This document discusses developing a strategy to recruit top talent from colleges and universities. It provides tips for aligning a college recruiting strategy with diversity initiatives and increasing the diversity and quality of candidates. Some recommendations include using data to select target universities, partnering with internal departments and student groups, identifying top candidates early through honors programs and local events, and being clear about employment opportunities. The goal is to pull various "levers" over time to continuously improve the pipeline of candidates and meet long-term recruiting goals.

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CONFIDENTIAL INFORMATION © 2015 DOLBY LABORATORIES,
INC. 1

2. DEVELOPING A STRATEGY TO FIND
THE TOP TALENT
ERIN CUNNINGHAM PETERS, URECRUIT
July 22, 2016
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Learning Objectives
 Aligning your college recruiting strategy with your
organization’s diversity and strategic initiatives
 Creative ways to increase the diversity and quality in
your pipeline
 Developing a college recruiting top talent strategy
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How college recruiting can move the needle on
diversity and performance of hires…
 Diversity of universities is often better than the diversity
of our organizations
 Where and how you recruit matters
 You have the opportunity to focus your brand building
efforts populations of students who will raise the bar in
your organization
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Levers to pull to increase the caliber and diversity
of your pipeline
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 Use the data available
 Enrollment trends
 Infrastructure
 Competition on campus matters
 Be clear with your employment
value prop and deliver it
consistently
University
Selection
Internal
Partnerships
Student
Groups
Early
Identification
Events
 Targeted populations
 Honors Programs
 Focus on local and regional events
 Increase employment brand
through development
 Engage talent early in
their college career
 Warm, warm, warm!
 Timing matters
 Office of Diversity
 Charitable / Foundation
 Community Outreach
 HRBPs
 Employee Resource Groups

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This is a journey…
 Give it time
 Understand the current state
 Create an internal and external inventory of those that
can help
 Set your priorities
 Manage/change what you can control, influence what
you cannot
 Pick 1-2 new levers each year
 Set BHAGs – Build for the future
 Measure

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EXERCISE: Dream Big!
 Objective: What is the intended outcome?
 What: Specifically, which lever do you want to pull?
 How: What is the event, partnership or idea that you
have? Timing? Resources needed – executives,
money, relationships?
 When: Ideally, what timeframe would this best be
executed in?
 Risks: What would keep you from being successful?

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Contact me with any questions:
epeters@insight2profit.com