A/B Testing Beyond Headlines and Button Colors -- ideas for tests (particularly for B2B SaaS), common pitfalls in organizations, and how to overcome them.
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
A/B Mythbusters: Common Optimization Objections DebunkedOptimizely
For every $92 marketers spend to drive traffic to their website, only $1 is spent on optimizing the experiences visitors encounter when they get there. But with the proven benefits of testing, why aren’t more companies spending on optimization? We’ve compiled a list of common objections to testing and asked digital marketers what they have to say about them.
“In God we trust, all others must bring data”. Intuition, experience and well known patterns may give us good indications of successful ideas and features, but nothing gets closer to the truth than data analysis and A/B testing. In this workshop, we’ll show how we do experimentation at Booking: what we test, how to get data through templates and JavaScript, and how we analyse the resulting metrics. We’ll live-code examples, see all potential caveats of dealing with the user tracking on the client-side, and show existent tools you can use to test your own ideas.
How Patrick McKenzie built a small software business from nothing to the point where he could quit his full-time job, plus tactical advice for other small businesses on how to save time by outsourcing, automating, and eliminating low-value tasks.
*What is CRO? *CRO gains *When to do it? *CRO stack / tools
Learn how to make your website visitors and mobile app users do what you want them to do using Conversion Rate Optimization (CRO), or growth hacking..
This slide deck is part of the "Inbound Marketing & Growth" seminar held on Jan 20 2016. The seminar covered the topics Attract, Convert and Satisfy and this was the presentation for the Convert stage.
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
A/B Mythbusters: Common Optimization Objections DebunkedOptimizely
For every $92 marketers spend to drive traffic to their website, only $1 is spent on optimizing the experiences visitors encounter when they get there. But with the proven benefits of testing, why aren’t more companies spending on optimization? We’ve compiled a list of common objections to testing and asked digital marketers what they have to say about them.
“In God we trust, all others must bring data”. Intuition, experience and well known patterns may give us good indications of successful ideas and features, but nothing gets closer to the truth than data analysis and A/B testing. In this workshop, we’ll show how we do experimentation at Booking: what we test, how to get data through templates and JavaScript, and how we analyse the resulting metrics. We’ll live-code examples, see all potential caveats of dealing with the user tracking on the client-side, and show existent tools you can use to test your own ideas.
How Patrick McKenzie built a small software business from nothing to the point where he could quit his full-time job, plus tactical advice for other small businesses on how to save time by outsourcing, automating, and eliminating low-value tasks.
*What is CRO? *CRO gains *When to do it? *CRO stack / tools
Learn how to make your website visitors and mobile app users do what you want them to do using Conversion Rate Optimization (CRO), or growth hacking..
This slide deck is part of the "Inbound Marketing & Growth" seminar held on Jan 20 2016. The seminar covered the topics Attract, Convert and Satisfy and this was the presentation for the Convert stage.
Slides from Lean Startup Israel meeting - Lessons learned from building MVP (min. viable product) for validating product roadmap and features in a B2B environment. by Oren Raboy
Build A Minimum Viable Product PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Build A Minimum Viable Product PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twentyone slides. Our tailor made Build A Minimum Viable Product PowerPoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Build A Minimum Viable Product PowerPoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Test for Success: A Guide to A/B Testing on Emails & Landing PagesOptimizely
Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself.
Sometimes knowing how, what, and when to test can seem overwhelming but don't worry, we've got your back. Join this informative webinar with Jessica Langensand of Marketo and Allison Sparrow of Optimizely to discover:
How to design an effective email A/B test
What to test in your emails and landing pages
Testing ideas you'll want to share with your team!
Optimizely Workshop: Mobile Walkthrough Optimizely
Testing and optimizing your mobile apps can help with shorter development cycles, data-driven decision-making, and higher user conversion rates. In this highly interactive session, we encourage you to bring your app (or a sample app), and we’ll walk through the top-to-tail process for using Optimizely on your mobile app. This training is designed for iOS and Android developers who are looking to use Optimizely on their mobile apps.
Workshop 6: Build Your Organization's Optimization CultureOptimizely
The key output of an effective testing organization is data, but data insights cannot be achieved without the collaborative input of the people that makeup the testing organization. Join this session to learn how Optimizely's most successful customers socialize testing and structure their testing organizations.
Optimizing Your B2B Demand Generation MachineOptimizely
If generating demand for your product is a struggle, rest assured that you are in the majority. 63% of marketers say their top challenge is generating traffic and leads. So what's a marketer to do? We say: hypothesize and experiment.
