The document outlines the business plan for JUTT MILK DAIRY over three years. [1] It will establish a dairy farm to obtain raw milk materials and produce milk and dairy products to meet the growing demand in Pakistan. [2] In the first year, the dairy expects to earn a profit of Rs. 2.15 crore despite initial investments. [3] By the third year, production and sales will increase substantially, with an expected profit of Rs. 8.30 crore.

4.  Dictionary meaning:-A dairy is a business
enterprise established for the harvesting of
animal milk mostly from cows, buffaloes,
goats etc.
 A dairy is a place that processes ,distributes
and sells dairy products, or a room, building
or a establishment where milk is stored and
processed into milk products such as butter,
cheese, ice-cream etc.

5.  Pakistan’s milk production will continue to grow at
about 3 percent per annum in spite of difficulties.
 Whereas the consumption of milk production will
roughly grow up at about 6 percent per annum.
 The rate is obviously going to lead to a mismatch
between demand and supply.
 This will create opportunities for international dairy
companies.
 So in this sector, the future is bright and there is no
chance of failure.
 The consumption of the milk products is increasing
day by day. So there is a wide scope in this sector
with some special business strategies.

6.  JUTT MILK DAIRY will produce milk and milk
products that will meet the needs of customers all
over Pakistan.
 Within a short term of ten years, JUTT MILK DAIRY
will be able to compete with other dairy giants.
 As it is a dairy industry, milk is the only raw material
to produce any dairy product and instead of getting
milk from others’ hands we will utilize the milk
obtained from the cows we own.
 Excellent breed of cows ”Red Sindhi & Sahiwal cow”
which gives milk 30-35 litres per day and having milk
of 60,000-70,000 cells per millilitre is going to be
utilized for filling up the need of raw material.

7.  The industry will produce 5,00,000 litres of milk
as a raw material per annum.
 This amount of milk is going to be utilized for
only earning aspect for one year and not for
producing milk products.
 After gaining some profit ,we will start
producing multifarious dairy products. In a span
of three year, the company will distribute its
products in 4 to 5 major cities.
 And in a similar manner, applying business
strategies, the company will be able to establish
its feet all over Pakistan.

8. The mission of the JUTT MILK DAIRY is to
gain the position among the top ten milk
dairies in Pakistan and achieving the
exponential growth of profit within next
fifteen years.
The JUTT MILK DAIRY will work
only with a purpose to provide at a reasonable
cost, milk and milk products that satisfy the
consumers need and fulfils his nutritional
requirements.

9.  MILK
 BUTTER MILK
 CHEESE
 GHEE
 CREAM
 ICE-CREAM
 CHOCOLATES
 MILK POWDER
 LABAN

10. 1st year:
Investment: 17,50,000 (35,000*50)( for buying a cows)
Fodder:: 6,00,000 (grass)
10,80,000 (300 sac)
Workers::6,00,000 (10*60,000)
Insurance::5,00,000(10,000 each)
Maintenance with electricity:1,00,000
Technical machinery::3,50,000
Loan::45,00,000
Sells: 2,50,00,000
(3,50,00,000 (7,00,000*50)excluding any risk factor
2,00,000litres) now minus factor we are assuming milk
5,00,000(*50=2,50,00,000).
10,00,000 (cow dung as a fertilizer and as a fuel)
5,00,000 (gaumutra for medicinal use)
Net profit:
2,15,20,000

11. 2nd year:
Investment:
fodder:: 6,00,000(grass)
10,80,000(300 sac)
workers::6,00,000(10)
Maintenance with electricity:1,00,000
insurance::5,00,000(10,000 each)
advertisement::10,00,000
loan:3,50,00,000
 This is the time to establish SJ2 MILK DAIRY
using(3,50,00,000+2,16,20,000(profit of first year))
Sells:
1,75,00,000 (3,50,000*50(milk selling))
3,00,00,000 (1,50,000 liters is used for milk products)
10,00,000 (cow dung as a fertilizer and as a fuel)
5,00,000 (gaumutra for medicinal use)
Net profit:
70,20,000

12. 3rd year:
Investment:
Fodder:: 6,00,000(grass)
10,80,000(300 sac)
Workers::6,00,000(10)
Insurance::5,00,000
Advertisement::1,00,00,000
Maintenance for industry with electricity::15,00,000
Management team and sales worker::40,00,000
Sells:
10,00,000(cow dung as a fertilizer and as a fuel)
5,00,000(gaumutra for medicinal use)
10,00,00,000(5,00,000 liters is used for milk products)
Net profit:
8,30,20,000

13. 0
2
4
6
8
10
12
1st year 2nd year 3rd year
investment
sells
net profit

14. We will use this different types of
advertising methods for our milk and milk
products.
 TELEVISION ADVERTISING
 RADIO ADVERTISING
 PRINTED MEDIA
-newspapers and magazines and booklets.
 ONLINE ADVERTISING
-social networking sites like face book
twitter etc.
 BILL-BOARD ADVERTISING

15.  JUTT milk dairy provide three types of
membership cards
1.platinum membership
- a customer who bought our products of
more than 5 lacs per annum.
-a customer having a platinum membership
will be given 20% discount on next 1.5 lacs
shopping of our milk products.

16. 2.Golden membership
- A customer who bought our products
more than 1 lacs per annum.
-A customer having a golden
membership will be given 25%
discount on next 20 thousand shopping
of our milk products.

17. 3.Silver membership
-In this division of membership, our
aim is to include all the people who do
not want to become or are unable to be
platinum or golden member.
-Here, we are going to use credit point
system, a customer who bought our
products worth Rs 100, will be given 5
credits. And every two month, the total
credit will be counted and accordingly,
the discount will be given to them on
shopping of our JUTT milk products.

18. This was all about JUTT MILK DAIRY and
its business- plan. So in conclusion ,I would
like to remind you that we have achieved our
objective that is nutritious dairy product at
reasonable cost. As well as we have achieved an
exponential growth of profit(2,16,20,000 to 8
crores) including 28.64% risk factor.
And with faith and devotion in plan, we
can surely reach to our mission of being among
top ten dairy industries.

20.  ANY QUESTION…?