Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
A VERY high level intro on the most common segmentation strategies that are used across many marketers as well as a audience testing framework for beginners.
The audience testing sheet that is included as a bonus, is a great tool for anybody that manages a Data management platform or does any audience testing across various media channels.
At the same time, if you find yourself being a bit overwhelmed with all of the 1st 2nd or 3rd party data targeting options from, I'd highly recommend using a service like ClearSegment to understand various data providers - it's data collection methodologies as well as their individual segments. https://clearsegment.com/
The cookiepocalypse is coming and third-party cookies' reign over the web will come to a close. Are you ready for a cookieless future? This presentation from Media Kitchen explores why cookies are crumbling, the resulting impact across the ecosystem, and early steps advertisers can take to prepare.
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
Calibration exercise on GA4 observed vs modelled vs GA 360 data. The methodology was flawed in this case but the results and approach stand up to scrutiny
MeasureCamp 2022: Digital Analytics Solutions for 2022Lukáš Čech
Approaches to select the right digital analytics solution that will fulfill the business needs and fit into the existing ecosystem and company culture.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
Google Analytics 4.0 es la nueva generación de Google Analytics. Por primera vez, Google ha reconstruido su plataforma desde cero, transformando la forma en que se recopilan los datos para ofrecer una medición holística en sitios web y aplicaciones móviles.
A VERY high level intro on the most common segmentation strategies that are used across many marketers as well as a audience testing framework for beginners.
The audience testing sheet that is included as a bonus, is a great tool for anybody that manages a Data management platform or does any audience testing across various media channels.
At the same time, if you find yourself being a bit overwhelmed with all of the 1st 2nd or 3rd party data targeting options from, I'd highly recommend using a service like ClearSegment to understand various data providers - it's data collection methodologies as well as their individual segments. https://clearsegment.com/
The cookiepocalypse is coming and third-party cookies' reign over the web will come to a close. Are you ready for a cookieless future? This presentation from Media Kitchen explores why cookies are crumbling, the resulting impact across the ecosystem, and early steps advertisers can take to prepare.
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
Calibration exercise on GA4 observed vs modelled vs GA 360 data. The methodology was flawed in this case but the results and approach stand up to scrutiny
MeasureCamp 2022: Digital Analytics Solutions for 2022Lukáš Čech
Approaches to select the right digital analytics solution that will fulfill the business needs and fit into the existing ecosystem and company culture.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
Google Analytics 4.0 es la nueva generación de Google Analytics. Por primera vez, Google ha reconstruido su plataforma desde cero, transformando la forma en que se recopilan los datos para ofrecer una medición holística en sitios web y aplicaciones móviles.
Basic information about Google Tag Manager. How you can create a tag, a trigger or a variable. Also in this presentation you have some information about the Data Layer
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Google Analytics 4: La transición sobre Universal AnalyticsArnau Vendrell
Diapositivas del webinar impartido en iSocialWeb sobre Google Analytics 4 y cómo transicionar desde Universal Analytics.
El video completo se puede ver aquí: https://www.youtube.com/watch?v=wq4EtbL_lC0
Las diapositivas tratan sobre:
1. Qué es Google Analytics 4 (GA4)
2. Diferencias entre Universal Analytics y GA4
3. Retos para los negocios
4. Recomendaciones de migración y optimización de la visualización
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
I created this presentation with the intent to inform and clarify what a data management platform is and show how it an be used to enhance marketing initiatives.
Consumer demand for personalized experiences makes information the most valuable currency. Data is a hot topic - and for good reason. Gus Murray, our Chief Strategy and Insights Officer will talk through the fundamentals of how to approach data driven marketing, how any organization can use data to improve results, uncover insights, promote customer loyalty, and be used in the creative process.
How media agencies solve the big data revolutionThe_IPA
George Maynard, Group Head of DataScience at Annalect, shares his thoughts on how media agencies are coping with the big data revolution at an IPA 44 Club event in London. To learn more about The IPA visit www.ipa.co.uk and The 44 Club here www.ipa.co.uk/groups/44-club-2
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
THE LEADER STORY 01 | HOW DATA DRIVES MARKETING STRATEGY
In partnership with Ogilvy Vietnam.
David Ogilvy – huyền thoại Quảng cáo & người sáng lập tập đoàn Ogilvy & Mather tin rằng “khả năng tương tác với từng người tiêu dùng ở cấp độ cá nhân là cách hiệu quả nhất để tạo ra tăng trưởng kinh doanh”. Ông nói “Direct response is my first love and later it became my secret weapon” và câu nói này đã trở thành tôn chỉ hoạt động của OgilvyOne, the Customer Engagement agency for the connected world.
OgilvyOne là công ty đặt nhiều cột mốc tiên phong về thấu hiểu và ứng dụng công nghệ vào Quảng cáo, Sáng tạo. Năm 1993, IBM – một trong những tập đoàn công nghệ lớn nhất thế giới đã giao cho OgilvyOne mảng Direct Marketing (cùng với mảng Advertising cho Ogilvy & Mather) trong cuộc đấu thầu lớn nhất của ngành công nghệ. Năm 1994, OgilvyOne cũng là công ty quảng cáo đầu tiên ký hợp đồng thương mại cùng Yahoo, cổng thông tin lớn nhất của Internet thời bấy giờ.
