The document summarizes key trends in consumer connectivity and behavior based on data from Nielsen and the Pew Internet Project. It discusses the rise of internet and broadband usage, mobile connectivity and smartphones, and social networking. These trends are fueling an information ecosystem characterized by greater volume, velocity, variety of content, and social influence. Brands must navigate an increasingly diverse, demanding, connected and emerging landscape and anticipate cross-platform media mixing, diversifying channel preferences, growth of apps and social commerce, and a redefinition of consumer values beyond just price. Longer term, mobile phones will surpass PCs, media will continue blending across platforms, retailers will innovate driven by technology, and brands will adopt new listening models like