The document provides strategies for optimizing WordPress sites to enhance traffic and revenue, emphasizing the importance of choosing the right theme, optimizing for mobile, and utilizing SEO techniques. It suggests using plugins like Yoast SEO for traffic growth, A/B testing for ads, and ensuring fast site performance through managed hosting and quality plugins. Additionally, it highlights the need for security measures and effective tracking to maximize earnings.

1. Optimize WordPress Like a
Super Affiliate
by: David Vogelpohl

2. What you’ll learn
How to easily manage your website, get
more traffic from search engines, and make
money using WordPress

3. Decrease time to market, pick the right theme
Look for a theme
that matches
your content
model
@davidvmc

4. Save yourself headaches, pick a good theme developer
Go premium, reputable, & active

5. Mobile is very important to your earnings
Overall Mobile Usage is 60%!
Source: ComScore
@davidvmc

6. Don’t flush your mobile rankings
Test Google mobile friendliness
@davidvmc

7. Search friendly URLs boost rankings!
Configure Permalinks Post name is safe
Custom structure
makes analytics easier
301 redirect if
changing!
@davidvmc

8. Growing traffic with the Yoast SEO plugin
Bulk editing titles / descriptions
Configure meta title structure
Advanced permalinks
Video, News, & Local
Enable Open Graph
Create sitemap
@davidvmc

9. A/B test ads and make more money
@davidvmc
Configure ad units for easy
testing and reporting
Ad Unit

10. Mobile is super important!

11. Make your sight lightning fast at converting
Use managed hosting
Right size images
W3 Total Cache
Reduce Plugins
CDN
Things you can do

12. Don’t be Homer Simpson!

13. Don’t let your developer be Homer Simpson!

14. Solve the mystery of the slow site
@davidvmc
For your developer
Reduce elements per page
Optimize your database
Clean up functions.php
Move JS to footer
Webpagetest.org

15. Pick quality plugins to keep your site fast & secure
Compatibility
Changelog
Reviews
Support
Author
Stats
@davidvmc

16. Protect your asset, prepare a strong defense
@davidvmc
Build walls, close
doors, update
everything!

17. Guard your commissions with backups & staging
VaultPress for backups Stage your changes
@davidvmc

18. You can’t make money if you don’t know how
@davidvmc
Set up goals on clicks and forms
Consider category URLs
Implement Authorship
Use Mouseflow

19. Summary
@davidvmc
Take care in your decisions, always
test, and track everything!

20. Thank you!
David Vogelpohl
@davidvmc
Optimize WordPress Like a
Super Affiliate