Với nhiều công ty – Google, Facebook, big data, AI… như những cơn sóng thần cuốn phăng tất cả những thứ họ từng biết thì OgilvyOne đã cưỡi trên cơn sóng công nghệ rất nhiều lần trong suốt 45 năm tồn tại và phát triển. Và OgilvyOne cũng đang tiên phong trong việc chế ngự cơn sóng mới nhất – Big Data.
Dữ liệu (data) được ví như một chiếc chìa khóa: xoay đúng chiều – Dữ liệu có thể giúp Chiến lược trở nên sắc sảo và thông suốt, Sáng tạo trở nên nhân bản và đầy cảm hứng, Nội dung tạo được tầm lan toả và ươm mầm cho những Tương tác kiến tạo Trải nghiệm thương hiệu mà bất kỳ Marketer nào cũng mơ ước. Tiếc thay, trong hầu hết trường hợp – chiếc chìa khóa Dữ liệu đang bị xoay sai chiều: tạo hoang mang và chia rẽ Chiến lược, dập tắt cảm hứng và tạo ra những Sáng tạo & Nội dung nhàm chán.
Vậy bí quyết nào để “xoay đúng chiều” chiếc chìa khóa Dữ liệu?
Với bề dày kinh nghiệm độc nhất trong việc đồng hành cùng công nghệ, Ogilvy không phỏng đoán hay tin vào công thức thành công của quá khứ. Năm 2008, OgilvyOne ra mắt OgilvyLabs – một hệ thống nghiên cứu có 5 trụ sở tại New York, Singapore, London, Bắc Kinh và Sao Paulo để đúc kết và kiến tạo công thức thành công trong kỷ nguyên mới, tận dụng trải nghiệm đồng hành cùng những tập đoàn kinh doanh khổng lồ trong rất nhiều ngành hàng và khu vực địa lý.
Nếu bạn quan tâm đến những gì OgilvyOne đã làm, đã biết và đã kiểm chứng – WeCreate và tập đoàn Ogilvy trân trọng giới thiệu buổi talkshow HOW DATA DRIVES MARKETING STRATEGY do ông Gaurav Magotra, Managing Director của OgilvyOne Vietnam chia sẻ.
High Level Overview of Predictive Analytics and how it can be used for Personalization and targeting. We walk through a toy problem using online linear regression
The Next Generation Of Programmatic StorytellingMediaPost
Ancestry.com has evolved its programmatic media buying quickly from a direct-response vehicle to a message-based storytelling channel that impacts both branding and sales at a higher level. Director of Display and Content Marketing Riddhi Goradia explores how the company is getting closer to both the technology and the data in order to get richer messages directly to potential customers. She will illustrate how a deeper, more personalized content strategy, distributed programmatically, ultimately grows acquisition and loyalty.
Accelerating the Value of Data Management Platforms with Tag Management SystemsEnsighten
James Niehaus, VP of Analytics and Digital Strategy, Ensighten
Gartner calls the data management platform (DMP) the “soul of modern marketing,” but many marketers have yet to decipher the alphabet soup that feeds into today’s marketing technology stack. Find out the key differences between DMPs and tag management systems (TMS) and how first-party data from a brand’s website, combined with other sources of online and offline data, is foundational for enhancing audiences generated by the DMP. Dive into how DMPs and tag management systems actually work in a symbiotic relationship that can produce more value on both sides, including faster DMP roll-out, better audiences and improved data ownership.
Basic information about Google Tag Manager. How you can create a tag, a trigger or a variable. Also in this presentation you have some information about the Data Layer
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Google Analytics 4: La transición sobre Universal AnalyticsArnau Vendrell
Diapositivas del webinar impartido en iSocialWeb sobre Google Analytics 4 y cómo transicionar desde Universal Analytics.
El video completo se puede ver aquí: https://www.youtube.com/watch?v=wq4EtbL_lC0
Las diapositivas tratan sobre:
1. Qué es Google Analytics 4 (GA4)
2. Diferencias entre Universal Analytics y GA4
3. Retos para los negocios
4. Recomendaciones de migración y optimización de la visualización
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
I created this presentation with the intent to inform and clarify what a data management platform is and show how it an be used to enhance marketing initiatives.
Consumer demand for personalized experiences makes information the most valuable currency. Data is a hot topic - and for good reason. Gus Murray, our Chief Strategy and Insights Officer will talk through the fundamentals of how to approach data driven marketing, how any organization can use data to improve results, uncover insights, promote customer loyalty, and be used in the creative process.
