhìn tinh tuý và nhân văn nhất
Tin chắc rằng đây là 1 cuốn bạn không thể tìm thấy bất kì đâu tại Việt Nam. Và những năm tiếp theo mình sẽ viết chục cuốn như thế nữa
TẬP 1:
Đã phát hành từ 15.2.2020 và được hơn 5000 độc giả đón nhận. Cảm xúc rất tuỵệt vời khi có 1 cuốn sách khắc họa chân thực, sâu sắc những mô hình kinh doanh và bài học thành công trong suốt 10 năm qua, truyền cảm hứng cho giới trẻ khởi nghiệp.
TẬP 2:
Đã phát hành ebook vào 10.10.2023. Trong tập này, mình viết nhiều hơn về các kiến thức, kĩ năng, cho anh em khởi nghiệp: các mảng công nghệ, bán lẻ, tư vấn, TMĐT, Dropship, MMO, Affiliate....
Mua sách tại: https://a1grow.com/products/ebook-trieu-do-tap-1-2
Từ nông thôn đến triệu đô - hay lược sử 15 năm Thương mại điện tử VNTuan Le
Đây là cuốn ebook rất đáng đọc cho những bạn muốn bắt đầu kinh doanh TMĐT, hoặc đang kinh doanh rồi mà cần thêm case study và kiến thức để bứt phá
Suốt 1 tháng qua mình dành thời gian đi gặp rất nhiều bạn đã và đang kinh doanh TMĐT trong khoảng 10 năm qua để tìm hiểu câu chuyện thành công của họ. Từ đó đúc kết lại coi như là các bài học ngắn gọn và có giá trị sâu sắc mang tính thực tiễn
Mình muốn kể câu chuyện về họ, những Founder ko nổi tiếng nhưng đã đóng góp làn gió mạnh mẽ vào phong trào kinh doanh online ở Việt Nam và mang tinh thần vươn lên mãnh liệt của người Việt
Đó là những thanh niên 8x 9x xuất phát từ những làng quê bình thường, học những trường bình thường và bắt đầu với những công việc bình thường. Sự nghiệp của họ có thể sẽ không được ai biết
Thế rồi bán hàng online bùng nổ những năm 201x, họ, với khát vọng, sự nỗ lực vượt bậc đã bén duyên với việc kinh doanh online. Từ tay trắng làm nên cơ nghiệp triệu đô trong vài năm là có thật
Mua sách tại: https://a1grow.com/products/ebook-trieu-do-tap-1-2
Xây dựng Mô hình kinh doanh Social + commerceTuan Le
Làm sao để khởi nghiệp trên Internet với nguồn lực hạn chế, dựa vào đam mê và khả năng sẵn có của bản thân ? Làm sao để thiết lập mô hình kinh doanh tinh gọn, có hiệu quả và linh hoạt ? Làm sao để thu hút được khách hàng mà không cần đến các kĩ thuật cao siêu ? Tham khảo mô hình được hàng ngàn DN vận dụng rất hiệu quả tại VN
Kinh doanh dựa trên Cộng đồng - Social media và các giải pháp Ecommerce ngày càng trở nên phổ biến vì tính linh hoạt, tinh gọn và hiệu suất cao.
Mình quan sát nhiều startup và SMB đã phát triển theo mô hình này suốt 3 năm qua, và ứng dụng để tăng trưởng A1digihub suốt 6 tháng qua với nguồn lực rất hạn chế. Mình viết ebook này để dành cho các bạn, cũng như gửi lời cảm ơn tới các anh em đi trước đã dạy cho mình cách phát triển DN đúng đắn
Mô hình này dựa trên các Từ khoá sau đây sẽ lần lượt giải thích bằng các case study cụ thể trong các phần tiếp theo
- Hero
- Community
- Trend
- multi - touch points
- Ecosystem
- Freemium content
- Subscription
- O2O2O
- Tech
- Data
Ai sẽ phù hợp để đọc ebook này
Các bạn chịu trách nhiệm tăng trưởng cho các sản phẩm cần giáo dục & tạo cảm hứng cho người dùng. Ví dụ: chứng khoán, phần mềm, marketing automation, Anh văn, du học, du lịch, ẩm thực….
