From the most recent Drink Digital here are my slides about how marginal gains can improve the efficiency of your website and get you more leads/make you more money. Marginal gains and Kaizen have been used in business for some time - but how can you use it to to improve your website?
Google Shopping: Make the Migration to PLAsBrightEdge
Our September webinar on Google Shopping and Product Listing Ads (PLAs) as Google retires the “free” product feed format on Google Shopping and moves to pay to play listings. We’ll go over best practices on how to set up in AdWords, Google Merchant Center and Google Analytics, lesser known details and tips for success.
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
Class 2: How to create solid hypotheses and set up powerful A/B TestsOptimizely
Class 2 of the Optimizely Summer School 2015:
How to create solid hypotheses and set up powerful A/B Tests
For the recording, go here: http://pages.optimizely.com/summer-school-class2-rec.html
Create hypotheses, set up A/B tests & increase conversions
Online optimization without a clear and sound hypothesis is not a good idea. In class 2 of our Optimizely Summer School, we will show you why this is important, how to formulate a bulletproof hypothesis and how to use it to optimize results on your website.
A good hypotheses helps you do better test and will always give you insights into your users; wether the test is positive or negative.
In this class Annemarie de Jong, Optimization Consultant at Optimizely, will share techniques and examples to create powerful hypotheses. She will explain the Problem, Solution, Result pattern and the If..then..due to... structure of writing your hypothesis.
After this class you will be able to become more effective at experimentation on your website and allows you to build on top of previous test to get better results.
Should you have any questions after seeing this webinar, feel free to reach out to the presenter personally at annemarie@optimizey.com
Opticon 2015-Early Lessons in Personalization StrategyOptimizely
Featuring speakers from AdRoll, The Clymb, Blue Apron
Mike Norland, Senior Marketing Strategist, AdRoll
Tyler Bullen, Personalization Program Manager, The Clymb
Catherine Pao, Growth Product Manager, Blue Apron
Time: 11:25 - 12:10 | Location: Golden Gate Room
We'll take a look at lessons derived from early progress in personalization, informed by work being done at the cutting edge. Get practical advice, rooted in experience, how to evolve into a fully personalized program, to plan for complexity, and to avoid potential pitfalls. See how personalization is already being used for marketers and retailers alike, and leave confident in how you can get there.
A/B Mythbusters: Common Optimization Objections DebunkedOptimizely
For every $92 marketers spend to drive traffic to their website, only $1 is spent on optimizing the experiences visitors encounter when they get there. But with the proven benefits of testing, why aren’t more companies spending on optimization? We’ve compiled a list of common objections to testing and asked digital marketers what they have to say about them.
Accurate A/B tests can make a huge difference to the performance of your website. These slides will teach you how you can test ideas, copy, and designs without major investment in infrastructure. Optimizely partners with the Pantheon team to explain why A/B testing is essential to the success of your and your clients’ websites.
Google Shopping: Make the Migration to PLAsBrightEdge
Our September webinar on Google Shopping and Product Listing Ads (PLAs) as Google retires the “free” product feed format on Google Shopping and moves to pay to play listings. We’ll go over best practices on how to set up in AdWords, Google Merchant Center and Google Analytics, lesser known details and tips for success.
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
Class 2: How to create solid hypotheses and set up powerful A/B TestsOptimizely
Class 2 of the Optimizely Summer School 2015:
How to create solid hypotheses and set up powerful A/B Tests
For the recording, go here: http://pages.optimizely.com/summer-school-class2-rec.html
Create hypotheses, set up A/B tests & increase conversions
Online optimization without a clear and sound hypothesis is not a good idea. In class 2 of our Optimizely Summer School, we will show you why this is important, how to formulate a bulletproof hypothesis and how to use it to optimize results on your website.
A good hypotheses helps you do better test and will always give you insights into your users; wether the test is positive or negative.
In this class Annemarie de Jong, Optimization Consultant at Optimizely, will share techniques and examples to create powerful hypotheses. She will explain the Problem, Solution, Result pattern and the If..then..due to... structure of writing your hypothesis.
