Mobile Marketing in India
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Mobile marketing in India is shifting from web pages to messaging and social media streams. People are spending more time on social networks like Facebook than on search engines. This represents a shift from searching for information to social interactions and notifications. However, the increasing volume of notifications from social media and other sources creates noise that may overwhelm users and reduce engagement over time. For mobile marketing to be effective in India, it will need to engage customers in the social streams in a way that rises above the noise through relevant, localized content that matches users' demographics and consumption behaviors.
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What is the difference between ‘P2P’ and ‘A2P’ messaging? What can we expect ...
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Cosmetics Industry
This document analyzes the social media presence of cosmetics brands in India and globally. It provides the number of Facebook likes, Twitter followers, and LinkedIn followers for Indian brands Himalaya Herbals and Forest Essentials, as well as global giants L'oreal and Neutrogena. A strong digital presence provides credibility, showcases innovations, and builds the brand. It also allows connecting with clients and understanding market trends. The document discusses how marketing agency Digiqom can help cosmetics brands create engaging content to target active online communities and gain attention through influencer conversations.
Automobile Industry - Benchmarking
The document analyzes the social media presence of major automobile companies in India and globally, finding that Mahindra & Mahindra has the most Facebook likes in India while Mercedes Benz has over 18 million Facebook likes globally. It discusses how establishing a strong digital presence through social media can benefit companies by building their credibility as experts, showcasing innovations, and providing insights into market trends. It also describes how the consulting firm Digiqom can help automobile companies develop engaging social media content and campaigns to connect with online communities and influencers in the industry.
Finance Industry - Benchmarking
The document analyzes the social media presence of finance companies in India and globally. It provides the number of Facebook likes, Twitter followers, and LinkedIn followers for HDFC Bank and LIC Insurance in India, as well as Fidelity Investments and Standard Chartered globally. It then discusses the benefits of a strong digital presence, including establishing credibility, showcasing innovations, building brand visibility, and gaining market insights. Finally, it describes how the company Digiqom can help financial firms prepare engaging content to target active online communities and influencers in order to drive brand visibility.
Case Study: Win a JPMile a second
Building awareness via social media buzz for the new Jet Airways and American Express co-branded card and promoting the benefits of the association for Jet Frequent Flyers and other fans of the Jet Airways Facebook page.
The Social CMO
This document discusses how Chief Marketing Officers are leveraging social media data to improve marketing strategies. It finds that CMOs recognize the importance of social media and are using social data to influence decisions across departments. Specifically, over 50% of CMOs have used social data for predictions and forecasts. CMOs also trust social data to reveal consumer sentiment and improve brand awareness. The number one use of social data by CMOs is now brand management as they use it to better understand customer needs and drive sales. However, CMOs still face challenges of data overload, adapting to new technologies, and integrating marketing activities across channels.
Social Media in Recruiting
Social media is increasingly being used by both recruiters and candidates in the hiring process. Employers are using platforms like LinkedIn, Facebook, and Twitter to post jobs, research potential candidates, and validate their credentials. Candidates also use these sites to search for employers and learn more about company cultures. Some companies have found social media to be an effective hiring channel, with 60% of one company's senior hires coming through LinkedIn in 2011. Engagement on social media for recruiting purposes involves having a presence on key channels, communicating effectively, and showcasing relevant content to attract top talent.
Celebrate Dining Campaign
Celebrate Dining campaign has been inducted to Facebook Studio, a prestigious gallery which showcases the best of innovative and creative marketing initiatives from across the world on Facebook.
Digiqom conceived, created and managed this Facebook campaign for American Express India to increase community engagement for the brand.
Engagement possibilities with New Facebook Timeline
The document discusses changes to Facebook engagement that will take effect on March 30, 2012. [1] Key changes include saying goodbye to likegate apps and zero-interaction posts, and hello to content-led engagement with fans. [2] The changes will enhance the Facebook timeline and open new possibilities for engagement, such as using cover photos, pinning important posts, and highlighting events and offers. [3] Brands are encouraged to explore these new engagement tools to improve social interaction and visibility with customers.
Basics of Blogging
The document provides tips for starting a blog, including setting goals to determine frequency, choosing an interesting topic for your target audience, setting up your blog platform (e.g. Blogger, WordPress), writing blog posts between 250-350 words with catchy subheads and links/pictures, and including a profile, blogroll, and social links on your blog layout.
ePR & ORM Process
1) Online Perception and Reputation Management (OPRM) involves maintaining positive and up-to-date information about an individual or organization online through techniques like e-PR, content optimization, and perception building.
2) Key elements of OPRM include link building, blogging/wikis, content summaries, and search engine optimization to profile the brand.
3) Off-page optimization techniques like content submission to news directories, blogs, and social bookmarks help position and protect the brand online.
ePR & Reputation Management
The document discusses online reputation management (ORM) and how it involves carefully managing online information about a brand to achieve and maintain a positive reputation. It notes that ORM in the age of electronic public relations (ePR) involves having control over more online channels and listening to, thinking about, and engaging with online conversations that mention a company across blogs, forums, social networks and other tools. It provides tips for tracking online mentions of a company, measuring the impact of those mentions, sharing reputation metrics with stakeholders, reporting on reputation status, and using tools like blogging, optimized press releases, and multimedia content to manage a brand's online presence and conversations.