Các bạn Digital Marketers cần tìm các ý tưởng và nguồn cảm hứng mới, thay vì quá tập trung vào Ads như hiện nay
Các bạn đang nóng lòng khởi nghiệp, cần tìm những ví dụ cụ thể để bắt tay vào làm
Nội dung cũng sẽ phù hợp nhất cho các Startup/ SMB quy mô từ 5 → 30 nhân sự, ngân sách hoạt động ở mức 500 triệu → 3 tỉ mỗi năm, và tăng trưởng dựa trên các nền tảng số (facebook, google, youtube, instagram, website, email…)
MUA SÁCH TẠI: https://a1grow.com/products/ebook-xay-dung-mo-hinh-kinh-doanh-social-commerce
Quản trị và phân tích số liệu Từ excel đến Business IntelligenceTuan Le
Trong khoảng 3 năm qua mà chúng ta được nghe loáng thoáng các từ như Big data, Data-driven marketing, Machine learning, AI…Nhưng ứng dụng trong thực tế thế nào, và DN vừa và nhỏ có triển khai được không? Mình không viết về những điều cao siêu, mà chỉ là những câu chuyện giản đơn, gần gũi về việc phân tích số liệu giúp ra quyết định trong thực tế kinh doanh tại VN để các bạn cùng tham khảo
"Số liệu là thước đo giá trị của Doanh nghiệp" “Số liệu là vàng" “Số liệu là cơ sở để ra quyết định” Những cái này chắc các bạn đã nghe quá nhiều rồi. Nhưng tóm lại thì Số liệu giúp gì cho công việc kinh doanh của tôi ?
Lời của Peter Drucker: “If you can measure it, you can’t improve it"
Còn Edward Deming “If you do not know how to ask the right question, you can discover nothing"
Cuốn sách sẽ giúp các bạn thực hiện những cách thức đơn giản và không đòi hỏi kĩ thuật cao siêu gì mà vẫn tìm ra được câu hỏi bí ẩn đằng sau các Số liệu
Ai sẽ phù hợp để đọc ebook này
Các bạn chịu trách nhiệm tăng trưởng cho SMB vừa qua được giai đoạn “sống sót", cần tìm thêm cảm hứng và ý tưởng để vươn xa
Các bạn đang kinh doanh truyền thống, mong muốn lên môi trường số để tăng trưởng bằng TMĐT.
Các bạn Digital Marketers cần tìm các ý tưởng và nguồn cảm hứng mới, thay vì quá tập trung vào Ads như hiện nay
Các bạn đang nóng lòng khởi nghiệp, cần tìm những ví dụ cụ thể để bắt tay vào làm
Nội dung cũng sẽ phù hợp nhất cho các Startup/ SMB quy mô từ 5 → 30 nhân sự, ngân sách hoạt động ở mức 500 triệu → 3 tỉ mỗi năm, và tăng trưởng dựa trên các nền tảng số (facebook, google, youtube, instagram, website, email…)
MUA SÁCH TẠI: https://a1grow.com/products/sach-quan-tri-va-phan-tich-so-lieu-tu-excel-den-business-intelligence
Hành trình 10 năm của một Full stack digital marketerTuan Le
Rất nhiều bạn hỏi: Làm Digital marketing là làm những gì ? Em học trường ABC, em có bằng XYZ, em rất đam mê TPL thì liệu có thể đi làm Digital được không ? Nhưng có nhiều bạn sau 1 thời gian làm Digital rồi lại than thở rằng: chẳng lẽ em tốt nghiệp ĐH ra rồi mà đi quản lí fan page, spam forum, viết blog hay sao? Có 1 số bạn đã đi làm Marketing (truyền thống) hoặc các ngành khác lại nghĩ rằng Digital khó lắm, phải biết về Tech, phải am hiểu các công cụ. Guidebook này viết tặng các bạn trẻ đang loay hoay trên con đường sự nghiệp của mình.
