The document summarizes a talk given by Dan Murray on using Tableau for business intelligence. Some of the key topics covered include Murray's first Tableau project, the increasing data flood organizations face, strategies for getting organizational buy-in for data visualization projects, and approaches to deploying Tableau and building effective dashboards. The talk also addresses challenges around data volume, velocity and variety, and positioning Tableau and data visualization skills as part of the solution to make sense of big data.

1. CISCO Roadshow Talk
January 16, 2014
Dan Murray
Director of BI Services
InterWorks, Inc.

2. Topics
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My first Tableau Project
The data flood
Being an evangelist/getting buy-in
Deployment strategies
Building effective dashboards

3. My First Tableau Project

4. Lessons Learned
• Start quickly
• Spreadsheet work
• Fast payback

5. Rapid Deployment
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Sales
Inventory
Accounts Receivable
Accounts Payable
• Purchasing

6. Dimensionally-Conformed Spreadsheet

7. Savings
3,000 hours
$450,000

8. I learned…
Everyone
needs
Tableau

9. The Data Flood
• Volume
• Velocity
• Variety

11. Order of Magnitude
Sources: Wikipedia, Wired Magazine

13. The NSA is watching
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Internet Searches
Websites visited
Emails sent & received
Social Media activity
Blogging activity
Videos watched/uploaded
Photos viewed/uploaded
Cell phone GPS data
Cell phone Apps downloaded
Phone call records
Text messages sent/received
Skype video calls
Source:
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Online purchases/transactions
Credit card transactions
Financial information
Legal documents
Travel documents
Health records
Cable TV shows watched
Commuter toll records
Bus and subway passes
Facial recognition data
Arrest records
Drivers license data
And more….
http://nsa.gov1.info/data/index.html#data

14. Digital Data 2014
198,963,721,196,546,000,000
198.96 Exabytes
0.198 Zettabytes
Source: EMC Worldwide Information Growth Ticker (power by IDC Research)

15. New 1-TB Drives Needed
198,963,721

16. $567 billion

17. Storage is keeping pace.

18. Variety
• Relational Databases
• Non-relational Databases
• Grid/cache storage
Over 190 commercial and open source options available.

19. “New Digital Universe
Study Reveals Big Data
Gap: Less Than 1% of
World’s Data is Analyzed.”
Source: IDC
http://www.emc.com/about/news/press/2012/20121211-01.htm

20. Part of the Answer
Tableau
Software

21. Answer Part II
Your skill &
Knowledge

22. Data
Visualization
Evangelist

23. “We humans are not a consistent
identity moving through time, but a
chain of successive selves, each
tangentially linked to, and yet
distinct from, the previous and
subsequent ones.”
Derek Parfit
Philosopher & Author of Reasons and Persons

24. Getting Buy-in
Move quickly
Make a compelling story
Show something they haven’t seen

25. Pick something
you can finish
in < 4 weeks

26. Don’t do what your
boss asks you to do…

27. Make something
better…

28. Deployment Strategies

29. Consider
organizational
culture

30. Facebook
Mostly organic growth with
a common company
culture.

31. Cisco Systems
Growth through acquisition
with a variety of company
cultures.

32. Facebook
• Centrally controlled
• Center of excellence
• Rapid expansion

33. Cisco Systems
• Central funding
• Decentralized control
• Natural adoption

34. Both successful

35. Building
Effective
Dashboards

36. Effective means
They fit in the available space
Load quickly
Are easy to use & understand

38. Cascading Design

39. A live example
..using the Coffee Chain data..

40. Dan Murray
dan.murray@interworks.com
Twitter: dgm885
Speech notes
http://tableauyourdata.com/downloads/