This document outlines a business plan for a dairy processing plant called Anmol Processing Plant. The plan proposes establishing a plant to pasteurize and package milk from a dairy farm. Key details include an investment of 50 lakh rupees, ownership and funding by Zarnab Ashraf and his father, and a goal to produce high quality hygienic milk and compete locally. The plan provides sections on management structure, financial projections, and a SWOT analysis of starting the new business.

2. Dairy processing plant
Submitted by:
Zarnab ashraf
BUSINESS PLAN

3. Table of content
 Introduction
 Executive summary
 Mission statement
 Vision statement
 Industry history
 Business profile
 Business strategy
 Description of product/service
 Feature and benefits

4. TABLE OF CONTENT
 Description Of Management Team
 Job Description
 Projected Financial Statement
 Loan Or Investment
 SWOT Analysis

5. Anmol processing plant

6. Processing scheme

7. Introduction
Dairy industry plays an important role in our life.
Most of our products are made up of milk. Pakistan is
third largest country in milk production. There are
many dairy products such as cheese, yoghurt, butter,
ice cream, baby cereals food and paneer. Dairy
processing plants are working on milk and making
many products like pasteurized milk, flavor milk, and
yoghurt etc.

8. Summary of business plan
I want to make a processing plant which will produce
processed milk which includes pasteurized milk. Its
investment is about 50 lack. A well organized land is
required. I have my own land and capita. My plant will be
able to produce pasteurized milk and it will be tetra pack.
Daily available amount of milk will be collected and
pasteurized. I ensure the best quality and best hygienic
condition. My plant will be early able to compete with the
existing plants. As I have my own dairy farm in future I
will supply milk to other plants where ice cream like
products are prepared.

9. Mission statement
The mission of ANMOL PROCESSING PLANT is to
gain position among the top 10 plants.
A good quality milk will provide good health and
nourishment.

10. Vision statement
The processed milk of my plant will provide one of
the best quality in industry. It will provide best quality
within a favorable range. My plant milk will be supplied
to other big industries for the production of other
dairy products. It will provide best quality and hygienic
milk.

11. Industry history
Pakistan dairy industry is plagued by a number of
problems which include lack of commercial dairy farm,
low productivity due to poor nutrition, a week
infrastructure, lack of financial resources and the ready
availability of raw milk to poor and uneducated people.
Although Pakistan was ranked fourth among the five
leading milk producing countries with an estimated 24
million animals having produced closely to 28 million
tons of milk in 2003 and over 31 million tons during
2005-06.

12. Business profile
Anmol, my processing plant will provide a new quality
in market in my area. As it is a new business, so I have
to work to make Anmol plant one of the quality brand.
Me and my Anmol plant team will make Anmol the
unique brand. In future Anmol plant will supply its
milk to other cities.

13. Business strategy
Anmol processing plant will provide quality milk.
It will compete with the existing qualities in the market.
Anmol plant will provide pure and hygienic milk within
a favorable range.

14. Description of product/service
Anmol processing plant will give its product to the
market.
• It is a product oriented business.
• People will confidentially buy our product.

15. Feature and benefits
 Anmol pasteurized milk is of highly good quality.
 It provides nourishment to the young ones and
children's.
 Anmol pasteurized milk is pure milk.
 There is no preservative addition.
 There is no chemical addition.
 It is highly hygienic.
 It is enriched with nutrients.
 Raw milk is collected from dairy form and without
any adulteration it is pasteurized.

16. Competitor analysis
There are many milk processing plants which are
producing milk and its products.
My competitors are already exist in market they make
there place in market.
People are buying there products.

17. Description of management team
Management and organization
Company name: Anmol Processing Plant
Company Owner: Zarnab Ashraf
General Manager: Zarnab Ashraf

18. Job description
Increasing management effectiveness by recruiting,
selecting, orienting, training, coaching, and counselling.
Communicating values, strategies, and objectives.
Maintains quality service by establishing and
enforcing organization standards.
Contributes to team effort by accomplishing related
results as needed.

19. Management team
Team includes
Chief Executive Officer
Board Of Directors
General Manager
Finance Manager
Managers(quality, production and sales)
Supervisors and etc.
Labor

20. Projected financial statement
Total Investment; 50 lakh
Processing plant: 40 lakh
Pays of employs
BOD’s=1 lakh/person
CEO= 80,000
Managers= 65,000
Supervisors= 50,000
Labors= 30,000

21. Loan and investment proposal
Investment
My father will invest for my plant.
loan
I will not take any loan.

22. Swot analysis

23. Swot analysis
Strength
• My father has dairy farm, from where I’ll receive
milk for processing.
• My father will invest on my plant.
• I have my own land.
• I have a grip on dairy technology.

24. Swot analysis
Weakness
• I have no experience of business.

25. Swot analysis
Opportunity
There is no processing plant in my city, so it works for
me as an opportunity.

26. Swot analysis
Threats
• My competitors are threat for me.