Mình sẽ kể về hành trình phát triển nghiệp từ cấp độ newbie cho đến khi tầm 5 năm kinh nghiệm, từ lúc lương 5tr đến khi lương 100tr, từ khi là lính đến lúc tự tin bước ra tự doanh. Qua đó các bạn sẽ tự soi chiếu lại con đường sự nghiệp của mình, và tham khảo những gợi ý hoặc các câu chuyện được kể, từ đó sẽ có định hướng tốt hơn, tránh được sai lầm từ người đi trước. Mình cho rằng có 3 điều quyết định sự thành công của sự nghiệp: KĨ NĂNG, TƯ DUY và ĐỊNH HƯỚNG. Cuốn sách này sẽ cố gắng kết hợp cả 3 qua những ví dụ thực tiễn ở từng giai đoạn phát triển. Có một số phần hơi mang tính “chủ quan", nếu không hợp mong các bạn bỏ qua, vì thực tâm mình muốn cho các bạn trẻ thực sự đi đúng hướng từ đầu, tránh được các mốc loay hoay
Viết từ chính những trải nghiệm “loay hoay” của bản thân, cũng như đúc kết từ quá trình phát triển hàng ngàn bạn nhân viên trẻ trong các tổ chức mình từng sáng lập
Ai sẽ phù hợp để đọc ebook này
Các bạn Digital Marketers cần định hướng rõ con đường sự nghiệp
Các bạn Marketers đang loay hoay phát triển trong 1 thế giới Marketing quá nhiều thay đổi
Các bạn đang nóng lòng khởi nghiệp, cần tìm những ví dụ cụ thể để bắt tay vào làm
MUA SÁCH TẠI: https://a1grow.com/products/sach-hanh-trinh-10-nam-cua-mot-fullstack-digital-marketer
Bài học tăng trưởng thực tiễn tại SMB đang kinh doanh trong môi trường internet ở VN. Đúc kết từ quá trình quan sát, học hỏi và trò chuyện với hàng ngàn chủ SMB đã và đang phát triển mạnh mẽ trong suốt 5 năm qua, kết hợp với những chiêm nghiệm của bản thân trong 12 năm khởi nghiệp trên Internet
Tất cả các DN đều khao khát tăng trưởng: Thị phần, Doanh thu, Lợi nhuận. Đối với các DN nhỏ (SMB), lợi nhuận và tăng trưởng là sống còn, vì bạn không có đủ tiền để theo đuổi ước mơ quá lớn, không đủ sức hấp dẫn để thu hút đầu tư liên tục như startup, lại càng không có lợi thế gì đặc biệt để mà ngồi rung đùi hưởng lợi
Trong 10 năm qua, Có những SMB đã cưỡi trên con sóng Công nghệ để tăng trưởng đột phá như Hoayeuthuong.com, Familk, Kyna, Mia.vn….Nhưng cũng có những SMB mãi vẫn không lớn và dần bị lu mờ bởi những đối thủ tươi trẻ hơn. Vậy làm thế nào để Tăng trưởng mạnh mẽ, bền bỉ với nguồn lực giới hạn ? Tác giả sẽ lần lượt dẫn dắt các bạn đi qua các chủ đề về Marketing, Sale, HR, Tài chính, CSKH, Đổi mới...thông qua những câu chuyện kể rất thực tiễn và dễ hiểu, kèm theo rất nhiều video , template, hình ảnh có thể ứng dụng được ngay
Ai sẽ phù hợp để đọc ebook này
Các bạn chịu trách nhiệm tăng trưởng cho SMB vừa qua được giai đoạn “sống sót", cần tìm thêm cảm hứng và ý tưởng để vươn xa
Các bạn đang kinh doanh truyền thống, mong muốn lên môi trường số để tăng trưởng bằng TMĐT.
Các bạn Digital Marketers cần tìm các ý tưởng và nguồn cảm hứng mới, thay vì quá tập trung vào Ads như hiện nay
Các bạn đang nóng lòng khởi nghiệp, cần tìm những ví dụ cụ thể để bắt tay vào làm
Nội dung cũng sẽ phù hợp nhất cho các Startup/ SMB quy mô từ 5 → 30 nhân sự, ngân sách hoạt động ở mức 500 triệu → 3 tỉ mỗi năm, và tăng trưởng dựa trên các nền tảng số (facebook, google, youtube, instagram, website, email…)
MUA SÁCH TẠI: https://a1grow.com/products/sach-growth-mastermind
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
3. TABLE OF CONTENTS
KEY TAKEAWAYS
THE NEW ROLE OF ANALYTICS
TIME TO DO MORE
A PROFILE OF MARKETING LEADERS
LEADERS BY INDUSTRY
THE BIGGEST PAIN POINTS
CREDIT WHERE IT’S DUE
MOVING TO MATURITY
PLAY THE LONG GAME
3
4
7
9
14
17
21
23
26
4. 2 | THE STATE OF DATA-DRIVEN MARKETING
INTRODUCTION
It’s no secret that data-driven marketing (DDM) is top
of mind for brand and agency executives. But what is
surprising—shocking, in fact—is how vital first- and
third-party information is for creative and execution
strategies today. Case in point: 70% of senior marketing
executives from brands, agencies and related industry
segments say data-driven marketing is a core element of
a majority of their campaigns, according to a new Ora-
cle-Forbes Insights survey.
