Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
Media.Mobile.Social. Staying Ahead of Technology TrendsAXEL
Digital media is a key contributor to the projected growth of the personal cloud and cloud
storage industry. Combine the consumer’s love of their favorite music, videos and photos
with the increasing use of mobile devices and social networking, and the need for a cloudbased media management system quickly becomes evident.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Martin Warmelink shows the results of a TNS research on Social Media usage in Europe.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
Atelier Communication digitale et développement des publics - BIS 2014Nicolas Bariteau
Cet atelier a abordé les principaux enjeux et outils que la révolution numérique met à disposition des institutions culturelles pour mieux communiquer auprès des publics et les fidéliser. Quelles opportunités et défis ? Les médias et réseaux sociaux sont-ils vraiment indispensables aujourd’hui pour le développement des publics ? Lesquels choisir ? Comment les gérer ? Sont-ils vraiment efficaces et comment mesurer leur performance ? Participation, co-création, conversation, recommandation, temps réel, quelle stratégie de contenu adopter ? De l’information à la médiation, quel rôle peut jouer l’application mobile dans les politiques des publics ?
Conférence comment approcher la dimension mobileNicolas Bariteau
Comment aborder la dimension de l'Internet mobile ?
Quels sont les usages des mobinautes en France et dans le monde, quelle logique adopter pour mettre en place une stratégie mobile, quelle est la place du mobile dans la relation client, comment gérer les projets mobiles ?
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
Media.Mobile.Social. Staying Ahead of Technology TrendsAXEL
Digital media is a key contributor to the projected growth of the personal cloud and cloud
storage industry. Combine the consumer’s love of their favorite music, videos and photos
with the increasing use of mobile devices and social networking, and the need for a cloudbased media management system quickly becomes evident.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Martin Warmelink shows the results of a TNS research on Social Media usage in Europe.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
Atelier Communication digitale et développement des publics - BIS 2014Nicolas Bariteau
Cet atelier a abordé les principaux enjeux et outils que la révolution numérique met à disposition des institutions culturelles pour mieux communiquer auprès des publics et les fidéliser. Quelles opportunités et défis ? Les médias et réseaux sociaux sont-ils vraiment indispensables aujourd’hui pour le développement des publics ? Lesquels choisir ? Comment les gérer ? Sont-ils vraiment efficaces et comment mesurer leur performance ? Participation, co-création, conversation, recommandation, temps réel, quelle stratégie de contenu adopter ? De l’information à la médiation, quel rôle peut jouer l’application mobile dans les politiques des publics ?
Conférence comment approcher la dimension mobileNicolas Bariteau
Comment aborder la dimension de l'Internet mobile ?
Quels sont les usages des mobinautes en France et dans le monde, quelle logique adopter pour mettre en place une stratégie mobile, quelle est la place du mobile dans la relation client, comment gérer les projets mobiles ?
Un breve excursus che studia l'ascesa dei Social Media come strumento di comunicazione in emergenza: cconoscere come e perché si sono sviluppati per comprendere quali strumenti scegliere e come impiegarli con successo, intuendo le tendenze per il futuro.
Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon. Source: Nielsen
Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon.
Source: http://yuppieman.com | Digital Marketing Blog & More
Economie numérique : Le digital, une opportunité pour les PME françaises - De...Nicolas Bariteau
Les petites et moyennes entreprises (PME) opèrent au sein d’un environnement des plus exigeants où leurs objectifs les plus ambitieux peuvent être réalisés, quelle que soit leur taille ou leur localisation, grâce au développement de nouvelles technologies. Consommateurs et individus sont de plus en plus connectés. L’utilisation généralisée des smartphones et terminaux mobiles, ainsi que l’accès immédiat aux plateformes en ligne favorisent l’essor d’une demande pour des services rapides, simples et innovants.
La prolifération de plateformes et d’outils digitaux simples et peu coûteux a réduit les barrières à l’entrée de la plupart des marchés et favorisé une compétitivité toujours plus forte de leurs acteurs. L’éventail de solutions disponibles est extrêmement large. Il comprend les outils les plus simples, destinés à faciliter les processus opérationnels quotidiens tels que la planification, la facturation, la gestion de projet ou le recrutement, comme des solutions plus avancées permettant de réaliser des analyses précises de tendances de marché.
Cette étude présente les opportunités offertes par la transformation digitale des activités économiques et analyse comment les PME françaises ont saisi ces opportunités.
Etude Métiers et Compétences du marketing et de la communication dans un cont...Nicolas Bariteau
Les métiers du marketing ont réussi leur transition digitale, si l'on en croit les résultats de la seconde édition de l'étude IAB «Métiers et Compétences du marketing et de la communication dans un contexte de transition digitale» présentée à l'occasion de l'événement Microsoft Experiences. En effet, là où le marketing digital était auparavant considéré comme connexe au marketing, il est aujourd'hui directement intégré dans la stratégie marketing globale des entreprises.
