Companies with a clear and differentiated employee value proposition outperform their competitors. In this 30+3 Webinar, we take a quick look at ways to develop a clear and differentiated EVP.
Employee Value Propositions & Employer BrandingEngage Me
We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
How to create a compelling employer value proposition | Talent Connect 2016LinkedIn Talent Solutions
Lauren Larose, LinkedIn
Daniel Sanders, LinkedIn
A strong talent brand is no longer a nice to have, but a must have if you want to hire quality talent. In order to have a strong talent brand, you must first start with the foundation: a clear employer value proposition. Your employer value proposition is your unique set of offerings and values that distinguishes your company from the competition - it gives people a reason to work for you. This session will cover the basics of employer branding and how to leverage LinkedIn insights and research to craft a compelling employer value proposition.
Key highlights:
Have an understanding of the basics of Employer Branding.
Know the steps and inputs required to build/hone a compelling.
Employer Value Proposition Understand how to measure the ROI of your Employer Branding efforts.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Crafting a Powerful Employee Value PropositionCielo
Creating, refreshing or overhauling your Employee Value Proposition (EVP) is no simple undertaking. It must become a living asset that informs your people agenda, policies and processes. Here is the 10-step framework for planning and implementing your own authentic EVP.
Employee Value Proposition Template PowerPoint Presentation SlidesSlideTeam
Retain your employees by incorporating our employee value proposition PowerPoint slides. Our employee value proposition PPT slideshow has a set of various useful and customizable Presentation slides which can represent the offerings given to your employees in an eye pleasing manner. It is the people which leads an organization to the path of success using their skills, knowledge and capabilities. So, you should hire the best of talent offering them the best possible opportunities using our employee value proposition Presentation theme. This content-ready employee value proposition PowerPoint deck covers topics like employee value proposition components, employee benefits, work life balance, framework, benefits, and more. Increase your workforce and retain the talent by showcasing your viewers employee value proposition Presentation templates. You can add your own content as the graphics are completely modifiable. A strong employee value proposition PPT design will help in retaining top performers and attract the best talent. Download these PPT diagrams as required. Encourage folks to express friendship with our Employee Value Proposition Template PowerPoint Presentation Slides. Generate handshakes all around.
In this webinar, LinkedIn's Dina Medeiros discusses the value of employer branding and how that can help you secure top talent.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Employee Value Propositions & Employer BrandingEngage Me
We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
How to create a compelling employer value proposition | Talent Connect 2016LinkedIn Talent Solutions
Lauren Larose, LinkedIn
Daniel Sanders, LinkedIn
A strong talent brand is no longer a nice to have, but a must have if you want to hire quality talent. In order to have a strong talent brand, you must first start with the foundation: a clear employer value proposition. Your employer value proposition is your unique set of offerings and values that distinguishes your company from the competition - it gives people a reason to work for you. This session will cover the basics of employer branding and how to leverage LinkedIn insights and research to craft a compelling employer value proposition.
Key highlights:
Have an understanding of the basics of Employer Branding.
Know the steps and inputs required to build/hone a compelling.
Employer Value Proposition Understand how to measure the ROI of your Employer Branding efforts.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Crafting a Powerful Employee Value PropositionCielo
Creating, refreshing or overhauling your Employee Value Proposition (EVP) is no simple undertaking. It must become a living asset that informs your people agenda, policies and processes. Here is the 10-step framework for planning and implementing your own authentic EVP.
Employee Value Proposition Template PowerPoint Presentation SlidesSlideTeam
Retain your employees by incorporating our employee value proposition PowerPoint slides. Our employee value proposition PPT slideshow has a set of various useful and customizable Presentation slides which can represent the offerings given to your employees in an eye pleasing manner. It is the people which leads an organization to the path of success using their skills, knowledge and capabilities. So, you should hire the best of talent offering them the best possible opportunities using our employee value proposition Presentation theme. This content-ready employee value proposition PowerPoint deck covers topics like employee value proposition components, employee benefits, work life balance, framework, benefits, and more. Increase your workforce and retain the talent by showcasing your viewers employee value proposition Presentation templates. You can add your own content as the graphics are completely modifiable. A strong employee value proposition PPT design will help in retaining top performers and attract the best talent. Download these PPT diagrams as required. Encourage folks to express friendship with our Employee Value Proposition Template PowerPoint Presentation Slides. Generate handshakes all around.
