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HELLO
I’m Wayne
I’m Wayne
Doing SEO For Around 10 Years
I’m Wayne
Doing SEO For Around 10 Years
Still Don’t Know What I'm
Doing
What Qualifies Me To Talk To
You Today?
What Qualifies Me To Talk To
You Today?
Chucked Out Of Uni In My First
Year
What Qualifies Me To Talk To
You Today?
Chucked Out Of Uni In My First
Year
On A Sculpture Course
More Qualified Than Most
I Can Be A Bit Of A Dick
You Ain’t Gonna Work For Red Bull;
Cinderella And Fun In The Real
World Of Digital Marketing.
Red Bull
Red Bull Stratos Jump
Red Bull Events
Red Bull Events
Red Bull Events
Red Bull Events
Red Bull Events
Red Bull Events
Red Bull Events
Red Bull Events
They're Pretty Fucking Good At
It
Creative
https://unsplash.com/photos/kmz39UAtKZ0
Creative
https://unsplash.com/photos/kmz39UAtKZ0
Stories
https://unsplash.com/photos/2JIvboGLeho
Consistency
https://unsplash.com/photos/dzCBKa8rIAM
Added Value
https://unsplash.com/photos/FBiKcUw_sQw
Tapped Into Their Target
Market
https://unsplash.com/photos/WNXujnXfK7I
It’s Not About Them
And You Aint Gonna Be
Heading Up That Strategy
https://unsplash.com/photos/lQ1hJaV0yLM
You’re Gonna Be Working For
Sites Like This
You’re Gonna Be Working For
Sites Like This
You’re Gonna Be Working For
Sites Like This
You’re Gonna Be Working For
Sites Like This
You’re Gonna Be Working For
Sites Like This
You’re Gonna Be Working For
Sites Like This
Sorry
Told You I Was A Bit Of A Dick
Red Bull Marketing Budget?
https://unsplash.com/photos/8lnbXtxFGZw
Your Typical Small Business
Marketing Budget?
https://unsplash.com/photos/5p1GMMv4XTI
Hope You Feel Good About The
Future Now
Wait
Wait
https://www.nownovel.com/blog/understanding-storytelling-arc/
Stories. This Is Marketing
https://www.nownovel.com/blog/understanding-storytelling-arc/
https://www.nownovel.com/blog/understanding-storytelling-arc/
https://www.nownovel.com/blog/understanding-storytelling-arc/
Stories. Read Dave Trott
http://davetrott.co.uk/
Right. Let’s Cheer You Up
https://unsplash.com/photos/fZ2hMpHIrbI
Client
Goal
https://unsplash.com/photos/CcgN1tGpWQA
Goal
https://unsplash.com/photos/t8T_yUgCKSM
What We Did
What We Did
Results
Results
Results
Results
Results
Flattery
Cost?
Client
Goal
https://unsplash.com/photos/CcgN1tGpWQA
Goal
https://unsplash.com/photos/t8T_yUgCKSM
What We Did
What We Did
Results
Results
Cost?
Client
Goal
https://unsplash.com/photos/CcgN1tGpWQA
Goal
https://unsplash.com/photos/t8T_yUgCKSM
What We Did
Results
Results
Results
Results
Results
Results
Results
Results
Results
Flattery
Cost?
What Else Have Done In The Name
Of SEO And Content Marketing?
What Else Have Done In The Name
Of SEO And Content Marketing?
What Else Have Done In The Name
Of SEO And Content Marketing?
What Else Have Done In The Name
Of SEO And Content Marketing?
What Else Have Done In The Name
Of SEO And Content Marketing?
What Else Have Done In The Name
Of SEO And Content Marketing?
What Else Have Done In The Name
Of SEO And Content Marketing?
Red Bull Concept. Fraction Of
The Price
Creative
https://unsplash.com/photos/kmz39UAtKZ0
Stories
https://unsplash.com/photos/2JIvboGLeho
Consistency
https://unsplash.com/photos/dzCBKa8rIAM
Added Value
https://unsplash.com/photos/FBiKcUw_sQw
It’s Not About Them
I Said You Wouldn’t Work For
Red Bull
Cinderella Story
Thank You 
You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of Digital Marketing.
You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of Digital Marketing.
You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of Digital Marketing.
You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of Digital Marketing.
You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of Digital Marketing.
You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of Digital Marketing.
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You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of Digital Marketing.

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A talk I delivered to Nottingham University students about how you can still have fun in digital marketing - even when you are working on boring sites.

Published in: Marketing
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You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of Digital Marketing.