Au-delà de sa technicité, de sa temporalité très courte, et de la précision qui le caractérisent, le marketing digital s'oriente aujourd'hui vers une plus grande vision stratégique, plus de collaboration et la diffusion d'un savoir-être digital pour les auteurs de l'étude. Comment évoluent les métiers du marketing digital aujourd'hui?
Source : Frenchweb
Conseil National du Numérique - Recommandations au gouvernement pour soutenir...Nicolas Bariteau
Si les Français ont un usage des outils et solutions numériques comparable à celui des autres pays les plus avancés, les TPE et PME saisissent moins que leurs homologues européennes les opportunités associées au numérique pour moderniser leur activité et leur stratégie de commercialisation. De fait, les résultats de l’indice européen DESI1 montrent que, malgré des compétences numériques de bon niveau, la France se classe à la 16ème place pour l’utilisation des technologies numériques dans les entreprises. .
Parmi les recommandations du CNNum figure la création, au sein de la DGE, d’une mission chargée de l'animation et de la coordination des actions sur l’ensemble du territoire, qui devra disposer d’un portail de ressources de formation en ligne à destination des entreprises. Le CNNum a par ailleurs proposé la création d’un réseau de “connecteurs” labellisés, chargés de sensibiliser les entreprises.
Les médias sociaux en entreprise en France - Baromètre Hootsuite 2017Nicolas Bariteau
L’étude souligne sans surprise une évolution constante dans le paysage des médias sociaux en entreprise. Cette année a été particulièrement riche en événements : Snapchat est entré dans le champ de vision des entreprises, même si sa compréhension par les marketeurs, notamment en France, reste faible. De nouveaux outils ont également réussi à percer de façon remarquable, comme Periscope (et son compère Facebook Live qui n’est malheureusement pas visible puisque mélangé à Facebook, à la di érence de Messenger qui en est sorti). Comme dans tout écosystème, des espèces nouvelles se font jour et d’autres disparaissent. C’est également le cas dans le domaine plus fermé du réseau social d’entreprise avec, encore eux, Facebook at Work (renommé Workplace en octobre 2016) et Slack qui s’imposent peu à peu dans ce paysage encombré.
Rapport de la mission musées du xx ie siècle du ministère de la culture et...Nicolas Bariteau
Les objectifs sont d'identifier les enjeux du musées pour les prochaines décennies et de proposer les axes directeurs d'une évolution de son modèle.
Cette réflexion collective a associé les collectivités territoriales co-partenaires de l’État en matière de politique publique de la culture et impliqué les différentes catégories professionnelles du secteur et les organisations les représentant, ainsi que les partenaires du musée dans les champs de la création et la diffusion, l'enseignement et la recherche, le travail et l’entreprise, le champ social et l’éducation populaire, l'économie et le tourisme, des experts étrangers pour un éclairage international…
Huit étapes ont porté le débat sur tout le territoire, une matinée à l’Assemblée nationale a rassemblé des élus.
Une consultation citoyenne a élargi la discussion au plus grand nombre. Les propositions en découlant ont été testées auprès d’un échantillon représentatif de la population française.
The ThinkLab apporte des solutions de digitalisation pour les collectivités, grâce à une approche pédagogique innovante :
- Digital Sprint : 5 jours pour résoudre votre problématique et tester de nouvelles idées
- Digital Twist : Tutorat et formation pour les dirigeants (développement de leadership digital), les entreprises (digitalisation des équipes), les startups et porteurs de projets (accompagnement et prototype)
- Digital Studio : prototype et gestion de projet en Web Design, UX Design, Interaction Design
Guide des réseaux sociaux 2014 par le Ministère de la Culture et de la Commun...Nicolas Bariteau
Le Ministère de la Culture et de la Communication français a produit un guide des réseaux sociaux imaginé initialement par Universcience et proposé en licence Creative Commons à toute la communauté du service public.
Catalogue formations digitales Médiasphères Group 2013Nicolas Bariteau
Catalogue des formations digitales de Médiasphères Group en partenariat avec Ziggourat Formation :
- Stratégies Digitales
- Bussines Model Innovation
- Gestion et ROI de projet Marketing Web
- Médias et réseaux sociaux
Livre blanc Smile - Le meilleur des CMS open sourceNicolas Bariteau
Dans l’univers de la gestion de contenus, il est difficile de définir un produit comme étant meilleur qu’un autre tant les périmètres et les approches s’adaptent plus ou moins bien à un projet.
Qualifier ses attentes est la première étape avant de choisir une solution. Ainsi, l’édition 2013 de ce livre blanc est axée sur l’identification des critères clés d’un projet.
