Likeable Local's Nicole Kroese, speaks on using social media to get new customers and expanding small businesses at the New York Business Expo, 2014

1. Local Marketing Gone
Digital: Using Social
Media To Get New
Customers and Expand
Your Small Business
Presented By:
Nicole Kroese
Sales and Marketing Director, Likeable Local
@NicoleKroese | #LikeableLearning | @NewYorkXPO

2. ABOUT ME
o Seattle native
o NYU Grad
o Formerly a professional dancer &
current dance/fitness enthusiast
o Connect with me on Twitter/
@NicoleKroese and FB/LinkedIn
o Email me nicole@likeablelocal.com
@NicoleKroese | #LikeableLearning | @NewYorkXPO

3. LET’S GET TO KNOW EACH OTHER
(Raise your hand if it’s true for you!)
o I consider myself a social media expert.
o I know what’s going on, but am not an expert.
o Let’s cover the basics, I’m a social media novice!
o I believe in social media as a business growth tool.
o I’m a bit of a social media skeptic.
o My business has benefited from word of mouth.
o My business currently has a social media presence.
o My business has an effective social presence that is
driving new customers!
@NicoleKroese | #LikeableLearning | @NewYorkXPO

4. TODAY’S GOALS
1. Understanding and appreciating
social media
2. Marketing Tools
3. 8 strategies to make social an
effective part of your marketing plan &
budget
@NicoleKroese | #LikeableLearning | @NewYorkXPO

5. THE POWER OF SOCIAL MEDIA
OVER 1.2 BILLION
Monthly active Facebook users.
OVER 200 MILLION
Monthly active Twitter users.
OVER 190 MILLION
Monthly active LinkedIn users.
69% OF AMERICANS
Are more likely to buy from a business that has
info on a social media site.
30-54 YEAR OLDS
Are the fastest-growing demographic
on social networks.
1 SOCIAL FAN
Reaches 350 word-of-mouth
recommendations.
@NicoleKroese | #LikeableLearning | @NewYorkXPO

6. SOCIAL MEDIA IS YOUR
MARKETING WEAPON
o Americans spend more time on social media (averaging
about 37 minutes per day!) than ANY other major
internet activity, including email. Business Insider
o 8/10 SMBs use social media as a tool to grow their
business
o 3/5 SMBs say they’ve gained customers using social
media
Source: Marketing Tech Blog
@NicoleKroese | #LikeableLearning | @NewYorkXPO

7. SOCIAL MEDIA & YOUR
MARKETING INFRASTRUCTURE
@NicoleKroese | #LikeableLearning | @NewYorkXPO

8. TOP 5 REASONS YOUR CUSTOMERS
WANT TO FOLLOW YOU ON SOCIAL
1. To find out about your latest promotions and
discounts
2. New product announcements and information
3. Customer service
4. Entertaining content
5. Ability to provide feedback
@NicoleKroese | #LikeableLearning | @NewYorkXPO

9. 8 Strategies To Make
Social Media An
Effective Part of Your
Marketing Plan
and Budget
NicoleKroese | #LikeableLearning | @NewYorkXPO

10. #1: CHOOSE THE BEST CHANNELS
FOR YOUR BUSINESS
FOCUS: Not all of them will be right for you.
 Choose 2-3 to do well, don’t try to conquer them all now!
@NicoleKroese | #LikeableLearning | @NewYorkXPO

11. #2: ENGAGE WITH GREAT CONTENT
Engage through: EDUCATING, ENTERTAINING, AND INSPIRING
@NicoleKroese | #LikeableLearning | @NewYorkXPO

12. #3: LISTEN AND RESPOND
When people interact, comment back!
This is your chance
to showcase your
expertise!
@NicoleKroese | #LikeableLearning | @NewYorkXPO

13. #4:BRING YOUR STAFF
ONBOARD
 If your business really is “likeable” your staff
will be happy to participate!
Staff Photos are FUN!
• Birthdays
• Events
• New Hires
-Is your staff asking, “Did
you find us online?”
-Or are they asking, in a
truly interested way,
“How did you find us?”
-- Hint: there is a
huge difference
@NicoleKroese | #LikeableLearning | @NewYorkXPO

14. #5: ADVERTISE ON SOCIAL
MEDIA
Who is your perfect new customer?
 Reach them with Facebook, Twitter, & LinkedIn Ads
• Boosted Posts
• Twitter Cards
• LinkedIn
• Lookalike ads
• Promoted
Targeted Ads
• Email Lists
Tweets
• Targeted “Like Ads”
@NicoleKroese | #LikeableLearning | @NewYorkXPO

15. #6: CREATE A REFERRAL PROGRAM
Your current customers are your BEST asset
A referral is the biggest gift a current customer can give you!
Loyalty Programs are POWERFUL
• Create Incentives like a
drawing or prize
• Use smart systems for
referrals
• Advertise to your customers
@NicoleKroese | #LikeableLearning | @NewYorkXPO

16. #7: STOP THINKING SOCIAL
MEDIA WILL BE FREE
Time
Expertise
Advertising
@NicoleKroese | #LikeableLearning | @NewYorkXPO

17. #8:EDUCATE YOURSELF
 Knowing the social landscape will help you maximize your efforts and save money!
o Read Social Media
Blogs
o Download eBooks
o Attend a seminars
o Hire a person or
company who knows
their stuff
@NicoleKroese | #LikeableLearning | @NewYorkXPO

18. HOW CAN
LIKEABLE
HELP?
@NicoleKroese | #LikeableLearning | @NewYorkXPO

19. OFFLINE MARKETING
SUPPORT
@NicoleKroese | #LikeableLearning | @NewYorkXPO

20. HYPER-TARGETED
ADVERTISING & TURBOPOST™
TURBOPOST ™
Tur • bo •post
“Likeable’s proprietary method
of automatically and
strategically boosting posts to
Facebook to fans and their
friends.”
- Dave Kerpen
@NicoleKroese | #LikeableLearning | @NewYorkXPO

21. CONTENT SCHEDULED
AND MANAGED FOR YOU
@NicoleKroese | #LikeableLearning | @NewYorkXPO

22. CUSTOM
MOBILE WEB PROFILE
@NicoleKroese | #LikeableLearning | @NewYorkXPO

23. LIKEABLE TRAINING
AND EDUCATION
-Educational Training Webinars
-Expert Customer Service
-Free Resources
-A Social Media Success Team
@NicoleKroese | #LikeableLearning | @NewYorkXPO

24. SOCIAL MEDIA HEALTH CHECK…
o Do many of my current customers already know where to
find me on social media?
o Do I have regular interactions with happy customers
online?
o Am I aware of my reputation and participation on my top
three most-used social media sites?
o Am I posting original content from my business on social
at least once weekly, using targeting and boosting, and
getting consistent likes, comments, and shares?
@NicoleKroese | #LikeableLearning | @NewYorkXPO

25. WANT TO
LEARN MORE?
AT THE EXPO: Visit us a booth #232 & see a demo*
Anytime: Schedule a FREE consultation & demo to learn about
Likeable Local!
www.likeabledemo.com or call 212-359-4347!
*Special Promotion: FREE MONTH at the show!
@NicoleKroese | #LikeableLearning | @NewYorkXPO

26. GRAND PRIZE!
CONTACT
Nicole Kroese
EMAIL
nicole@likeablelocal.com
TWITTER
@nicolekroese
PHONE
212-359-4347
QUESTIONS? Don’t forget to visit Likeable Local at Booth #232
@NicoleKroese | #LikeableLearning | @NewYorkXPO