IBM Design Sprint to Stop Exploitation of Domestic WorkersMike Nedelko
Conceptualized and led a 5-day Google Design Sprint with the IBM CSC Team and Counter Human Trafficking Experts to develop, test and refine a of a mobile application that helps stop the exploitation of female migrant domestic workers in Asia Pacific.
IBM Design Sprint to Stop Exploitation of Domestic WorkersMike Nedelko
Conceptualized and led a 5-day Google Design Sprint with the IBM CSC Team and Counter Human Trafficking Experts to develop, test and refine a of a mobile application that helps stop the exploitation of female migrant domestic workers in Asia Pacific.
A presentation by Hamilton Grammar S1 pupils based on the popular show Dragons' Den.
This was to highlight Business and Enterprise in the lower school.
This is a presentation I gave at 2012 Product Camp sponsored by Silicon Valley Product Manager's Association at the eBay campus.
For best viewing, use the speaker notes.
The presentation is a shorter version of the talk I gave on the "Tyranny of Benchmarking" in December, 2011 and covers 3 methods to help define and build awesome products including:
- Best Imaginable Product
- Design-as-a-Product
- Self-as-a-Customer
There are 3 examples explored for each method in detail.
There are also 6 other examples in mini-format that follow to reinforce the concepts.
Comments are welcome.
The do’s and don’ts of a presentation mainSlideSigma
Imagine if you will; that you are a speaker who will be pitching an idea to an important client group for your organization. You have been preparing for weeks, purchased new shoes for the occasion and spent all night making sure that you have your key points and gestures rehearsed.
Redesigning Deliveroo – Simon Rohrbach, DeliverooJAM London
Overhauling a company's look and feel is hard, let alone across 100 cities in 12 countries. Simon will be talking about the story behind Deliveroo's new look, the process the design team went through over 12 months, and share some lessons learned.
Networking with the pros GDCOnline 2010Jeremy Gibson
This is one of the talks I gave at GDCOnline 2010. It is about how to meet and network with people at a game conference and was voted the #4 best talk at the conference.
The title of this workshop is a reference to The Artist Is Present, a performance art piece by Marina Abramovic. Marina spent months at MOMA sitting silently across from a nearly endless series of museum visitors, some of whom broke into tears.
The notion of presence is a critical idea for those of us in user experience. At the risk of sounding like Yoda, presence is tied to self-knowing. During ten years of writing, lecturing and coaching on “interviewing users”, many of the questions that Steve Portigal receives are about controlling or influencing another person’s behavior. Yet these interactions with others are really about ourselves, what’s inside us, who we are.
Therapists, as part of their education, must go through therapy themselves. They are expected to achieve a certain level of insight about themselves — their biases, their discomforts, and so on. While we are not therapists, we go out and study people without that level of self-insight!
A lack of self-insight sometimes manifests itself as passion, commitment, or being driven by a mission. While those have their place, it’s easy to become blinded by what we can’t let ourselves see. Sometimes this shows up as discomfort at the micro level, when we react to something a user might tell us about themselves; sometimes it’s a macro issue, when we’re uncomfortable with people who hold different values, preferences, or beliefs than ourselves. And it crescendos as know-it-all douchebaggery, when we think our job is to tell other people what’s best for them — when phrases like “frictionless sharing” fall from our lips as naturally as “what time is dinner?”
In this workshop, you’ll tap into a new level of personal authenticity to unlock a powerful boon. Together, we’ll explore this point of view and participate in a range of exercises to learn more about these ideas — and about ourselves.
ABSTRACT: Digital products are more complex today than ever before. Creating them requires multiple team members and other stakeholders. Design work is not something that can happen in isolation, and how effectively we manage others' contributions can help us make or break a design. I’ll share some of the things I have learned from past mistakes on how to shape better conversations around design work.
BIO: I'm Nicole Nardelli, a product designer currently working at Moneyfarm, where I design digital experiences for financial products from my home in the middle of the mountains in Italy.
Hello Monday — Craft It Like You Mean ItJakob Kahlen
The first half of this presentation is a walkthrough of the philosophy behind the Creative Digital Agency Hello Monday. The second half is a selection of cases with focus on UX, visual concept and digital crafts processes of projects for clients such as: MoMA, Nespresso, Google and Hello Monday's own app: Beanie & The Balloonist.
Why SEO Won’t Look The Same This Time Next YearWayne Barker
It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up.
Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?
More Related Content
Similar to Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Can Be
A presentation by Hamilton Grammar S1 pupils based on the popular show Dragons' Den.
This was to highlight Business and Enterprise in the lower school.