How media agencies solve the big data revolutionThe_IPA
George Maynard, Group Head of DataScience at Annalect, shares his thoughts on how media agencies are coping with the big data revolution at an IPA 44 Club event in London. To learn more about The IPA visit www.ipa.co.uk and The 44 Club here www.ipa.co.uk/groups/44-club-2
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
THE LEADER STORY 01 | HOW DATA DRIVES MARKETING STRATEGY
In partnership with Ogilvy Vietnam.
David Ogilvy – huyền thoại Quảng cáo & người sáng lập tập đoàn Ogilvy & Mather tin rằng “khả năng tương tác với từng người tiêu dùng ở cấp độ cá nhân là cách hiệu quả nhất để tạo ra tăng trưởng kinh doanh”. Ông nói “Direct response is my first love and later it became my secret weapon” và câu nói này đã trở thành tôn chỉ hoạt động của OgilvyOne, the Customer Engagement agency for the connected world.
OgilvyOne là công ty đặt nhiều cột mốc tiên phong về thấu hiểu và ứng dụng công nghệ vào Quảng cáo, Sáng tạo. Năm 1993, IBM – một trong những tập đoàn công nghệ lớn nhất thế giới đã giao cho OgilvyOne mảng Direct Marketing (cùng với mảng Advertising cho Ogilvy & Mather) trong cuộc đấu thầu lớn nhất của ngành công nghệ. Năm 1994, OgilvyOne cũng là công ty quảng cáo đầu tiên ký hợp đồng thương mại cùng Yahoo, cổng thông tin lớn nhất của Internet thời bấy giờ.
Với nhiều công ty – Google, Facebook, big data, AI… như những cơn sóng thần cuốn phăng tất cả những thứ họ từng biết thì OgilvyOne đã cưỡi trên cơn sóng công nghệ rất nhiều lần trong suốt 45 năm tồn tại và phát triển. Và OgilvyOne cũng đang tiên phong trong việc chế ngự cơn sóng mới nhất – Big Data.
Dữ liệu (data) được ví như một chiếc chìa khóa: xoay đúng chiều – Dữ liệu có thể giúp Chiến lược trở nên sắc sảo và thông suốt, Sáng tạo trở nên nhân bản và đầy cảm hứng, Nội dung tạo được tầm lan toả và ươm mầm cho những Tương tác kiến tạo Trải nghiệm thương hiệu mà bất kỳ Marketer nào cũng mơ ước. Tiếc thay, trong hầu hết trường hợp – chiếc chìa khóa Dữ liệu đang bị xoay sai chiều: tạo hoang mang và chia rẽ Chiến lược, dập tắt cảm hứng và tạo ra những Sáng tạo & Nội dung nhàm chán.
Vậy bí quyết nào để “xoay đúng chiều” chiếc chìa khóa Dữ liệu?
Với bề dày kinh nghiệm độc nhất trong việc đồng hành cùng công nghệ, Ogilvy không phỏng đoán hay tin vào công thức thành công của quá khứ. Năm 2008, OgilvyOne ra mắt OgilvyLabs – một hệ thống nghiên cứu có 5 trụ sở tại New York, Singapore, London, Bắc Kinh và Sao Paulo để đúc kết và kiến tạo công thức thành công trong kỷ nguyên mới, tận dụng trải nghiệm đồng hành cùng những tập đoàn kinh doanh khổng lồ trong rất nhiều ngành hàng và khu vực địa lý.
Nếu bạn quan tâm đến những gì OgilvyOne đã làm, đã biết và đã kiểm chứng – WeCreate và tập đoàn Ogilvy trân trọng giới thiệu buổi talkshow HOW DATA DRIVES MARKETING STRATEGY do ông Gaurav Magotra, Managing Director của OgilvyOne Vietnam chia sẻ.
High Level Overview of Predictive Analytics and how it can be used for Personalization and targeting. We walk through a toy problem using online linear regression
The Next Generation Of Programmatic StorytellingMediaPost
Ancestry.com has evolved its programmatic media buying quickly from a direct-response vehicle to a message-based storytelling channel that impacts both branding and sales at a higher level. Director of Display and Content Marketing Riddhi Goradia explores how the company is getting closer to both the technology and the data in order to get richer messages directly to potential customers. She will illustrate how a deeper, more personalized content strategy, distributed programmatically, ultimately grows acquisition and loyalty.
Accelerating the Value of Data Management Platforms with Tag Management SystemsEnsighten
James Niehaus, VP of Analytics and Digital Strategy, Ensighten
Gartner calls the data management platform (DMP) the “soul of modern marketing,” but many marketers have yet to decipher the alphabet soup that feeds into today’s marketing technology stack. Find out the key differences between DMPs and tag management systems (TMS) and how first-party data from a brand’s website, combined with other sources of online and offline data, is foundational for enhancing audiences generated by the DMP. Dive into how DMPs and tag management systems actually work in a symbiotic relationship that can produce more value on both sides, including faster DMP roll-out, better audiences and improved data ownership.
6 reasons why you need data driven marketingRedspire Ltd
In a world where information doubles each quarter, smart marketers use data. This SlideShare explores 6 reasons modern marketers can use to justify a data strategy.