Join us for this free seminar where SurveyMonkey will share how their marketing team experiments and optimizes different parts of their demand gen machine. You'll hear real stories, tactics, and outcomes that will inspire your own demand gen experimentation.
Empowering You to Empower Them: Product-Led Onboarding: How to Turn New Users...Aggregage
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive. Easy. And fast. Add to that a few, unfairly poor reviews and you’ll be more than just stuck. Ramli will share a simple but powerful framework to get more users to experience a product’s "Eureka!" moment and turn them into lifelong customers.
Introducing How to Make $200 a Day With Videos –New Video Marketing Secrets,Earn Cash 24Hours a Day !Inside this eBook ,you will discover the topics about you can get started by using YouTube’s creator playbook,product creation and how to promote on YouTube, create your own tv show,become a YouTube super star, getting your share of the profits, tutorial.
Experimental statistics is only one of the many powerful analytical techniques companies are using to supercharge their experiment ideation, segmentation, and analysis. Check out this content for a refresher of key stats issues and a discussion on how to use data for better test and bigger wins.
Optimizely Workshop: Take Action on Results with StatisticsOptimizely
Optimizely recently released the stats engine, which moves away from the traditional statistics model and into a new framework that is more aligned with modern business operations. In this workshop, we’ll walk you through the core trade-offs in A/B Testing, and how you can use them to decide when to stop running your test.
[Elite Camp 2016] Peep Laja - Fresh Out Of the OvenCXL
Peep Laja, founder of ConversionXL, talks about some of the original UX research studies ConversionXL Institute has conducted over the last months. Inspiration for effective tests and website changes.
How to create better A/B tests based on user researchAGConsult
A/B testing is great. But if you just go around testing every idea that pops into your head, you could be in for a lot of testing. And ultimately, bitter disappointment.
I’ll show how to come up with ab-tests that will really make a difference by doing user research (analytics, targeted surveys, user session recording, user testing, …).
Eric Ries, Author/Speaker/Consultant, The Lean Startup500 Startups
Presentation by Eric Ries (Author/Speaker/Consultant, The Lean Startup) at the 'Lean Startup, Lean Investor' event on November 3, 2010 (Produced by 500 Startups & Nokia/Nokia Growth Partners)
Website Redesigns: Why they Fail and How to Ensure SuccessOptimizely
Learn how to avoid website redesigns that don’t deliver results.
Website redesigns are a tremendous effort: they take a lot of planning, involve many team members and are very costly. The worst about them is that they often fail, meaning that the “new” website will perform worse than the old.
- How common redesign fails really are, and how costly they can be
- The key reasons most redesigns fail to increase sales/conversions
- A better approach to increase chances of redesign success
To learn more about Optimizely, find more info here: https://www.optimizely.com/
To get more inspiration for better website redesigns, visit our blog:
https://blog.optimizely.com/2014/08/14/2-alexa-500-site-redesigns-that-should-inspire-you-to-ab-test/
*What is CRO? *CRO gains *When to do it? *CRO stack / tools *Case study
Learn how to make your website visitors and mobile app users do what you want them to do using Conversion Rate Optimization (CRO), or growth hacking..
How to be a (Kick Ass) PM w/ LoopNet's former VP of ProductProduct School
Terence Mylonas, Former VP of Product at LoopNet, spoke about some important guidelines on how to make sure product people are pursuing the right projects, getting buy in from different parts of the org before/during the product development lifecycle and that they are successfully launching products.
Conversion Optimization in Practice: BaconBiz 2013Patrick McKenzie
Patrick McKenzie (patio11) discusses conversion optimization for SaaS companies, using Freckle as a practical example. Includes advice on headlines, SaaS pricing, button calls to action (CTAs), etc
Slides from Lean Startup Israel meeting - Lessons learned from building MVP (min. viable product) for validating product roadmap and features in a B2B environment. by Oren Raboy
Build A Minimum Viable Product PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Build A Minimum Viable Product PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twentyone slides. Our tailor made Build A Minimum Viable Product PowerPoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Build A Minimum Viable Product PowerPoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Test for Success: A Guide to A/B Testing on Emails & Landing PagesOptimizely
Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself.
Sometimes knowing how, what, and when to test can seem overwhelming but don't worry, we've got your back. Join this informative webinar with Jessica Langensand of Marketo and Allison Sparrow of Optimizely to discover:
How to design an effective email A/B test
What to test in your emails and landing pages
Testing ideas you'll want to share with your team!
