Biscuits, SEO and an Insane F***ing Content Strategy

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A randomly generated title somehow turned into a presentation about how to get the most from your content. Fail fast. Make it sheap. Win

You Can’t Change Shit. Without Changing
Shit.

Wayne Barker
Biscuits, SEO and an Insane Fucking Content
Strategy
Director of Online Marketing, BOOM

Professor James
Cutting
Top 150 films, shot for shot
• Shots and scenes follow a pattern
• Correlation between patterns and
success of the films
• Maths is fuckin cool

When Was The Last Time You Felt Like A
Beginner In Your Professional Craft?

I’m Bad At This New
Thing
• Panic
• Excuses
• Old habits
• Or just stop

I’m Bad At This New
Thing
• Practice
• Try again
• Don’t set targets too high
• Practice
• Failure isn’t failure
• Practice

Add your own image!
(613px x 344px)
We surveyed around
1000 people to
determine the
nations favourite
biscuit.

It Did Okay. Although It Could Have Done
Better.

One Of Many Pieces We Did Following A
Formula.

When You Start To See Diminishing Returns.

Our Strategy? Fail Fast. Fail Cheap.
Move On

One Piece Fails. One Piece Does Alright. One
Does Well.

And We Make Em As Cheap As Fuckin
Possible

Formulas + Strategy + Willingness To
Start Again

And Don’t Put All Your Eggs In One Basket

Source: http://www.fasttrackpromotion.com/career-advice-success-at-work/ Tell me, what’s the best career advice you ever got? And do you remember who gave it to you? Did you learn this brilliant career advice on the job, at MBA school, from a good boss or through a mentorship program? The best career advice is naturally advice that actually works by giving you tangible success at work – or in personal life – after you apply it. Here's the most unconventional career advice that can explode your career.

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Biscuits, SEO and an Insane F***ing Content Strategy

2. Get Out Of Your Comfort Zone

3. You Can’t Change Shit. Without Changing Shit.

10. The People Spoke.

11. The People Spoke. I Chose One

12.

13. Wayne Barker Biscuits, SEO and an Insane Fucking Content Strategy Director of Online Marketing, BOOM

14. Let's See What Shit I Came Up With...

15. Blockbusters

16. Blockbusters

17. Blockbusters

18. Blockbusters

19. Following Formula = Success

20.

21. Well Documented

22. Formats Work

23. The Unlikely Buddy Movie

24.

25. The One Man Can Make A Difference Movie

26.

27. The Fight For Survival Movie

28. The Fight For Survival Movie

29. Professor James Cutting Top 150 films, shot for shot • Shots and scenes follow a pattern • Correlation between patterns and success of the films • Maths is fuckin cool

30. Following Formula = Success (Sometimes)

31. Wait A Flipping Minute.

32. Works. Sometimes.

33. Formulas Can Be Good. But…

34. Don’t Get The Fear Of Beginning Again

35. When Was The Last Time You Felt Like A Beginner In Your Professional Craft?

36. I’m Bad At This New Thing • Panic • Excuses • Old habits • Or just stop

37. Complacency Is Our Enemy

38. Tiny Wins Today

39. I’m Bad At This New Thing • Practice • Try again • Don’t set targets too high • Practice • Failure isn’t failure • Practice

40. Formulas Work. Sometimes.

41. Don’t Be Afraid To Start Again