After this class you will be able to become more effective at experimentation on your website and allows you to build on top of previous test to get better results.
Should you have any questions after seeing this webinar, feel free to reach out to the presenter personally at annemarie@optimizey.com
Opticon 2015-Early Lessons in Personalization StrategyOptimizely
Featuring speakers from AdRoll, The Clymb, Blue Apron
Mike Norland, Senior Marketing Strategist, AdRoll
Tyler Bullen, Personalization Program Manager, The Clymb
Catherine Pao, Growth Product Manager, Blue Apron
Time: 11:25 - 12:10 | Location: Golden Gate Room
We'll take a look at lessons derived from early progress in personalization, informed by work being done at the cutting edge. Get practical advice, rooted in experience, how to evolve into a fully personalized program, to plan for complexity, and to avoid potential pitfalls. See how personalization is already being used for marketers and retailers alike, and leave confident in how you can get there.
A/B Mythbusters: Common Optimization Objections DebunkedOptimizely
For every $92 marketers spend to drive traffic to their website, only $1 is spent on optimizing the experiences visitors encounter when they get there. But with the proven benefits of testing, why aren’t more companies spending on optimization? We’ve compiled a list of common objections to testing and asked digital marketers what they have to say about them.
Accurate A/B tests can make a huge difference to the performance of your website. These slides will teach you how you can test ideas, copy, and designs without major investment in infrastructure. Optimizely partners with the Pantheon team to explain why A/B testing is essential to the success of your and your clients’ websites.
Why you should need a web maintenance checklist? Stephen Lee
Web maintenance checklist to keep your business website fresh, updated and upgraded. Everyone says health is wealth and it’s time to maintain your asset.
Source:
https://www.webpixeltechnologies.com/web-maintenance-checklist
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Are you an affiliate using WordPress? Watch WordPress personality David Vogelpohl share great growth tips for promoting and optimizing affiliate offers using WordPress. Don't miss this session!
Web Analytics - The Starting Point WAWDubaiElias Dabbas
Most of the time we think of analytics as something that happens "after" a campaign or a launch. I'm arguing that it should be the other way around. Web analysts should be proactive and should start recommendations for campaigns and changes and not just wait and provide analysis of what was done.
From ideation, to test execution, to interpreting results – your experimentation program requires a variety of sophisticated skills to achieve impactful results. In many organizations managing an experimentation program comes with the added challenge of having limited resources. Check out these slides and get insight into running an impactful testing program with a lean team.
Key Takeaways
- Tips for fully utilizing your lean team
- Ideas for scaling your program
- Ways to create a flywheel of winning tests
BlogWell New York Social Media Case Study: Sabre Holdings, presented by Susan...SocialMedia.org
In their BlogWell New York presentation, Sabre Holdings' Manager Community Marketing and Engagement, Susan Via & Product Marketing Manager, Lorie Robinson, share how they are motivating employees to engage with airline customers through various on- and off-line channels.
Ideation: Test Ideas & QA Steps for Maximising Your Win Rate | Optimizely ANZ...Optimizely
James Spittal, CEO & Founder of Web Marketing ROI and Holly Joshi, Sr. Customer Success Manager from Optimizely with our latest presentation from the Experimentation Insights Tour.
Watch the webinar here: https://optimizely.wistia.com/medias/s7s7dodsi0
Description:
How to come up with better experiment ideas and creative ways to increase test velocity.
'Win rate' and 'velocity' are two of the most important key metrics in managing an enterprise conversion rate optimisation programme. Learn how to win faster and more often.
You'll learn:
Conversion research + methodology = better test ideas
Better test ideas = increased win rate
Better QA = increased win rate
Let’s face it, getting qualified leads these days is tough. Where do you put your money? How do you distinguish the successful campaigns from the money pits?? Where do you draw the line in the sand?
