Danilo Martinelli has over 14 years of experience in retail management, specializing in food-to-go retail. He has a proven track record of improving sales and profitability across multiple store operations. Most recently, he served as New Concepts Opening Manager for Casual Dining Group, where he oversaw the development and launch of a new concept combining takeaway and dine-in options, increasing weekly sales by 34% and record sales by 20%. Previously, he held several senior management roles with Pret a Manger and SSP, delivering strong financial results in each position. He is now seeking a new senior retail management role to make use of his extensive expertise in operations, business development, and team leadership.

1. Danilo Martinelli CV  07462 590 5461
Danilo Martinelli Retail Area Manager/ Business Development
 37 Lycett House, New Park Road, SW2 4UZ  07462 590 546  Danilomartinelli74@yahoo.com
Profile
An energetic, motivated and highly dynamic Retail Area Manager with a first class record of achievement within the highly
competitive food-to-go retail sector. Possesses excellentstrategic managementskills, developed through extensive experience
of managing a range of high street stores operated by leading national brands. A proactive leader with strong commercial
acumen and a natural ability to identify and capitalise upon new business opportunities,as well as resolving operational iss ues
effectively. Demonstrates outstanding business developmentability,communication and motivation skills,with excellent change
management skills. Competent in the execution of all business procedures including P & L management, budgeting and
ensuring the utilisation ofsound business practices. Now seeking the opportunity to utilise skills and experi ence within a new
and challenging senior retail management role.
Key Expertise
Area Management – Over 14 years of retail industry expertise with a proven ability to improve sales and profitability across
multiple unitoperations via the implementation ofkey managementstrategies and effective line leadership;also demonstrates a
proven ability to recruit, train and develop strong successful management, sales and operational teams
Retail Operations Management – Strong track record of success with extensive expertise in the development and
implementation of effective retail systems and procedures, in addition to customer profiling and range planning, stock control,
merchandising and retail space utilisation as well as new shops opening
Business Development & Troubleshooting – Solid strategic and business developmentskills with a consistenttrack record of
achievementacross sales and business developmentfunctions;skilled in analysing business operations, as well as designing
and implementing successful sales, marketing and business development strategies
Career Highlights
 As Group Manager in Pret a Manger; successfully delivered an 20% increase in turnover from £5.3M to £6.7M over a 24
months period
 Also as Group Manager with Pret a Manger; successfully achieved the company’s ultimate accolade - the ‘Top Area
Award’ in recognition of outstanding effort and performance by all store teams in the area
 Additionally tasked with leading operational aspects ofcompanywide projects such as range, merchandising and trials of
products, equipment and standards prior to full company launch throughout employment with Pret a Manger
New Concepts Opening Manager
New Concepts Opening Manager, Casual Dining Group, May 2014 - Current
 Challenged the operational set up of the Euston Station site Café Rouge Express, changed the restaurant set up
introducing both table service and an improved Grab & Go range
 Overseen and contributed to the development of a new concept ccombining real French food to take away, with an
authentic brasserie operating throughout the day and evening, the take away area converted into a bar in the evening
 Led the creation and the introduction of a mystery guestquestionnaire to capture real customers thoughts and feedback of
the interim and full project
 Helped building, introducing and training a production setting tool to guarantee products availability whilst containing
wastage
 Led the refining of a range of products by day part and the display guidelines to ensure availability of bestselling items
without compromising on quality and wastage
Key achievements:
 Increased weekly sales by 34% from 22K to 29.5K
 Increased weekly record sales by 20% from 24.5K to 29.5K
 Recruited one General Manager and two Kitchen Managers from a Grab & Go background and helped them settling in into
the challenging restaurant environment and operations
 Overseen the development of a new complex concept, recruited and trained a team of 45 and successfully opened and
launched the first site