This full immersion in data and analytics—more than
what many industry insiders may have realized—shows
how quickly brands and agencies have recognized the
potential benefits and rushed to replace outdated “gut-
feel” decision making with quantifiable research. This
was another recurring theme in the Oracle-Forbes In-
sights study, which found that marketing executives rely
on advanced analytics to increase sales, attract new cus-
tomers and expand brand awareness. In addition, 71%
of respondents feel they effectively use it to identify the
best channels for cultivating sales or other customer ac-
tions. Analytics is also helping marketing dollars go fur-
ther: 62% of marketing executives say analytics have no-
ticeably decreased their cost-per-acquisition (CPA) rates.
“General marketing campaigns cast a wide net, which
brings large numbers of buyers into the franchise. But
that comes with a lot of waste,” says Randall Rozin, glob-
al director, brand management and digital marketing at
Dow Corning Corp. “Data-driven campaigns are by defi-
nition more targeted, which results in companies know-
ing their customers better and improving their ability to
prioritize content creation and measurement.”
While most brands and agencies rely on data-driven
marketing to some degree, the question every market-
ing professional must now ask is, “Can we do more?”
The answer has broad implications on how well their
organizations achieve their business goals, wisely spend
their marketing dollars, compete in a cutthroat business
environment and position themselves to become or
remain market leaders. Industry insiders see significant
room for improvement. “There is tremendous potential,”
says Jeffrey Boorjian, vice president of marketing in the
group benefits division of MetLife Inc. “The more data
and consumer insights we can leverage, the more effec-
tively we engage with consumers about the most appro-
priate products and services given their family profile,
lifestyle, interests and other important factors. In short,
it comes down to providing a more relevant customer
experience.”
Unfortunately, the survey revealed that many brands
and agencies experience problems in the race to merge
analytics and marketing strategies. A staggering 75%
of marketing executives don’t see ROIs within a year.
What’s more, a solid majority (60%) use data to shape
campaigns less than half of the time, while 53% say
they aren’t successfully distinguishing themselves from
competitors with data-driven marketing campaigns.
One key area where this can be improved is organiza-
tions integrating transactional or purchase data into their
initiatives where they previously have not relied on these
data sets.
As later sections of this report will show, these short-
comings are indicators of early-stage analytics prob-
lems, ones that typically arise when organizations use
the resource more tactically than strategically. But savvy
marketers can use these challenges to fashion more ef-
fective and sophisticated data and analytics strategies.
The research—and excerpts from interviews with leading
marketing executives—show how analytics leaders have
reached a higher level of marketing maturity by applying
industry best practices and closing technology gaps to
advance data strategies, optimize ROI and achieve true
competitive advantage.
6. 4 | THE STATE OF DATA-DRIVEN MARKETING
THE NEW ROLE
OF ANALYTICS
Based on the responses of marketing leaders, the
Oracle-Forbes Insights research shows brands and agen-
cies are reaping the rewards of their analytics efforts. For
example, when data and analytics are applied effectively,
they’re having a big impact in key business areas, most
notably by attracting new customers and increasing sales.
What’s more, analytics help marketing organizations more
effectively target their spending. Fifty-five percent of
the executives surveyed report significant improvement
in this area.
On a scale of 1 to 5, where 1 is “not important” and 5 is “critical,” please rate how
important data and analytics are to achieving each of the following strategic goals in your
marketing campaigns.
(For all tables, total participants = 200, unless otherwise noted.)
Note: Due to rounding, charts throughout this report may not total 100%.
1%
5%
1%
5%
1%
0
20%
40%
60%
80%
100% 5 - CRITICAL
4
3
2
1 - NOT IMPOR
N/A
Accurately
allocating
marketing
dollars
to the right
communications
channels
Better
understanding
customer
buying
journeys
Better
understanding
individual
customers
to pinpoint
marketing
messages
Improving
customer
retention
Enhancing
customer
loyalty
Attracting
new
customers
Expanding
brand
awareness
Increasing
sales
57%
28%
11%
4%
1%
2%
6% 6% 5% 5% 4%
1% 2%
18% 14%
17%
21%
27%
28%
23%
16%
26%
32%
28%
30%
27% 34%
30%
49% 48% 47%
43%
38%
33%
30%
2%
4%
5 - CRITICAL 4 3 2 1 - NOT IMPORTANT N/A
8. 6 | THE STATE OF DATA-DRIVEN MARKETING
How has CPA (cost per action or acquisition) been impacted by your organization’s use of data
and analytics in the past year?
