In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.
Key topics in this recap:
- The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire
- The better-me trend and growth in search queries
- Biggest search trends for 2022, MUM, and Google Lens image search, image shopping
- Stitching omnichannel experiences and addressing the digital desire
- Agility and opportunity in your martech stack and your CMS
- Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more
- Community and doing the right thing and driving growth
This webinar provided the key components necessary to develop and manage a website so you don’t have to worry about speed, technical SEO, hosting infrastructure, or security while boosting your website traffic and leads by up to 20-30%
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In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
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This webinar covered the following:
How customer experiences are even more important in the post-covid world
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Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
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In this webinar, we discussed integrating digital marketing components, by firstly advising on how to create a winning strategy and then implement it with the right technology.
Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved. In this presentation we are sharing why and how UI/UX and SEO works together.
We are discussing five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office. You can also see several strategies which will help you in solving complex problems such as measuring ROI to alignment.
Improve conversions in your ongoing digital initiatives
Future-proof digital assets for discovery and optimal user experience
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
This webinar provided the key components necessary to develop and manage a website so you don’t have to worry about speed, technical SEO, hosting infrastructure, or security while boosting your website traffic and leads by up to 20-30%
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
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Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved. In this presentation we are sharing why and how UI/UX and SEO works together.
We are discussing five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office. You can also see several strategies which will help you in solving complex problems such as measuring ROI to alignment.
Improve conversions in your ongoing digital initiatives
Future-proof digital assets for discovery and optimal user experience
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
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https://vimeo.com/778999690 (Video)
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In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Marketers are learning that today's more advanced content management systems (CMS) provide flexible, full-featured and easy-to-use tools to make frequent and rapid content edits without IT involvement. Modern content management systems make it easier to improve search engine visibility and provide powerful ways to engage website visitors.
This presentation explains how Perficient's Sitecore CMS implementation optimized Perficient.com and enabled the delivery of fresh, engaging content to our visitors. Within a year of the site re-launch, Perficient experienced a 142% increase in traffic to the site, while blog visits have increased 95% and white paper downloads have increased 113%.
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
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-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
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Top Marketing Trends Impacting Your Business in 2022
1. MilestoneInternet.com | +1 408-200-2211
Be everywhere your
customers are
Digital Marketing
Trends 2022
January 27, 2022
2. Confidential
2
Your Speakers
Erik Newton
VP of Marketing
Milestone Inc
Benu Aggarwal
President
Milestone Inc
https://www.linkedin.com/in/eriknewton/
https://www.linkedin.com/in/benua/
3. Confidential
3
Milestone Platform and Managed Services
Discovery and Engagement Software
Local Listings • Reviews • Insights • Analytics
Experience Software
CMS • Schemas • FAQ Manager
Design • Websites • Content Services • SEO • Paid • Analytics
Omnichannel Content Platform
Digital Marketing Services
Driving acquisition by enhancing digital experience and content visibility
4. Agenda
1. Review of Last Year
2. Consumer Trends
3. Search Trends
4. Digital Experience = Digital Desire
5. Digital Discovery = Unified Omnichannel CX Experience
6. 2022 Digital Strategy Framework
7. Connecting with Your Communities
Areas of Focus Today
10. Confidential
10
Evolution of Search = Relevancy > Experience > Desire
Keyword
Driven
2008 2022
KEYWORDS CONVERSATIONS &
COMMERCE
No duplicate
content
No spammy
content or links
Relevant &
precise results
Understand Intent
Longtail (FAQ, Passage)
Local
Mobile
SERP
Quality
Local
Results
Thin Content
Smith
(Entire Document)
MUM
Page
Experience
BERT
11. Confidential
11
Relevant and Topical = Experience + Desire
Popularity
SEARCH ENGINE
PRIORITIES
SEARCH RESULTS
MARKETING NEEDS
• Blue text links
• Spammy content
• Blue text links
• Quality content
ALGORITHMS
• Links and
keywords
• Combating spam
• Universal results
• Semantic search
• Structured content
• 1,200 SERP Features
• In-search content
• Mobile & Voice
• Entities + intent
• Core Web Vitals
• Mobile only indexing
• Keyword density
• Link building
• Original quality
content
• Earning links
• Topical coverage
• Schemas
• Schemas + content
• Share of visibility
• Conversational content
• CWV compliance
2008
Quality
2012
Intent
2016
Experience
+
Desire
2022
12. Confidential
12
AI Helping in Digital Transformation
Experience = relevant and topical
MUM: Uses NLP to understand world’s
knowledge and semantic interpretation
Across variety of search results –
Text, Audio, Video, Images
How can AI be used?
