James Corbett has over 30 years of experience in business management, sales, marketing, and operations in the food and pharmaceutical industries. He is currently the founder and director of aTLA Marketing Limited, which he created in 2013 to provide specialized marketing services to pharmacies. Prior to this, Corbett held several national sales and operations management roles with pharmaceutical and food companies, where he consistently exceeded sales and profitability targets. He has a Bachelor of Consumer and Applied Science degree majoring in product development and food marketing.

1. Curriculum Vitae - James Corbett – CONFIDENTIAL
Referee’s available on request.
Page 1 of 3
Curriculum Vitae
Personal Details
Name James Corbett, 75 Manor Park, Sunnyhills, Auckland, New Zealand
Contact Details P: +64 21 155 2734 E: james.corbett125@gmail.com
NEW ZEALAND BUSINESS MANAGER/OWNER ⏐ NATIONAL SALES MANAGER – Retail, Food Service,
Pharmaceutical and Pharmacy Channel ⏐ Extensive FMCG experience ⏐ Supply Chain,
establishment and management experience ⏐ Sales and Marketing skills
PORTFOLIO OF EXPERIENCE
♦ Business Start Up ♦ Business Plan Development ♦ Revenue & EBIT Growth
♦ New Product Development ♦ Project Development ♦ Incentives Development
♦ Brand Development, Review
and Analysis
♦ Contract Negotiations and
Development
♦ Retainment and Performance
Reviews for staff
♦ Marketing Strategies ♦ Comparable Computer Skills ♦ Staff Recruitment
♦ Sales Initiatives ♦ Budget Compilation ♦ Production Site Management
♦ National/Regional Sales
Management
♦ Market Analysis – Gap and
Opportunity
♦ Key Account and B2B
Development
Professional Skills
As a strong team player with excellent leadership skills, I offer creative and innovative input. I am focused;
goal orientated, and possesses strong planning and execution skills. I take ownership, responsibility and
motivate others to achieve set objectives.
I am currently the founder and director of aTLA Marketing Limited, created after my spending the last 6 years
in the Pharmaceutical Industry and recognising the need for some unique and specialised services. I have
been exposed to ethical and proprietary products. Managed, trained and maintained a diverse team in
multiple channels including health, pharmacy and FMCG.
Prior to pharmacy, I had 16 years experience in the food industry covering systems design, development and
implementation mostly utilising my production and product development skills. My final responsibilities
involved managing profit, motivating production and sales staff and extended to identifying and growing new
business.
I have proven to be loyal, trustworthy and hard working with a ‘can do’ attitude to complement my enthusiasm
for a new challenge.
Education and Qualifications
1990-91 (grad) Bachelor of Consumer and Applied Science (Otago University: major - Product
Development and Food Marketing)
1986-89 Bachelor of Food Technology (Massey University): (incomplete)

