The business model presentation summarizes a dairy farm business. The problem is that milk products contain cholesterol and saturated fat which increase heart disease risk. The target markets are upper and middle classes. Competitors include Haleeb, Olpera and Nestle. Unique solutions involve practices like low rumen pH and feeding patterns. Channels for marketing include social media. The team structure involves roles like the boss and manager. Startup capital is 3 lacs with projected monthly profits of 1 lac and break even in 2 years 6 months.