13. Confidential
13
Digital Desire - How Can AI Be Used? Making Search More Useful
• Understanding intent
• Leverage deep learning
• Broader and refine
• Generating relevant results
• Multilingual
(Multitask Unified Model)
MUM
• Topical and relevant
• How to, Recipes
• Related search
• Visual Search
• Video Search
• Audio Search
16. Confidential
16
Accuracy, Enhanced Data, & Engagement
Data
Accuracy
Enhanced
Information
Engagement
AUTHORITY
Build authority through engagement signals and build the foundation for
engagement through accurate and enhanced data.
60%
of smartphone users have contacted a
business directly from Google search
results.*
84%
of “near me” searches happen on a mobile
device, such as a smartphone.**
28%
of searches for something nearby result
in a purchase. ***
• https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/smartphone-user-search-behavior-statistics/
**https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/local-search-to-store-visit-statistics/
***https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/location-search-conversion-statistics/
Good Better Best
Think With Google
17. Confidential
17
Engagement Must-Haves
Monitor and manage reviews, establish a direct connection with customers, and answer their questions
• Monitor & respond to
customer asked questions
• Post branded FAQ content
• Easily publish to GMB, Website
& Voice Assistant
• Increase brand awareness,
search traffic & lead volume
Q&A (GMB & Website) Google Posts
• Directly engage with your local
customers.
• Improve your customer
experience with timely
information.
• Promote your sales, specials,
events, news, and offers.
• Track ratings & reviews across
top channels
• Respond to reviews to build
customer trust
• Enable review notifications
• Templatize review responses
for efficient management
Brand Messaging
Reviews
• Real-time customer messaging,
straight from Google
• Integrate Chatbot to Automate
message response
• Enhance Chatbot functionality
with FAQ content
AUTHORITY
RELEVANCE
25. Confidential
25
• Brands must question everything they knew and understand the shifts
• New challenge - delivering brand experience at distance
2022 Digital Experience + Digital Desire
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Interaction & Integration
1. Integration across all channels
2. Centralize data - single source of truth
3. Focus both on Mechanics and Emotion
– first-time and repeat user journey
4. Seamless interactions - user roles,
notifications to build amazing
experience
Microservices, Cloud, API-
First, First-Party Data
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Agility and the Case for Multi-CMSes
Forrester included Milestone in this report on multi-CMS strategy
Read more here:
https://www.forrester.com/blogs/why-a-multi-cms-approach-may-be-right-for-your-brand
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Interaction & Integration – Microservices, Cloud, API-First
Centralized Data Platform
Website Site
Local Channels Schema
FAQ & Voice
Reporting
AMP & Mobile
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MULTIPLE API INTEGRATIONS
Integrations Help Stitch Dots Across All Channels & Touch Points
Relevancy Presence
Schema
Personalization
A/B testing
Heatmaps
Convenience &
Confidence
Engagement Insights Performance Ecommerce
Revenue Recovery
Maps
Ice Portal
SMS
PWA
ADA
Manta Meta
Call Tracking
Natural language AI
+
Core Web Vitals
+ + + + +
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Upcoming Events: BrightonSEO, Nick Barber of Forrester
https://www.brightonseo.com/conference-talk/entity-search-2-0/
Thursday, March 24
10 AM Pacific, 1 PM Eastern
Speaker
Forrester's Nick Barber and
Milestone's Anil Aggarwal
will present the latest in CMS
and site experience
Watch email and social for your invite
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Entity Search Is Your Competitive Advantage – On Demand from SMX Next
https://marketinglandevents.com/smx/next/agenda/