This is a presentation I gave at 2012 Product Camp sponsored by Silicon Valley Product Manager's Association at the eBay campus.
For best viewing, use the speaker notes.
The presentation is a shorter version of the talk I gave on the "Tyranny of Benchmarking" in December, 2011 and covers 3 methods to help define and build awesome products including:
- Best Imaginable Product
- Design-as-a-Product
- Self-as-a-Customer
There are 3 examples explored for each method in detail.
There are also 6 other examples in mini-format that follow to reinforce the concepts.
Comments are welcome.
The do’s and don’ts of a presentation mainSlideSigma
Imagine if you will; that you are a speaker who will be pitching an idea to an important client group for your organization. You have been preparing for weeks, purchased new shoes for the occasion and spent all night making sure that you have your key points and gestures rehearsed.
Redesigning Deliveroo – Simon Rohrbach, DeliverooJAM London
Overhauling a company's look and feel is hard, let alone across 100 cities in 12 countries. Simon will be talking about the story behind Deliveroo's new look, the process the design team went through over 12 months, and share some lessons learned.
Networking with the pros GDCOnline 2010Jeremy Gibson
This is one of the talks I gave at GDCOnline 2010. It is about how to meet and network with people at a game conference and was voted the #4 best talk at the conference.
The title of this workshop is a reference to The Artist Is Present, a performance art piece by Marina Abramovic. Marina spent months at MOMA sitting silently across from a nearly endless series of museum visitors, some of whom broke into tears.
The notion of presence is a critical idea for those of us in user experience. At the risk of sounding like Yoda, presence is tied to self-knowing. During ten years of writing, lecturing and coaching on “interviewing users”, many of the questions that Steve Portigal receives are about controlling or influencing another person’s behavior. Yet these interactions with others are really about ourselves, what’s inside us, who we are.
Therapists, as part of their education, must go through therapy themselves. They are expected to achieve a certain level of insight about themselves — their biases, their discomforts, and so on. While we are not therapists, we go out and study people without that level of self-insight!
A lack of self-insight sometimes manifests itself as passion, commitment, or being driven by a mission. While those have their place, it’s easy to become blinded by what we can’t let ourselves see. Sometimes this shows up as discomfort at the micro level, when we react to something a user might tell us about themselves; sometimes it’s a macro issue, when we’re uncomfortable with people who hold different values, preferences, or beliefs than ourselves. And it crescendos as know-it-all douchebaggery, when we think our job is to tell other people what’s best for them — when phrases like “frictionless sharing” fall from our lips as naturally as “what time is dinner?”
In this workshop, you’ll tap into a new level of personal authenticity to unlock a powerful boon. Together, we’ll explore this point of view and participate in a range of exercises to learn more about these ideas — and about ourselves.
ABSTRACT: Digital products are more complex today than ever before. Creating them requires multiple team members and other stakeholders. Design work is not something that can happen in isolation, and how effectively we manage others' contributions can help us make or break a design. I’ll share some of the things I have learned from past mistakes on how to shape better conversations around design work.
BIO: I'm Nicole Nardelli, a product designer currently working at Moneyfarm, where I design digital experiences for financial products from my home in the middle of the mountains in Italy.
Hello Monday — Craft It Like You Mean ItJakob Kahlen
The first half of this presentation is a walkthrough of the philosophy behind the Creative Digital Agency Hello Monday. The second half is a selection of cases with focus on UX, visual concept and digital crafts processes of projects for clients such as: MoMA, Nespresso, Google and Hello Monday's own app: Beanie & The Balloonist.
Why SEO Won’t Look The Same This Time Next YearWayne Barker
It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up.
Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?
Steal Like An Artist The Quentin Tarantino RemixWayne Barker
Nothing is ever truly original. Nothing.
No matter what you are working on it is always a mash up of what has come before.
This is never truer than when you are working on creative endeavours.
As digital marketers we now have to be more creative than ever.
A few years back processes ruled in SEO. Nail processes, scale that bad boy up and off you go. Success could be yours.
Problem is, things change.
Google clamped down. They made examples of people, of businesses. Collateral damage happened. That actually started to enforce what they said they would all along. They just forgot to clamp down for a decade. That stuff worked (still does in some places nudge nudge wink wink).
Collateral damage wasn’t the only by-product of the clamp down. The content marketing deluge happened. The web went from being full of hardly comprehensible spun shit to being full of hardly comprehensible human written shit (who had heard someone tell them that having a blog WAS content marketing).
Before you had to be the one with the most to win.
Now you have to stand out to win (and maybe a bit of having the most).
Chess, The Wu-Tang Clan And Looking At The Bigger PictureWayne Barker
Google has been busy. This is the one where I encouraged people to look at the bigger picture and to the future rather than getting caught up in the moments.
