This is from a project which I recently did. It is for a startup firm which required a pitch deck for investor funding. The Before version shows the basic and raw data provided to me and the After version shows how the raw data has been converted to something of interest

1. BEFORE

2. CURRENT CHALLENGES FOR
NEWBIE CYCLISTS
Budding fitness enthusiasts find high-end cycles
to be expensive
Lack of options for 'trial ride' of premium bicycles
Negligible support for a newbie cyclist trying
cycling for the first time
Lack awareness about the benefits and
advantages of cycling
Current urban infrastructure very unfriendly to
cycling

3. ICYCLE SOLUTIONS TO NEWBIE
CYCLISTS
A chance to test-ride high-end, international quality bicycles
on long rides (weekend rides)
Bicycle hiring options to experience 'owning' a high-end
bicycle (day-wise, weekly, long-term, etc...)
Fully-supported bicycle rides for newbie cyclists (incl. Cycles, support
vehicles, mechanic, Mentor cyclist, food & refreshments, etc...)
Corporate sponsored events to ecourage employees to use
bicycles more frequently(bicycle tours for employees, bicycle hiring at Company
location, discount for employees, on-site bicycle rides, etc...)
Customized rides to enjoy a bicycle ride with family &
friends
Building awareness about the benefits & advantages of
cycling

4. ICYCLE SOLUTIONS TO
CYCLISTS – IN GENERAL
Good quality, premium bicycles available for
hiring
Well maintained and reliable cycles that can be
confidently used for most kind of rides
Long distance rides and tours for experienced
cyclists (Level-4 rides, multi-day rides)
Bicycle competitions / challenges (GMC, R3C, etc...)
Cycles available for 'group hiring'
Bicycle themed events to get all cyclists together
(CYCLISTS' DAY)
B-2-B solutions to other acitivity partners
Bicycle maintenance & repairs

5. COMPETITORS
WEEKEND
TOURS
COMPETITI
ONS
BICYCL
E
HIRING
SALES &
SERVICE
URBAN
SOLUTIONS
CORPORATE
SOLUTIONS
Art of Bicycle
Trips (ABT)
MTB
Himalayas
Namma
Cycle
BOTS Ride-A-Cycle
Foundation
(RAC-F)
Pro Cycle
Cycling And
More (CAM)
Tour of
Nilgiris
Social
Virus
Giant
Starkenn
Giant Starkenn
Unventured Pro
Cycle
Firefox
RR
Cycles
Track 'n
Trail

6. MARKET CONDITION
Last year, India sold 15.5 million cycles, about the same as the previous
year and the year before. Cycle makers in the US sold about 18 million
bikes in 2012 but those in China produced more than 80 million bikes in
the same year. But while a slowing economy has led to a slight decline
in mass market or utility cycles, the premium segment—touring,
mountain and racing cycles--is growing, thanks to increased health
consciousness in its people.
http://articles.economictimes.indiatimes.com/2014-02-22/news/47581724_1_premium-bikes-carbon-fibre-firefox-bikes
Today, an emerging category of professionals in the uppermiddle and
high-income groups is giving a fresh impetus to the ₹2,000-crore cycling
industry in India. Their reasons range from health to hobby, and from
ecofriendliness to stress-free commutes.
http://www.thehindubusinessline.com/blink/work/bicycle-bells-and-whistles/article6268124.ece
Recommendations:
Promote cycling in urban
areas by developing cycling
infrastructure in cities,
introducing cycle-sharing
schemes, and promoting
awareness campaigns
(TERI report attached)

7. CURRENT REVENUE STREAMS
Weekend events
Bicycle hiring
Coroporate events
Service & Repair
Sponsorships
B-2-B Partnerships
Large-scale bicycle hiring (50+ high-end bikes)

8. POTENTIAL REVENUE STREAMS
Merchandizing
Sales
Memberships
Feeder-services (Eg. METRO)
Urban Infrastructure Solutions (Safe & secure bicycle
parking, bicycle friendly paths, etc...)
All-India presence

9. FOUNDERS
Manjesh Chandrashekaran
Managing Director
Parmesh Chandrashekaran
Chief Technology Officer
Santhosh Anand
Chief Executive Officer

10. AFTER

11. ICYCLE

12. CURRENT CHALLENGES
FOR NEWBIE CYCLISTS
Budding fitness enthusiasts find high-end cycles
to be expensive
Lack of awareness about the benefits
and advantages of cycling
Lack of options for “trial ride” of premium
bicycles
Current urban infrastructure very
unfriendly for cycling
Negligible support for a newbie cyclist trying
cycling for the first time

13. ICYCLE SOLUTIONS TO
NEWBIE CYCLISTS
Test rides on international-quality bicycles
Hiring options for an ―owning‖ experience
Fully-supported rides for newbie cyclists
Sponsored events to encourage frequent use by employees
Customized rides for enjoyment with family and friends
Building awareness about cycling benefits

14. ICYCLE SOLUTIONS TO
CYCLISTS – IN GENERAL
Bicycle
competitions/
challenges
Long-distance
rides and tours for
experienced
cyclists
Well-maintained
and reliable cycles
for almost all
types of rides
High-quality,
premium bicycles
for individual and
group hiring
Bicycle-themed
events to get all
cyclists together
B-2-B solutions
for other activity
partners
Bicycle
maintenance
and repair

