Penguins, Shortcuts and Making The Right Decisions In SEO

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Wayne Barker

Sometimes shortcuts can help. Sometimes they can leave you in hot water!

So Jon Mentioned There Would
Be Penguins

And I Don’t Have Much To Say
About It TBH

Or We Could Talk About Real
Penguins
Some Females Swap Pebbles
For Sex

Or We Could Talk About Real
Penguins
Some Females Swap Pebbles
For Sex
There Are Some Sexual
Perversions That I Daren’t Even
Mention

Listening To Experts Is Not
Always A Good Idea

Penguins, Shortcuts and Making
The Right Decisions In SEO

Bill Sebald Has A Nice Tutorial
https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities

Title Tags and Meta
Descriptions And On Page

Fuckin Short Cuts
Not Often Worth It
Shit Content IS Shit Content

URL Profiler + Content Audit
Link Data
HTTP Status
Robots Access
Screen Capture
Google Analytics Data
Google Search Console Data
Readability
Duplicate Content
Uclassify
Copyscape

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Penguins, Shortcuts and Making The Right Decisions In SEO

3. HELLO

4. Happy World Penguin Day

5. Happy World Penguin Day

6. So Jon Mentioned There Would Be Penguins

7. Thanks Jon

8. Make My Job Harder

9. So There Is The Obvious

10. Penguin Updates

11. Penguin — April 24, 2012

12. Penguin 1.1 — May 25th, 2012

13. Penguin 1.3 — Oct 5th, 2012

14. Penguin 2 — May 22nd, 2013

15. Penguin 2.1 — Oct 4th, 2013

16. Penguin 3.0 — Oct 17th, 2014

17. Penguin 4 — Sep 23rd – Oct 6th, 2016

18. But That Would Be Too Obvious

19. And I Don’t Have Much To Say About It TBH

20. Or We Could Talk About Real Penguins

21. Or We Could Talk About Real Penguins Some Females Swap Pebbles For Sex

22. Or We Could Talk About Real Penguins Some Females Swap Pebbles For Sex There Are Some Sexual Perversions That I Daren’t Even Mention

23. Not So Cute Now? Huh?

24. So Let’s Talk About These

25. So Let’s Talk About These

26. Bear With Me

27. Seal Bars At Aldi

28. Arctic Bars At Lidl

29. This Is Not Just Limited To Penguins

30. This Is Not Just Limited To Penguins

31. This Is Not Just Limited To Penguins

32. This Is Not Just Limited To Penguins

33. This Is Not Just Limited To Penguins

34. This Is Not Just Limited To Penguins

35. This Is Not Just Limited To Penguins

36.

37. Asda Got In Hot Water

38. Asda Got In Hot Water

39. Asda Got In Hot Water

40. Shortcuts Can Bite You On The Arse

41. Listening To Experts Is Not Always A Good Idea

42. Penguins, Shortcuts and Making The Right Decisions In SEO

43. Some Shit You Can Do

44. Internal Linking

45. Internal Linking

46. Internal Linking

47. Temptation

48. Reality – Do It By Hand

49. Screaming Frog

50. Bill Sebald Has A Nice Tutorial https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities

51. Bill Sebald Has A Nice Tutorial https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities

52. Bill Sebald Has A Nice Tutorial https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities

53. You Can Do Similar With Sitebulb

54. You Can Do Similar With Sitebulb

55. You Can Do Similar With Sitebulb

56. You Can Dig Deeper With Botify

57. You Can Dig Deeper With Botify

58. You Can Dig Deeper With Botify

59. You Can Dig Deeper With Botify

60. You Can Dig Deeper With Botify

61. Get Pretty With Website Auditor

62. Get Pretty With Website Auditor

63. Get Pretty With Website Auditor

64. Get Pretty With Website Auditor

65. DO BETTER

66. Title Tags and Meta Descriptions And On Page

67. Most People Set And Leave

68. Test

69. Big Metrics

70. Big Metrics

71. Big Metrics – More Copy Test

72. Big Metrics –Title Tag Test

73. Big Metrics –Title Tag Test

74. Use Logic

75. DO BETTER

76. Old Shitty Content

77. Old Shitty Content

78. And We Have Seen A Lot Of It

79. Fuckin Short Cuts

80. Fuckin Short Cuts Not Often Worth It

81. Fuckin Short Cuts Not Often Worth It Shit Content IS Shit Content

82. Causes Cannibalisation

83. Google Has More Shit To Dig Through

84. URL Profiler + Content Audit

85. URL Profiler + Content Audit Link Data HTTP Status Robots Access Screen Capture Google Analytics Data Google Search Console Data Readability Duplicate Content Uclassify Copyscape

86. MASSIVE SPREADSHEET

87. DO BETTER

88. So I Crowbarred Penguins In

89. Didn’t Take Shortcuts

90. Often The Hard Way Is Worth It

91. DO BETTER

92. Thank you