Roger Corman And Easy Riders. Make It Cheap And Fail FastWayne Barker
Surely. Surely. There cant be a link between B-movies from the right up until a specific date of 1975? Maybe not. But Wayne will somehow shoehorn that in and make it relevant for content marketing campaigns that are within the range of more affordable budgets.
You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of D...Wayne Barker
A talk I delivered to Nottingham University students about how you can still have fun in digital marketing - even when you are working on boring sites.
Cliffhangers, Netflix and Getting Shit DoneWayne Barker
Ever find yourself procrastinating? Getting distracted? Both?
In this presentation I looked as some techniques, tools and tips for actually getting your work done.
Star Wars, SEO Mistakes, And Why Nothing Is Ever Your FaultWayne Barker
Remember when the death star got took down by one little design flaw? Tiny little mistakes can take down your website as well. This talk looks at how you can take precautions and keep an eye on all the things that can absolutely tank a website and the revenue it generates.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
49. The Ikea Effect
The IKEA effect is a cognitive bias
in which consumers place a
disproportionately high value on
products they partially created.
The name derives from the name
of Swedish manufacturer and
furniture retailer IKEA, which sells
many furniture products that
require assembly.
2004 film starrinf halle berry – pretty much ruined her career and lsot 20 million at the box office.
2004 film starring halle berry – pretty much ruined her career and lsot 20 million at the box office.
2004 film starring halle berry – pretty much ruined her career and lsot 20 million at the box office.
1997 film, halted Clooney’s career. Ruined Chris O Donnels. Changed Joel Schmachers directing and the films he could work on. Made around 120 million in profit.
1997 film, halted Clooney’s career. Ruined Chris O Donnels. Changed Joel Schmachers directing and the films he could work on. Made around 120 million in profit.
1997 film, halted Clooney’s career. Ruined Chris O Donnels. Changed Joel Schmachers directing and the films he could work on. Made around 120 million in profit.
2003 film – vanity project for Ben Affleck and then girlfriend Jennifer Lopez. Budget of 75 million and made about 7 million. Director Martin Brest hasn’t made a film since. Tanked Lopez’ acting career and took Afflect a while to recover from.
2003 film – vanity project for Ben Affleck and then girlfriend Jennifer Lopez. Budget of 75 million and made about 7 million. Director Martin Brest hasn’t made a film since. Tanked Lopez’ acting career and took Afflect a while to recover from.
2003 film – vanity project for Ben Affleck and then girlfriend Jennifer Lopez. Budget of 75 million and made about 7 million. Director Martin Brest hasn’t made a film since. Tanked Lopez’ acting career and took Afflect a while to recover from.
2002 film starring Madonna and directed by then husband Guy Ritchie. Only tiny roles for Madonna since. Ritchie continues to work but hasn’t had a hit since. Budget of 10 million and made about $600,000
2002 film starring Madonna and directed by then husband Guy Ritchie. Only tiny roles for Madonna since. Ritchie continues to work but hasn’t had a hit since. Budget of 10 million and made about $600,000
2002 film starring Madonna and directed by then husband Guy Ritchie. Only tiny roles for Madonna since. Ritchie continues to work but hasn’t had a hit since. Budget of 10 million and made about $600,000
2001 filkm. Budget of 14 million and actually made 14.3. Ruined Tom Greens ascendancy, he works but nobody cares any more.
2001 filkm. Budget of 14 million and actually made 14.3. Ruined Tom Greens ascendancy, he works but nobody cares any more.
2001 filkm. Budget of 14 million and actually made 14.3. Ruined Tom Greens ascendancy, he works but nobody cares any more.
1986 film. Produced by none other than George Lucas. Made its money but….
1986 film. Produced by none other than George Lucas. Made its money but….
1986 film. Produced by none other than George Lucas. Made its money but….
1959 film by Ed Wood – who is often named the worst director of all time. And the film is often referred to as the worst ever made.
1959 film by Ed Wood – who is often named the worst director of all time. And the film is often referred to as the worst ever made.
The act of building something, putting your own blood and sweat (and if we’re being honest, plenty of frustrated swearing) into a physical object, seems to imbue it with additional value above and beyond its inherent quality, which the researchers dub the “IKEA effect.” For instance, in one study, participants who built a simple IKEA storage box themselves were willing to pay much more for the box than a group of participants who merely inspected a fully built box. Participants in another study who constructed their own origami frogs and cranes valued them roughly five times as much as another group of participants thought they were worth. The increased value is not just about effort, but about completion, as built-then-disassembled and incomplete projects received no such benefit.