In this webinar, LinkedIn's Dina Medeiros discusses the value of employer branding and how that can help you secure top talent.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Employee Value Proposition in Corporate Human ResourcesSarah Brennan
Employee Value Proposition (EVP) is beneficial in companies of all stages of maturity, but learning how to develop one can be a complex and confusing for even the most advanced organizations. This slideshare will walk you through the steps of developing an EVP that meets the needs of your corporate culture.
Content created and presented by Sarah White & Associates, LLC a Human Capital Market Strategy and Advisory firm. We provide best practices and market education to corporate Human Resource teams around talent and integration of technology technology into employee lifecycle. We also partners with vendors to improve their offerings to best meet the needs of practitioners.
Learn more or see full speaking schedule at www.SarahWhiteLLC.com
This event was sponsored by Achievers employee recognition software. Learn more about them at www.Achievers.com
Employee Value Proposition PowerPoint Presentation SlidesSlideTeam
An eligible team is the backbone of a company and a satisfied employee is more productive is a general rule. We have designed this set of PowerPoint slides in order to cover up a set of associations and contributions provided by an organization in return for the skills, capacities, and experiences an employee returns to the organization. Including graphics of employee performance and teamwork, we have indicated catching visuals and topics, including, rewards and benefits, employment brand, recruiting strategy, employee feedback, corporate brand and employee feedback. Employee value proposition feedback has been shown here through different PPT templates, including topics like compensation & benefits, work life, professional development, recognition and rewards, culture, career, and benefits. Given an impressive layout which is fit for the company's employee value proposition framework, we have included engaging icons and images for an engaging experience. Just download and personalize for an intimate experience with our employee value proposition PowerPoint presentation slides.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
This resource guide demonstrates how a well-planned, comprehensive recognition and reward program can energize, empower, and rally employees to be more productive. It also shows how a R&R program can enrich a company culture and effectively align employees with corporate goals and objectives.
The Power of Employee Appreciation. 5 Best Practices in Employee Recognition.Sage HR
Employee appreciation or recognition is the timely acknowledgment of a person’s or team’s “beyond normal” effort, result or behaviour that uphold the company’s goals and values. It can be formal or informal depending on the situation.
Appreciation is not learned overnight. In order to be more effective, you need to understand the psychology of praising others and apply it on yourself too. If done right, employee appreciation can be catalytic, causing dramatic positive changes that affect your entire company’s culture.
Why do employees need to be appreciated? Kelly Mannard, Chief Marketing and Strategy Officer of Northern Trust, puts it clearly this way: It’s human nature to want to be valued!
Most employees respond positively to appreciation because it confirms that their efforts are valued. It gives them that sense of achievement for a job well done — a “pat in the back”.
Read more at >>> cake.hr
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
Lately, the term ‘employer branding’ has flooded corporate vernacular. Every respectable company seems to be incorporating an employer branding strategy. Leaders are figuring out ways to push it up on their priority list. The race to be ‘the best place to work’ is getting crowded each day. Here are some of the best practises companies ought to undertake to establish a strong employer brand and hence attract the best talent to their company.
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
The presentation is about 23 Consultancy LLC and the employer branding services offered by the company.
23 Consultancy LLC is a management consulting company based in San Diego, California. We focus on delivering reliable, scalable, affordable, and sustainable employer branding services.
The solutions offered range from end-to-end employer branding consulting to workshops, training programs, audits, brand activation, and fully customized projects.
Employee Value Proposition in Corporate Human ResourcesSarah Brennan
Employee Value Proposition (EVP) is beneficial in companies of all stages of maturity, but learning how to develop one can be a complex and confusing for even the most advanced organizations. This slideshare will walk you through the steps of developing an EVP that meets the needs of your corporate culture.
Content created and presented by Sarah White & Associates, LLC a Human Capital Market Strategy and Advisory firm. We provide best practices and market education to corporate Human Resource teams around talent and integration of technology technology into employee lifecycle. We also partners with vendors to improve their offerings to best meet the needs of practitioners.
Learn more or see full speaking schedule at www.SarahWhiteLLC.com
This event was sponsored by Achievers employee recognition software. Learn more about them at www.Achievers.com
Employee Value Proposition PowerPoint Presentation SlidesSlideTeam
An eligible team is the backbone of a company and a satisfied employee is more productive is a general rule. We have designed this set of PowerPoint slides in order to cover up a set of associations and contributions provided by an organization in return for the skills, capacities, and experiences an employee returns to the organization. Including graphics of employee performance and teamwork, we have indicated catching visuals and topics, including, rewards and benefits, employment brand, recruiting strategy, employee feedback, corporate brand and employee feedback. Employee value proposition feedback has been shown here through different PPT templates, including topics like compensation & benefits, work life, professional development, recognition and rewards, culture, career, and benefits. Given an impressive layout which is fit for the company's employee value proposition framework, we have included engaging icons and images for an engaging experience. Just download and personalize for an intimate experience with our employee value proposition PowerPoint presentation slides.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
This resource guide demonstrates how a well-planned, comprehensive recognition and reward program can energize, empower, and rally employees to be more productive. It also shows how a R&R program can enrich a company culture and effectively align employees with corporate goals and objectives.
