cycle industry
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The document discusses the history and current state of the Indian bicycle industry. It notes that the industry has an annual turnover of over 1.2 million bicycles and is the second largest in the world after China. Some of the major Indian bicycle companies are mentioned, including Hero Cycles Ltd and Atlas Cycles Ltd. Details are provided about Hero Cycles' founder and models of bicycles produced. Pricing and promotion strategies are briefly outlined.
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atlas cycles(haryana) pvt. ltd.
The document provides information about the bicycle industry in India and Atlas Cycles, a major bicycle manufacturer. It discusses the size and market share of the Indian bicycle industry. It then gives an overview of Atlas Cycles, including its history, management, philosophy, social responsibilities, and global presence. Atlas Cycles is one of the largest bicycle producers in India and worldwide, with the capacity to produce 4 million bicycles per year. It has received several awards and recognizes the importance of exports. The document also outlines the basic manufacturing process for bicycles.
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Hero Group was established in 1956 in Ludhiana, India and is now the largest bicycle manufacturer in the world. It has three business segments: cycles and parts, CR strips, and auto components. The company exports bicycles and parts to 82 countries worldwide. Its vision is to provide quality, performance, and affordable products through synergies between technology, systems, and human resources. Its mission is to forge beneficial relationships with stakeholders. Hero Group employs a cost leadership generic strategy and differentiates its products.
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The document summarizes the bicycle industry in India and provides details about Hero Cycles, a major player in the industry. It notes that the Indian bicycle market is consolidated, with Hero Cycles controlling 40% market share. It then outlines Hero Cycles' history and growth, from being founded in 1944 and starting bicycle production in 1956 to becoming the largest manufacturer in India. It also discusses Hero Cycles' diversification and acquisitions in related industries over the years to strengthen its market position.
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Hero Cycles was established in 1944 by four Munjal brothers in India. It has since grown to become the world's largest bicycle manufacturer. The document outlines Hero Cycles' organizational structure, showing that it is led by Chairman O.P. Munjal and assisting Chairman Pankaj Munjal. Key departments include Finance, Marketing, Security, Human Resources, and Quality. The Quality department employs inspectors to ensure products meet strict standards. Hero Cycles manufactures over 140 million bicycles and follows policies around quality, the environment, health, and safety. It has manufacturing plants for rims, chains, saddles, and other parts.
marketing of motor bikes
The document discusses the history and growth of the motorcycle market in India, which is now the second largest producer of two-wheelers globally. It outlines the major players in the Indian motorcycle market like Hero Motors, Bajaj Auto, and TVS Motors and their popular models. The future of the two-wheeler industry in India is seen as promising given the low market penetration and opportunities for growth in rural areas, though challenges around sustaining growth rates and global competition remain.
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KTM is an Austrian motorcycle brand founded in 1934 that is known for high-performance dirt bikes, sports bikes, and dual-sport motorcycles. In India, KTM entered the market in 2012 by launching the Duke 200 street bike through a partnership with Bajaj. This document focuses on KTM's 390cc Duke 390 motorcycle, which has become popular in India's growing premium motorcycle segment among riders seeking powerful but affordable bikes. The Duke 390 provides the highest power in its class and is suitable for both road and off-road riding. While it faces competition from other brands, its combination of performance, price, and all-terrain capability have made it a front-runner in the 400cc segment in India.
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Royal Enfield is a British motorcycle company that was originally established in 1893. It is now an Indian company and subsidiary of Eicher Motors. Royal Enfield primarily manufactures the Bullet motorcycle and other single-cylinder motorcycles. It has a niche market focus and sells motorcycles in over 50 countries globally, surpassing Harley-Davidson in sales in 2015. The company aims to be a leader in modernizing motorcycling in India and developing markets through continuously improving biking efficiency for customers.
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The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.
1. Bullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence.
2. The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market.
3. The pricing of the motorcycle might also be looked upon as conservative.
Royal Enfield has for a while now targeted the youth market with lure of freedom. However, they have done little to reinforce their position. Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way. Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.
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1. Royal Enfield has had a long journey in India since 1942 and is considered an iconic brand known for its powerful engine, rugged looks, and sense of freedom it provides riders.
2. The document discusses Royal Enfield's marketing strategies and consumer behavior models to understand how the brand motivates and influences consumers.
3. It analyzes Royal Enfield's advertisements and depicts how they aim to portray the brand's craftsmanship and appeal to consumers' sense of adventure and identity.
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This document summarizes a summer training project report on Hero Cycles Ltd. conducted by Nagender Singh Shekhawat. It discusses Hero Cycles as the largest bicycle manufacturer in India, providing details on its history, operations, financial performance, and dealer relationships. Key findings from a study of cycle dealers in Punjab found that while Hero Cycles has the largest market share and dealer satisfaction, other brands are growing. Dealers suggested companies focus on promotions, margins, complaint resolution, quality, and training to better support the bicycle industry.
