Yamaha Motor Corporation was founded in 1955 in Iwata, Japan by Genichi Kawakami and initially produced motorcycles. It has since expanded into other vehicles and machinery, focusing on recreational vehicles, industrial machinery, and smart powered vehicles. Yamaha aims to strengthen its product lines in these areas while targeting rural markets and promoting sustainability and local talent development. Its financial reports from 2012-2014 show increasing annual net sales and net profits.