The Power of Employee Appreciation. 5 Best Practices in Employee Recognition.Sage HR
Employee appreciation or recognition is the timely acknowledgment of a person’s or team’s “beyond normal” effort, result or behaviour that uphold the company’s goals and values. It can be formal or informal depending on the situation.
Appreciation is not learned overnight. In order to be more effective, you need to understand the psychology of praising others and apply it on yourself too. If done right, employee appreciation can be catalytic, causing dramatic positive changes that affect your entire company’s culture.
Why do employees need to be appreciated? Kelly Mannard, Chief Marketing and Strategy Officer of Northern Trust, puts it clearly this way: It’s human nature to want to be valued!
Most employees respond positively to appreciation because it confirms that their efforts are valued. It gives them that sense of achievement for a job well done — a “pat in the back”.
Read more at >>> cake.hr
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
Lately, the term ‘employer branding’ has flooded corporate vernacular. Every respectable company seems to be incorporating an employer branding strategy. Leaders are figuring out ways to push it up on their priority list. The race to be ‘the best place to work’ is getting crowded each day. Here are some of the best practises companies ought to undertake to establish a strong employer brand and hence attract the best talent to their company.
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
The presentation is about 23 Consultancy LLC and the employer branding services offered by the company.
23 Consultancy LLC is a management consulting company based in San Diego, California. We focus on delivering reliable, scalable, affordable, and sustainable employer branding services.
The solutions offered range from end-to-end employer branding consulting to workshops, training programs, audits, brand activation, and fully customized projects.
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchAndy, Xinbin Hu
While 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring, just 55% have a proactive employer brand strategy. (Global Recruiting Trends 2016, LinkedIn)
If you belong to one of the 45% of companies who do not have a proactive employer brand strategy, getting started can feel daunting.
In this upcoming event at LinkedIn Hong Kong, LinkedIn Employer Brand specialists will show you how you can build a compelling employer brand in-house and from scratch.
You will learn:
How to setup your employer brand project for success
How to develop your Employer Value Proposition
How to plan your employer brand communications
How to rollout your employer brand
You will also get an overview of Next Generation LinkedIn Career Pages – a platform tailored to allow employees to voice their opinions on their respective organisations, better than ever.
Date: Tuesday, November 1, 2016 (English)
Time: 5:00pm - 6:00pm (check in starts at 4:30pm)
Address: 38/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
It's universal: people are searching for deeper meaning, for a closer sense of "fit" in all aspects of their lives. In this 30-minute webinar, we take a closer look at the power of purpose-driven messaging and how to connect it to our employer brand.
4 Steps to a Compelling Employer Brand from ScratchAndy, Xinbin Hu
While 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring, just 55% have a proactive employer brand strategy*.
If you belong to one of the 45% of companies who do not have a proactive employer brand strategy, getting started can feel daunting.
In this APAC webinar, LinkedIn Employer Brand specialists will show you how you can build a compelling employer brand in-house and from scratch. You will learn:
How to setup your employer brand project for success
How to develop your Employer Value Proposition
How to plan your employer brand communications
How to rollout your employer brand
Unlocking Success: The Key Role of Employer Branding in Top Talent Recruitmentguptashubhangi00
his engaging and informative discussion delves into the various facets of employer branding and its profound impact on the success of recruitment strategies.
Our mission is to unite people through purpose as purpose-driven employees do great things. They work harder, deliver more, and stay longer. Uniting people through purpose identifies and communicates an organization’s authentic employment story.
We are a boutique communications consulting practice grounded in the core beliefs that people are united by purpose, that HR needs
to infuse advertising and marketing practices to attract and engage talent, and that today’s digital world demands creative storytelling to stand out.
Are you ready to unite your people through purpose?
narratives, stories from story-tellers, is a collection of ideas, insights and impressions from the worlds of talent communications, employee engagement, and organizational design.
A global pandemic, civil unrest, historic business shuttering and unemployment levels, uncertain workplace status, and now wildfires and hurricanes. You may think that they are a little distracted. They are not. They are marking every promise, watching every action, and listening to every word.
