Report based on Royal Enfield motor cycles, a detailed forecasting is also done. It is done for VITBS chennai.

1. Royal
Enfield
Made Like A Gun
Royal Enfield was the name
under which the Enfield Cycle
Company made
motorcycles, bicycles,
lawnmowers and
stationary engines.
The legacy of
weapons
Manu Jacob Sabu
14MBA1036 ! manujacobsabu@gmail.com
R O Y A L E N F I E L D

2. Contents
VIT BUSINESS SCHOOL……………………………………………………3
INTRODUCTION ROYAL ENFIELD…………………………………………4
PRODUCT LINE…………………………………………………………..…..5
FACTORY LOCATION…………………………………………………..……6
COMPETING COMPANIES………………………………………………….7
MARKET SHARE………………………………………………………..……9
TURNOVER AND EMPLOYEES……………………………………….……10
LABOUR CAPITAL……………………………………………….…………11
WEKA FORECASTING……………………………………………..………12
SPSS FORECASTING………………………………………….…………..13
CONCLUSION………………………………………………………………14
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3. VIT BUSINESS
SCHOOL !
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!!
VIT University was established in 1984 by well-known educationalist and former parliamentarian, Dr. G.
Viswanathan, Founder and Chancellor. Dr. V. Raju, Former Professor of State University of New York, USA,
currently the Vice Chancellor, Dr. Anand A. Samuel, Pro-Vice Chancellor. Chennai Campus is in Vandalur-
Kelambakkam Road.VIT University has more than 17 Bachelor’s and 32 Masters’ programmes, 29000
(including 1000 foreign students from 44 countries) and 4000 faculty members
Accreditation:
! The National Assessment and Accreditation Council (NAAC) of the University Grants
Commission (UGC) has accredited the university with a 'A'.
! The Institution of Engineering and Technology (IET), and the Energy Institute, UK have audited
the teaching-learning processes at VIT and accredited the programmes in 2004, with the highest
validity of five years
! Programmes at VIT are accredited by the Institution of Engineers, India (IEI).
! The Accreditation Board for Engineering and Technology (ABET) of the USA accredited the
Civil, Mech, CSE, biomedical, ECE, EEE programmes.
VIT Business School, under the aegis VIT University has created a niche for itself as an institution
promoting excellence in management education and research with Dr. M J Xavier as its Executive Director.
!

4. !
!
INTRODUCTION ROYAL ENFIELD
Royal Enfield was the name under which the Enfield Cycle Company
made motorcycles, bicycles, lawnmowers and stationary engines. The
legacy of weapons manufacture is reflected in the logo, a cannon, and
their motto Made like a gun, goes like a bullet. Use of the brand name
Royal Enfield was licensed by The Crown in 1890. The original
Redditch, Worcestershire based company was sold to Norton-Villiers-
Triumph (NVT) in 1968.
Royal Enfield produced bicycles at its Redditch factory until it closed in
early 1967. The company's last new bicycle was the 'Revelation' small
wheeler, which was released in 1965. Production of motorcycles ceased
in 1970 and the company was dissolved in 1971.
In 1956 Enfield of India started assembling Bullet motorcycles under
licence from UK components, and by 1962 were manufacturing
complete bikes. Enfield of India bought the rights to use the Royal
Enfield name in 1995. Royal Enfield production, based in Tiruvottiyur,
Chennai, continues and Royal Enfield is now the oldest motorcycle
brand in the world still in production with the Bullet model enjoying the
longest motorcycle production run of all time. In May 2013 a new
assembly facility was started at Oragadam, Chennai.
!
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5. ROYAL ENFIELD PRODUCT LINE
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!
MODELS:-
!!
BULLET STANDARD: 500CC/350CC
CLASSIC: 500CC/350CC
THUNDERBIRD: 500CC/350CC
CAFE RACER: 545CC

6. - 6 -
FACTORY LOCATION
Royal Enfield
Old No 28,New No 14,GST
Road Sundarambal Nagar
Grand Southern Trunk Rd,
Tambaram Sanatoruim,
Chromepet, Chennai, Tamil
Nadu
072 99 042006
Royal Enfield
Plot No 350-354, 4th
Link Street, Nehru Nagar,
OMR Road, Kottivakkam,
Perungudi
Chennai, Tamil Nadu
099 62 023705

