This document outlines the marketing strategy for an ice cream company. It discusses the 4 P's of marketing - product, price, place, and promotion. For product, it is focusing on ice cream. For price, it will depend on product size. For place, it will sell through restaurants, ice cream parlors, and department stores. For promotion, it discusses different promotional strategies. It also outlines the company's organizational structure, with a marketing manager, assistant manager, supervisor, and workers. It discusses documentation, distribution, and different marketing tactics used to promote the product.

1. MARKETING MANAGER
The Marketing Department
Presented by: Zarnab Ashraf

3. INTRODUCTION
What is Marketing ?
 “ The action or business of promoting and selling products or
services, including market research and advertising.”

4. 4P’S
 Identification, selection and
development of a product,
 Determination of its price
 Selection of a distribution
channel to reach the customer's place
 Development and implementation of a promotional
strategy

5. 4 P’S
 Product
• Ice cream
 Price
• Depending on product size
 Place
• Restaurants
• Ice cream parlors
• Departmental stores
 Promotion

6. ME, AS A MANAGER
 Objectives
New flavour products are developed to include improved
applications & system, are set at different prices depending on how
much capability the customer desires, and are sold in places where
other products are sold.

7. INCENTIVES
 As our product manufacturing price is 35 Rupees , we give the
product in Retail market in 45 Rupees and the customer buy it in 50
Rupees from the retail market.
 Profit rate is 15 Rupees per pack .
 Further our distributor detail and areas of selling are as on next
slide.

8. OUR FIELD PATTERN
 Distributors :
The product is distributed either direct or indirect ways. I directly supply ice cream to
restaurants and indirectly supply to coffees shops and ice-creamed parlors.
Areas of selling :
 Malls , Retail markets .

9. DESIGN
 Served in:
• Glass cups
• Ice cream cups
• Topping
• Easy to Handle
 Packaging:
• Ice cream cups
• Glass cups
• Along Spoon

10. PRICE
 For 350 ml cup
Ingredients Price
Half kg Milk Rs 35
Sugar & Sweetener Rs 15
Other additives Rs 20
Topping Rs 25
Packaging Rs 05
1 middle sized cup Rs 100

11. PRICE:
Net Profit per cup Rs 10
Total expense Rs 100
Price in market Rs 110
Profit Rs 10

12. WAY OF WORKING
 Its our objective or our way of working that we usually visit all the
distributors once or twice a month and collect reviews from customer ,
seller , and those who didn’t know about it
 Advantage of it
 It provides us a success story for our product and to whom we met
also knew about us that we are the active part of our company to promote
the product .

13. BASIC BODY OF MARKETING
DEPARTMENT
 Marketing Manager
 Assistant marketing manager
 Supervisor
 workers

14. ASSISTANT MARKETING MANAGER
 Marketing assistants support the work of marketing
managers and executives on projects directed at maximizing
company profits and developing sales strategies or marketing
campaigns. Excellent organizational skills are a main
requirement for marketing assistant roles.

15. SUPERVISIOR
 Person in the first-line management who monitors and regulates
employees in their performance of assigned or delegated tasks.
 Supervisors are usually authorized to recommend and/or effect
hiring, disciplining, promoting, punishing, rewarding, and other
associated activities regarding the employees in their departments.

16. WORKERS
One who works at a particular occupation or activity: an office
worker.
 One who does manual or industrial labor.
 A member of the working class.
A member of a colony that performs specialized work such as
collecting and storing food, and feeding other members of the colony.

17. DOCUMENTATION
 As soon as the batch is ready to dispatch , firstly the
documentation is done by checking its quantity , its time of
manufacturing as it plays important role for.
 Marketing department so that can be performed completely.

18. HOW WE MARKETED OUR PRODUCT
 knowing the reality of market now a days that there are lot of products available for
customer , so how we can become unique and special for our customers
 We provide the retailers with Deep freezers and Refrigerators for display and for specialty
of our company .
 Every month a monthly magazines of our company are also being published with
name of “ Healthy U Happy V ”

19. PRODUCT REVIEW