This document discusses big data and how companies can leverage customer data and digital platforms to improve customer engagement. It defines big data as high-volume, high-velocity and high-variety information that requires new technologies to capture, curate, manage and process within a viable time frame. The document provides examples of social, mobile and cloud computing driving big data, and outlines key principles for using big data strategically to understand customers and drive authentic engagement across channels.
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionChase McMichael
Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event:
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
Start your Monday off right and be the smartest person in the room. @chasemcmichael
Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe
Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but find them where and when the information is most needed. At Digital Annexe, we believe BIG DATA is going to completely revolutionize the marketing industry forever in 5 key ways.
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionChase McMichael
Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event:
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
Start your Monday off right and be the smartest person in the room. @chasemcmichael
Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe
Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but find them where and when the information is most needed. At Digital Annexe, we believe BIG DATA is going to completely revolutionize the marketing industry forever in 5 key ways.
Big Data is the new buzz word doing rounds these days. What is Big Data? How can be it used for advertising? Which companies use Big Data? How do they use it? What are benefits of Big Data? Know it all!
Real Time at the Right Time: Driving Real-Time Connections with Offline and O...Convirza
In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode of thought has shifted into that of right time marketing, a strategy which blends real-time data insights with a consumer’s offline and online identities to drive the most optimally timed contact.
In this webinar, DataMentors explains the principles behind using an integrated suite of data products, marketing technologies, and analytics to target the right person, at the right moment, and through the right channel. Key take-aways include how to:
- Target the right consumers by blending 1st party data with 3rd party data assets for finely tuned audience identification.
- Identify and track both offline and online consumer behaviors indicating purchase intent for targeted messaging through the right mix of multi-channel engagement.
- Utilize real-time mobile and social insight with offline identity data to disrupt and influence decision making at key moments of purchase intent.
The Brihaspati Infotech is a leading ecommerce development company that specializes in custom ecommerce website development using Magento, Drupal, Big Commerce, Woocommerce & Shopify.
Cheap data storage and high-performance analytics are going to change the face of retail sector. And big data is going to play pivotal role in this technological revolution. You can find other reports related to Big data at http://www.marketresearchreports.com/big-data
Big Data in Retail - Examples in ActionDavid Pittman
This use case looks at how savvy retailers can use "big data" - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time analytics and results. For more information, visit http://www.IBMbigdatahub.com
Follow us on Twitter.com/IBMbigdata
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer
Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
What will marketing be like in the semantic web, the burgeoning new "web of data"? This presentation for the 2009 Semantic Technology Conference outlines a framework of 7 missions for data web marketing.
Apple’s ATT Prompt: Panel with Verizon MediaTinuiti
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In an age where consumers increasingly demand personalised experiences, and marketers are challenged to reap the most ROI from well targeted campaigns, how can brands leverage the power of audience data to achieve these objectives? A basic presentation on audience data 101, featuring the yellow minions of Despicable Me. Presented at Digimind Singapore's Martech Mondays.
How big data will revolutionize digital advertising by Wakoopa - ArabNet Digi...ArabNet ME
Speaker: Piet Hein van Dam, CEO of Wakoopa
Big data revolutionizing online advertising
http://wakoopa.pr.co/78425-big-data-revolutionizing-online-advertising
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Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
Overview of major factors in big data, analytics and data science. Illustrates the growing changes from data capture and the way it is changing business beyond technology industries.
Big Data is the new buzz word doing rounds these days. What is Big Data? How can be it used for advertising? Which companies use Big Data? How do they use it? What are benefits of Big Data? Know it all!
Real Time at the Right Time: Driving Real-Time Connections with Offline and O...Convirza
In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode of thought has shifted into that of right time marketing, a strategy which blends real-time data insights with a consumer’s offline and online identities to drive the most optimally timed contact.
In this webinar, DataMentors explains the principles behind using an integrated suite of data products, marketing technologies, and analytics to target the right person, at the right moment, and through the right channel. Key take-aways include how to:
- Target the right consumers by blending 1st party data with 3rd party data assets for finely tuned audience identification.
- Identify and track both offline and online consumer behaviors indicating purchase intent for targeted messaging through the right mix of multi-channel engagement.