Cet ouvrage permet d'identifier les meilleurs CMS en fonction de ses besoins et inclut une grille d’analyse et de notations basée sur 27 critères. Ils sont regroupés en 5 grands concepts fondamentaux :
- Structurer le contenu,
- Manipuler le contenu,
- Exploiter le contenu,
- Utilisateurs et politique de sécurité,
- Socle technique.
Les experts Smile ont également présenté 6 cas d'usage qui fournissent une autre grille de lecture. Ils répondent aux principales utilisations faites des CMS : site institutionnel, site marketing, réseaux social, plateforme multi-sites, portail intranet, site sur mesure.
Le coeur du livre blanc est consacré à un panorama des 9 principaux CMS open source : Drupal, eZ Publish, Hippo, Jahia, Joomla, Liferay, SPIP, TYPO3 et WordPress. Ces outils sont détaillés au travers des 5 concepts fondamentaux, suivi d’une évaluation de sa qualité et de son adéquation avec les 6 cas d’usage présentés.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. 1 2
SOCIAL MEDIA IS COMING OF AGE
Social media and social networking are no longer in their infancy. Since the emergence of the first social
media networks some two decades ago, social media has continued to evolve and offer consumers
around the world new and meaningful ways to engage with the people, events, and brands that matter
to them. Now years later, social media is still growing rapidly and has become an integral part of our
daily lives. Today, social networking is truly a global phenomenon.
What’s driving the continued growth of social media?
MOBILE
More people are using smartphones andtabletsto access social media. The personal computer is still
at the center of the social networking experience, but consumers are increasingly looking to other
devices to connect on social media. Time spent on mobile apps and the mobile web account for 63
percent of the year-over-year growth in overall time spent using social media. Forty-six percent of
social media users say they use their smartphone to access social media; 16 percent say they connect
to social media using a tablet. With more connectivity, consumers have more freedom to use social
media wherever and whenever they want.
PROLIFERATION
New social media sites continueto emerge and catchon. The number of social media networks
consumers can choose from has exploded, and too many sites to count are adding social features or
integration. While Facebook and Twitter continue to be among the most popular social networks,
Pinterest emerged as one of the breakout stars in social media for 2012, boasting the largest
year-over-year increase in both unique audience and time spent of any social network across PC,
mobile web, and apps.
How is consumer usage of social media evolving?
THE GLOBAL LIVING ROOM
SocialTV isonthe rise. The skyrocketing adoption and use of social media among consumers is
transforming TV-watching into a more immediate and shared experience. As of June 2012, more than
33 percent of Twitter users had actively tweeted about TV-related content. Some 44 percent of U.S.
tablet owners and 38 percent of U.S. smartphone owners use their devices daily to access social media
while watching television. In the Latin America region, more than 50 percent of consumers say they
interact with social media while watching TV; in the Middle East / Africa region, more than 60 percent
do. From global events like the Summer Olympics, to regional events like the Presidential debates in
the U.S., consumers around the world used social media to engage with everyone from close friends to
complete strangers, revolutionizing the television viewing experience.
SOCIAL CARE
SocialCare is transforming customer service. Social media has emerged as an important channel
for customer service, with nearly half of U.S. consumers reaching out directly to brands and service
providers to voice their satisfaction or complaints, or simply to ask questions. In fact, one in three social
media users say they prefer to use social media rather than the phone for customer service issues.
How is social media impacting marketing?
SOCIAL WORD-OF-MOUTH
Social media enables consumerstogenerate andtap intotheopinionsof an exponentially larger
universe. While word-of-mouth has always been important, its scope was previously limited to the
people you knew and interacted with on a daily basis. Social media has removed that limitation and
given new power to consumers.
HYPER-INFORMED CONSUMERS
Social media istransformingthewaythat consumers acrosstheglobe make purchasedecisions.
Consumers around the world are using social media to learn about other consumers’ experiences, find
more information about brands, products and services, and to find deals and purchase incentives.
OPPORTUNITY FOR ENGAGEMENT
Consumer attitudestoward advertisingon social media are still evolving. Though roughly one-third
of social media users find ads on social networking sites more annoying than other types of Internet
advertisements, research suggest that there are opportunities for marketers to engage with consumers
via social media. More than a quarter of social media users say they are more likely to pay attention to
an ad shared by one of their social connections. Additionally, more than a quarter of consumers are ok
with seeing ads on social networking sites tailored to them based on their profile information.
Nielsen and NM Incite’s 2012 Social Media Report provides some insight into what is driving our
collective, global obsession with social media. In the following pages, you’ll get a more detailed
snapshot of what is helping to power the continued growth of social networking around the world,
how consumers’ social media behavior is evolving, and how these changes impact the way brands and
consumers engage through social networks.
-Deirdre Bannon
Social Media Practice Lead