  1. 1. HELLO
  2. 2. I’m Wayne
  3. 3. I’m Wayne Doing SEO For Around 10 Years
  4. 4. I’m Wayne Doing SEO For Around 10 Years Still Don’t Know What I'm Doing
  5. 5. What Qualifies Me To Talk To You Today?
  6. 6. What Qualifies Me To Talk To You Today? Chucked Out Of Uni In My First Year
  7. 7. What Qualifies Me To Talk To You Today? Chucked Out Of Uni In My First Year On A Sculpture Course
  8. 8. More Qualified Than Most
  9. 9. I Can Be A Bit Of A Dick
  10. 10. You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of Digital Marketing.
  11. 11. Red Bull
  12. 12. Red Bull Stratos Jump
  13. 13. Red Bull Events
  14. 14. Red Bull Events
  15. 15. Red Bull Events
  16. 16. Red Bull Events
  17. 17. Red Bull Events
  18. 18. Red Bull Events
  19. 19. Red Bull Events
  20. 20. Red Bull Events
  21. 21. They're Pretty Fucking Good At It
  22. 22. Creative https://unsplash.com/photos/kmz39UAtKZ0
  23. 23. Creative https://unsplash.com/photos/kmz39UAtKZ0
  24. 24. Stories https://unsplash.com/photos/2JIvboGLeho
  25. 25. Consistency https://unsplash.com/photos/dzCBKa8rIAM
  26. 26. Added Value https://unsplash.com/photos/FBiKcUw_sQw
  27. 27. Tapped Into Their Target Market https://unsplash.com/photos/WNXujnXfK7I
  28. 28. It’s Not About Them
  29. 29. And You Aint Gonna Be Heading Up That Strategy https://unsplash.com/photos/lQ1hJaV0yLM
  30. 30. You’re Gonna Be Working For Sites Like This
  31. 31. You’re Gonna Be Working For Sites Like This
  32. 32. You’re Gonna Be Working For Sites Like This
  33. 33. You’re Gonna Be Working For Sites Like This
  34. 34. You’re Gonna Be Working For Sites Like This
  35. 35. You’re Gonna Be Working For Sites Like This
  36. 36. Sorry
  37. 37. Told You I Was A Bit Of A Dick
  38. 38. Red Bull Marketing Budget? https://unsplash.com/photos/8lnbXtxFGZw
  39. 39. Your Typical Small Business Marketing Budget? https://unsplash.com/photos/5p1GMMv4XTI
  40. 40. Hope You Feel Good About The Future Now
  41. 41. Wait
  42. 42. Wait
  43. 43. https://www.nownovel.com/blog/understanding-storytelling-arc/
  44. 44. Stories. This Is Marketing
  45. 45. https://www.nownovel.com/blog/understanding-storytelling-arc/
  46. 46. https://www.nownovel.com/blog/understanding-storytelling-arc/
  47. 47. https://www.nownovel.com/blog/understanding-storytelling-arc/
  48. 48. Stories. Read Dave Trott http://davetrott.co.uk/
  49. 49. Right. Let’s Cheer You Up https://unsplash.com/photos/fZ2hMpHIrbI
  50. 50. Client
  51. 51. Goal https://unsplash.com/photos/CcgN1tGpWQA
  52. 52. Goal https://unsplash.com/photos/t8T_yUgCKSM
  53. 53. What We Did
  54. 54. What We Did
  55. 55. Results
  56. 56. Results
  57. 57. Results
  58. 58. Results
  59. 59. Results
  60. 60. Flattery
  61. 61. Cost?
  62. 62. Client
  63. 63. Goal https://unsplash.com/photos/CcgN1tGpWQA
  64. 64. Goal https://unsplash.com/photos/t8T_yUgCKSM
  65. 65. What We Did
  66. 66. What We Did
  67. 67. Results
  68. 68. Results
  69. 69. Cost?
  70. 70. Client
  71. 71. Goal https://unsplash.com/photos/CcgN1tGpWQA
  72. 72. Goal https://unsplash.com/photos/t8T_yUgCKSM
  73. 73. What We Did
  74. 74. Results
  75. 75. Results
  76. 76. Results
  77. 77. Results
  78. 78. Results
  79. 79. Results
  80. 80. Results
  81. 81. Results
  82. 82. Results
  83. 83. Flattery
  84. 84. Cost?
  85. 85. What Else Have Done In The Name Of SEO And Content Marketing?
  86. 86. What Else Have Done In The Name Of SEO And Content Marketing?
  87. 87. What Else Have Done In The Name Of SEO And Content Marketing?
  88. 88. What Else Have Done In The Name Of SEO And Content Marketing?
  89. 89. What Else Have Done In The Name Of SEO And Content Marketing?
  90. 90. What Else Have Done In The Name Of SEO And Content Marketing?
  91. 91. What Else Have Done In The Name Of SEO And Content Marketing?
  92. 92. Red Bull Concept. Fraction Of The Price
  93. 93. Creative https://unsplash.com/photos/kmz39UAtKZ0
  94. 94. Stories https://unsplash.com/photos/2JIvboGLeho
  95. 95. Consistency https://unsplash.com/photos/dzCBKa8rIAM
  96. 96. Added Value https://unsplash.com/photos/FBiKcUw_sQw
  97. 97. It’s Not About Them
  98. 98. I Said You Wouldn’t Work For Red Bull
  99. 99. Cinderella Story
  100. 100. Thank You 

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