The document discusses creating a cost of attendance calculator using data modeling to help potential students and parents make enrollment decisions at a university. It outlines models for cost of attendance, student data, and financial awards that would be connected to calculate the price after subtracting student awards from costs. Rapid prototyping of the data model revealed opportunities to collect more student data and visualize awards eligibility. The calculator is one part of an overall recruitment strategy to also convince students the value of enrollment is worth the net cost.

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Deven Edward Pitcher
Syracuse University

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Data Yodeling

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Data Modeling with Cascade Server and
HighCharts JS

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Data Modeling
Data modeling is a process used to define
and analyze data requirements needed to
support the business processes within the
scope of corresponding information
systems in organizations.

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Organizational Goal
Enroll students who are:
● Intelligent
● Achieving
● Able to pay

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Cost of Attendance Calculator
Potential Students and Parents will utilize
this tool to make enrollment decisions.
Cost of attendance is a big selling point.

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Cost of Attendance Calculator
It's really a Marketing Tool and an
Enrollment Asset.
It should be part of your recruitment
strategy and sales pitch.

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Our Data Model
Cost of Attendance:
Tuition
Housing
Meals
Books
Supplies
Fees
Transportation
Student Savings:
Scholarships
Grants
Work Study
Financial Awards

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Student Model
Attributes:
Geography
GPA
Test Scores
Family Income
Life Milestones
Major / Concentration
Extra Curriculars
Aspirations
How many data points are you collecting on your potential
students?

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Award Model
Attributes:
Type
Ammount
Requirements:
GPA
Test Score
Demographics
How do you organize financial awards?

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Connect the Pieces
Cost of Attendance – Student Awards =
The Price Point $$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Simple!

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Utilize Your Tools
Rapid Prototyping -Expand understanding of the data-model
Cascade Server -Organize data, convert into
content
HighCharts JS -Some nice visualizations

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Rapid Prototyping
Things Learned
Break Awards into a seperate data definition, then we
can index them and create individual award pages.
Oppurtunity for data collection.
Everyone wants to get 'something'.
Evaluating scholarship elligibility for less tangible
requirements is non-trivial.
Another calculator for already enrolled students.

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Analysis
This is only one component of recruitment strategy.
This tells students how much of their money
college will cost them.
You still need to make the case that what you're
offering is worth it.