What do your employees need the most? Connection. Start with purpose.
Pushed to the Limit, Managing Your Employer Brand in Troubled TimesN. Robert Johnson, APR
Foregoing employee experience in lieu of cost cutting and business survival actions represents a false choice. How employers answer the question of how they treated people during the pandemic will shape their talent landscape for years to come.
Going Retro: Applying Ogilvy's Classic Advertising Principles to Your Employe...N. Robert Johnson, APR
Originally published in 1963, David Ogilvy’s Confessions of an Advertising Man is required reading for anyone in the advertising business. Ogilvy takes the reader on a wide-ranging journey sharing his experiences in creating some of the world’s most iconic brands.
This essay focuses on David Ogilvy’s recipe for creating great advertising campaigns, interpreted here to help you improve your employer brand. For brevity, we picked the principles that we think apply best to employer brand campaigns.
Cue A Beautiful Mine, the Mad Men theme song, and let’s get started.
Changing The World: What Happens When the Belief-Driven Consumer Meets the Pu...N. Robert Johnson, APR
The Promise: Great things happen when belief-driven consumers connect with purpose-driven employees. (Hint: we can change the world.) The Challenge: Most employees are not fully connected to their company’s purpose.
N. Robert Johnson LLC is a specialized consulting practice focused on enabling organizations to better compete for talent in today’s consumer-driven communications world.
Purpose matters. When looking to attract, engage, hire, and retain critical talent, communicating your organization's purpose matters more than you think.
In today's consumer-driven communications world, HR needs to sell! Here are a couple examples of how we help organizations find their authentic employment voice to attract, engage, hire and retain talent.
High-performing talent recruitment functions balance the tension between role importance and talent availability to create targeted and customized recruitment marketing programs.
I recently had the opportunity to chat with Dan Stech about the connections between purpose and employer brand. Dan has over 20 years of creative writing experience including being an award-winning Copy Director and Associate Creative Director at two global recruitment marketing agencies.
Companies with strong employer brands tell the authentic story of their employment experience. They do so by understanding and communicating their own unique employee voice.
Our insight reveals that in the current marketplace, employer brands that connect emotionally, through meaning and purpose, are attracting candidates who will become the most productive, engaged and loyal employees, which in turn, allows companies to achieve greater business results.
Successful acquisitions occur more often when there is sharing, not taking, between two organizations. In this webinar, Bob Johnson takes a look at managing an employer brand in a time of transition and shows how a stronger employer brand is created by sharing culture, mission and values.
Thank you to The Windy City Summit for letting me facilitate a breakout session on increasing market value through talent. We know that banking institutions with an engaged workforce and a stronger employer brand outperform their peers. In this session, I take a closer look at increasing employee engagement and strengthening employer branding both aligned to increasing market value.
Need a stronger employer brand? But, not sure where to start? In this webinar, Bob Johnson takes a closer to at three stages of strengthening your employer brand: rebrand, refresh or tweak.
Presented by N. Robert Johnson, Practice Leader, Workforce Communications at The David Group.
A strong employer brand is a competitive advantage to attract, engage and retain talent. This presentation looks at what an employer brand is; why it's critical for enterprise-wide success; the ingredients in creating one; and key KPIs.
To meet a surge hiring need, we executed an employer branding campaign that included employer branding PR, recruitment advertising, digital optimization and a hiring event. Here's the case study.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3. Expectation setting.
Interested in a specific topic? Let us know.
• New ways of thinking about employer
brand, employee communications and
employee engagement
• Ideas that you can use
• All within 30 minutes
4. Recap of last webinar.
Creating Employer Brand Value. The plan to
develop and demonstrate employer brand value in
your organization.
• Measurable outcomes create employer brand value
• “Taking on” is the mantra: align employer brand
communications to issue (attraction, retention, etc.)
• Senior-level support and budget allocations are critical
elements
6. But first ….
What is an employee value proposition?
It’s the employment deal that is derived
from the employee experience – everyday
experiences, rewards, growth opportunity –
and, in our world of talent communications,
it’s the foundation of an organization’s
reputation as a place to work.
7. Your EVP is the foundation for your
employer band communications.
And, how does it connect to your
employer brand communications?
9. Question: Which of the following is most
“heroic” for organizational success?
• Cultivating a culture to deliver on
business strategy
• Fostering behaviors that deliver on
business strategy
• Managers who “walk the talk”
11. Companies with a clear employee value
proposition outperform their competitors.
The challenge is that many companies don’t have
or communicate a clear employee value
proposition.