"How many times have you seen people getting on and off of a bus or train while they are reading something on their phone? This could well be an important email that they are trying to finish reading before their next interruption or even during their next interruption." by James Cacchioni
Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales.
Andreas Grasel & Thorsten Feldhege (Adform) Wir haben eine DMP - Was nun? - P...e-dialog GmbH
Nach der positiven Entscheidung zum Einsatz einer eigenen DMP stellt sich die Frage nach dem Vorhandensein einer nachhaltigen Datenstrategie. Wir zeigen die vier relevanten Eckpunkte dazu auf: Collection, Hierarchy, Management, Activation
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
Building a Complete View Across the Customer Experience on Oracle BICSShiv Bharti
Many organizations today are using a Modern Business Intelligence Platform or Big Data to eliminate Customer Blind Spots. When most firms refer to Big Data, they are not necessarily using “BIG” data, the term is used interchangeably with Analytics by most of our Customers.
Organizations today are increasingly relying on Data to make strategic decisions. Marketing Departments are using Predictive analytics to identify the Prospects or segments that will give their firms the most “lift” and thus highest ROI.
What are Customer Blind Spots?
Gaps in your view of the customer relationship across time
No formal social media listening data
Lack of cross-device identity
Inability for organizations to deliver personalized customer experiences
Inability to apply predictive analytics to customer behavior to optimize products and services
What are the Challenges to eliminate blind spots?
Disparate Data sources
Multiple Sources of the truth
Growth in Data Volumes
Data Migration Challenges
Fundamental Considerations for a Customer 360 project
Customer 360 project should focus on making substantial improvements in 5 key areas: Improve data quality, create Linkages across our various systems, centralize disparate information, transform the data to enable action and insights, and streamline the manner in which data is accessed and available.
Each pillar contains a stream of work broken into parallel paths to accelerate the rollout and adoption of the platform.
If you’re attending @Oracleopenworld (#oow16) and are considering a project to build a Customer 360-degree view by eliminating Customer Blind spots, please join us for our session to learn more on this subject including a customer case study. We look forward to a great session and stimulating conversations.
Building a Complete View Across the Customer Experience on Oracle BI Cloud Service [CON3730]
Monday, Sep 19, 4:15 p.m. – 5:00 p.m. | Moscone West – 2006
Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. This presentation will cover how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.
Data Strategy - Executive MBA Class, IE Business SchoolGam Dias
For today's enterprise Data is now very much a corporate asset, vital to delivering products and services efficiently and cost effectively. There are few organizations that can survive without harnessing data in some way.
Viewed as a strategic asset, data can be a source of new internal efficiencies, improved competitive advantage or a source of entirely new products that can be targeted at your existing or new customers.
This slide deck contains the highlights of a one day course on Data Strategy taught as part of the Executive MBA Program at IE Business School in Madrid.
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer
Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps, to website cookies, to your CRM, offline data and more. Is there a way to bring all of these together? Absolutely, lets learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.
The state of marketing measurement, attribution and data managementClark Boyd
This presentation will reveal exclusive new findings from a survey of leading marketers, including:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement from Fospha
Unifying Marketing Data & Multi-Touch Attribution AnalysisPrinciple America
Example approaches Unifying Marketing Data & Multi-Touch Attribution Analysis
Many businesses on a free Google Analytics aren’t leveraging existing capabilities to its full potentials, and marketers feel it is not enough to support their MTA reporting needs.
And most of the MTA solutions/services are a huge jump in terms of costs and capabilities for many businesses.
The cost of enterprise-grade attribution tools are not reasonable for many businesses investing in a digital marketing campaign.
Most of the tools that support MTA rely heavily on the marketer’s experience and leadership.
The majority of the enterprise-grade MTA solutions require a large monetary commitment from setup to analyzing performance. Lacks the bridge between data and recommendations.
Pinpoint is helping companies redefine commerce in the age of the customer. Small increases in average order frequency/size and average customer tenure translate into large increases in revenue and profit. Pinpoint shows you how implementing a campaign management solution is a key enabler of evolving to intelligent relationship marketing. This presentation outlines the following:
E-commerce and customer relationship marketing overview:
-Customer engagement
-Market opportunities
-Moving from transactional marketing to relationship marketing
-Business impacts
Adding campaign management to E-commerce:
-Solution components
-Merging online behavior with e-commerce activity
-Data organization
-Cross-brand integration- the enterprise customer model
-Coordinating promotions
-Marketing performance measurement and reporting
Business Advantages of Enhanced CRM:
-Greater average order size
-Increased revenue per customer
-Longer average customer tenure
-Improved customer profitability
-Reduced time to market for new programs/offers
-Continuous improvement in messaging relevance
-Ease of integrating additional brands
Data Visualisation - Convert insights into actionsAnnalect Finland
Every year LinkedIn gathers a list of the hottest skills that can get you hired. For several years capabilities in statistical analysis and data mining have been one of the most wanted skills. As a newcomer, data presentation have appeared to the list. Businesses are more and more aware how crucial presentation skills are for business to be successful.