7. COMPETING COMPANIES
!
!
!
KAWASAKI
Kawasaki Aircraft initially manufactured motorcycles under the Meguro name, having bought out
an ailing motorcycle manufacturer called Meguro Manufacturing Co. Ltd with whom they had been
in partnership earlier, but later formed Kawasaki Motor Sales. Some early motorcycles display an
emblem with Kawasaki Aircraft on the fuel tank.!
During the merger in 1962, Kawasaki engineers were developing a four-stroke engine for small
cars which ended in 1962 when some of the engineers transferred to the Meguro factory to work
on the Meguro K1 and the SG, a single cylinder 250 cc OHV. In 1963, Kawasaki and Meguro
merged to form Kawasaki Motorcycle Co.,Ltd. Kawasaki motorcycles from 1962 through 1967
used an emblem which can be described as a flag within a wing.! !
HONDA
Honda Racing Corporation (HRC) was formed in 1982. The company combines participation in
motorcycle races throughout the world with the development of high potential racing machines. Its
racing activities are an important source for the creation of leading edge technologies used in the
development of Honda motorcycles. HRC also contributes to the advancement of motorcycle
sports through a range of activities that include sales of production racing motorcycles, support for
satellite teams, and rider education programs.! !
!
YAMAHA STAR
In 1994 Yamaha announced the creation of Star Motorcycles, a new standalone brand
name for its cruiser series of motorcycles in the American market. Although a separate
brand, Star motorcycles will continue to be sold at Yamaha dealerships. In other markets
the same bikes will still be sold as Yamahas. In 2006 The brand was expanded to being its
own company, although Yamaha still handles production and distribution. The brand is
operated out of the Yamaha Motor Corporation, USA offices in Cypress, California. The
motorcycles are designed in the United States.!
TRIUMPH
Triumph Motorcycles Ltd is the largest British motorcycle manufacturer; it was established in 1984
by John Bloor after the original company Triumph Engineering went into receivership. The new
company (initially Bonneville Coventry Ltd) continued Triumph's record of motorcycle production
since 1902.!
!
!
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8. !
!
!
HARLY DAVIDSON
Harley-Davidson Inc[4] (NYSE: HOG, formerly HDI[5]), often abbreviated H-D or Harley, is an American
motorcycle manufacturer. Founded in Milwaukee, Wisconsin during the fiﾞrst decade of the 20th century, it
was one of two major American motorcycle manufacturers (Indian being the other) to survive the Great
Depression.[6] Harley-Davidson also survived a period of poor quality control and competition from
Japanese manufacturers
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9. MARKET SHARE ANALYSIS
!
This Pie chart represents the the market share of the top
Motorcycles company and Royal Enfield holds 18%, and too
stays as the third.
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10. TURN OVER AND EMPLOYEES
!!
This graphs represents the turnover and the revenue according
to the corresponding companies. In this Royal Enfield holds
the third position.
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NO OF EMPLOYEES
REVENUE (IN MILLIONS)

11. LABOUR CAPITAL ANALYSIS
!!!!
LABOUR (IN THOUSANDS) CAPITAL (IN BILLIONS)
This graph represents the labour capital. as per the graph
Royal Enfield holds the third position
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12. WEKA
FORCASTING
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13. FORECASTING USING SPSS
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14. CONCLUSION
• Royal Enfield is one of the Largest cruiser
motorcycles manufactures across the World.
• This is the only Indian company which exports
Motorcycles across the World.
• The only indian company that manufacture bikes
above 350 cc.
• It hold second position in Indian market when
compared to the bikes manufactured in India.
• The only Company which has stayed for a
period of more than 100 years.
• Using all this data it can be concluded that the
company is consistent
LABOUR CAPITAL ANALYSIS
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15. M A D E L I K E A G U N
Royal Enfield
!
For Further details Contact:
Dr P James Daniel Paul, Professor, VIT- BS, Chennai,
jamesdanielpaul.p@vit.ac.in
Tel: +91 44 3993 1040
HP: +91 98402 94590
!
MANU JACOB SABU
VIT University, Chennai Tel : +917708694913
Email: manujacobsabu@gmail.com
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POWER
LOVE
RESPECT