Social Media Brand Champs
The document discusses how several companies have successfully used social media. Kogi BBQ used Twitter to connect with customers and share the daily location of their taco truck, serving 600-700 customers per night. Blendtec used humorous "will it blend" videos on YouTube that received over 50 million views and increased sales by 700%. Starbucks created an online suggestion site called "My Starbucks Idea" for customers to submit and vote on ideas, then provides updates on changes. Dell has embraced social media across multiple platforms like Twitter, blogs, and Facebook, and has publicly stated seeing a $1 million return on investment from their Twitter efforts.
What is an Online Reputation Disaster?
This document summarizes 5 major social media fails:
1) Honda's manager posted fake positive feedback about a new car on Facebook which was discovered.
2) Two Domino's employees filmed themselves abusing food in the kitchen and it was posted on YouTube, costing the company millions.
3) Dell initially ignored social media but then faced major criticism online which rose their first post to the top of Google searches.
4) A musician turned a bad United Airlines experience into a viral YouTube song which received widespread coverage.
5) Social media fails can have major financial and reputational costs if not properly managed.
Why Bother About Social Media
The document discusses the rise of social media and its importance for brands. It notes that 2/3 of the global internet population is on social networks, and social networking sites are the 3rd most popular online activity. It also discusses that personal recommendations now influence around 2/3 of the economy, and people trust consumer recommendations far more than ads. Therefore, social media is increasingly important for public relations and marketing as the internet becomes more social and opinions shared online sway purchasing decisions.
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Engagement possibilities with New Facebook Timeline
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This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Columbus Data & Analytics Wednesdays - June 2024
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Apps Break Data
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
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How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
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- Tips for common problem areas, like team mailboxes, functional/test users, etc
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Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
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Mobile Marketing in India
- 1. Mobile Marketing in India JAY VIKRAM BAKSHI
- 2. The Attention is Shifting MOVING FROM ERA OF THE WEB TO ERA OF THE STREAM!
- 3. Message is the Medium
- 4. Shift to the Stream 1992 1996 1999 2004 2006 Web pages and Web search no longer the centre of online activity and attention. It is messaging and streams!
- 5. From Documents to Messages With Web, pendulum swung from messages to documents. With social media, the pendulum is swinging to messaging again. Social messages and notifications messages are starting points for the Web - coming to us from - social networks, content providers, and social apps.
- 6. From Search to Social Consumers are spending more time in social sites like Facebook, Pinterest, and Twitter than on search engines or content sites. In December of 2011, ComScore reported that social networking ranked as the most popular content category in online engagement, accounting for 19% of all consumer time spent online.
- 7. So, the Web has Changed Top 50 sites were getting almost as much traffic from Facebook as from Google. December 2012
- 8. What are the Challenges?
- 10. Noise is Increasing IN THE 90S, EMAILING OUT A PHOTO OF THE INTERESTING TACO YOU’RE HAVING FOR LUNCH TO EVERYONE YOU KNOW WOULD HAVE BEEN CONSIDERED HIGHLY SPAMMY BEHAVIOR. IN 2012, WE CALL THAT ‘FOODSPOTTING’ AS WE HAPPILY SEND OUT PICTURES OF OUR LATEST CULINARY ADVENTURE ON MULTIPLE DIFFERENT SOCIAL NETWORKS AT ONCE.
- 11. Spam is the New Normal With check-ins on Foursquare and pinning things on Pinterest, activities that used to be considered noise have somehow started to be thought of as signals. Why? Because they are instant and require no investment or thought.
- 12. Notifications Overload We’re getting many types of notifications! ◦ When people follow us ◦ When we’re tagged in photos ◦ When people want to be friends with us ◦ When friends check-in to various places ◦ When people are near us ◦ When our flights are delayed ◦ When our credit scores change ◦ When things we ordered are shipped ◦ When there are new features in apps we use ◦ When issue tickets are filed or changed ◦ When files are shared with us ◦ When people mention or reply to us ◦ When we have meeting. ◦ When we have unread messages waiting for us in a social network The list is ENDLESS!
- 13. Threaded Engagement Signal-to-noise ratio of messaging channels is going to become increasingly bad as volume increases. In the case of social media, this has started. And when this happens completely, people will simply stop engaging. When engagement falls the entire premise of social media will start to fail. A Forrester Research cites a recent study that found that 56% of time spent on social media is wasted.
- 14. Learnings Always ON Location: anywhere, everywhere Occasion: why do they care, why would they share? In the Stream, in the consciousness
- 15. So how will mobile marketing work?
- 17. Audience Demographics SOURCE: VSERV.MOBI & MOBILE MARKETING ASSOCIATION
- 18. Age
- 19. Gender
- 20. Education
- 21. Consumption Behavior SOURCE: VSERV.MOBI & MOBILE MARKETING ASSOCIATION
- 22. Content
- 23. Mobile Ads
- 24. Opportunity 60 percent of the mobile Internet users in India are below 24 years Higher than the Southeast Asia user base which stands at 47 percent Almost half of mobile Internet users in India are highly educated Armed with graduate or postgraduate degrees A majority, almost 70 percent of India's mobile Internet user base belongs to the affluent earning class. Mobile Internet users frequently eat out, watch movies and go shopping, indicating higher disposable income & affluence Better pool of potential customers Indian consumers love mobile ads Brands leveraging this consumption behavior drive higher engagement & recall Unlike other countries where RoI on mobile advertising is very low, in India this might not be true Mobile ad spends in India recorded a growth of 60 % to reach ₹300 crore; predicted to grow over 43% in 2014.