Tableau Your Data Roadshow speech delivered at Nike HQ the morning of February 12, 2014 for DAMA Portland.

1. Portland DAMA
February 11, 2014
Dan Murray
Director of BI Services
InterWorks, Inc.

2. Your Mission & Mine…

3. Topics
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The DataViz Market/Players
The data flood
The Economics
Deployment strategies
Building effective dashboards

4. Data Visualization Market

5. Players
• Qliktech - Qlikview
• Tibco – Spotfire
• Tableau Software

6. Tableau trounces estimates
93% license growth
Tableau's (DATA) Q4 revenue and EPS ($81.5M and $0.20) respectively
beat consensus forecasts by $14.5M and $0.20. Y/Y revenue growth
accelerated to 95% from Q3's 90%.
The upstart added 1,800+ customers and closed 179 $100K+
Rival QLIK +1.3% AH. The company reports on Feb. 20.
Tableau's license numbers stands in stark contrast to the Y/Y license
revenue decline rival Tibco (TIBX) reported for its Spotfire analytics
platform for the November quarter.

7. The Data Flood
• Volume
• Velocity
• Variety

9. Order of Magnitude
Sources: Wikipedia, Wired Magazine

11. The NSA is watching
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Internet Searches
Websites visited
Emails sent & received
Social Media activity
Blogging activity
Videos watched/uploaded
Photos viewed/uploaded
Cell phone GPS data
Cell phone Apps downloaded
Phone call records
Text messages sent/received
Skype video calls
Source:
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Online purchases/transactions
Credit card transactions
Financial information
Legal documents
Travel documents
Health records
Cable TV shows watched
Commuter toll records
Bus and subway passes
Facial recognition data
Arrest records
Drivers license data
And more….
http://nsa.gov1.info/data/index.html#data

12. Digital Data 2014
693,804,614,557,503,694,411
Year-to-date through 2/11/2014 (5::35AM PST)
693.804 Exabytes
0.693 Zettabytes
Source: EMC Worldwide Information Growth Ticker (power by IDC Research)

13. New 1-TB Drives Needed
693,804,615

14. $1.98 billion

15. Storage is keeping pace.

16. Variety
• Relational Databases
• Non-relational Databases
• Grid/cache storage
Over 190 commercial and open source options available.

17. “New Digital Universe
Study Reveals Big Data
Gap: Less Than 1% of
World’s Data is Analyzed.”
Source: IDC
http://www.emc.com/about/news/press/2012/20121211-01.htm

18. Part of the Answer
Tableau
Software
Demonstration

19. The Economics
• Easy to learn
• Supplements existing systems
• Enables self-service

20. I learned…
Everyone
needs
Tableau

21. Savings
3,000 hours
$450,000

22. Answer Part II
Your skill &
Knowledge

23. Security
• Data Governance
• Control
• Freedom

24. Lessons Learned
• Start quickly
• Spreadsheets work
• Fast payback

25. Pick something
you can finish
in < 4 weeks

26. Don’t do what your
boss asks you to do…

27. Make something
better…

28. Getting Buy-in
Move quickly
Make a compelling story
Show something they haven’t seen

29. Deployment Strategies

30. Consider
organizational
culture

31. Facebook
Mostly organic growth with
a common company
culture.

32. Cisco Systems
Growth through acquisition
with a variety of company
cultures.

33. Facebook
• Centrally controlled
• Center of excellence
• Rapid expansion

34. Cisco Systems
• Central funding
• Decentralized control
• Natural adoption

35. Both successful

36. Building
Effective
Dashboards

37. Effective means
They fit in the available space
Load quickly
Are easy to use & understand

39. Cascading Design

40. A live example
..using the Coffee Chain data..

41. Dan Murray
dan.murray@interworks.com
Twitter: dgm885
Speech notes
http://tableauyourdata.com/downloads/