Matka tehokkaampaan markkinointiin - tiedolla johdettu markkinointi B2B yrit...Annalect Finland
Esitys vastaa kysymyksii: Mitä tiedolla johdettu markkinointi on? Mitkä ovat suurimmat haasteet toiminnalle B2B -yrityksissä? Mitkä ovat toimitusjohtajien ja markkinointijohtajien toiveet tiedolla johdetulle markkinoinnille perustuen tutkimustietoon? Onko kyse myytistä vai faktasta? Mitkä ovat tiedolla johdetun markkinoinnin tuomat liiketoimintahyödyt (benchmarkkina tuloksista Pohjoismaat ja koko maailma)? Mihin asioihin kannattaisi keskittyä kyvykkyyksiä kehitettäessä? Mitkä ovat kaksi ensimmäistä ja tärkeää askelta, jotka tulisi ottaa?
Kurkistus älykkään markkinoinnin maailmaan - Kuinka tiedolla johdettu markkin...Annalect Finland
Tarkastelimme tiedolla johdetun markkinoinnin nykytilaa Suomessa toteuttamalla laajan kyselytutkimuksen 300 suomalaiselle yritysjohtajalle. Katson tutkimuksen tulokset raportista.
Vastinetta Rahoille - Markkinoinnin Vaikuttavuus PuntarissaAnnalect Finland
Data Science ja Digital Analytics yksiköidemme johtajat Antti Vassinen (DS) ja Petri Mertanen (DA) olivat Mainostajien Liiton seminaarissa 16.11.16 keynote-puhujina. Esitys kosketti mm. digitaalisen asiakasliikenteen mittaamista ja optimoimista, sekä markkinoinnin vaikuttavuuden mallintamista.
Töttöröö Network, OMD ja Annalect tutkivat miten mainostajien yhteistyö YouTube-vaikuttajien kanssa vaikuttaa nuoriin, sekä miten tämä vaikutus sijoittuu suhteessa perinteisen mainonnan kanaviin.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
3. Stop the Great Data Race
It’s what you do
with the data
that matters.
The race for the
most data is one of
the most detrimental
approaches that a
brand can take.
3
4. Companies still confuse reporting with true analytics and
are still content with one-off projects. This presents a true
barrier for data driven marketing.
Invest in the creation of true analytic processes that provide
valuable and repeatable systems for insight development.
This is the back-bone of best-in-class marketing.
Invest in Utilities
4
5. Analytic Utilities are processes (routines) designed to
deliver specific outputs that enable one or more aspects of
data driven marketing.
They democratize analytics to the use all company
functions and processes.
Focus on Delivery
5
6. Taking DMP Into Use
Driving Through Tech, Data, Integration,
Optimisation & Operation
Here are the things we’re going to talk about
What a Heck is a DMP?
Basic principles, what is it used for
Bonus
TOP3 Challenges
according to CEO’s
Examples
Mostly on what
we’ve done, also
some by our
German, UK,
and US
colleagues
6
Annalect
Why do I talk about
DMP’s
7. Annalect Finland – For Marketers by Marketers
7
We Provide You with a Data Driven Marketing Strategy Put Into Practice
We Combine Skills in
Technology, Tools,
Analytics and Business.
The Average Improvement of
the Customer Marketing
ROI in 1st year: +18% High Focus on Employee
Satisfaction: eNPS 48.
Operated
DMP for
Clients
for 5 years
Launched
Officially at
May 2016
40
Experts in
Finland
The Data &
Analytics
Platform of
Omnicom
Group
Largest Marketing Focused
Smart Data Agency
in Finland
8. Our Work With DMP’s Ranges from Operation
to Consulting
8
Open
From delivery to
full automation*
Integrated
Enabling in-house
automation*
Neutral
Consultancy on
tech selection
*automation accounts for not only standard automation, but also site personalisation, customer service integrations and programmatic to name a few.
• Full service solution for an
account
• Connecting assets and
departments
• Educating staff
• Most common in Finland
• We work in DMP and/or DSP
from client, activating on data
provided by the integrated team
at client ToinenPHD/OMD
• We enrich the operation with our
data and selected tools
• We support in-house DMP
solution selection and set-up
9. 9
SOLUTIONS ARE BUILT
CLIENT BY CLIENT,
with no preference towards
a particular tech partner,
so you can be assured that you will be
receiving the best fit for your business.
11. DMPs are an Emerging Standard
11
A portable platform allowing for holistic, cross-platform insights delivering true integrated activation, audience overlap
and audience/campaign insights with the flexibility of an agency partnership.