The answer lies in testing! Join us, as Wordstream & KISSmetrics dig into these issues. We will showcase some of the best and worst examples of marketing campaign strategies from the click- and beyond! You'll learn:
- How to A/B test your PPC Ads
- How to prioritize your landing page layout
- Strategies for your pipeline beyond the click
- How to keep the pulse of your marketing funnel for long-term success
For more information on WordStream, visit www.wordstream.com.
Pay Per Click & social media in Audiology MarketingGeoffrey Cooling
One of the presentations we presented at the Digital Audiology Marketing Master Class in the UK in 2015. This presentation discusses the best manner in which to use AdWords to drive online leads and conversions in your online audiology marketing strategy. It outlined best practice to focus the targeting of adverts and customising landing pages to ensure high Advert Quality. It also briefly discusses social media and FaceBook marketing.
Recent content creation for Audiology presentation delivered at the Digital Audiology Marketing Master Class in the UK.
The presentation covers the need for content in an online audiology marketing strategy. The presentation covers why relevance is hugely important in a search engine ranking strategy and how Search engine optimisation has changed to reflect both semantic search and localisation. The presentation also covered the use of webpage design elements such as social proof and stand out Call To Action elements to increase conversion.
Patrick McKenzie Opticon 2014: Advanced A/B TestingPatrick McKenzie
A/B Testing Beyond Headlines and Button Colors -- ideas for tests (particularly for B2B SaaS), common pitfalls in organizations, and how to overcome them.
Opticon SF - Customer Innovation ShowcaseOptimizely
Learn how some of the world’s most forward-thinking companies are embracing notions like creativity, bravery, and failure to run highly effective experimentation practices using Optimizely. You’ll hear a range of voices across industries discuss how they’re leveraging Optimizely in unique ways to make big leaps in improving customer experience, empowering and rallying their workforce internally, and developing smarter, data driven decision making.
Coming out of this session, you’ll walk away with insight around best practices, effective experimentation strategies, and inspiring ways to get your team thinking outside the box by using Optimizely.
Designed for Success: Optimizing the email experiencecloud.IQ
Once your email programme is up and running, it can be easy to 'set it and forget it,' letting optimisation strategy fall by the wayside. But email is truly one-of-a-kind, requiring unique technical, design and maintenance considerations to keep conversion and performance high.
In this session, you'll learn:
- Best practices and principles for mobile email
- How to optimise the six stages of the inbox experience
- Tips and trends for incorporating timely, seasonal messaging in your emails
Make More Time For Falconry; Digital Marketing Hacks and HabitsWayne Barker
My latest presentation from Drink Digital. This time I tackled the importance of working smarter not harder so that you can make time for the more important things in life.
From removing the avalanche of email and distractions many people have the secret to productivity. In reality most use their to do lists as a crutch.
Mastering hacks and turning them into habits is the real key.
Why you should need a web maintenance checklist? Stephen Lee
Web maintenance checklist to keep your business website fresh, updated and upgraded. Everyone says health is wealth and it’s time to maintain your asset.
Source:
https://www.webpixeltechnologies.com/web-maintenance-checklist
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Are you an affiliate using WordPress? Watch WordPress personality David Vogelpohl share great growth tips for promoting and optimizing affiliate offers using WordPress. Don't miss this session!
Web Analytics - The Starting Point WAWDubaiElias Dabbas
Most of the time we think of analytics as something that happens "after" a campaign or a launch. I'm arguing that it should be the other way around. Web analysts should be proactive and should start recommendations for campaigns and changes and not just wait and provide analysis of what was done.
From ideation, to test execution, to interpreting results – your experimentation program requires a variety of sophisticated skills to achieve impactful results. In many organizations managing an experimentation program comes with the added challenge of having limited resources. Check out these slides and get insight into running an impactful testing program with a lean team.
Key Takeaways
- Tips for fully utilizing your lean team
- Ideas for scaling your program
- Ways to create a flywheel of winning tests
BlogWell New York Social Media Case Study: Sabre Holdings, presented by Susan...SocialMedia.org
In their BlogWell New York presentation, Sabre Holdings' Manager Community Marketing and Engagement, Susan Via & Product Marketing Manager, Lorie Robinson, share how they are motivating employees to engage with airline customers through various on- and off-line channels.