Optimizely Workshop: Mobile Walkthrough Optimizely
Testing and optimizing your mobile apps can help with shorter development cycles, data-driven decision-making, and higher user conversion rates. In this highly interactive session, we encourage you to bring your app (or a sample app), and we’ll walk through the top-to-tail process for using Optimizely on your mobile app. This training is designed for iOS and Android developers who are looking to use Optimizely on their mobile apps.
Workshop 6: Build Your Organization's Optimization CultureOptimizely
The key output of an effective testing organization is data, but data insights cannot be achieved without the collaborative input of the people that makeup the testing organization. Join this session to learn how Optimizely's most successful customers socialize testing and structure their testing organizations.
Optimizing Your B2B Demand Generation MachineOptimizely
If generating demand for your product is a struggle, rest assured that you are in the majority. 63% of marketers say their top challenge is generating traffic and leads. So what's a marketer to do? We say: hypothesize and experiment.
Join us for this free seminar where SurveyMonkey will share how their marketing team experiments and optimizes different parts of their demand gen machine. You'll hear real stories, tactics, and outcomes that will inspire your own demand gen experimentation.
Empowering You to Empower Them: Product-Led Onboarding: How to Turn New Users...Aggregage
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive. Easy. And fast. Add to that a few, unfairly poor reviews and you’ll be more than just stuck. Ramli will share a simple but powerful framework to get more users to experience a product’s "Eureka!" moment and turn them into lifelong customers.
Introducing How to Make $200 a Day With Videos –New Video Marketing Secrets,Earn Cash 24Hours a Day !Inside this eBook ,you will discover the topics about you can get started by using YouTube’s creator playbook,product creation and how to promote on YouTube, create your own tv show,become a YouTube super star, getting your share of the profits, tutorial.
Experimental statistics is only one of the many powerful analytical techniques companies are using to supercharge their experiment ideation, segmentation, and analysis. Check out this content for a refresher of key stats issues and a discussion on how to use data for better test and bigger wins.
Optimizely Workshop: Take Action on Results with StatisticsOptimizely
Optimizely recently released the stats engine, which moves away from the traditional statistics model and into a new framework that is more aligned with modern business operations. In this workshop, we’ll walk you through the core trade-offs in A/B Testing, and how you can use them to decide when to stop running your test.
[Elite Camp 2016] Peep Laja - Fresh Out Of the OvenCXL
Peep Laja, founder of ConversionXL, talks about some of the original UX research studies ConversionXL Institute has conducted over the last months. Inspiration for effective tests and website changes.
How to create better A/B tests based on user researchAGConsult
A/B testing is great. But if you just go around testing every idea that pops into your head, you could be in for a lot of testing. And ultimately, bitter disappointment.
I’ll show how to come up with ab-tests that will really make a difference by doing user research (analytics, targeted surveys, user session recording, user testing, …).
Eric Ries, Author/Speaker/Consultant, The Lean Startup500 Startups
Presentation by Eric Ries (Author/Speaker/Consultant, The Lean Startup) at the 'Lean Startup, Lean Investor' event on November 3, 2010 (Produced by 500 Startups & Nokia/Nokia Growth Partners)
Website Redesigns: Why they Fail and How to Ensure SuccessOptimizely
Learn how to avoid website redesigns that don’t deliver results.
Website redesigns are a tremendous effort: they take a lot of planning, involve many team members and are very costly. The worst about them is that they often fail, meaning that the “new” website will perform worse than the old.
- How common redesign fails really are, and how costly they can be
- The key reasons most redesigns fail to increase sales/conversions
- A better approach to increase chances of redesign success
To learn more about Optimizely, find more info here: https://www.optimizely.com/
To get more inspiration for better website redesigns, visit our blog:
https://blog.optimizely.com/2014/08/14/2-alexa-500-site-redesigns-that-should-inspire-you-to-ab-test/
*What is CRO? *CRO gains *When to do it? *CRO stack / tools *Case study
Learn how to make your website visitors and mobile app users do what you want them to do using Conversion Rate Optimization (CRO), or growth hacking..
How to be a (Kick Ass) PM w/ LoopNet's former VP of ProductProduct School
Terence Mylonas, Former VP of Product at LoopNet, spoke about some important guidelines on how to make sure product people are pursuing the right projects, getting buy in from different parts of the org before/during the product development lifecycle and that they are successfully launching products.