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This presentation provides an overview of Royal Enfield, an iconic British motorcycle company headquartered in Chennai, India. In 3 sentences: It discusses Royal Enfield's history and products, positioning in the midsize motorcycle segment with classic styling; recent initiatives like apparel lines and advertising campaigns featuring their motorcycles; and opportunities like expanding services centers and developing larger displacement models to compete with other brands. The presentation concludes with suggestions to further grow Royal Enfield's market reach and manufacturing capabilities.
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I this case study of Royal Enfield Branding you will learn how the Motor cycle brand come up with the best marketing strategy and achieve the great success.Analysis of close competitors
Royal Enfield's main competitors in India are Bajaj, KTM, and Harley Davidson India. Bajaj has resurrected its Avenger cruiser brand and offers several Avenger models at competitive price points. KTM has a strong presence in India through its Duke 125 motorcycle and extensive sales and service network provided by partner Bajaj Auto. Harley Davidson India focuses on the luxury cruiser segment but has high prices and limited manufacturing capacity. Royal Enfield will need to upgrade features like ABS to remain competitive as technology and customer expectations advance.
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Royal Enfield, a motorcycle brand known for its classic styling and heritage, has seen strong growth in India in recent years. The document discusses Royal Enfield's history, business strategy, and financial performance. It summarizes that Royal Enfield has a niche segment as a leisure and adventure cruiser bike, targets customers aged 25-45, and has grown its market share and revenue significantly in India, with a CAGR of 46% and revenue of nearly 10 billion rupees in 2018-19. Royal Enfield also engages in corporate social responsibility programs focused on rural development, livelihood, and road safety.
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The document analyzes the motorcycle industry and Ducati's position within it, discussing key segments, customers, technology, manufacturing, distribution channels, and competitors like Harley Davidson. It describes Ducati's turnaround under new leadership, focusing on improving products, engineering, and branding to grow market share beyond ultra-high performance bikes. Finally, it considers whether Ducati should expand into new segments like cruisers or maintain focus on its core high-performance brand and customers.
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Royal Enfield
Royal Enfield is a British motorcycle company that was originally established in 1893. It is now an Indian company and subsidiary of Eicher Motors. Royal Enfield primarily manufactures the Bullet motorcycle and other single-cylinder motorcycles. It has a niche market focus and sells motorcycles in over 50 countries globally, surpassing Harley-Davidson in sales in 2015. The company aims to be a leader in modernizing motorcycling in India and developing markets through continuously improving biking efficiency for customers.
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The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.
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3. The pricing of the motorcycle might also be looked upon as conservative.
Royal Enfield has for a while now targeted the youth market with lure of freedom. However, they have done little to reinforce their position. Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way. Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.
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royal Enfield case study and report. over all history of royal Enfield. advertisement strategy of Royal Enfield from 19th century to present. products of Royal Enfield from beginning to present.
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The document lists the final rounds of three racing games: Infinite Bounce, Connect!, and Bounce-Pounce (Anti-clockwise). It then provides the rules for Infinite Bounce, which awards +10 points for a direct question and +5 points for answering a question on a pass. The rest of the document consists of 20 passages about various topics related to motorsports, including famous racing drivers, manufacturers, models, and events.
Royal Enfield IMC
The document provides an overview of the history and revival of Royal Enfield motorcycles. It discusses:
1) How Royal Enfield began manufacturing motorcycles in India in 1955 and dominated the Indian market for decades.
2) How production ceased in the UK in 1970 but continued in India, with the Bullet 350 even being exported to Europe from India in the 1980s.
3) How Eicher Motors acquired Royal Enfield in the 1990s and made investments to modernize production, helping Royal Enfield comply with stricter emission standards in 1996.
4) How in the 2000s, Siddhartha Lal helped revive the struggling brand by updating bikes while retaining their classic design features
Factual project car culture research
The document provides details about various events held at the Goodwood Festival of Speed in the UK, including the hill climb, soapbox challenge, forest rally stage, Michelin Supercar Paddock, and Arena event. It discusses when these events started and how they have evolved over time, with some events no longer occurring or having adjustments made to improve the experience. The document also briefly mentions the Cartier Style et Luxe event at the festival.
Jawa case
- JAWA is a motorcycle manufacturer founded in 1929 in Czechoslovakia and known for producing iconic bikes still popular today in some markets.
- It introduced several models over the decades but faced competition from 4-stroke engines and struggled after 2000, eventually ceasing production in India in 2005.