0% 5% 10% 15% 20% 25% 30% 35% 40%
BRAND
AGENCY
ADVERTISING TECHNOLOGY VENDOR
NOT SURE
REDUCED CPA BY 20+ PERCENTAGE POINTS
REDUCED CPA BY 15-19 PERCENTAGE POINTS
REDUCED CPA BY 7-14 PERCENTAGE POINTS
REDUCED CPA BY 3-6 PERCENTAGE POINTS
REDUCED CPA BY 1-2 PERCENTAGE POINTS
NO POSITIVE IMPACT
11%
23%
18%
28%
40%
38%
28%
17%
13%
21%
2%
13%
7%
10%
7%
7%
0%
3%
3%
8%
7%
10. 8 | THE STATE OF DATA-DRIVEN MARKETING
20%
We’re unable to accurately
assess ROI at this time
54%
We see a mix of quantifiable
and anecdotal results
16%
ROI is more anecdotal
than quantifiable
12%
ROI is quantifiable
What best describes
the timing of ROI
for data-driven
marketing?
In addition, 75% of the respondents say it takes more than 12 months to see ROIs. Within that group, 36%
require more than 24 months to reap full returns. As this report will later show in detail, the underutilization of transac-
tion and other offline data is at the heart of ROI problems.
ROI isn’t the only trouble spot. Using data-based marketing effectively to gain an advantage over competitors is
another murky area. Only 9% of respondents rate themselves as market-leading practitioners of data and analytics
strategies, while most admit they are behind or, at best, at parity with competitors.
9%
We are market-leading
39%
We are ahead in most areas
18%
We are behind in
some areas
30%
We are generally at parity
with competitors
6%
We are well behind our
competitors
How would you
describe your current
competitive ability for
data-driven marketing?
12. 10 | THE STATE OF DATA-DRIVEN MARKETING
Thebestbreakfromthepackthrough
a more extensive use of analytics.
The highest performers use
analytics for campaign creation and
execution as a standard practice.
Sixty-four percent of leaders do
so more than three-quarters of the
time and 88% more than half the
time. Only a fraction of the rest can
say the same.
The survey also found that third-
party data (sourced from outside
their organizations) is essential
for achieving the highest levels of
campaign success. Most market-
ers use third-party data roughly as
frequently as first-party information
(see table below).
Leaders plan to boost their already
heavy reliance on third-party data.
Forty-four percent said it would be
used more than half the time, while
almost a quarter will employ that
asset more than 75% of the time.
By contrast, executives represent-
ing the rest of the companies do
so only 21% and 7% of the time,
respectively.
76% OR MORE 51-75% 26-50% 0-25%
What percentage of the time do your marketing
campaigns include data and analytics to help shape the
creative and execution of the campaign?
What percentage of your marketing campaigns are
typically informed by first-party data (i.e., proprietary,
corporate information) and third-party data (sourced
from outside your organization)?
0%
20%
40%
60%
80%
100%
THIRD-PARTY DATA
FIRST-PARTY DATA
43%
38%
16%
11%
11%
6%
32%
32%
5%
10%
0%
20%
40%
60%
80%
100%
OTHERS
MATURITY
LEADERS
TOTAL
17%
23%
24%
12% 7%
6%
23%
60%
54%
64%
10%
76% OR MORE 51-75% 26-50% 11-25% 0-10%
14. 12 | THE STATE OF DATA-DRIVEN MARKETING
Of course, the ultimate goal of marketing campaigns is to promote business strategies. In these areas, leaders
consistently outshine their competitors. Analytics substantially improved the ability of 60% of the highest performers
to attract new customers, a double-digit advantage over challengers.
In addition, 68% of the leaders significantly increased customer retention rates compared with 36% of their peers.
How has CPA (cost per action or acquisition) been impacted by your organization’s use of data
and analytics in the past year?
BIGGEST DATA IMPACT
Improving customer retention
BIGGEST DATA IMPACT
Attracting new customers
0% 5% 10% 15% 20% 25% 30% 35% 40%
NOT SURE
NO POSITIVE IMPACT
REDUCED CPA BY 1-2 PERCENTAGE POINTS
REDUCED CPA BY 3-6 PERCENTAGE POINTS
REDUCED CPA BY 7-14 PERCENTAGE POINTS
REDUCED CPA BY 15-19 PERCENTAGE POINTS
REDUCED CPA BY 20+ PERCENTAGE POINTS
16%
16%
15%
0%
37%
28%
38%
16%
22%
22%
10%
8%
7%
7%
11%
3%
8%
2%
6%
24%
3%
TOTAL
MATURITY - LEADERS
REST
1%
2%
0%
20%
40%
60%
80%
100%
REST
MATURITY
LEADERS
TOTAL
35%
17%
45%
33%
17%
47%
20%
16%
60%
1%
2% 4% 1%
3%
0%
20%
40%
60%
80%
100%
REST
MATURITY
LEADERS
TOTAL
30%
26%
4%
36%
29%
23%
4%
40%
20%
4%
68%
1%
4%
8%
5 - SIGNIFICANT IMPROVEMENT 4 3 2 1 - LITTLE IMPROVEMENT N/A
16. 14 | THE STATE OF DATA-DRIVEN MARKETING
LEADERS BY
INDUSTRY
Digging deeper into the results of the new Oracle-Forbes
Insights data reveals important differences in how var-
ious industry sectors are driving their marketing pro-
grams with a sophisticated use of data and analytics.