Ideation: Test Ideas & QA Steps for Maximising Your Win Rate | Optimizely ANZ...Optimizely
James Spittal, CEO & Founder of Web Marketing ROI and Holly Joshi, Sr. Customer Success Manager from Optimizely with our latest presentation from the Experimentation Insights Tour.
Watch the webinar here: https://optimizely.wistia.com/medias/s7s7dodsi0
Description:
How to come up with better experiment ideas and creative ways to increase test velocity.
'Win rate' and 'velocity' are two of the most important key metrics in managing an enterprise conversion rate optimisation programme. Learn how to win faster and more often.
You'll learn:
Conversion research + methodology = better test ideas
Better test ideas = increased win rate
Better QA = increased win rate
Let’s face it, getting qualified leads these days is tough. Where do you put your money? How do you distinguish the successful campaigns from the money pits?? Where do you draw the line in the sand?
The answer lies in testing! Join us, as Wordstream & KISSmetrics dig into these issues. We will showcase some of the best and worst examples of marketing campaign strategies from the click- and beyond! You'll learn:
- How to A/B test your PPC Ads
- How to prioritize your landing page layout
- Strategies for your pipeline beyond the click
- How to keep the pulse of your marketing funnel for long-term success
For more information on WordStream, visit www.wordstream.com.
Pay Per Click & social media in Audiology MarketingGeoffrey Cooling
One of the presentations we presented at the Digital Audiology Marketing Master Class in the UK in 2015. This presentation discusses the best manner in which to use AdWords to drive online leads and conversions in your online audiology marketing strategy. It outlined best practice to focus the targeting of adverts and customising landing pages to ensure high Advert Quality. It also briefly discusses social media and FaceBook marketing.
Recent content creation for Audiology presentation delivered at the Digital Audiology Marketing Master Class in the UK.
The presentation covers the need for content in an online audiology marketing strategy. The presentation covers why relevance is hugely important in a search engine ranking strategy and how Search engine optimisation has changed to reflect both semantic search and localisation. The presentation also covered the use of webpage design elements such as social proof and stand out Call To Action elements to increase conversion.
Patrick McKenzie Opticon 2014: Advanced A/B TestingPatrick McKenzie
A/B Testing Beyond Headlines and Button Colors -- ideas for tests (particularly for B2B SaaS), common pitfalls in organizations, and how to overcome them.
Opticon SF - Customer Innovation ShowcaseOptimizely
Learn how some of the world’s most forward-thinking companies are embracing notions like creativity, bravery, and failure to run highly effective experimentation practices using Optimizely. You’ll hear a range of voices across industries discuss how they’re leveraging Optimizely in unique ways to make big leaps in improving customer experience, empowering and rallying their workforce internally, and developing smarter, data driven decision making.
Coming out of this session, you’ll walk away with insight around best practices, effective experimentation strategies, and inspiring ways to get your team thinking outside the box by using Optimizely.
Designed for Success: Optimizing the email experiencecloud.IQ
Once your email programme is up and running, it can be easy to 'set it and forget it,' letting optimisation strategy fall by the wayside. But email is truly one-of-a-kind, requiring unique technical, design and maintenance considerations to keep conversion and performance high.
In this session, you'll learn:
- Best practices and principles for mobile email
- How to optimise the six stages of the inbox experience
- Tips and trends for incorporating timely, seasonal messaging in your emails
Make More Time For Falconry; Digital Marketing Hacks and HabitsWayne Barker
My latest presentation from Drink Digital. This time I tackled the importance of working smarter not harder so that you can make time for the more important things in life.
From removing the avalanche of email and distractions many people have the secret to productivity. In reality most use their to do lists as a crutch.
Mastering hacks and turning them into habits is the real key.
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions Wayne Barker
Humans dont really like to make decisions. Decisions are tough. There is often too much at stake. Humans make bad decisions all the time.
But not making a decision at all is even worse.