Conversion Optimization in Practice: BaconBiz 2013Patrick McKenzie
Patrick McKenzie (patio11) discusses conversion optimization for SaaS companies, using Freckle as a practical example. Includes advice on headlines, SaaS pricing, button calls to action (CTAs), etc
Patrick McKenzie (patio11) at TwilioConf 2011. Topic is about taking Twilio "beyond the quickstart guides": making applications which are secure, testable, maintainable, and appropriate for running businesses on top of.
Conversion Optimization: The World Beyond Headlines & Button ColorOptimizely
Patrick McKenzie, Software Developer at Kalzumeus Software
You've run A/B tests.
You're long past the point where "Guess Which Alternative Won" articles teach you something useful.
- How do you get to the next level of conversion optimization?
- How do you get it to be a repeatable team effort?
- How do you retain organizational know-how about previous tests?
- How do you track conversions over more involved funnels?
- How do you keep the team onboard with testing for years at a time?
- How do you manage the engineering aspects of changes which are more in--depth than changing the marketing site?
This session delves into the "Here There Be Dragons" parts of the testing map. Patrick McKenzie, Software Developer at Kalzumeus Software and Bingo Card Creator, has helped a dozen companies through testing maps, and he presents some of the mistakes he's made so that you don't have to repeat them—and also a success or two.
‘Always be Optimising’ was a meetup for digital marketers and product people keen on getting more from their existing traffic. The slide deck holds all presentations from the meetup.
Demand for software testers has grown manifold in recent years. Here is a list of reasons as to why it is a great career option for the youth or young IT enthusiasts
The Leaders Guide to Getting Started with Automated TestingJames Briers
Conventional testing is yesterday’s news, is required but needs the same overhaul that has happened in development. It needs to be a slicker operation that really identifies the risk associated with release and protects the business from serious system failure. The only way to achieve this is to remove the humans, they are prone to error, take a long time, cost a lot of money and don’t always do what they are told.
Automation needs to be adopted as a total process, not a bit part player. Historically automation has focussed on the User Interface, which can be a start, but is often woefully lacking. Implementing an Automation Eco-System, sees automation drive through to the interface or service layer, enabling far higher reuse of automated scripts, encompasses the environment and the test data within it’s strategy, providing a robust, repeatable and reusable asset.
Don’t just automate the obvious. Automation is not a black box testing technique. Rather it is mirroring the development and building an exercise schedule for the code. Take your testing to the next level and realise the real benefits of a modern Automation Eco-system.
5 Lessons Learned in Product Management by Twitch Senior PMProduct School
Main takeaways:
- How to take a non traditional path to product management
- How to leverage your unique background to differentiate yourself as a Product Manager
- Steps you can take to build your product management skills/portfolio while in other fields
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
One of the most commonly asked questions is “when is an MVT experiment or AB test finished?”
Is it at 30 days...? 100 conversions...? 10,000 visitors...?
The short answer is... it depends.
An Experimentation Framework: How to Position for Triple Digit GrowthOptimizely
You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to
explicit strategy to position your org for triple digit growth.
Interested in learning how Optimizely’s latest innovations can help to amplify your testing program? Learn more about how our advanced features and functionality can enable you to uncover breakthrough customer experiences and drive ROI. You will walk away with a better understanding of the advanced capabilities of the platform and tangible ways to bring your experimentation program to the next level.
Optimizing Dev Portals with Analytics and FeedbackPronovix
Making informed decisions on which features to prioritize in a developer portal can be a daunting task. In this session, we'll show you how to leverage experiments, data, and user feedback to evaluate their potential and refine your approach. We'll explore how testing ideas with minimal investment, akin to an MVP, can help you avoid building features that don't meet your users' needs.
The future for performance management, quality and true continuous improvement for local council planning services. Uses much of the data that councils already send to government, supplements it with some new approaches to customer and quality feedback, and brings it all together in one tidy, holistic report.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
7. What Did We Learn From That Test?
• ~60% increase in sales going from 15 -> 8 cards
• Synergistic effects can occasionally actually happen.
• You don’t know what you don’t know until you test
for it.
8. Key Points With Testing Quotas
• Grandfather in existing users.
• Set quota levels intelligently.
• Be ready to tolerate small uptick in support load.
• Your product is still too cheap.
12. What We Learned From This Test
• A single A/B test can help your bottom line more
than a product launch.