2. Danilo Martinelli CV  07462 590 5462
Senior Financial Auditor
Financial Auditor and Account Manager, MoreMargin, December 2013 – April 2014
 Conducted compliance financial audits and business reviews on a large number of different clients, Restaurants, Grab &
Go and Bakeries
 Responsible for managing the accounts of three different clients which involved agreeing the audit content, ensuring the
auditors were trained, used the appropriate company language and consistently delivered reports matching the clients
expectations
Key achievements:
 Gained a new contract, managed the setup process liaising with the financial and operational team, successfullymanaged
the first round of audits and conducted an end of first round report and review with the client
Business Consultancy Experience
Consultant, Loaf Food Consultancy, August 2013 – December 2013
 Conducted a full business review of all business operations on behalf of Loaf Ltd
 Developed a sustainable,profitable and operationallysimple range ofproducts designed to increase revenue and average
spend through impulse purchases through delivering an improved customer offer
 Additionally reviewed and made recommendations to improve Health & Safety, Food Standards and HR procedures
 Conducted a full assessmentofpersonnel requirements to ensure manpower demands were metatpeak times and that all
resources were utilised efficiently; included recruiting an Assistant Manager, a Chef and other members of the team
 Re-designed pricing policy and product cost to maximise profitability whilst maintaining attractive and competitive price
points
 Led a supplier and product review and rationalisation project to minimise both product cost and stock holding levels
Senior Retail Management Experience
Senior Multi Unit Manager, Select Service Partner (SSP) - Paddington Station (7 units), January 2013 – August 2013
 Responsible for overseeing the effective operational management of a selection of different brands across a total of 7
units, ensuring that sales and profit targets were consistently achieved
 Led a group of Unit and Multi Unit Managers providing a shared common vision and goals to encourage team work and
sharing of best practice to drive the business forward
 Included responsibility for overseeing HR management as well as staff training and development across all sites
 Held Health & Safety Responsibility as well as ensuring continued compliance with applicable legislation
 Managed relationships and acted as a link for other categories within the company, encouraging team work and
cooperation in order to achieve common goals
Key achievements:
 Increased weekly sales from £104K to £124K, beating record sales in 3 of the units with one unit taking up to over 25%
more than their previous record
 Increased average spend by approximately £0.15 reviewing range and merchandising in each unit
 Increased transactions by approximately 10% reviewing managers rotas and staffing plans focusing on peak times
 Increased EBIDTA £ and % by increasing sales and controlling other costs while reasonably investing in people and
equipment
 Increased gross profit margins by over 1% from 75.3% to 76.4%
 Personallydeveloped members ofthe team including one Multi-unitManager as well as strategically training teams with a
view on internal step ups into bigger roles to preserve stability and tenure
 Recruited an External Manager and dealt with several challenging HR issues across the station
Pret a Manger Group Manager Piccadilly Group (4 shops), 2010 – December 2012
 Led a group of General Managers in the operation of 4 units, providing clear strategic direction to ensure that service
standards and sales targets were consistently achieved
 Oversaw staff leadership as well as recruitment,developmentand training to ensure that all staff had the skills required to
perform their roles effectively
 Managed Health & Safety as well as compliance with Food Hygiene and other applicable regulations
Key achievements:
 Increased area record weekly sales from £120K to £162K, beaten record sales in all the units with one shop taking up to
£60K a week up almost 50% from a previous record of 42K
 Increased turnover by over 20%, up from £5.3m to £6.7m
 Increased Shop contribution by almost 60% up from £907k to over £1.5m
 Increased gross profit margins by 2.7% from 43% to 45.7%
 Successfully managed a shop relocation / new shop opening liaising with various head office departments
 Developed many members of the team including one Group Manager and two General Managers

3. Danilo Martinelli CV  07462 590 5463
Early Career
Pret a Manger Multi Site General Manager – Wilton Road, Victoria Street, 2008 – 2009
 Developed multi site managing skills through the remote management of a business unit, handling all aspects of
operational leadership with full P&L responsibility; successfully increased sales from £35K to £50K in 12 months
 Also led companytrial projects, including developing trial food and equipmentto ensure successful company wide launch
 Managed various shop openings in line with budget and deadlines, including recruiting and training store teams and
coordinating operations with Head Office
General Manager (Euston Tower), Pret a Manger, 2007 – 2008
 Drove delivery sales via excellent customer service and active promotion to attract new customers, more than doubling
weekly delivery sales in 18 months from £7k to £15k as well as increasing weekly sales from £30k to £45k in a well
established mature shop; achieved 2 ‘Top Shop’ company awards
 Heavily involved in developing new company delivery role; also trialled and implemented a new management structure
before full company rollout
 Additionally appointed to a specialist MIT training role which involved responsibility for delivering training to several
Assistant Managers
General Manager (Cavendish Square), Pret a Manger, 2005 – 2007
 Successfully doubled sales from £17k to £35k and achieved 5 ‘Top Shop’ company awards within a 7 quarter period;
appointed as a ‘test shop’ with responsibility for overseeing the trial of new products prior to full company launch.
Assistant Manager – Jubilee Place, Oxford Street, Pret a Manger, 2003 – 2005
 Helped to establish a first-rate track record for quality and service standards to improve sales revenue;assisted in growing
delivery sales by over 100% in one year in a £2M+ turnover unit
Team Leader - Orchard Street, Notting Hill, Brompton Road, Pret a Manger, 2001 – 2003
 Supervised and motivated the team as well as controlling stock and implemented quality assurance policies
Various Roles, Pret a Manger, 1999 – 2001
 Initially employed as a Team Member, progressing to become a Barista and then Team Leader
Training & Certificates
Personal Licence Holder
Qualified First Aider
Intermediate Food Safety Certificate
Personal Information
Driving Licence: Full UK Driving Licence
IT Skills: Proficient user of Microsoft Office applications (including Word and Excel)
References available on request