- Utilize real-time mobile and social insight with offline identity data to disrupt and influence decision making at key moments of purchase intent.
The Brihaspati Infotech is a leading ecommerce development company that specializes in custom ecommerce website development using Magento, Drupal, Big Commerce, Woocommerce & Shopify.
Cheap data storage and high-performance analytics are going to change the face of retail sector. And big data is going to play pivotal role in this technological revolution. You can find other reports related to Big data at http://www.marketresearchreports.com/big-data
Big Data in Retail - Examples in ActionDavid Pittman
This use case looks at how savvy retailers can use "big data" - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time analytics and results. For more information, visit http://www.IBMbigdatahub.com
Follow us on Twitter.com/IBMbigdata
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer
Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
What will marketing be like in the semantic web, the burgeoning new "web of data"? This presentation for the 2009 Semantic Technology Conference outlines a framework of 7 missions for data web marketing.
Apple’s ATT Prompt: Panel with Verizon MediaTinuiti
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
In an age where consumers increasingly demand personalised experiences, and marketers are challenged to reap the most ROI from well targeted campaigns, how can brands leverage the power of audience data to achieve these objectives? A basic presentation on audience data 101, featuring the yellow minions of Despicable Me. Presented at Digimind Singapore's Martech Mondays.
How big data will revolutionize digital advertising by Wakoopa - ArabNet Digi...ArabNet ME
Speaker: Piet Hein van Dam, CEO of Wakoopa
Big data revolutionizing online advertising
http://wakoopa.pr.co/78425-big-data-revolutionizing-online-advertising
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
Overview of major factors in big data, analytics and data science. Illustrates the growing changes from data capture and the way it is changing business beyond technology industries.
Leveraging big data to drive marketing innovationAndrew Leone
Summary of the book: "The Big Data-Driven Company." Contains insights into leveraging data to drive marketing innovation. To buy this book: http://amzn.to/1YTdtqY
Empowering Marketing: Powering the Future of People-Centric Marketing. Presentation by Steve Forbes of Microsoft at the 2015 BMA Carolinas B2B Marketing Conference
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Today more than ever, companies are facing unprecedented demand for rich product content and differentiated experiences, along with the need to keep up with a dynamic business landscape faster – and more efficiently.
Businesses need a solution that allows them to take control of their product data challenges while achieving dramatic revenue and margin growth.
Join this on-demand webinar to discover how PIM can help you solve these challenges with a single source of truth across systems, channels, and internal/external audiences, to:
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Presentation from the Markedsføringsdagen 2013 conference, june 12 2013 in Copenhagen. Contains an overview of trends, uses, challenges for the CMO and innovation aspects of big data.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
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Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Madison Park Group (MPG) actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data ecosystems.
Madison Park Group (MPG) actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
Riding and Capitalizing the Next Wave of Information TechnologyGoutama Bachtiar
Delivered in guest lecture session for International Business Accounting Program, Faculty of Business and Management, Petra Christian University, Surabaya, East Java, Indonesia.
Discover how to bring contextually relevant experiences to every stage of the customer journey with innovative engagement models. Subscription-based, self-service, and immersive self-discovery systems span from marketing to commerce to customer service. Learn how effective they can be in helping you reach your customers. Learn more: https://www.hybris.com/
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Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
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Big Data – Marketing Challenge or Opportunity?
1. A Digital Solutions Firm delivering
Marketing and Technology Solutions
New York . Toronto . Phoenix . Los Angeles . London. Dubai . New Delhi
Big Data – Challenge or Opportunity?
3. 2
1. What is Big Data?
2. How does big data affect you?
3. The three key facets of Big data
4. How toget started
5. How tointerpret and use data effectively
6. How todrive authentic customer engagement
Points covered in this webinar
5. 4
Global Data Capacity Exceeds 295 Exabytes*
Communications have increased by an average of 28 percent
every year since 1986.
2002
• Digital Data
exceeds Analog
Data
2007
• 65 Exabytes of
information shared
• 94% of data stored
digitally
2012
• 2.5 Exabytes of
data created every
day
Source: Martin Hilbert, USC Annenberg School for Communication and Journalism.
