The Black Swan, Improbability in SEO and Content Marketing

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The Black Swan, Improbability in SEO and Content Marketing

It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up. Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?

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Nothing is ever truly original. Nothing. No matter what you are working on it is always a mash up of what has come before. This is never truer than when you are working on creative endeavours. As digital marketers we now have to be more creative than ever. A few years back processes ruled in SEO. Nail processes, scale that bad boy up and off you go. Success could be yours. Problem is, things change. Google clamped down. They made examples of people, of businesses. Collateral damage happened. That actually started to enforce what they said they would all along. They just forgot to clamp down for a decade. That stuff worked (still does in some places nudge nudge wink wink). Collateral damage wasn’t the only by-product of the clamp down. The content marketing deluge happened. The web went from being full of hardly comprehensible spun shit to being full of hardly comprehensible human written shit (who had heard someone tell them that having a blog WAS content marketing). Before you had to be the one with the most to win. Now you have to stand out to win (and maybe a bit of having the most).

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