15. REVENUE STREAMS
CURRENT POTENTIAL
Weekend events
Individual and large scale
Bicycle hiring (50+ bikes)
Corporate events
Service & Repair
Sponsorships
B-2-B Partnerships
Merchandizing
Sales
Memberships
Urban Infrastructure
Solutions
Feeder services e.g. Metros
All India presence

16. COMPETITORS
Weekend
Tours
Sales
and Service Bicycle hiring
Competitions
Urban
Solutions
Corporate
Solutions
MTB Himalayas
Tour of Nilgiris
Art of Bicycle Trips (ABT)
Cycling and More (CAM)
Un-ventured
BOTS
Giant Starkenn
Firefox
Track 'n Trail
Namma Cycle
Social Virus
Pro Cycle
RR Cycles
Ride-A-Cycle Foundation
(RAC-F)
Pro Cycle
Giant Starkenn

17. MARKET CONDITION
DECLINE IN
MASS MARKET/
UTILITY CYCLES
GROWING TREND IN
PREMIUM CYCLES
TOURING/MOUNTAIN/
RACING
INCREASE IN PEOPLE’S
HEALTH CONSCIOUSNESS
SLOWING ECONOMY
http://articles.economictimes.indiatimes.com/2014-02-
22/news/47581724_1_premium-bikes-carbon-fibre-firefox-bikes
PROFESSIONALS IN UPPER
MIDDLE AND HIGHER
INCOME GROUP
FRESH
IMPETUS
2k-Cr
cycling
industry
in India
REASONS
HEALTH
HOBBY
ECOFRIENDLINESS
STRESS-FREE TRAVEL
http://www.thehindubusinessline.com/blink/work/
bicycle-bells-and-whistles/article6268124.ece
PROMOTE
CYCLING
IN URBAN
AREAS BY
DEVELOPING CYCLING INFRASTRUCTURE
IN CITIES
INTRODUCING CYCLE-SHARING SCHEMES
PROMOTING AWARENESS CAMPAIGNS
(TERI REPORT)

18. CORE TEAM
PARMESH
CHANDRASHEKARAN
• A software professional by career
and a cyclist by heart
• The whiz kid and first cyclist of ―Team
ICYCLE‖
• The one to inspire team to try cycling
• His constant motivation and support
was instrumental in stoking fire to
continue cycling
• It was his insights and ideas that
defined ICYCLE till now
• He is a crucial cog in the wheel
MANAGING DIRECTOR

19. CORE TEAM
MANJESH
CHANDRASHEKARAN
• Started his professional career in BPO
industry while in its nascent stages
• Alumni of St. Joseph’s College of Arts
& Science
• Introduced concept of ICYCLE, a
leading brand for bicycle solutions
in Bangalore
• Oldest member of the team
• Versatile experience in BPO,
industrial certification, event
management, etc.
CHIEF TECHNOLOGY OFFICER

20. CORE TEAM
SANTHOSH ANAND
• Santhoo, the ―attitude boy‖ of the team
• Captained various cricket teams
including INDIAN INDOOR team in
tournaments in India, Sri Lanka,
and Dubai
• A natural leader and part of the
ICYCLE team from start
• Corporate experience in the Indian
retail sector and leadership
experience in the BPO industry
• Santhoo is the “mover and shaker”
behind the team
CHIEF EXECUTIVE OFFICER

21. GREAT MALNAD CHALLENGE
SBI Great Malnad Challenge (GMC) is an MTB bicycle challenge which is into its 6th edition this year. SBI-
GMC had a very modest beginning in 2010 with only 22 over-zealous cyclists. We have come a long way
since – what started off as a competitive yet not-rewarded challenge has now shaped into an enviable
event and pegged to be the biggest and most challenging MTB bicycle ride in South India with multiple
categories and attractive rewards. Our event in the past years has been sponsored by elite banks such as
State Bank Of India (Title Sponsors) and Tirumala Constructions (Title Sponsors). We have had partners
such as Giant-Starkenn, Wildcraft, Deccan Chronicle, Fever 104 FM, and KSRTC among others.
“The bicycle ride that got me in long distance cycling. GMC
was an awesome experience and I hope more and more
cyclists experience the scenic beauty of the Western Ghats
on their cycles. I look forward to the day when I can be a
MENTOR CYCLIST in GMC”
– Charan Sadashivan, Editor, Times of India
“I had never imagined Karnataka to be so beautiful. From
Madikeri to Sakleshpur to Kudremukh to Marwanthe, the
GMC helped me see the beauty of Malnad. Very
professionally organized event and I with the GMC and
ICYCLE team a great future”
– Govindarajulu Seshachalam, Director, CISCO
“Cycling is very popular in Netherlands. The whole family
goes out cycling there. I wish the same thing happens here
too. The events like Great Malnad Challenge helps people
enjoy cycling and I'm sure this will go a long way in making
bicycle popular in our Country”
ICYCLE has a tie-up with the Horticulture Department of
Karnataka, where ICYCLE provides bicycles for rent at Nandhi
hills and Lalbagh
GMC has the patronage of KSRTC (Karnataka State Road
Transport Corporation) and also KSTDC (Karnataka State
Tourism Development Corporation)