Example inputs
3rd party
advertising
Facebook
Campaign
Data
Website
Analytics
3rd party
audience
data
CRM
CRM Data
Data Match Partner
PII Privacy Compliant
Annalect Agile
Data Warehouse
Annalect DMP
User Profiles
Macroeconomic
Marketplace
Sales & Biz Data
Syndicated Data
Macroeconomic Data
Multi-channel Outputs
Tools (Reports & Dashboards)
Advanced Analytics & Modelling
Activation & Programmatic
Audience Segmentation
Client DMP Input
12. Without a DMP, Your Data Remains Siloed
12
Example inputs
3rd party
advertising
Facebook
Campaign
Data
Website
Analytics
3rd party
audience
data
CRM
Multi-channel Outputs
Tools (Reports & Dashboards)
Advanced Analytics & Modelling
Activation & Programmatic
Audience Segmentation
Client DMP Input
13. Unified Platform Can Offer Immediate Benefits
13
W35-54
M18-34
M35-54
Search HS Prog CRM
At what frequency are you
reaching, which parts your
audience?
How are you optimising
messaging across touch-points
in the purchase cycle?
E.g.
• Over-reaching & over-frequency-ing
W 35-54
• HS Direct buy reaching low value target
— Chance to uncover new, untapped audiences
— Programmatic can do so in a controlled testing
environment
• Gain greater value from your owned properties, like
email
— Often the best and most efficient way
to market
• All partners sharing in insights, adjusting plans
accordingly
1
2
14. Better Understanding of Audiences
14
DMP Warehouse Output
Audience Campaigns Transparency
27 years old
In market for truck,
customized online
Lives 3 km
from dealer
HHI >50k€
Visited site 3
times in 7 days
15. Data Driven, Personalised Activation
15
This whole process takes
50 milliseconds
The same basic principles apply
for programmatic &
personalised on-site content
16. Data Management Platforms Enable Centralisation of
Data Needed to Optimise Online Marketing Activities
16
Research data 3rd party data
2nd party data
Client 1st party
data
Analysis
Optimisation
Segmentation
Integration
Activation
Website
Social
Search
Programmatic
DMP
Optimisation feedback loop
18. Remember: DMP is Always a Part of a Bigger Picture
18
Example of the Annalect Agile Data Platform
CRM and over 100
syndicated data APIs
DMPCloud
data
platform
Programmatic media
Programmatic
creative
Publishing
platform
Cloud data exploration platform
Audience creation and
syndicated
Predictive modeling
Testing
Portfolio management
Attribution
32B global audience
records
Data
Tech
Analytics
DMPdoesn’tDOanythingonitsown.I.e.youalwaysneedmorethanaDMPtoactuallydosomething.
20. 20
79% of Finnish Companies
See Data Quality as a Large Challenge
for Data Driven Marketing.
According to the CEO’s and Marketing Directors
of 200 Large Finnish B2C and B2B companies.
A Study by Annalect Finland 9/2016.
21. Data assets
Map And Choose The Data Assets
21
Research data 3rd party data
2nd party data
Client 1st party
data
Analysis
Optimisation
Segmentation
Integration
Activation
Website
Social
Search
Programmatic
DMP
Optimisation feedback loop
22. Consumer / Customer Data Map
22
PURCHASE
VOLUMETRIC
MEDIA
CONSUMPTION
BRAND HEALTH
METRICS
OWNED ECOMM*
PANEL
RETAIL VISITS
ONLINE SALES*
WEB
TV
CRM*
BRAND EQUITY INTENTS/INTERESTS
SOCIO-DEMOS
PANEL
MOBILE/LOCATION
1ST/2ND PARTY
PROFILE
DATA
ETC
Data on both current and potential customers should be included to the map.
23. Ideally Data is Gathered from all Touch Points
Within the Purchase Cycle
23
data
sources
attention consideration active evaluation purchase loyalty
reach
up- & cross selling
buying intent signal
CRMdata
searchterms
1stparty
(onsite)data
socialnetwork
data
1stparty(CRM)&
behavioraldata
Onsite&behavioral
data
1st,2ndor3rd&
behavioraldata
2ndor3rd
partydata
registrationor
3rdpartydata
surveyor
panel&
behavioral
data
factual
CRM-data
predictive
CRM-data
factual
socialaffinity-
data
factual
intent-data
factual
retargeting
factualsearch
retargeting
predictivebrand
awareness&sympathy
predictivesocio
demographics
factualsocio
demographics
predictive
intent-data
predictive
retargeting
Combining factual
& predictive data
is ideal,
but you do not
need to have
everything in
order to proceed.
24. 24
The 2nd Largest Challenge
in Data Driven Marketing:
Integrating Data From Different Systems
to an Actionable Format.
According to the CEO’s and Marketing Directors
of 200 Large Finnish B2C and B2B companies.
A Study by Annalect Finland 9/2016.