Executives in consumer and retail, financial services,
healthcare, pharma and life sciences and technolo-
gy are especially active practitioners of data-driven
marketing. Representatives in each sector say it is a
core element in three-quarters of their campaigns.
Manufacturing and industrial products companies
and media firms lag behind these verticals, sometimes
by significant amounts.
However, this isn’t the whole story. Maturity also
depends on when data and analytics are applied to the
marketing development lifecycle. Some industries, such
as technology, turn to analytics as early as possible—for
example, when they’re launching a new campaign.
Others, such as media and communications companies,
apply it at the early goal-setting stage of projects.
TOTAL SECTOR
Consumer
and Retail
Financial
Services
Healthcare,
Pharma, Life
Sciences
Manufacturing,
Industrial
Products
Media and
Comms
A data-driven
marketing strategy
is used for the
majority of our
campaigns, but
not all
42% 47% 37% 47% 41% 35%
Data-driven
marketing is a
core element of all
our campaigns
28% 28% 37% 27% 24% 23%
Combined 70% 74% 74% 73% 65% 58%
What best describes the role of data-driven marketing within your organization when launching
a new marketing campaign?
18. 16 | THE STATE OF DATA-DRIVEN MARKETING
How would you describe your current competitive ability for data-driven marketing?
TOTAL SECTOR
Consumer
and Retail
Media and
Comms
Technology
(Software,
Systems)
Financial
Services
Healthcare,
Pharma, Life
Sciences
Manufacturing,
Industrial
Products
Combined (ahead
and leading)
47% 56% 52% 52% 49% 43% 35%
We are market-
leading
9% 9% 10% 0% 9% 7% 12%
We are ahead in
most areas
39% 47% 42% 52% 40% 37% 24%
We are generally
at parity with
competitors
30% 23% 29% 24% 23% 27% 41%
We are behind
in some areas
18% 19% 10% 24% 23% 27% 18%
We are well behind
our competitors
6% 2% 10% 0% 6% 3% 6%
Organizations that take a more tactical approach to analytics by holding off on data and analytics until later in the
marketing lifecycle are at a disadvantage. For example, executives in manufacturing and industrial-products firms wait
to use this resource until they’ve actually begun shaping their creative and execution strategies, with troubling results:
They rate their competitive stance far lower than their peers’ in all other industries.
20. 18 | THE STATE OF DATA-DRIVEN MARKETING
How often do you use transaction
and other offline data in your digital
marketing strategies?
Beyond people-related problems, technology gaps
are sources of pain for more than a third of marketing
organizations. Technology gaps prevent organizations
from easily aggregating and gleaning in-depth analyses
from available information or capitalizing on the insights
that are available.
Another problem: Only a quarter of the organizations
surveyed use transaction and other offline data most or
all the time for their digital marketing strategies. What’s
more, a surprisingly large number of companies (19%)
use these data types “rarely” or “never.”
If they and the 58% who use this data “sometimes” in-
creased their reliance on this information, they would
further the goal of creating greater competitive advan-
tage from data-driven marketing—and take a great leap
forward in improving ROI. Offline data is an essential
resource for more granular audience targeting, recogniz-
ing sales life and more effectively pinpointing marketing
dollars to high-value clients. For example, to better un-
derstand its audience, the streaming radio service Pan-
dora matches the IDs listeners use when they sign in to
other match keys, such as cookies and email addresses,
according to Brian Buizer, senior director of audience op-
erations at Pandora and a member of the advisory com-
mittee for this research project. “Whenever we see the
same key used in different areas, the chances of verifying
a one-to-one match are excellent,” he says. “But people
use different match keys, such as personal and corporate
email accounts. So we rely on various data partners to
do the mapping on our behalf to ensure the match keys
are accurate.”
To conduct these verifications, the partners turn to da-
tabases of offline information, including those that store
household addresses, financial profiles, car registrations
and dozens of other data points. “They then apply legal-
ly accepted methods that protect individuals’ privacy to
track match keys back to cookies and device IDs.”
