Dan Murray
Author
Tableau Zen Master
Director of BI Services, InterWorks
Indianapolis, Indiana
January 28, 2016
Being Data Driven
Menu
• My first Tableau Success
• Tableau Demonstration
• Big Data & Keys to Success
• Getting Your Boss Interested
• Deployment strategies
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My first Tableau Project
Rapid Deployment
• Sales
• Inventory
• Accounts Receivable
• Accounts Payable
• Purchasing
Dimensionally-Conformed Spreadsheet
6
Lessons Learned
• Start quickly
• Spreadsheets work
• Fast payback
7
Tableau Demonstration
The Data Flood
• Volume
• Velocity
• Variety
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2000 - 5 exabytes
2005 - 130 exabytes
2010 - 1,200 exabytes
2014 - 5,600 exabytes
2020 - 40,000 exabytes
Source: IDC (Adapted)
Digital data in the world
Order of Magnitude
Sources: Wikipedia, Wired Magazine
The NSA is watching
• Internet Searches

• Websites visited

• Emails sent & received

• Social Media activity

• Blogging activity

• Videos watched/uploaded

• Photos viewed/uploaded

• Cell phone GPS data

• Cell phone Apps downloaded

• Phone call records

• Text messages sent/received

• Skype video calls
• Online purchases/transactions

• Credit card transactions

• Financial information

• Legal documents

• Travel documents

• Health records

• Cable TV shows watched

• Commuter toll records

• Bus and subway passes

• Facial recognition data

• Arrest records

• Drivers license data

• And more….
http://nsa.gov1.info/data/index.html#dataSource:
Digital Data 2014
5,600,000,000,000,000,000,000
Year-to-date through 12/31/2014

5,600 Exabytes
5.6 Zettabytes
Source: EMC Worldwide Information Growth Ticker (powered by IDC Research)
New 1-TB Drives Needed
5,872,025,600
$14.6 trillion
Storage is keeping pace.
Variety
• Relational Databases
• Non-relational Databases
• Grid/cache storage
Over 200 commercial and open source options available.
“New Digital Universe
Study Reveals Big Data
Gap: Less Than 1% of
World’s Data is Analyzed.”
http://www.emc.com/about/news/press/2012/20121211-01.htmSource: IDC
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3 keys to success
• Training
• Start fast
• Don’t do
what your
boss asks
Especially if you have
a lot of experience
with legacy tools
Training
Pick something
you can finish
in < 4 weeks
Start Fast
Don’t do what your boss
asks you to do…
Make
something
better…
24
Show your boss something she has never
seen before-that is actionable- with the first
project.
Build enthusiasm for more discovery.
25
Why do deployments
succeed or fail?
•Failing to follow the
earlier recommendations
•Failing to consider
company culture
Deployment Strategies
Consider
organizational
culture
Facebook
Mostly organic growth with
a common company culture.
Cisco Systems
Growth through acquisition
with a variety of company
cultures.
Facebook
• Centrally controlled

• Center of excellence

• Rapid expansion
Cisco Systems
• Central funding

• Decentralized control

• Natural adoption
Both successful
The most
compelling
Tableau
stories 

are
discovery

tales
To Do in 2015
• Download a trial license
• Build something < 4 weeks
• Show your boss/co-workers
Dan Murray Intro
• Purdue Grad - BS General Management 1982
• Experience - 33 years (20 at a multinational)
• Work locations - North America, Europe, Asia
• Roles - COO, CIO, CFO, Sales Director, Director of
Operations, Acquisitions Team Leader
• Founder - InterWorks BI Practice (Tableau’s 1st Partner)
• Author - Tableau Your Data! (Bestselling Tableau Guide)
• Tableau Zen Master (Using Tableau since 2007)
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Dan Murray

Tableau Zen Master

Director of BI Services, InterWorks, Inc.

Twitter: dgm885

Email: dan.murray@interworks.com

Tableau Data Driven Talk - Indianapolis