At the latest Drink Digital meetup I looked at how I had used the WRAP framework to make better decisions at work and how we are passing on the good decisions that we make around the team.
When individuals are making better decisions at work and sharing them with team mate to make their life easier then the whole business is making better decisions.
Make better decisions, easier and across the board.
What's been happening in the last couple of months (Sept/Oct 2016) in SEO and PPC. Originally delivered at the Drink Digital event in Nottingham on 3/11/16.
Steal Like An Artist (Confessions Of A Digital Marketing Thief) Wayne Barker
A little presentation that I put together for the September Drink Digital meetup. Covering art, poetry and nicking stuff at a massive scale it looks at how we apply Austine Kleon's 'not at all original' concept of stealing and remixing - taking things to a new level for creative wins. We then looked at a few ways you can apply creative stealing for SEO, PPC, CRO, Content Marketing and other Digital Marketing activities.
Could aggregation of "marginal gains" lead to innovation?Tathagat Varma
My talk at OpenScrum event at Pune, Sep 10. In this talk, I explore the idea of "marginal gains" in the context of agile development, and how scrum as a framework could be used to incrementally innovate.
This deck covers the tactics that work for retailers in SEO and PPC, including case studies and practical advice on the do’s and don’ts to achieve success. Topics include technical SEO, link acquisition, PPC Shopping campaign optimisation and ad extension best practice.
Optimized Infotech is one of the best digital marketing company in Pimpri Chinchwad. Providing services like PPC, SEO, Social Media, web development, ORM & Viral.
Optimized Infotech is one of the best digital marketing company in Pimpri Chinchwad. Providing services like PPC, SEO, Social Media, web development, ORM & Viral.
Combining Paid Search And SEO In Your Agency Marketing StrategyDylan Brooks
Paid search and SEO tactics can each vastly improve your website's search visibility. By combining the two tactics into one cohesive strategy, you can make your online marketing efforts even more effective.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
For more information, visit: http://www.wordstream.com
You may think you’re being careful in managing your PPC campaign – but frequently, the best intentions can actually hurt your results.
In this webinar, Good Intentions Gone Wrong: 7 Worst Practices in PPC, WordStream Founder Larry Kim and Sean Quadlin, Account Manager at PPC Hero, show you:
- How your best intentions can be your own downfall in PPC
- 7 common mistakes that could be costing you money
- How to adjust your strategy to maximize ROI
Digital Marketing Boot Camp For ManufacturersIntergage
95% of manufacturers invest in digital marketing...
But do they fall victim to the same marketing pitfalls we see all too often in manufacturing?
Every business wants to succeed with their digital marketing but there's no magic bullet. We've seen the unwary make mistakes time and time again over the last 20+ years:
- Mistakes that mean your marketing isn't achieving what you need it to achieve.
- Mistakes that cost you money – and lots of it.
Learn what those mistakes are...and how to avoid them.
These slides will show you the 10 most common digital marketing mistakes we've seen manufacturers make over the last 20+ years, including:
- how to spot if you're driving poor quality traffic to your site
- how NOT to waste money on Google Ads
- the cost of poor website user journeys
- tips on why your Google Analytics implementation is failing
- information on what a real SEO strategy looks like
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to LeadsSrijan Technologies
Websites make a very effective lead generation option, if used smartly. So marketers spend a lot on driving traffic to their website via SEO, SEM, Content Marketing and other strategies. Naturally, conversion of these website visitors to leads is of high interest and importance for marketers and business owners.
In this webinar, we covered simple strategies and tactics that one can use to increase the visitor to lead conversion from website.
This presentation was given to nonprofits in Charleston SC by Tina Arnoldi of 360 Internet Strategy at the third annual Googlefest conference.
Topics covered include Docs, Analytics, AdWords, Calendar, Groups,Sites and an overview of requirements for the Google for Nonprofits program.
Similar to Cycling, Hot Dogs, Marginal Gains and Digital Marketing (20)
Why SEO Won’t Look The Same This Time Next YearWayne Barker
It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up.
Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?