Outside partners aren’t the only options. Marketing
organizations are also relying increasingly on plat-
forms that connect offline customer activities to digital
marketing efforts, to develop more complete insights
about their customers and optimize the returns on their
media investments. “With these types of platforms,
we’re able to understand what creative works best on
mobile,” says Daniel Slotwiner, director of advertising
research at Facebook and an advisory committee mem-
ber for this research. “We’re also gaining interesting
insights about reach and frequency, such as how many
times you need to touch a consumer under different
circumstances to get them to buy. And we’ve learned
how to increase household penetration for a particular
product, as well as how to get current customers to buy
more of a certain product.”
Other pain points identified in the survey are the
underlying problems organizations encounter when
executing cross-device campaigns. At first blush, mar-
keting executives appear confident in this area: 59%
describe their cross-platform strategies as advanced or
highly advanced.
Never
Rarely
Sometimes
Most of the time
All of the time
5%
15%
58%
20%
4%
Total: 200
22. 20 | THE STATE OF DATA-DRIVEN MARKETING
What best describes where you
expect to be 12 months from now?
At the least, CMOs will need to communicate better with
senior executives about where cross-device capabilities
stand and how much progress is realistic in the months
ahead. They’ll also need to devote resources to boost
expertise in the area. “The most sophisticated marketing
organizations are focusing their cross-media strategies
on areas such as how what they’re presenting on mobile
devices amplifies what’s happening on other media, like
TV,” Slotwiner says. “The most successful people I see
invest in research, processes and talent to help them an-
swer questions like these.”
our clients showing that at least a subset of people
we reached with a mobile ad was the same group that
bought something online via a laptop. If we weren’t tar-
geting people across multiple devices, we wouldn’t have
that insight or know which media to buy more of next
time to drive sales.”
Before marketing teams can boost their cross-platform
maturity, they first must align their thinking. For exam-
ple, senior vice presidents, vice presidents and mar-
keting heads are the most confident about cross-plat-
form prowess: By a margin of 10%, they’re more likely
to rate their organizations as being advanced or highly
advanced compared with CMOs. That’s significant, be-
cause CMOs are more directly involved in overseeing
cross-device strategies and thus more likely to see any
problems in efforts to present the right messages on the
right devices at the right time.
While both groups expect significant progress in the
next year, a gap remains among people holding these
key positions. Thirty-seven percent of VPs expect their
organization to achieve highly advanced status, some-
thing only 23% of CMOs are counting on.
30%
53%
2%
13%
TOTAL
3%
23%
59%
2%
12%
CMO
4%
37%
46%
2%
14%
SVP/VP,
HEAD OF
MARKETING
1%
HIGHLY ADVANCED ADVANCED INTERMEDIATE BEGINNER
NO INTEREST IN CROSS-DEVICE CAMPAIGN CAPABILITIES
24. 22 | THE STATE OF DATA-DRIVEN MARKETING
“It’s much more important to take the device out of the equation and focus on asking,
‘Are we reaching the right consumers?’ This means we don’t focus on mobile
specifically, we focus on peo
ple-based marketing and being able to activate where
they are. If someone happens to be on a mobile device, then that’s where we’ll engage
with them. The same goes for when they’re on their tab
let, desktop or TV. We are past
the device. What matters is the people.”
JOHN ECKHARDT, DIRECTOR OF MEDIA STRATEGY AND ANALYTICS, PEPSICO
26. 24 | THE STATE OF DATA-DRIVEN MARKETING
Over the next year, what increases are you expecting in your investments for data specialists
(i.e., for data gathering and cleansing, statistics, analytics, model building)?
MOVING TO MATURITY, STEP 2: INVESTING
IN ANALYTICS EXPERTISE
The competition for analytics experts is intense, and
with the supply of top prospects low relative to industry
demand, marketing organizations must offer attractive
opportunities to attract the best talent. Consequently,
brandsarerelyingmoreheavilyonoutsidepartnersforthis
expertise—and brands and agencies that opt for build-
ing up in-house resources will face intense competition in
the months ahead. The Oracle-Forbes Insights research
found that 39% of the executives plan to increase invest-
ments for data specialists by 11% to 25% in 2017, while a
quarter will boost spending even more—by 26% to 50%.
“Success in data-driven marketing requires a commit-
ment throughout the organization—from the tools a
company buys to how it hires people and how it builds
teams,” says Joe Kyriakoza, Oracle vice president and
general manager for automotive. “We’ve seen compa-
nies invest in technology, and after six months wonder
why it hasn’t yielded significant benefits. The reality is
that companies have to buy into the whole philosophy
of data-driven marketing, and that means having skilled
people to run the tools and act on the results.”