12. A differentiated EVP that integrates
total rewards and aligns to
business strategy …
5x
more likely to have highly engaged
employees
Towers Watson 2013
13. A differentiated EVP that integrates
total rewards and aligns to
business strategy …
2x
more likely to report achieving financial
performance significantly above peers
Towers Watson 2013
14. What are they doing that others aren’t?
• They are 3x more likely to be focused on
the behaviors that drive organization
success (instead of on program cost)
• Have highly effective managers who not
only know the EVP, they own it
• They are 5x more likely to have a plan to
guide their EVP efforts
Towers Watson 2014
16. Act like consumer marketers.
• Segment employee populations and find
out what’s most important to each group
• Train and reward managers to not only
know EVP attributes but to “live” them as
well
• Have a detailed strategic plan for
everything EVP
18. Data gathering sources for building an
EVP.
80 % EMPLOYEE SURVEY RESULTS
73 % ENGAGEMENT FOCUS GROUPS
63 % ENGAGEMENT DRIVER ANALYSIS
50 % INFORMAL FEEDBACK
39 % EXIT INTERVIEWS
CRF Institute 2014
19. Manager training and rewards.
Great consumer marketing
organizations create great customer
experiences by training and rewarding
their people.
20. “At my organization, managers are
effective at …”
93%
85% 87%
8% 10%
14%
Communicating what is
expected of each employee
Communicating the value
of working at company
Living up to employee
promise
High effectiveness Low effectiveness
Towers Watson 2014
21. EVP strategic planning.
Great consumer marketing doesn’t
happen by accident. There’s a strategic
plan that choreographs strategy and
brand into clear, concise and
understandable messages designed
for consumers.
22. Development of strategic EVP – a real
life example.
1) Our people are our brand
2) We have a continuous learning
environment
3) Creativity is encouraged; innovation is
expected
4) We believe teamwork beats individual
brilliance every time
5) Our leaders know they are not the sole
source of wisdom – they are students
and teachers simultaneously
6) We are redefining the way professional
services are experienced for our clients
and our people
Input from 5,000
stakeholders
Focused on what defines
the Deloitte employment
experience
Produced 14 EVP
statements (6 shown here)
Statements are a suite of
aspirational and authentic
messaging describing the
experiences of being at
Deloitte
Deloitte. 2014
23. How EVP is used.
23%
29%
30%
40%
44%
49%
54%
55%
61%
66%
85%
Recognition
Comp & Benefits
Flexible Working
Leadership & Behavior
Performance Management
Learning/Development
Career Development
Talent Management
Internal Communication
On-Boarding/Orientation
Recruitment Communication
CRF Institute 2013
24. Summary – strategic EVP delivers.
Companies with a clear and differentiated
EVP outperform their competitors. It also
helps to …
• Attract passive candidates
• Re-engage your workforce
• Breaks “one-size-fits-all” model, allowing for
connections with niche candidates
• Changes the conversation (e.g. away from comp)
• Revitalizes talent recruitment
25. Action item 1: Create the foundation to
develop and execute a strategic EVP.
Bring together our experts – total rewards,
workforce engagement, talent communications,
etc. – and create a framework to deliver a
strategic EVP.
Things to do
Create a planning process /
template
Align success measures to
behaviors not program
costs
Be focused on your
audience
26. Action item 2: Document the behaviors
that drive success in your firm.
Look to our …
• Performance reviews
• Engagement studies
• Stay and Leave
studies
• Talk to our employees
(formally and
informally)
Things to do
Segment your workforce
Learn the drivers for each
segment
Do a communications
audit
see gaps in what you’re
currently communicating
find out which media
works best for each
segment
27. Action item 3: Rethink your employer
brand ambassador program.
Create an employer brand ambassador
program that includes formal training on our
EVP and that empowers people to “live and
breath” our EVP.
Things to do
Look to customer
experience best practices
Understand your
manager/ee relationships
Have a program-specific
EVP communications plan
28. Our approach to employer brand.
Discover
• Stakeholder interviews
• Focus groups
• Employee engagement data
• Communication audits
• External brand alignment
• Culture, mission and values alignment
Invent
• Employer brand promise
• Employer brand attributes
• Employee value proposition
• Creative design expression
• Strategic communications planning
Deliver
• Employer brand architecture
• Integrated communications
• Certified brand ambassadors
• Customer experience and employer branding
29. To be determined – Stay tuned!
Thank you!
Offline questions?
Contact me at 216.685.4486
or nrjohnson@davidgroup.com
Our next webinar.