An Exabyte is 1 Billion Gigabytes
6. 5
There is a data explosion
Source: WIPRO Infographic in Petabytes
9. 8
20%of FACEBOOK Users have purchased
something because of ads or comments they saw
there
Social
Ipsos North America Survey
SO
10. 9
YouTube is the second largest
internet search engine
Social
SO
11. 10
91%of today’s online adults use social media
regularly
Social
SO
Experian 2012 Digital Marketer Benchmarks and Trends report
12. 11
45%of US Businesses are conducting some
form of Mobile Marketing with the most common
tactics being:
Mobile Sites (70%)
Mobile Apps (55%)
QR Codes (49%)
Mobile
MO
StrongMail.com Mobile Survey
www.strongmail.com/pdf/SM_MobileSurvey201
13. 12
80%is the increase of Email Opens on Mobile
devices in the first 6 months of 2012
Mobile
MO
http://litmus.com/blog/email-client-market-share-stats-
infographic-june-2012
17. 16
50%of Global 1000 companies will have stored
customer-sensitive data in the public cloud by 2016
Cloud Computing
CLO
- Globe and Mail – Cloud Atlas, Return on Business
18. 17
$241 BillionCloud computing to grow
to over $240 billion by 2020 from $61 Billion in 2012
Cloud Computing
CLO
Forrester Research
19. 18
61% of corporate computing is
happening in the cloud
Cloud Computing
CLO
Citrix Cloud Computing Survey
25. 24
Ordinary Data Big Data
Static Dynamic
Structured Structured and
Unstructured
Collected and stored It’s everywhere
Complex Simpler but lots of it
Manual Batch Processed Automated Real-time
Processing
Rear-view Reporting Predicts the future
Ordinary Data vs Big Data
37. 36
1. Engage with customers wherever they are
2. Make customer intelligence strategic
3. Focus on goals and filter out noise
4. Create usable and actionable views or data clusters
5. Act on the insights from data, not on intuition or
experience
Key Principles
40. 39
1. Employ a closed-loop engagement cycle
Build the profile, analyze the profile and respond to the prospect
2. Characterize prospect
Properties include buying cycle state and segmentation parameters
3. Develop content to align with the prospect expectations
Content will speak directly to a prospect profile
4. Automate the closed-loop prospect engagement
Use web CMS and marketing automation platforms to automate the
engagement cycle
Steps to Context-driven Engagement
Four steps to achieve multi-channel engagement that aligns with
customer expectations and drives acquisition
41. 40
Understand your buying cycle
Understand your customer’s mindset through the buying cycle journey
Segment your audience
Determine the target groups within your audience
Map the messages
Understand and align the messages with the segment and their objections
Implement the platforms
Implement the multi-channel platforms
Using Buying Cycle to Define Engagement
Use the buying cycle to understand how, when and with
what to engage prospects at each step of buying process
Understand your
Buying Cycle
Segment your
audience
Map the
Messages
Implement the
Platforms
42. 41
It’s about the Customer’s Journey
Evaluate PurchaseLearn JustifyInterest
Active Search Begins Solutions Identified
Solutions Evaluated
Against Needs
Validate
Decision Made
Actions
Web Search
Review or get admin to
look at product on website
and collateral.
Ask Personal/Social
Network.
Compare against current and
competitive products/services
Peer/Association
endorsements
Buying Process
Questions
WIFM?
Do I really this?
Does it fit my business
needs?
Can this replace my
current service?
What is the cost (fees)?
How much can I spend on
this card?
Who else like me is using
this product? What type of
benefits is he/she seeing?
How long until I can get full use
of this service?
Motivation
s
Rewards, Promotion,
Success, Make life easy
Rewards, Business
Savings, Security, Service
(Added Value)
Relevance of Perks, Rewards
etc…
Confirmation of Perks Risk-free Trial
Pain
Points
No Time
Current process is very manual
I have to work weekends
Data is not accurate
Barriers
Merchant Acceptance
Tied to an existing card
Migrating from Existing
card
Merchant Acceptance
Migrating from Existing
card, Linking Bank
accounts
T&Cs
Personal Liability
Credit History
Supplier Coverage
Is it worth switching
cards?