Steal Like An Artist The Quentin Tarantino RemixWayne Barker
Nothing is ever truly original. Nothing.
No matter what you are working on it is always a mash up of what has come before.
This is never truer than when you are working on creative endeavours.
As digital marketers we now have to be more creative than ever.
A few years back processes ruled in SEO. Nail processes, scale that bad boy up and off you go. Success could be yours.
Problem is, things change.
Google clamped down. They made examples of people, of businesses. Collateral damage happened. That actually started to enforce what they said they would all along. They just forgot to clamp down for a decade. That stuff worked (still does in some places nudge nudge wink wink).
Collateral damage wasn’t the only by-product of the clamp down. The content marketing deluge happened. The web went from being full of hardly comprehensible spun shit to being full of hardly comprehensible human written shit (who had heard someone tell them that having a blog WAS content marketing).
Before you had to be the one with the most to win.
Now you have to stand out to win (and maybe a bit of having the most).
Chess, The Wu-Tang Clan And Looking At The Bigger PictureWayne Barker
Google has been busy. This is the one where I encouraged people to look at the bigger picture and to the future rather than getting caught up in the moments.
Roger Corman And Easy Riders. Make It Cheap And Fail FastWayne Barker
Surely. Surely. There cant be a link between B-movies from the right up until a specific date of 1975? Maybe not. But Wayne will somehow shoehorn that in and make it relevant for content marketing campaigns that are within the range of more affordable budgets.
You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of D...Wayne Barker
A talk I delivered to Nottingham University students about how you can still have fun in digital marketing - even when you are working on boring sites.
Cliffhangers, Netflix and Getting Shit DoneWayne Barker
Ever find yourself procrastinating? Getting distracted? Both?
In this presentation I looked as some techniques, tools and tips for actually getting your work done.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
12. He Started With The Obvious
• Nutrition of riders
• Improving weekly training programmes
• How the bikes worked
• Better seats
• Better tyres
• Aerodynamics of the bikes
13. Then The Not So
Obvious
• Finding the best hotels
• Taking their own pillows to those hotels
• Finding the best massage gel
• Better hygiene to prevent infection
• Painting floors in the maintenance area to
avoid dust
17. Hot Dog Strategy
• Breaks them in half = more options for
chewing and also frees hands for quick fire
loading
• Tested spraying them with water and
vegetable oil
• Tested different ways of chewing
• Improved how it landed in stomach to reduce
the chance of vomiting
23. Turns Out We Do This
For PPC
• Regularly reviewed bids and adjusted up or down depending on what
the bid needed to be to meet the client's targets.
• Reviewed bid modifiers for mobile and location. Again, these were
adjusted to meet the client's targets.
• Added a price extension - this only is eligible to show for top position
mobile impressions so it's a really marginal gain. Of the 63789 possible
times it could show, the extension only had 2193 impressions, but it
delivered a 4.21% conversion rate compared to 1.35% conversion rate
without it.
• Paused underperforming keywords and added new keywords to the
account.
• Excluded poor performing search queries.
• Created new campaigns and new ad groups.
28. SEO: Lots Of Small
Changes
• Less friction with the gaffer
• Less fighting with devs
• Ticking things off feels gooooood!
• Your boss thinks you are doing more than you
are ;)
• You aren’t getting bogged down in big stuff
• Eggs and baskets and all that jazz
31. Other Things ThatYou
Can Add To The Mix
• Automate product Title Tags
• Automate product Meta Descriptions
• Get the intern to build internal links
• Add one new product description a day
32. How Ebay Did It
http://thenextcorner.net/technical-seo
33. How Pinterest Do It
https://engineering.pinterest.com/blog/demystifying-seo-experiments
34. How Etsy Do It
https://codeascraft.com/2016/10/25/seo-title-tag-optimization/
43. Work Life
• Set you to dos the night before, not in the
morning
• Make sure all meetings have a purpose
• Don't use default times on meetings
• Only answer emails at set times
• Have don't disturb time
I know what you are thinking. There's a guy who loves sport. Sooo true. And to kick of this presentation I want to talk about cycling.
