The document discusses criteria for evaluating dashboard tools for enterprises. It lists design, analysis, delivery, administration, scalability, availability, performance, infrastructure, and vendor as key criteria. It also provides considerations for each criterion, such as design flexibility and customization, types of analysis supported, deployment options, administrative ease, ability to scale with large data and user loads, uptime guarantees, response times under varying loads, hardware and software requirements, and vendor stability, support and pricing. The author has over 11 years of experience in data warehousing and business intelligence with various organizations.