- Now, JAWA is looking to re-enter the Indian market under Mahindra & Mahindra with a focus on premium, vintage-style bikes targeted at metropolitan professionals aged 25-40 seeking status and adventure.
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Hero honda team ppt @ bec doms bagalkot mba
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Presentation of royal enfield of miraroad
The document discusses the history and specifications of Royal Enfield motorcycles. It traces Royal Enfield's origins in England and its establishment in India in 1955 through a partnership to assemble the 350cc Bullet motorcycle. Today, Royal Enfield is an independent Indian manufacturer that still produces upgraded 350cc and 500cc Bullet models. The document also provides details about Royal Enfield's global stores, themes for an Indian showroom layout, and specifications for the 500cc Bullet model.
Royal Enfield
This document is a final report on Royal Enfield submitted by Devashish Kashyap to Amity University in partial fulfillment of a Bachelor of Business Administration degree. It provides an overview of Royal Enfield's history dating back to 1891, its current products and growth, operating industry, board of members, and includes a financial analysis and organizational practices. The report was conducted under the guidance of faculty member Mr. Arpan Sinha.
Thrissur Motor Show 2014 Autoquiz prelims with answers
The document contains 25 questions and answers related to the automobile industry. Some of the key details summarized are:
- The electric self-starter was invented by Charles Kettering for Cadillacs in 1912 after the founder of Cartercar died cranking a stalled Cadillac.
- Bullet proof Popemobiles were introduced after the 1981 assassination attempt on Pope John Paul II.
- The Lamborghini V10 engine is also used in the Audi R8, S8 and S6 models.
- Maria Teresa de Filippis was the first woman to race in Formula 1.
61883465 final-presentation-bikes
This document provides an overview of the motorcycle industry in India. It discusses the origins of motorcycles and traces the development of the industry in India from 1955. It profiles the major players in the Indian motorcycle market including Hero Honda, Bajaj Auto, TVS Motors, Honda Motors, Yamaha Motors and Royal Enfield. It analyzes the market share and best-selling models of each manufacturer. Key factors influencing growth in the Indian motorcycle market are also examined.
Maneesh dwivedi
This presentation discusses the history and types of motorbikes. It provides details on the first petroleum-fueled motorbike invented in 1885 in Germany. The four main types of motorbikes are discussed as sport, touring, standard, and off-road bikes. The presentation notes that motorbikes have less environmental impact than cars due to better fuel efficiency and produce less carbon dioxide. It concludes that motorbikes are better for the environment, have advantages like being cheaper and easier to park, and are more fun to ride compared to cars.
2011 Sol Vehicles
This document discusses different types of vehicles and transport. It describes bikes like mountain bikes, road bikes, and BMX bikes. It defines cars as wheeled motor vehicles with their own engines that are mainly used for transportation on roads. The first car was created in 1769 with a speed of 2.5 mph. It notes that Top Gear's favorite car is the Aston Martin DBS and the British Army uses the Land Rover SNATCH 2. Quad bikes are described as all-terrain vehicles mainly used on farms. Rudolf Diesel created the diesel engine in 1897. Britain's most popular car is the Ford Focus.
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Indian Motorcycle opens second showroom in India, unveils Dark Horse and Road...
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cycle industry
- 1. Prepared by : Vikram Passy 1
- 2. Pedal driven Human powered
- 3. 1817 in Germany by Baron Von Drais. Name of 1st bicycle was Running machine.
- 4. Bicycle was seen in India in the year 1890. Five persons in Punjab imported Bicycles. Allowed to use bicycles on ‘The Mall' Shimla only for one hour in a day.
- 5. INDIAN CYCLE INDUSTRY The Indian Bicycle Industry is having an annual turnover of over 1.2 million bicycles. Indian Bicycle Industry is second to that of china in international market . Major players are 1. Hero Cycles Ltd 2. Atlas Cycles Ltd 3. TI Cycles 4. Avon Cycles Ltd 5. Others source::http://www.indianbicycleexporters.com/
- 9. Models F1 Series Fast & Furious Range Ranger MTBs / ATBs RoadSters City Bikes Racers 9
- 10. FOUNDER AND CHAIRMAN OF HERO HONDA Brijmohan Lall Munjal 10
- 11. PRODUCT PRICE 1. CYCLES COST PLUS PRICING 2. RIMS 3. PEDALS 4. COLD ROLLED STRIPS 5. E – BIKES PLACE PROMOTION DEALERS WALL PAINTINGS SUB - DEALERS TELEVISION DIRECT COMPANY PRINT MEDIAS
- 12. Marketing Manufacturing Human Resource Finance Dispatching
- 13. Mass production Maintenance Kaizen rules
- 14. Reduction of Light Weight prices Free gifts Advertisement Designs.