This is David Brailsford.
David is a cycling coach. Here's a picture of him with some bikes to prove it.
Back in 2010 no British cyclist had ever won the Tour De France. In 2010 he became the general Manager of Team Sky – GB’s professional cycling team.
He predicted that following his tactics and strategy he would win the tour de France in five years.
But he was wrong. They won it in 3.
In 2012, Team Sky rider Sir Bradley Wiggins became the first British cyclist to win the Tour de France. That same year, Brailsford coached the British cycling team at the 2012 Olympic Games and dominated the competition by winning 70 percent of the gold medals available.
In 2013, Team Sky repeated their feat by winning the Tour de France again, this time with rider Chris Froome. Many have referred to the British cycling feats in the Olympics and the Tour de France over the past 10 years as the most successful run in modern cycling history.
How did they do it? David believed in marginal gains. More specifically success through the aggregation of marginal gains.
And that's what they did.
How did they do it? David believed in marginal gains. More specifically success through the aggregation of marginal gains.
And that's what they did.
Meet Takeru Kobayashi. He’s a speed eater. Its more competitive than you think. Prizes can be thousands and thousands of dollars. When there is money at stake people get serious.
Takeru specialises in Hot Dogs. You have to eat as many hot dogs as you can in 12 minutes. Takeru used the marginal gains mindset.
Kobayashi is also known for his trademark body wiggle, referred to by some as the "Kobayashi Shake", to force food down his esophagus and settle more compactly in his stomach
Doubled the word record from 25 to 50. He smashed the competition. This was in 2001. He then went on to win it 6 times and broke his own record three times.
Aviation > in the 1940s, there were a series of inexplicable accidents involving B-17 bombers. Switches between the flaps and the landing gear looked the same and were next to each other. Moved and accidents went down.
NHS > preventable medical errors > system was adopted at Virginia Mason, a hospital in Seattle. Staff were encouraged to file reports if anything went wrong, like accidentally prescribing the wrong medicine. That gave the hospital an opportunity to make small changes, such as altering the labelling on drugs so that they could be easily identified under pressure of time. > new checklist >results = 74% reduction in liability insurance premiums. Considered one of the safest hospitals in the US.
Similarly, Toyota has used a variation of the marginal gains principle by allowing its own employees to stop the production line and make ongoing improvements to its products. The “kaizen” method is also commonly used by many other big and small Japanese firms, such as Sony.
Digital wise? Googles algorithm – continuous improvement 500-600 times a year. Continuous testing of the search results.
All gets a bit more abstract. Not tied directly into the dollar. Which means you have to sell it more. Thing is marginal gains can help you work on something that can help you push for more budget.
Big content because everyone else is doing it. If it doesn't match your budget then why do it. If its going to cost 6 months of your budget you best be pretty sure that its going to deliver the goods.
Quick wins that are not sustainable. An example might be shitty links or something that has social impact that isn’t lasting. Common with consultants that are brought in to improve a business.
Work on one section of the site in earnest while making marginal gains changes for the entire domain. We adjusted Title Tags and Meta Descriptions, improved on page copy, tweaked internal links and started adding content to just this section of the site. The marginal gains added to this part of the site has given us budget to roll out this tactic across other parts of the site.
Search Console > Search Traffic > Search Analytics
Get the data. Find your lower CTR. Improve Title Tags and Meta Descriptions. Use SEO tools for excel, google docs or Screaming Frog
36% improvement in CTR
Second page poaching and internal links on their best pages, most authorative pages.
Introducing some smart ways to test SEO in the same way you would A/B tests. They've tried it with Title Tags to little success but had great success with pulling descriptions form different pins into successful boards.
Growth Driven Design is a methodology whereby a website is deliberately launched on a small scale so that it can be developed and built over-time. Find out more information here.
Cycles of planned work are executed in an almost "scientific way". Everything is tracked and measurable. As time goes on knowledge around the how visitors are interacting with the site increases. This informs a continuous improvement of the site. Value is continued to be added over time in an agile and flexible way with proven results.