Amex approval Process
43. 42
1. Employ a closed-loop engagement cycle
Build the profile, analyze the profile and respond to the prospect
2. Characterize prospects with a profile
Properties include buying cycle state and segmentation parameters
3. Develop content to align with the profiles
Content will speak directly to a prospect profile
4. Automate the closed-loop prospect engagement
Use web CMS and marketing automation platforms to automate the
engagement cycle
Leveraging Digital Platforms
Four steps to achieve multi-channel engagement that aligns with
customer expectations and drives acquisition
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1. Content Management (CMS): Supports personalized
interactions on the web site
2. Marketing Automation Platform (MAP): Supports personalized
interactions via outbound digital channels
3. Customer Relationship Management (CRM): Supports
personalized interactions involving members of the sales team
4. Integration and Mapping: Integrating the three systems to
create centralized buyer profiles that could then be mapped to
a defined buying process
5. Measurement and Reporting: Implementing the Reporting and
Analytics tools necessary to support ongoing performance
measurement and management
Leveraging Digital Platforms
CMS + MAP + CRM + Context = Increased acquisition. It takes
both platforms and approach to drive improved acquisition
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The Trifecta for Richer Engagement
This Unified Customer Engagement Platform delivers an
experience based on a common customer context
Web CMS
Marketing
Automation
with
Analytics
CRM
Common
Customer
Context
How much information is there in the world?
As of 2012, about 2.5 exabytes of data are created each day. 1 exabyte is a billion gigabytes or a million terabytes.
University of Southern California researchers calculated that the world has access to enough data-storage capacity to hold 295 exabytes (295 followed by 20 zeros) of information.
There are reports aplenty about technology driving a data explosion. University of Southern California researchers actually sat down and calculated that humans can store, communicate and compute about 295 exabytes of information, or about 404 billion CDs.
How much information is there in the world?
As of 2012, about 2.5 exabytes of data are created each day. 1 exabyte is a billion gigabytes or a million terabytes.
University of Southern California researchers calculated that the world has access to enough data-storage capacity to hold 295 exabytes (295 followed by 20 zeros) of information.
There are reports aplenty about technology driving a data explosion. University of Southern California researchers actually sat down and calculated that humans can store, communicate and compute about 295 exabytes of information, or about 404 billion CDs.
The growth of social networks for business. Social networking account for 22% of all time spent online. Real business is taking place today in public and private social networks. It has moved far beyond using LinkedIn for recruiting, or Facebook for consumer marketing outreach. The benefits accrue quickly from being able to communicate and collaborate easily with extended networks of employees, partners, customers, across internal and external social networks.
The ascendency of mobile computing. By the end of 2011, more smartphones shipped than PCs.. And Apple sold more iOS devices in 2011 than they sold Macs in 28 years. “Bring your own device” (BYOD) to work is an undeniable trend in the workplace, bringing freedom and convenience for users, but headaches for IT. Users want to interact anytime, anywhere, with localized, contextual content. And they aren’t afraid to sidestep IT if they don’t get the access they want. IT can try to ban access, but more often than not, needs to rethink their approach to mobile and secure those mobile devices to minimize risks from loss, theft or misuse.
The continued rise of Cloud computing. With Forrester alone estimating enterprise cloud computing to grow to over $240 billion by 2020. It’s hard to find ANY current IT project today not considering cloud-based deployments. The conversation is no longer one of outright rejection due to security and quality-of-service concerns. Instead, the discussion is about the right mix of capabilities for the business. What should be delivered by cloud vs. on premises? How do I ensure new services are integrated with the solutions I already have in place? What’s the right policy and governance model I should be looking for from my cloud services providers? What level of customization do I really need, and how much standardization can I get away with? Despite cloud’s increasing sophistication and security in applications, information stores, transaction processing, or even analytics, critical questions still remain.
The availability of information, which drives social, mobile and cloud technologies, is the connective tissue in this "nexus of forces."
Gartner
"In the nexus of forces, information is the context for delivering enhanced social and mobile experiences," Chris Howard, managing vice president at Gartner, explained in the report. "Mobile devices are a platform for effective social networking and new ways of work. Social links people to their work and each other in new and unexpected ways. Cloud enables delivery of information and functionality to users and systems. These forces of the Nexus are intertwined to create a user-driven ecosystem of modern computing."