This document summarizes Dan Murray's presentation at the Minneapolis Tableau User Group meeting in January 2014. The presentation covered Murray's first Tableau project, getting buy-in for analytics projects, deployment strategies, and building effective dashboards. It also discussed the increasing volume, velocity and variety of data, and how Tableau can help analyze the growing digital data and gain insights. The presentation emphasized starting projects quickly, showing value through easy to understand visualizations, and evangelizing analytics to gain organizational support.

1. Minneapolis TUG
January 16, 2014
Dan Murray
Director of BI Services
InterWorks, Inc.

2. Are you kidding me?

3. Topics
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My first Tableau Project
The data flood
Being an evangelist/getting buy-in
Deployment strategies
Building effective dashboards

4. My First Tableau Project

5. Lessons Learned
• Start quickly
• Spreadsheets work
• Fast payback

6. Rapid Deployment
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Sales
Inventory
Accounts Receivable
Accounts Payable
• Purchasing

7. Dimensionally-Conformed Spreadsheet

8. Savings
3,000 hours
$450,000

9. I learned…
Everyone
needs
Tableau

10. The Data Flood
• Volume
• Velocity
• Variety

12. Order of Magnitude
Sources: Wikipedia, Wired Magazine

14. The NSA is watching
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Internet Searches
Websites visited
Emails sent & received
Social Media activity
Blogging activity
Videos watched/uploaded
Photos viewed/uploaded
Cell phone GPS data
Cell phone Apps downloaded
Phone call records
Text messages sent/received
Skype video calls
Source:
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Online purchases/transactions
Credit card transactions
Financial information
Legal documents
Travel documents
Health records
Cable TV shows watched
Commuter toll records
Bus and subway passes
Facial recognition data
Arrest records
Drivers license data
And more….
http://nsa.gov1.info/data/index.html#data

15. Digital Data 2014
343,745,490,948,927,055,802
ytd 10:46 AM CST today
343.745 Exabytes
0.343 Zettabytes
Source: EMC Worldwide Information Growth Ticker (power by IDC Research)

16. New 1-TB Drives Needed
343,745,490

17. $980 billion

18. Storage is keeping pace.

19. Variety
• Relational Databases
• Non-relational Databases
• Grid/cache storage
Over 190 commercial and open source options available.

20. “New Digital Universe
Study Reveals Big Data
Gap: Less Than 1% of
World’s Data is Analyzed.”
Source: IDC
http://www.emc.com/about/news/press/2012/20121211-01.htm

21. Part of the Answer
Tableau
Software

22. Answer Part II
Your skill &
Knowledge

23. Data
Visualization
Evangelist

24. “We humans are not a consistent
identity moving through time, but a
chain of successive selves, each
tangentially linked to, and yet
distinct from, the previous and
subsequent ones.”
Derek Parfit
Philosopher & Author of Reasons and Persons

25. Getting Buy-in
Move quickly
Make a compelling story
Show something they haven’t seen

26. Pick something
you can finish
in < 4 weeks

27. Don’t do what your
boss asks you to do…

28. Make something
better…

29. Deployment Strategies

30. Consider
organizational
culture

31. Facebook
Mostly organic growth with
a common company
culture.

32. Cisco Systems
Growth through acquisition
with a variety of company
cultures.

33. Facebook
• Centrally controlled
• Center of excellence
• Rapid expansion

34. Cisco Systems
• Central funding
• Decentralized control
• Natural adoption

35. Both successful

36. Building
Effective
Dashboards

37. Effective means
They fit in the available space
Load quickly
Are easy to use & understand

39. Cascading Design

40. A live example
..using the Coffee Chain data..

41. Dan Murray
dan.murray@interworks.com
Twitter: dgm885
Speech notes
http://tableauyourdata.com/downloads/