Network effects presentation for blogger
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Network effects refer to the phenomenon where a network or system becomes more valuable and powerful as more people or components join it. Some key examples of network effects mentioned include Facebook, where the more users join, the more valuable it is due to increased social connections and content sharing; eBay, where more buyers and sellers increase the value of items; and Amazon, where more users and reviews provide more purchasing data and recommendations. A tipping point is reached when a network grows so large that users would not consider switching to an alternative due to the greater value of the larger network.
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Internet Marketing
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The fifth section, “The Internet marketing market”, presents the players in the market. To find the
right service provider, assuming we have decided what we expect from our online campaign and
how we want to approach it, we need to know the types of companies there are and the services
they offer.
The last section of the note, “Examples of Internet use”, describes some advertising campaigns
that have included the Internet in their media plan. This section is not intended as an exhaustive
sample but presents different ways in which the Internet has been used by companies that
advertise online.
At the end of the note we attach a list of sources of up-to-date information about the Internet.
Although the ideas and concepts set forth in the note are relatively well established, the statistics
are likely to change quite rapidly. Anticipating this eventuality, we indicate public sources from
which the latest figures on Internet marketing can be obtained.
Business Case #7
The Internet Audience
Who is Online?
One of the first questions to be considered when organizing a communication campaign is who
the intended audience is. The larger the population that use a given medium as a source of
information, the more communication options that medium will offer.
The population of Internet users in Spain is around 22.5 million and the population of daily users,
around 12 million. This makes the Internet the sixth most widely used medium.
Figure 1. Penetration of the m ...
Wyss- Digital marketing
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Network effects presentation for blogger
Editor's Notes
- Network Effects: the more people/parts to a network, the more powerful it becomes. Simple example: if you were the only person in the world to won a telephone it wouldn’t be very useful but the more people own one the more useful and powerful it becomes.