The document discusses the history and specifications of Royal Enfield motorcycles. It traces Royal Enfield's origins in England and its establishment in India in 1955 through a partnership to assemble the 350cc Bullet motorcycle. Today, Royal Enfield is an independent Indian manufacturer that still produces upgraded 350cc and 500cc Bullet models. The document also provides details about Royal Enfield's global stores, themes for an Indian showroom layout, and specifications for the 500cc Bullet model.

1. BOYS RIDE BIKE
MENS RIDE BULLET…

2. Presented To:- Prof.Shamim

3. GROUP MEMBERS
 Name:-
 ANSHU TIWARI
 SHOAIB SHAIKH
 SHOAIB SAYYED
 RUPESH SHARMA
Roll No:
2012098
2012078
2012080
2012081

4. INTRODUCTION
 THE BEGINNING
 The Enfield Cycle Company made motorcycles, bicycles, lawnmowers and
stationary engines under the name Royal Enfield out of its works based at
Redditch, Worcestershire. The legacy of weapons manufacture is reflected in the
logo comprising the cannon, and the motto "Made like a gun". Use of the brand
name Royal Enfield was licensed by the Crown in 1890.
 THE EARLY YEARS
 In 1909 Royal Enfield surprised the motorcycling world by introducing a small
Motorcycle with a 2 ¼ HP V twin Motosacoche engine of Swiss origin. In 1911 the
next model was powered by a 2 ¾ HP engine and boasted of the well known Enfield
2-speed gear. In 1912 came the JAP 6 HP 770 CC V twin with a sidecar
combination. It was this motorcycle which made Enfield a household name. 1914
saw the 3 HP motorcycles this time with Enfield’s own engine which now had the
standardised Enfield paint scheme of black enamelled parts and green tank with gold
trim.

5.  Royal Enfield motorcycles made in England were being
sold in India from 1949.
 In 1955, the Indian government looked for a suitable
motorcycle for its police and army, for patrolling the
country's border.
 The Bullet was chosen as the most suitable bike for the
job.
 The Indian government ordered 800 350 cc model Bullets.
 In 1955, the Redditch company partnered with Madras
Motors in India to form 'Enfield India' to assemble,
under licence, the 350 cc Royal Enfield Bullet motorcycle
in Madras (now called Chennai).

6.  An independent manufacturer since the demise of
Royal Enfield in England, Enfield India still makes
an essentially similar bike in 350 cc and 500 cc
forms today, along with several different models for
different market segments.
 In 1994, Eicher Group bought into Enfield India.
 In late 1995, the Enfield India firm acquired the
rights to the name Royal Enfield. Royal Enfield of
India now sells motorcycles in over twenty countries.

7. STORES IN WORLD WIDE
 Dealing with 45 countries across the world.
 1145 Showrooms across the country.
 285 stores of royal enfield across the India.
 In mumbai it has more than 19 stores.
 Grant Road, Nerul, Bhandup, Bandra,
Kandivali, Malad, Thane, Byculla, Panvel,
Mira-Road etc..

9. REASON TO CHOOSE THE LOCATION
 On a Mira-Bhayander Highway
 Closer to Our College
 Captures the main market in near by area
 The owner and management staff were
supportive and having a good rapport with
them

10. LAYOUT OF SHOWROOM
 Royal Enfield showroom was on Express
highway.
 Located near by posh area
 Interior was designed in a very good and
decent manner.
 Proper place for discussion.
 Desert storm was the theme of that
showroom

11.  Response was good.
 Clients were treated in a pol;ite and good
manner.
 Offers soft drinks.
 Infrastructure was quit good.

12. THEME
Chrome And Desert Strom.
With Mountainous Terrain,,,,,
 The all-new Classic duo from Royal Enfield.
 Stylish and sublime, one will blind you and
the other will make you rub your eyes.

13. FEATURES OF BULLET
 Royal Enfield 500cc.
 No Carborater.
 Fuel Engines.
 Single Cylinder
 Average 25 -30
 Bhp 27.2
 1.71 Lacs on road with 1year Insurance.

14. SPECIFICATIONS
Engine:-
 Type
 Displacement
 Bore X Stroke
 Compression Ratio
 Maximum Power
 Maximum Torque
 Ignition System
 Single
Cylinder, 4stroke, Twins
park
 499cc
 84mm * 90mm
 8.5 : 1
 27.2 bhp @ 5250rpm
 41.3 Nm @ 4000rpm
 Digital Electronic
Ignition

15.  Clutch
 Gear Box
 Lubrication
 Engine Oil
 Fuel Supply
 Air Cleaner
 Engine Start
 Wet, multi-plate
 5 Speed Constant
Mesh
 Wet sump
 15 W 50API, SL Grade
JASO MA
 Keihin Electronic Fuel
Injection
 Paper Element
 Electric/Kick

16. CHASSIS & SUSPENSION
 Type
 Suspension - Front
 Suspension - Rear
 Single downtube, using
engine as stressed
member.
 Telescopic, 35mm
forks, 130mm travel.
 Twin adjustable gas
charged shock
absorbers with 5-step
adjustable preload,
80mm travel

17. TYRES & BRAKES
 Tyre - Front
 Tyre - Rear
 Brake - Front
 Brake - Rear
 90/90 – 19,52 P
 120/80 – 18,62 P
 280mm Disc, 2- Piston
Caliper
 153mm Drum, Single
Lead Internal
Expanding

18. DIMENSIONS
 Wheelbase
 Ground Clearance
 Length
 Width
 Height
 Kerb Weight
 Fuel Capacity
 1360mm
 135mm
 2140mm
 790mm
 1090mm
 190kgs (with 90% fuel
& oil)
 13.5 Ltr (Min)

19. ELECTRICALS
 Electrical System
 Battery
 Head Lamp
 Tail Lamp
 12 Volt – DC
 12 Volt, 14 Ah
 60 W / 55 W,
HALOGEN
 21 W / 5 W

20. INTERACTION
 Interaction with an executive.

21. COMPETITORS

22.  Made Like A Gun Goes Like a Bullet

23. SALES GROWTH