• Dealing with synergistic effects in testing can
occasionally be maddening.
• The data is never wrong, but sometimes the data
isn’t telling you what you think it is.
13. Key Points With Testing Checkout Flow
• Make absolutely sure you don’t break this!
• Have UX-focused team (product / marketing / etc)
go over every step of checkout funnel with zero
tolerance for bad UX.
• Checkout flows go “stale” at many successful
companies. Schedule a deep dive on them twice a
year, at least.
• Upsells and cross selling are classics for a reason!
17. What We Learned From This Test
• Important to communicate with sales/CS.
• Lead to resource-intensive but hugely successful
lead-scoring efforts.
• Justified very expensive interventions like e.g.
onboarding help for everybody.
18. Key Points With Testing Offline Processes
• Your software/workflow has to close the loop back
to the testing software. This can be tricky.
• Virtually no CRM or A/B testing software accurately
models enterprise decisionmaking process. You
might be forced to optimize for proxy conversions.
• Volumes required for statistical significance are
really punishing, so sometimes we “proxy and
pray.”
21. Key Goals of Onboarding Process
• Get user to a concrete success as soon as possible.
• For more complex sales, lay groundwork for future
success by e.g. inviting in team or getting
permission to follow-up.
• For B2C, especially in social, you live and die on
virality during the onboarding experience.
24. What We Learned From This Test
• Users who start onboarding tour 25% to 100%+
more likely to purchase software
• Users sometimes have visceral reaction to elements
of the onboarding experience.
• Engineers prefer in-app onboarding but it is
expensive as heck to build and does not always
justify itself versus e.g. a Youtube video.
25. Key Points With Testing Offline Processes
• Your software/workflow has to close the loop back
to the testing software. This can be tricky.
• Virtually no CRM or A/B testing software accurately
models enterprise decisionmaking process. You
might be forced to optimize for proxy conversions.
• Volumes required for statistical significance are
really punishing, so sometimes we “proxy and
pray.”
31. What We Learned From This Test
• Just hiding the advanced features increased task
success by 10%, which directly improved sales
• Further jump of 15% when we did the redesign
– Absolutely no increase in sales…
– … but we saw in the funnel that this was solely due to
less people hitting the trial limits …
– … which we were able to profitably exploit with the
quota limit test described earlier
32. Key Points With Testing Core Interactions
• Test the entire funnel. Sometimes task success
doesn’t (unfortunately) help bottom line metrics.
• A good understanding of where people spend their
time/energy is vital – test the 90% interaction, not
the 2%.
37. Gets A Wee Bit Trickier With 2 Sites
Our Marketing Site
A/B
The Web Application
38. Total Freaking Madness
Our Marketing Site
A/B
The Web Application
iPhone app
Offline processes
Android app
Partner site
Content minisite
Offsite checkout
Japanese subsidiary
40. Lessons Learned With This
• Think about strategy for transitioning people between
systems – easier to build into design earlier than later
• Cookies with unique identities are a stopgap, not a
solution. You need to understand the sales process.
• This is a good opportunity to standardize on an A/B
testing tool and workflow… or you’ll hate your life
• This is a “high class problem” which can be deferred
until $50M+ in revenue, but when you solve it, it is
going to cost serious time/money.
42. Single Most Important Lesson:
One Line of Code
@user.card_limit = ab_test("user_card_limit_May_2012", [8, 15], :conversion => "purchase")
43. Other Lessons Learned
• Organization should learn rather than guess better.
– Best investment ever: organization-wide wiki.
– Next best: weekly “What we tried this week” email.
• Engineers love A/B testing when you describe it like
a puzzle or a video game, with bragging rights.
• Marketers love A/B testing when it’s positioned as a
way to increase their status in the organization
rather than a replacement for their talents.
44. Things To Never Be Without
• CS should be able to force-override a user’s
participation in an A/B test (and, relatedly, “see
what users is seeing” is great if you can get it).
• A/B tests deeper than surface level need unit/etc
tests. Make sure your framework supports it.
• Test switcher UI in development/staging is a huge
win.
• URL query parameter to flip tests a huge win.
45. Thanks for Listening!
• I love talking about this and you cannot possibly
waste my time: @patio11 or
patrick@kalzumeus.com
• Free email mini-course on CRO in software
companies: http://bit.ly/patrick-optimizely
• Liked this presentation? I deliver something like
this twice a month, free, to my email list.
http://training.kalzumeus.com to sign up