2. Curriculum Vitae - James Corbett – CONFIDENTIAL
Referee’s available on request.
Page 2 of 3
James Corbett - Professional Employment
2013 (October) – aTLA Marketing Limited (atlamarketing.co.nz)
Founder and Director
• Created and Marketed ‘Pharmacy Promotion Services’ (ppspromotions.co.nz), a bi-monthly, pharmacy
branded consumer publication
• Developed and coordinated Brand, Art, Logo and Design development including marketing material
• Implemented, trained and consulted regarding CRM requirements
2013 (Mar) – 2013 (Sep) Contract and Consulting
• Life Pharmacy Botany – procedural auditing, training/coaching, web development
• Sanofi Aventis Consumer – analysis and data reporting, facilitation with training
• Top Line Marketing – evaluation and advice regarding efficiency of field team
• Actavis Pharmaceuticals – team review and company re-alignment, FMCG agency resolution
2008 (Aug) – 2013 (Feb) AFT Pharmaceuticals Ltd (aftpharm.com)
National Sales Manager
• Responsible for Key Account and Brand Management in Pharmacy, Grocery and other channels
• Responsible for Sales and Profit forecasts and budgets for current/NPD products across all brands and
channels
• Responsible for ROI determination associated with incentives and promotional activities
• Responsible for over/under stocks in conjunction with procurement and sales
• Undertook reviews by brand, channel and market segment to verify or refine business strategy and
direction incorporating Aztec, IMS, RPM and internal data analysis
• Developed the appropriate plans to implement business strategy in conjunction with direct reports and
colleague’s/managers
• Developed and launched AFT brands into FMCG as a new channel initiative, likewise into health and
sports channels
• Managed the 3rd
Party agency recruitment and staff training for the FMCG initiative
• Developed and managed an efficient and effective Sales Force of representatives in Pharmacy
• Developed, implemented, trained and managed improvements for Salesforce.com: a new Customer
Relationship Management system (CRM)
• Undertook and managed AFT’s profile B2B at shows, conferences and presentations relating to
pharmacy, hospitals, specialists and doctors
2004- 2008 (Aug) Food Partners Limited (t/a Leader Products –leadernz.co.nz)
National Sales Manager (04-07 Mar) &
Sales and Operations Manager (07-08 Aug)
• Ensured production, maintenance and staffing efficiencies were coordinated to meet sales expectations
in a proactive manner
• Managed quotes, tenders and contracts to ensure costs and expected revenue were considered,
controlled and managed against the best practice costing model
• Ensured Quality was a focus that met both internal/external expectations and requirements from the
moral, intrinsic and legal perspectives
• Increased profitability by pushing focus on reducing rework/wastage and stock holding times
• Maintained and developed relationships with External Bodies including Unions, OHS and Waste/Water
Care
• Recruited and trained Sales Executives, Key Account Managers, Production Staff and Customer
Service personnel as required to meet growing sales opportunities
• Developed and maintained relationship with key customers both at National Office and Distribution Site
level in FMCG, Wholesalers and other channels (including direct)

3. Curriculum Vitae - James Corbett – CONFIDENTIAL
Referee’s available on request.
Page 3 of 3
• Built empathic relationships throughout the company which ensured all parties acted as a team in times
of challenge and adversity
• Exceeded $ Sales and EBIT budgets year on year without exception
2003 – 2004 (Oct) Tip Top Breadcrumbs (a George Weston Company)
General Manager NZ
• Built and commissioned the operation of the Auckland site – equipment, personnel and systems
• Managed and implemented methodology, equipment, techniques and training across three separate
production sites and personnel
• Responsible for Total Sales and EBIT across entire New Zealand business
• Maintained current business while leveraging new/existing products into new markets
• Exceeded $ Profit expectations
2002 – 2003 Oct Quest International New Zealand Limited
Account Manager (99-02 April) &
Business Manager NZ (02-03 Oct)
• Motivated and lead the New Zealand team – sales, technical, and customer service
• Focused the business on sales opportunities and growth through product and customer management
through the operation of downsizing and moving of site
• Built solid relationships with key and core customer personnel for long term growth
• Provided ‘real’ solutions to customer needs through technical support, product development and
relevant business solutions
• Facilitated research regarding trends and opportunities to ensure a proactive approach to growing the
customers’ business
• Grew major accounts by 300% year on year by exceeding customers expectations
1995 – 1999 May Goodman Fielder Food Coatings
Food Technologist (94-95) &
Technical Sales Manager (95-99 May)
• Identified and promoted sales through service and technical support to customers
• Built relationships by providing solutions through application of knowledge and experience
• Lead the development of products and equipment to fit with strategic direction of GFFC and the
customer
• Formulated strategies to both counter competitors offerings and ensure ongoing improvement of
products and services
• Implemented and maintained ISO9002 Quality Assurance programs to exceed customers expectations
1992 – 1994 Irvine’s Bakery (a Goodman Fielder Company)
Quality Assurance Manager
• Implemented and maintained ISO9002 Quality Assurance programs.
• Supervised export production and maintained Irvine’s export license.
• Maintained relationships with regulatory bodies including MAF and OSH.
1992 Feb - Dec Van den Brinks Limited
Quality Assurance Manager
• Managed the quality assurance activities on site covering chicken and by products.
• Building raw material assurance programs for broiler farm operations and feed mill plants.
• Developed the Poultry Institute guidelines in conjunction with other major producers.