25. Integration of Data for Analysis
25
Research data 3rd party data
2nd party data
Client 1st party
data
Analysis
Optimisation
Segmentation
Integration
Activation
Website
Social
Search
Programmatic
DMP
Optimisation feedback loop
27. DMP in Action: Making Ads More Relevant
27
Challenge
• Client wanted to measure the benefits of data driven targeting and
dynamic creatives
Solution
• We ran a campaign targeting 5 audiences with identical settings:
• Intent – Children’s Clothes, Accessories & Toys
• Intent – Fashion
• Intent – Home Decor
• Interest – Online Shopping
• Generic Online Audience (i.e. non-targeted)
• Intent audiences were shown a dynamic creative based on their own actions
from corresponding categories
• Online shopping and generic audiences were shown the same banner with
products from all categories
• After the campaign we analyzed conversion rates and CTR per audience
28. DMP in Action: Making Ads More Relevant
28
DATA FEED DMP / DSP RULES / DECISION TREE DYNAMC
CREATIVE
LANDING
PAGE
Implementation
The different elements
of the creative are
programmed
separately, so that a
combination of them
can be delivered
depending on which
consumer segment
and which data signal
triggers the
impression:
geographic
information
weather
product
interest
Website
analytics
Social
interaction
Sociodemographic
information
Customer
journey
Customer
value
store
interaction
XML,JSON,RSS,CSV,HTML,EXCEL
device
Audience
Segmentation
Ad Assembly based
on audience segements
Product A
Retargeting
Product
Crossselling
Product
Range
Brand
Correspoding
Landingpage
Correspoding
Landingpage
Correspoding
Landingpage
Correspoding
Landingpage
Pic Text Video Colour Animation Button
29. DMP in Action: Results
29
2.42%
0.57%
1.66%
0.61%
1.34%
0.54%
1.03%
0.47%
0.63%
0.34%
CVR% CTR%
Intent - Children's Clothes, Accessories & Toys Intent - Home Decor Interest - Shopping Intent - Fashion Non-targeted
Up to
4x
higher
conversion
rates
Up to
2x
higher
clickthrough
rates
30. 30
The Nr 1 Challenge of Data Driven
Marketing: Measuring Marketing
Effectiveness Reliably.
According to the CEO’s and Marketing Directors
of 200 Large Finnish B2C and B2B companies.
A Study by Annalect Finland 9/2016.
31. Optimisation on Brand Metrics
31
Benchmarking against
• Brand awareness
• Sympathy
• Purchase intent
related to:
• Time since last ad
• Contact class
• Creative size,
• Etc.
Panelist Identification
based on DMP cookie
Segment definition
A) Panelist &
B) HH 20-49 yrs.
Cookie push
www.
XX
Contact with panelist
1. 3.
4.5.6.
DMP
DSP
Research
Panel
N=101.000 (FI)
2.
32. Optimisation on Marketing ROI
32
The optimization
feedback loop
reacts to the factual
marketing ROI
on macro and micro
levels.
A combination of
machine learning
and automated
econometric &
attribution
models are used.
33. 33
In order to perform,
there is a need for
organisational transformation
New approaches, talent and processes are needed to reap the benefits from a
DMP implementation.
34. We Can’t Run From
the Inevitable
Marketing world has changed and data driven
approaches are here to stay. It won’t benefit you to hang
on to the difficulties as a reason for not moving ahead.
Ad Tech is moving too quickly and is too volatile to invest
in proprietary tech platform solutions.
Building new skills, being agile, licensing solutions,
developing deals and building ways to access data is the
correct path.
35. 35
More Results From The Real Life
Some more examples on what we and our colleagues have done.
36. Solution Built for an Online + Offline Retailer
36
Demand Side
Platform
Programmatic
Creative
ActivationSegmentationStorage - DMP
Store Identification
User Behaviour
CRM Data
Dynamic Content
Dynamic Content
Store Ident Data
Website
CRM
POS
37. Results Improved Significantly
37
90 % CRM and App matching
(technically 100% possible)
& 75 % Cross-Device matching
+30% Engagement Rate
Test & learn setup
in 5 selected stores
- significant frequency uplift
38. Audience Profiling &
Targeting
Quick service restaurant (QSR)
How to improve targeting
effectiveness?
Match competitive customer
profiles with demo, interests,
lifestyle information
Applied audience insights to
identify 38 opportunity
segments
38
Client:
Challenge:
Solution:
20%
increase
in On-Target Delivery
with stronger
targeting tactics.
22%
increase
in purchase intent
within the first 90
days of activation.
4,5 MM
in Media Savings
through data-driven
optimization.
39. CRM Activation
Insurance Company
How to improve effiency of the
customer acquistion?
On-board client’s list of current
customers into the DMP
Via matching customer e-mail
addresses with cookies,
negatively target current
customers to ensure that they
don’t see acquistion messages
39
Client:
Challenge:
Solution:
12%
Improvement in CPA
40. A Client Requested a Consultancy to Improve
An Adobe Based Digital Marketing Environment
40
Inspire Analyze Design Implement Monitor Optimise
TARGET: UNLOCK QUICK- & LONG-TERM WINS
We set-up a six phase marketing consultancy project
41. The Ongoing Partnership is Fast-Forwarding
the Client to Digital Leadership
41
Over €120K cost
reduction per year
by avoiding redundant
Adobe Analytics script
calls
Identification and
avoidance of fraud
via post-view cookies
Design of customized
marketing technology
infrastructure
Implementation
of data attribution model
for significantly better
decision-making and
increased accuracy of
budget allocations
43. Audience
Performance Analysis
Telecom Provider
How to increase customer
conversion?
