Mohammed Mustafa Mohammed is seeking a position that allows progression and development. He has over 10 years of experience in sales and management roles within the FMCG industry at PepsiCo in Saudi Arabia. His experience includes managing teams, developing business, negotiating contracts, and improving sales performance. He is goal-oriented, organized, and able to work well with others.

1. Mohammed Mustafa Mohammed
Mobile: 0565592010
Email : Mohammedmustafa1@hotmail.com
Objective
To satisfy the need to progress and develop in the hierarchy of grades and reach the highest position I can reach through hard
Work & self-improvement, and accomplishing goals by team network and efforts.
Skills&Abilities
 10 years’Experience in FMCG Industry within MNC ( Pepsi )
 Strong analytical,presentation and negotiation skills.
 Goal-oriented individual with strongleadership capabilities.
 Organized,highly motivated, and detail-directed problem solver.
 Proven ability to work in harmony with staff, volunteers, and board of managers Organized, highly motivated, and detail-
directed problem solver.
 Proven ability to work in harmony with staff, volunteers, and board of managers
Experience
01 / 03 / 2016 – Present
*SectionHead– OrganizedTrade Pepsi Cola– SIBCO KSA - westRegion– Makkah
 Managing a team of 41 in business development, sales and distribution of PepsiCo products in MT and OP channels.
 Deliver annual volume of +3.5 mm raw cases with SAR +105 mm in turnover through SM, MM and OP channels
 Manage, develop and grow Key Accounts by developing business programs supported with performance related contracts.
 Build and grow volume, revenue and market share within OT channels.
 Establish, plan & negotiate Customer Development Agreements (CDA's) within company’s policies & budget.
• Monitor on the Channels aging on weekly basis.
• Implement Picture of success (planogram – POSM – Message _ right pack on right location – etc. ……. )
 Monitor performance and compliance to contracts, taking corrective action whenever needed.
01 / 02 / 2015 – 28 / 02 / 2016
*Regional SectionHead – DeliverySection Pepsi Cola– SIBCO KSA - west Region– Makkah
• Managing a team of 209 (10 Supervisors, 62 Delivery drivers in Makkah and Taief branches, 137 helper )
• Deliver annual volume 25 MM raw case for all sales channels.
• Monitor on the delivery plan for the Hajj and Umra seasons in Makkah.
• Implement the Delivery TU project.
• Monitor on the delivery KPIs (Truck efficiency – Truck productivity – etc. …….)
01 / 02 / 2013 – 31 / 01 / 2015 Pepsi Cola– SIBCO KSA - west Region– Makkah
*SectionHead– Traditional tradePresell
 Managing a team of 19 in business development, sales and distribution of PepsiCo products in assigned territory.
 Deliver annual volume of +4.8 mm raw cases with SAR +144 mm in turnover through 8 presellers , ADR, TC And Mer.Team
 Manage, develop and grow Presell channel through upgrading the channel and implementing MT standards
 Improve nets and profitability of the channel through upgrading CDAs, growing vertically within the channel and ensuring
Optimum GTM operation
 Build and grow volume, revenue and market share through maintaining high level of exclusivity within eateries channel

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 Introduced the concept of exclusivity in Bekalas and traditional groceries.
 Developed and implemented merchandising teams in Traditional Trade for large & medium groceries
 Communicate & ensure implementation of Model Stores & merchandising standards ( Blue Zone project )
 Establish, plan & negotiate Customer Development Agreements (CDA's) within company’s policies & budget.
01 / 02 / 2010 – 31 / 01 / 2013 Pepsi Cola– SIBCO KSA - west Region– Makkah
SeniorModernTradeExecutive
Managing the Modern Trade (Super Market & Mini Market) Team in Makkah Branch.
 Managing a team of 30 in business development, sales and distribution of PepsiCo products in assigned territory.
 Deliver annual volume of +1.4 mm raw cases with SAR +42 mm in turnover through 4 sales routes & 8 merchandising routes
 Implement and ensure productivity of agreed consumer promotions according to promotion’s calendar
 Develop and update Customer Profile & Customer Business Plan.
 Ensure all key decision makers within the account are wired and the appropriate contacts are made on the agreed frequency.
 Develop account specific standards for merchandising, promotions, pricing and equipment’s.
 Communicate & ensure implementation of Model Stores & merchandising standards
 Monitor performance and compliance to contracts, taking corrective action whenever needed.
 Develop/Secure new business opportunities with individual accounts within the Market.
01 / 10 / 2006 – 31 / 01 / 2010 Pepsi Cola– SIBCO KSA - west Region– Makkah
TerritoryDevelopmentSupervisor(TDS)
 Managing a team of 32 in business development, sales and distribution of PepsiCo products in assigned territory.
 Deliver annual volume of +3 mm raw cases with SAR +60 mm in turnover through 10 routes covering Traditional Trade
 Cascade & achieve monthly volume and execution targets across the team of 10 CRs (Customer Representatives).
 Leading & developing the team through route riding and coaching to achieve the company targets & objectives.
 Improving execution level and boosting presence through CDAs (Customer Development Agreements)
 Managing allocated budgets and assets to deliver right volume at right net wholesale price and meet targeted net revenue.
 Implement relevant consumer promotions to support the business, increase volume and build brand awareness.
 Ensure pricing guidelines and merchandising standards are fully executed
 Report the offers, activities and promotions of the competitor in the market
 Cultivate strong relations with the customers.
 Ensure coverage of all routes daily, running emergency routes when necessary.
 Manage the efficient delivery of all products to customers within the assigned market unit.
 Identify and evaluate new business opportunities.
Education
Bachelor of Science Math & PhysicsDep,1998 , Rank :- Good Cairo university
Relatedcoursework:
TU :- with Pepsi : May 2007 , Training program for Territory University
WEKA : - with Pepsi : Jul. 2007, Training program which reach wining every Customer.
Supervisory Skills : - with Pepsi : Oct.2008.
TU Advantage :- with Pepsi : Training program for Territory University
Delivery Training Program :- with Pepsi : Training program for Delivery
Personal Information
Date of birth :- 11 , Sep 1973
Material status : Married with three Children
Driving license : Valid until 1438