The document discusses establishing a dairy farm business in Varanasi, India. It provides details on the production, marketing, financials, operations, and human resource management of the dairy farm. Key points include producing over 125,000 liters of milk annually, earning over Rs. 30 lakhs in revenue, employing 7 people, and involving milking cows twice daily.

1. Presented By
Ramandeep Verma
Sanjay Singh
Abhishek Singh
Harish Kumar
Ashish Pundir
Manoj Kumar

2.  Gives good opportunity for those who are
looking for long term business.
 While the farming sector is more or less
stagnant, the dairy sector has seen much
activity.
 In the past 15 years, milk production in India
has doubled and is now over 113 million in a
year.
 Second largest producer of milk.

3.  India milk production is growing at about 3-4 per
cent per annum.
 However, due to increasing population, per
capita availability of milk is expected to increase
by only about 1.5 per cent per annum.
 For an economy growing at about 8 per cent per
annum, this increase in availability will be grossly
inadequate.
 Production growing at only 3-4 per cent and
consumption growing at more than double the
rate leads to a mismatch between demand and
supply.

4.  Products – Milk, Curds, Ghee,Paneer etc
 Price – According to market demand,
competition based pricing.
 Place – Varanasi(Uttar Pradesh)
 Promotion – Advertisements, banners, etc

5.  Strengths, Weaknesses, Opportunities, and
Threats (SWOT)
 Trends and changes:
 Market analysis
 Segmentation
 Prioritizing target markets

6. Customers
vs.
Consumers
Customer: firm or person Consumer: firm or person that
that buys your product eventually uses your
product

7. Make sure you are distinctively different
from your competition in areas of
importance to your customers.
 Competitive analysis
 Positioning

8. The set of controllable variables that will
accomplish the marketing objectives:
Product strategy
Place (distribution) strategy
Promotion (communication) strategy
Pricing strategy

9. Advertising
 Creating a farm logo.
 Brouchers for retailers.
 advertisement by local channel & news paper.
Personal Selling
 Telling your customers how you create value.
 We distributes to the retailers.
Public Relations
 Being a good neighbor
 Being involved in the community
 Open selling

10. Price is the cost the customer can bear in order
to obtain the product. It includes:
 list price
 discounts
 payment period
 credit terms

11.  Value-Based Pricing
Competitive strategy pricing
 Cost-Based Pricing
 Add a standard markup to the cost of the product
 Competition-Based Pricing
 Set price based on following competitors’ prices

12. • Government & customer Oriented
• Based on customer’s perceived value
• Match price to perceived value
• Brand loyalty

13.  Price decision based on actions of
competition
 Less attention on cost or product demand
 Large firms all charge the same price
 Smaller firms follow lead of large firms, may
offer a slightly lower price

14.  Assess the situation
 Historic patterns (seasonal)
 Basis patterns
 The current situation
 Outlook source

16.  Status of beneficiary : Partnership
 Total investment : 50,00,000 rs.
 Contribution amount : 10,00,000 * 5
 Area : 1360 * 15 = 20,400 sq ft.
 Numbers of Animals : 30
 Numbers of staff : 7

17.  Location : Chitaipur near NH Varanasi
 Total area 1360 * 15 = 20,400
 Details cost estimates with various structures
1. sheds
2. store rooms
3. quarters
4. small shop
Cost : 8,00,000 rs.
. Water facility : 1,00,000 rs.

18.  Cans : 40 ltr * 4 * 5500 = 22000
20 ltr * 5 * 2200 =11000
10 ltr * 5 * 1200 = 6000
 Cooler : 4 * 2500 = 10000
 Chaff cutter : 6000
 Milk cream separator machine : 94000
 Deep freezers :25000*2=50000
 Delivery van : 300,000 rs.

19.  Source of fodder and feed
- Green fodder
- Dry fodder
- Concentrates
 Fodder expenses -2500/animal/month
 Requirement and costs -2500*30=75000

20.  Proposed Breeds-Jarsi cow, Mehsana
 Place of purchase-Punjab ,Haryana
 Cost of animal (Rs.)
1. Cow -35000-40000
2. Buffalo -50000-55000

21. Source of sales : Dairy
Price realized - (Rs. per liter of milk)-20-25/ltr
Payment period- daily & monthly basis.

22.  Civil Structure 10,00,000
 Equipment & Machinery(FA) 9,00,000
 Animals (FA) 15,00,000
 Feed
75000/pm*12=9,00,000
 Salary
5000*6/pm*12=3,60,000
 Admin Salary
10000*1/pm*12=1,20,000
 Other Expenses
Medical Charges
Transportation
Electricity 2,20,000

23.  Milk production
 20 buffalo*18 ltr = 360/day*250days =90000
ltr
 10 cow *14 ltr = 140/day*250days = 35000 ltr
 sale of milk 70% of total milk
 Save 30% for shop Purpose(assumption)
 Curd (5000 ltr to 5000 kg)
 Ghee (20000 ltr to 2000 kg)
 Cream (2500 ltr to 250 kg
 Paneer (10000 ltr to 4000 kg)

24.  Milk 87500*20=17,50,000 Rs
 Shop
curd 250000
Ghee 500000
Cream 3750
Paneer 800000
Total 1553750
Grand Total =1750000+1553750
=3303750 Rs

26.  Operation and HR is main task of the
dairy and milking of cows was
traditionally a labor-intensive operation
and still is in less developed countries.
 Small farms need several people to milk
and care of animals.

27.  Recruitment of dairy farm employees is a major management
problem due to the long hours of work, low pay, and poor
working conditions on dairy farms
 Hired employees create a unique set of management
challenges for dairy farm operators.
 The demand for labor depends on enterprise and on specific
growing conditions that determine when and how much labor
is required.
 Availability of full-time employees is the most common pre-
expansion human resource management challenge that dairy
producers face

28. Total workers : 07
1) Admin worker : 01
2) Worker : 04
3) Helper : 02
4) If required can be increased
Employees assigned responsibilities according to
their abilities and preferences for doing different
tasks

29. Recruitments through :
 Local areas
 Local advertisements
 References
 Mouth to Mouth advertisements

30. Interviewing the worker on :
 Communication
 Behavior and nature
 Qualification(according to work)
 Working conditions
 Skills and abilities
 Past experience

31.  Wages depended on whether an employee was
provided with any facilities or not.
 Farm occasionally provided bonuses to
employees based on his perception of their
commitment and productivity at work.
 Healthcare insurance plans to employees.
 Medical facilities to employees and their
families(First aid only).
 Others facilities like education(2 child up to 8th
class), increment in wages etc.

32.  Poor working condition or not punctual at time.
 Poor working relationship with coworkers.
 Persistently refusing to follow the milking routines.
 Alcoholic nature.
 Fighting with workers.
 Bad verbal communication

33.  Productivity
 Breeding
 Feed and Fodder
 Storage of milk
 Selling in market
 Caring and health of animals in dairy
 Shop activities
 Purchase of feed and fodders from market.

34.  A plan that provides directions so a business
can plan its future and helps it avoid bumps in
the road.
 The time you spend making your business
plan thorough and accurate, and keeping it
up-to-date for future aspects and success.

35.  Admin work : 01 man (Shop a/c & sales of
total products)
 Worker : 04 men (Milking and shop)
 Helper : 02 men (other works of dairy)

36.  5:00 – 5:30: Providing feed and fodder to the
animals.
 6:00 – 7:00: Milking and storage of milk and
filling in containers.
 7:00 – 8:00: Milk transported to the Mandi.
 7:30 – 21:00 : Timing of shop
 All the work of shop done in between.
 Milking does twice a day