7 Ways to Get to the Top of Google
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7 Ways to get to the top of Google explores the most effective ways to showcase your business on Google and the other search engines.
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7 Ways to Get to the Top of Google
- 1. An introduction to Successfully Marketing your business on the Internet
- 22. Recap
- 24. Any Questions?
Editor's Notes
- It’s all about getting seen! You’ve got to get your business out there to attract customers! SO with Internet Marketing, the aim is getting on page 1 of the Search Engines. 7 Ways to top the Search Engines: Search Engine Optimisation (SEO) Pay Per Click Advertising (PPC) Google Map / Local Business Networking Sites Directories Rich Media Blogging/Forums
- Today we are going to concentrate - Primarily on Google. Google has 90% UK Share of all Internet Searches. (90.39% Dec 08) Most of these strategies however will work on many other Search Engines. SO as you can see there is massive business opportunities on the Internet! Can you imagine what it would cost to advertise to that many people in other forms of traditional advertising? …Yeah millions if not billions!
- That’s why the Internet is SO good! It’s cost effective marketing It reaches out to the masses It’s targeted It builds credibility for your business It’s relevant – so it shows you up when people are looking for what you do! It’s completely measurable so you know exactly how much return you are making from your investment And it can be more effective than traditional advertising – everyone is using the Internet – It is the future! So lets get started…
- The first way to get your business on page 1 of the Search Engines that I am going to talk about is SEO – Search Engine Optimisation What is SEO? Well, it is the practice of producing web pages that are optimised to appear as high as possible on the Search Engine organic listings for pre-determined keywords or phases.
- What are the benefits of SEO? More business for starters! That’s what we all want! When you’re at the top… It’s free, quality traffic! Which means more sales It’s a percentages game. No matter how good or bad your business is, if you are getting the volume of traffic achieved from a page 1 position, you will be making money from the Internet! You gain Credibility! Seen as market leaders Seen as experts Seen as experienced Seen as an established business As well as all of the general Internet marketing benefits we talked about earlier.
- SEO can … Take time Researching keywords / phrases Optimising web pages Building Links Waiting for results Require a substantial initial investment if professionals are used.
- Pay Per Click Advertising (PPC) Or Google AdWords as it is on the Google Search Engine What is PPC? PPC Paperclip! PPC is exactly what is says in the name… You pay per click – each time a prospected customer – someone that is looking for what you sell or do – clicks on your Ad, you pay Google a small fee.
- There are so many benefits to PPC… More business! Instant results You can turn it on and off when required Cost effective 100’s of keyword possibilities Proactive promotion Keyword research for future SEO etc. The list goes on! …Targeted, Reach, etc etc….
- It is an absolutely brilliant system but I have also seen some major pitfalls when people do it themselves. There are many filters and settings within the system which can enhance your campaign and protect you from writing a blank cheque to Google! You may not be aware of all of these so it really is best to do some research or use a professional.
- Google Maps/Local What is it?
- More business! Achieve a page 1 position … Fast Easily Free Even without a website!
- Business Networking Sites What are they? 4 N Ecademy Linked In
- More business! Achieve a page 1 position… Fast Easily Free (if you are already a member) Even without a website! They do all of the hard work (optimising) for you!
- Directories Directories nearly always make it to the fist page so it is a great way to make it there too! What are they? Sites that index many industries and categorize them like the phone book. Some are free some are paid. There are loads out there and could be some specifically for your industry too! Best Of Applegate Up my street Yell Thomson Local
- More business! Achieve a page 1 position… Fast Easily Some are free Even without a website! They do all of the hard work (optimising) for you!
- They don’t always work They can be costly