Analytics teams need a range of specialists, including
those with expertise in the technical as well as business
implications of data-driven marketing. The best mix
includes data wranglers—those who collect, connect
and cleanse data sets, as well as statisticians and data
modelers.
0%
20%
40%
60%
80%
100%
OTHERS
MATURITY LEADERS
TOTAL
3%
23% 8%
20%
12%
56%
39%
25%
7%
3%
25%
42%
20%
6%
4%
4%
4%
76% OR MORE 51-75% 26-50% 11-25% 0-10% NONE
28. 26 | THE STATE OF DATA-DRIVEN MARKETING
The Oracle-Forbes Insights survey shows that brands and
agencies have achieved significant gains in data-driven
marketing. However, most organizations must continue
to push themselves to improve, or they risk seeing com-
petitors forge ahead by increasing sales, attracting new
customers, targeting audiences more effectively and
leading in a host of other business metrics. Fortunately,
best practices used by a select group of industry leaders
revealed in the survey, along with insights from success-
ful practitioners, point the way to greater maturity. These
include investing in technology innovation, the latest
DMPs, analytics experts and third-party data programs.
In a discipline as dynamic as data-driven marketing,
modern organizations also face another reality. Success
requires the ability to make constant course corrections
as new opportunities and challenges arise. “Take a stra-
tegic approach to what it will take to be a world-class
marketer over the next few years,” says Daniel Slotwiner
of Facebook. “Watch how customers are changing and
where their preferences are going. Then over-invest in
what it takes to succeed, whether that’s people-based
marketing, evolving mobile platforms or new processes
for developing compelling creative. Aim far ahead of
where we are now, because the people who figure it out
first will have the biggest competitive advantage.”
PLAY THE
LONG GAME
“Take a strategic approach to what it will take to be a
world-class marketer over the next few years. Watch how
customers are changing and where their preferences
are going. Then over-invest in what it takes to succeed,
whether that’s people-based marketing, evolving mobile
platforms or new processes for developing compelling
creative. Aim far ahead of where we are now, because
the people who figure it out first will have the biggest
competitive advantage.”
DANIEL SLOTWINER
DIRECTOR OF ADVERTISING
RESEARCH, FACEBOOK
30. 28 | THE STATE OF DATA-DRIVEN MARKETING
Oracle Data Cloud offers the leading global Data as a Service (DaaS)
solution by bringing together the right data, science and technology
to help our customers connect more deeply with their customers.
We operate the world’s largest audience data marketplace with more
than $3T in consumer transaction data, 5B global IDs and 1.5K+ data
partners. And we integrate that data with more than 400 media and
adtech partners. Oracle Data Cloud is comprised of acquisitions of
AddThis, BlueKai, Crosswise and Datalogix.
Company website: http://www.oracle.com/datacloud
ABOUT ORACLE DATA CLOUD
31.
32. 30 | THE STATE OF DATA-DRIVEN MARKETING
ABOUT FORBES INSIGHTS
Forbes Insights is the strategic research and thought leadership practice of Forbes Media, a global
media, branding and technology company whose combined platforms reach nearly 75 million
business decision makers worldwide on a monthly basis. By leveraging proprietary databases of
senior-level executives in the Forbes community, Forbes Insights conducts research on a wide
range of topics to position brands as thought leaders and drive stakeholder engagement. Research
findings are delivered through a variety of digital, print and live executions, and amplified across
Forbes’ social and media platforms.
FORBES INSIGHTS
Bruce Rogers
CHIEF INSIGHTS OFFICER
Erika Maguire
PROGRAM DIRECTOR
Andrea Nishi
PROJECT MANAGER
EDITORIAL
Kasia Wandycz Moreno DIRECTOR
Hugo S. Moreno DIRECTOR
Alan Joch REPORT AUTHOR
Hesuh Park DESIGNER
RESEARCH
Ross Gagnon DIRECTOR
Kimberly Kurata SENIOR RESEARCH ANALYST
Sara Chin RESEARCH ANALYST
SALES
North America
Brian McLeod EXECUTIVE DIRECTOR
bmcleod@forbes.com
Matthew Muszala MANAGER
mmuszala@forbes.com
William Thompson MANAGER
wthompson@forbes.com
EMEA
Tibor Fuchsel MANAGER
tfuchsel@forbes.com
APAC
Serene Lee EXECUTIVE DIRECTOR
499 Washington Blvd. Jersey City, NJ 07310 | 212.367.2662 | www.forbes.com/forbesinsights