Marketing Manager Responsibilities
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This document outlines the marketing strategy for an ice cream company. It discusses the 4 P's of marketing - product, price, place, and promotion. For product, it is focusing on ice cream. For price, it will depend on product size. For place, it will sell through restaurants, ice cream parlors, and department stores. For promotion, it discusses different promotional strategies. It also outlines the company's organizational structure, with a marketing manager, assistant manager, supervisor, and workers. It discusses documentation, distribution, and different marketing tactics used to promote the product.
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Gourmet is the top food retail chain in Lahore, Pakistan, known for quality products and services. It started in 1987 with one outlet and has grown exponentially, now with over 120 branches. Gourmet offers a wide range of bakery products, sweets, dairy, and beverages. Its vision is to meet customer needs by focusing on delivering quality food. Gourmet has experienced over 25% annual growth and plans to expand its branch network further. It aims to be the largest bakery and confectionery company in Lahore and Pakistan through superior customer value, quality products, and innovation.
Marketing ppt of launching a new product
Orange Kool Juice is launching a new juice brand in Pakistan called Orange Kool. The presentation provides information on the company's mission, vision, objectives, product portfolio, and product details for Orange Kool Juice. Market research indicates there is both latent and regular demand for Orange Kool due to its positioning as a 100% pure orange juice without artificial ingredients. The company plans to target major cities in Pakistan and the upper/middle class by positioning Orange Kool as a healthier orange juice option that is competitively priced.
Marketing new product launch ppt
Orange Kool Juice is launching a new juice brand in Pakistan called Orange Kool. The presentation provides information on the company's mission, vision, objectives, product portfolio, and product details for Orange Kool Juice. Market research indicates there is both latent and regular demand for Orange Kool due to its positioning as a 100% pure orange juice without artificial ingredients. The company plans to target major cities in Pakistan and the upper/middle class by positioning Orange Kool as a healthier orange juice option that is competitively priced.
maketing management Differentiation PPT.pptx
This document summarizes a discussion on differentiation strategies in marketing. It defines differentiation as separating a product or service from its competitors to decrease customer overlap and increase loyalty. Common differentiation strategies mentioned include price, quality, services, and personnel. Specific examples are given for each strategy like offering lower prices, higher quality, better service, and more trained employees. The document also discusses differentiating through product design, customization, image and discusses fundamental aspects of differentiation with examples like Coca-Cola differentiating through its secret recipe.
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Complete marketing report on gourmet company, pakistan
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More from Zarnab Ashraf
Yogurt bussiness plan
- Anmol Yogurt will provide good quality yogurt to their city and plans to expand to other cities. They will collect 1000 liters of milk daily from dairy farms to process.
- The total investment for the yogurt processing plant is 50 lakh rupees. The owner believes they can compete with top yogurt companies within 3 years.
- The business plan is to gain a position among the top 5 yogurt industries in their region within 3 years.
Dairy bussiness
This business plan outlines the establishment of a dairy plant called Organic Origins Milk Dairy. The dairy will own cows to produce raw milk materials and process milk and dairy products to sell. It will utilize a high milk-yielding American cow breed. Over 10 years, the dairy aims to compete with major companies and establish distribution across Pakistan. Financial projections estimate the dairy will sell 500,000 liters of milk annually in year 1 and achieve a profit of Rs. 2.15 crore. The dairy will use membership programs, advertising, and strategic partnerships to promote growth and success.
Dairy processing plant
This document outlines a business plan for a dairy processing plant called Anmol Processing Plant. The plan proposes establishing a plant to pasteurize and package milk from a dairy farm. Key details include an investment of 50 lakh rupees, ownership and funding by Zarnab Ashraf and his father, and a goal to produce high quality hygienic milk and compete locally. The plan provides sections on management structure, financial projections, and a SWOT analysis of starting the new business.
Business Plan for Dairy Industries
The document outlines the business plan for JUTT MILK DAIRY over three years. [1] It will establish a dairy farm to obtain raw milk materials and produce milk and dairy products to meet the growing demand in Pakistan. [2] In the first year, the dairy expects to earn a profit of Rs. 2.15 crore despite initial investments. [3] By the third year, production and sales will increase substantially, with an expected profit of Rs. 8.30 crore.
Laban Fermented Dairy Product
Laban is a fermented milk product consumed across the Arab world. There are two main types of laban - yogurt in the Levant region, and buttermilk in Arabia and North Africa. The document provides instructions for making laban including heating milk to 82-85C, cooling it to 40-45C, inoculating it with a starter culture, incubating it at 45C for 2-3 hours, then cooling it to 5-6C. Laban is made using a starter culture that usually contains two bacteria, and the ratio and incubation time depends on the amount of starter culture used. Laban is high in nutrients like calcium and vitamins, and is easier for lactose intolerant people to digest than
PHE (Plate Heat Exchanger)
The document summarizes plate heat exchangers (PHE), including their working principle, key parts, benefits, limitations, and applications. PHEs transfer heat between two fluids using metal plates with corrugations that provide a large surface area. They consist of frames that hold alternating plates with gaskets that direct fluid flow in a counter-current pattern to facilitate efficient heat transfer. PHEs offer advantages like easy maintenance and sanitary design for various industrial processes.