Use analytics to identify how
audiences performed on
insurance company’s website
Identifies key behaviors and
preferences between high value
and low value audiences.
43
Client:
Challenge:
Solution:
Low conversions High conversions
LowvolumeHighvolume
24 %
Optimised
audience targeting
increased
conversions
Affluent families
Sophisticates
Conservative
Families
Multicultural
youth
44. CRM Audience
Analysis
Financial Institution
How to better understand
marketing to shareholder?
Presumed to be existing
employees, blue collar and
male
On-board client’s list of current
shareholders into the DMP
Via matching customer e-mail
addresses with cookies, explore
segment characteristics and
affinities
44
Client:
Challenge:
Solution:
Lifestyle
Sports provided largest incremental vehicle to reach
shareholders via Tennis and MLB.
Demographic
Male and females split evenly with a lot of female-specific
interests over-inderxing (lifestyle, fashion, etc.); enthusiast
segment for science/tech more niche in scale
Social graph
Facebook provides biggest scale oppurtunity to reach
shareholder most frequently (2,5x vs. All other
domains/networks).
Content consumption
News is #1 category to reach audience on TV; on par
with our media strategy.
Results:
45. Transformational Results with
a DMP from the Stateside
18:1 ROI
vs. 10:1 ROI
target using social
prospecting
45
24% increase
in conversions
with PRISM-
optimized
targeting
60% reduction in
CPMs
through data-
driven optimization
41% increase
in conversions
within the first 90
days of activation
59% increase
in ROAS
with social targeting
46. It Is Easy To Start
You don’t have to build your own DMP to Start.
Actually, you shouldn’t.
Remember, Remember From the 12th of October
Invest in
Utilities
Focus on
Delivery
Invest in the creation
of analytic processes
that provide valuable
and repeatable
systems for insight
development.
46
Stop The
Great
Data Race
Don’t Try To
Run From the
Inevitable
DMP Can Be
Only a Wet
Dream
47. The Annalect DMP in Finland:
Top-Quality Audience Data
47
01
Over 120 interest,
intent, socio-
demographic and
B2B
segments available
for targeting
02
Gigantic database:
1 B monthly events
20 M cookies
20 M URLs
500 000 keywords
300 000 sites
03
Data quality
validated by
target group
surveys
04
Custom segments
can be tailored
to almost all needs.
05
Able to take in Your
data and any 3rd
party data source.
In use by clients of Annalect, OMD, ToinenPHD and Ainoa Resolution.
49. Jussi Piri
Managing Director
Annalect Finland
+358 (0) 40 592 4933
e-mail: jussi.piri@annalect.com
Twitter: @jussipiri
LinkedIn: Jussi Piri
Follow Annalect on The Web:
Order the Insight Filled News
Letter: annalect.fi
Twitter: @annalect_fi
Facebook: @AnnalectFinland
LinkedIn: Annalect Finland
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49
Alussa kysely käsiennostotaktiikalla: kuinka monta markkinointipäällikköä tai liiketoimintajohtajaa on täällä, kuinka monta analyytikkoa, kuinka moni on kuullut DMP:stä, kuinka moni tuntee aihepiirin erinomaisesti?
Se mitä inä äsken tein on v’h’n kuin mitä DMP tekee: otin tietoa, käsittelin sen, loin päässsäni segmentit, jotta voisi paremmin kohdistaa viestä mitä kerron. DMP tekee sen vain pirun paljon tarkemmin.
Me ollaan operoitu omaa DMP:tä 5 vuotta, josta viimeistä set.uppia vuodesta 2013; me käytetään sitä lähes sadalle asiakkaalle. Ja me teemme konsultointia teknologiavalintojen osalta, josta DMP on yksi.
Data Management Platform (DMP) allows companies to centralise data, combining online and offline, as well as, third party data, and use it to create target audiences and optimise their online marketing activities.
It is very close to a data warehouse, data lake, data cloud and other data blending platforms, but with a few distinctions.
Data Management Platform (DMP) allows companies to centralise data, combining online and offline, as well as, third party data, and use it to create target audiences and optimise their online marketing activities.
It is very close to a data warehouse, data lake, data cloud and other data blending platforms, but with a few distinctions.
Data Management Platform (DMP) allows companies to centralise data, combining online and offline, as well as, third party data, and use it to create target audiences and optimise their online marketing activities.
It is very close to a data warehouse, data lake, data cloud and other data blending platforms, but with a few distinctions.
Rakennamme näitä asiakkaille heidän omien datalähteidensä kautta.
Data Management Platform (DMP) allows companies to centralise data, combining online and offline, as well as, third party data, and use it to create target audiences and optimise their online marketing activities.
It is very close to a data warehouse, data lake, data cloud and other data blending platforms, but with a few distinctions.
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