Applications of Biotechnology in Dairy Industry
This document discusses the applications of biotechnology in dairy products. It describes how biotechnology has been used for centuries in dairy production through starter cultures or enzymes. Some key dairy products developed through biotechnology are cultured butter, cheese, yogurt, cultured cream, and acidophilus milk. Each product uses different bacterial cultures that aid in fermentation. The fermentation process results in chemical changes like lactose conversion and protein breakdown, as well as physical changes like coagulation and texture alterations.
Types of evaporators
Types of evaporators include batch pans, natural circulation, rising film, falling film, and forced circulation evaporators. Rising film evaporators allow a low-viscosity liquid to boil inside vertical tubes heated externally by steam. Falling film evaporators have a thin liquid film moving downward inside vertical tubes under gravity. Forced circulation evaporators use pumps to increase heat transfer for more viscous fluids. Operating variables like temperature, pressure, and steam pressure affect heat transfer rates and evaporator size.
Responsibilities of a GM(General Manager)
The document summarizes a dairy plant owned by ZAHIF group, which has five major industries. The dairy plant is well-managed by a team of six dairy technologists. It has a 300-liter per hour pasteurizer and 20-26 liter per hour ice cream machine. The vision is to provide tasty products with a healthy lifestyle, while the mission is to create value and difference from others profitably by providing healthy products to customers. Audits of the plant are performed every 18 months to ensure compliance with regulations.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Marketing Manager Responsibilities
- 1. MARKETING MANAGER The Marketing Department Presented by: Zarnab Ashraf
- 3. INTRODUCTION What is Marketing ? “ The action or business of promoting and selling products or services, including market research and advertising.”
- 4. 4P’S Identification, selection and development of a product, Determination of its price Selection of a distribution channel to reach the customer's place Development and implementation of a promotional strategy
- 5. 4 P’S Product • Ice cream Price • Depending on product size Place • Restaurants • Ice cream parlors • Departmental stores Promotion
- 6. ME, AS A MANAGER Objectives New flavour products are developed to include improved applications & system, are set at different prices depending on how much capability the customer desires, and are sold in places where other products are sold.
- 7. INCENTIVES As our product manufacturing price is 35 Rupees , we give the product in Retail market in 45 Rupees and the customer buy it in 50 Rupees from the retail market. Profit rate is 15 Rupees per pack . Further our distributor detail and areas of selling are as on next slide.
- 8. OUR FIELD PATTERN Distributors : The product is distributed either direct or indirect ways. I directly supply ice cream to restaurants and indirectly supply to coffees shops and ice-creamed parlors. Areas of selling : Malls , Retail markets .
- 9. DESIGN Served in: • Glass cups • Ice cream cups • Topping • Easy to Handle Packaging: • Ice cream cups • Glass cups • Along Spoon
- 10. PRICE For 350 ml cup Ingredients Price Half kg Milk Rs 35 Sugar & Sweetener Rs 15 Other additives Rs 20 Topping Rs 25 Packaging Rs 05 1 middle sized cup Rs 100
- 11. PRICE: Net Profit per cup Rs 10 Total expense Rs 100 Price in market Rs 110 Profit Rs 10
- 12. WAY OF WORKING Its our objective or our way of working that we usually visit all the distributors once or twice a month and collect reviews from customer , seller , and those who didn’t know about it Advantage of it It provides us a success story for our product and to whom we met also knew about us that we are the active part of our company to promote the product .
- 13. BASIC BODY OF MARKETING DEPARTMENT Marketing Manager Assistant marketing manager Supervisor workers
- 14. ASSISTANT MARKETING MANAGER Marketing assistants support the work of marketing managers and executives on projects directed at maximizing company profits and developing sales strategies or marketing campaigns. Excellent organizational skills are a main requirement for marketing assistant roles.
- 15. SUPERVISIOR Person in the first-line management who monitors and regulates employees in their performance of assigned or delegated tasks. Supervisors are usually authorized to recommend and/or effect hiring, disciplining, promoting, punishing, rewarding, and other associated activities regarding the employees in their departments.
- 16. WORKERS One who works at a particular occupation or activity: an office worker. One who does manual or industrial labor. A member of the working class. A member of a colony that performs specialized work such as collecting and storing food, and feeding other members of the colony.
- 17. DOCUMENTATION As soon as the batch is ready to dispatch , firstly the documentation is done by checking its quantity , its time of manufacturing as it plays important role for. Marketing department so that can be performed completely.
- 18. HOW WE MARKETED OUR PRODUCT knowing the reality of market now a days that there are lot of products available for customer , so how we can become unique and special for our customers We provide the retailers with Deep freezers and Refrigerators for display and for specialty of our company . Every month a monthly magazines of our company are also being published with name of “ Healthy U Happy V ”
- 19. PRODUCT REVIEW