This resume summarizes Sanjay Saxena's career in sales and marketing for medical equipment companies in India, Nepal, and Bangladesh over nearly 30 years. He has held roles such as General Manager of Marketing and Service, Business Head of the North Zone, and Regional Sales Manager. His experience spans marketing, sales management, business development, and operations management. He has a background in pharmaceutical sales and holds degrees in English Literature and Science.

1. RESUME
G.M / V.P - Sales & Marketing/Country Head with Medical Equipments / Devices Organization, PAN
India, Nepal & Bangladesh.
“Focused efforts in synergy with knowledge of relevant subject & persuasion, leads to
definite success”.
Career Précis:
Possession of self motivating & high impacted leadership instincts has turned my professional approach
into a focused and highly effective business professional. Maintaining mental toughness in times failures
and control over falling prey to overconfidence in times of successes are the key deriving force that have
made me scale the heights in my career.
Quick Overview:
Industrial Experience: Medical Equipment, Rehabilitation Devices & Pharmaceuticals.
April, 2010: G.M – Marketing & Service, PAN India, Nepal & Bangladesh.
April, 2008 to February, 2013: Business Head - North Zone.
April, 1996 to March, 2000: Profit Centre Head
July, 1988 to March, 1996: Medical Representative to Trainer of Marketing to Area Sales Manager.
Proficiencies:
 General Management – Business process analysis, forecasting, strategic planning & implementation.
 Business Management – Development, process, procedures, registration & licensing.
 Marketing Management – Conceptualization, campaign planning, demography & execution.
 Sales Management – Strategies implementation, institutional, corporate sales & team management.
 Distribution Management – Direct sales, dealer network development & revenue mobilization.
 Emerging Businesses – New markets & product induction, profiling, launching & monitoring.
 Market Development - Consolidation of existing market & development of newer markets.
 Operations Management – Tendering, communications, correspondences, conferences & events.
 HR Management – Recruitment of human resources induction, training, mentoring & development.
 Service Management – Cost management, services routines, installations & service centers
multiplication.
Active Involvements:
 MIS reporting to the CMD & business analysis.
 Exploration of new market, defining weak territories & inducting new products line.
 Travelling extensively to all around assigned markets for sales & dealer development in India & abroad.
 Participating in techno - commercial meetings, presentations, negotiations & persuasions.
 Actively involved in b2b sales process & project executions.
 Attending sales negotiations, project procurements and execution & cost analysis.
 Sales development through direct sales team, dealer network & realization of revenues in time.
 Responsible for corporate communication, market research & KOL’s relations.
 Conceptualizing business, product campaigns & sales multiplication techniques.
 Budgeting, forecasting & sales target.
 Mentoring, training & managing reporting processes.
Occupational Contour
Apr'2013: CL Micromed Pvt.Ltd. New Delhi
GM – Marketing & Service. (Reporting to CMD),
Product Range- Blood Gas Analyzer (Eschweiler, Germany), CSSD (Steam Sterilizer(MMM, Germany,
Washer Disinfector (Miele, Germany), Plasma Sterilizer (Humanmeditek, Korea & Richard wolf
(Endoscopes).

2. April,'2010- Mar2013: Interkardio Healthcare Technologies, New Delhi
GM – Marketing & Service (Reported to CMD)
Product Range: Vessel Sealing System, Ho:YAG Laser, ESWL And Urodynamic System.
Accountabilities:
Conceptualize and created campaign to establish brand value of Surgical Laser ’AURIGA XL’, which was a
grand success in the surgical laser market in India & Nepal. Contributed largely in strategizing the brand
reputation of Holmium Yag Laser Auriga XL against established competitors. Launched & established
company’s operations in the new markets like Nepal & Bangladesh single handedly.
Highlights:
Designed campaigns & established AURIGA XL (Ho:YAG Laser) as an efficient tool in Urology and
converted to sales, as a result during past two years a steep hike in Auriga XL laser sales 01unit to
35units/year had been achieved and now growing faster.
Apr'2008 - Feb'2010: MGRM Medicare Limited, Hyderabad
Business Head – North Zone
Product Range: Rehabilitation (Splints and Support)
Highlights: Northern market Sales jumped 8 times of the previous years, during my first year.
Jul'2000 – Mar'2008: Interkardio Healthcare Private Limited, New Delhi
Regional Sales Manager
Product Range: Vessel Sealing System, Ho:YAG Laser, ESWL, Urodynamic System, EEG, EMG & BIS
Monitoring.
Highlights: Explored weaker markets of South, East & North East of the company, travelled extensively
to these areas to gear up sales force & operations by setting up a wide network of the effective dealers.
The assigned market developed to best performing territory for the company within 2years of
assignment.
Apr'96 - Mar'2000: IGGI Resorts Intl. Limited, Chennai
Senior Branch Manager
Highlights: Awarded the best Branch Manager of the year.
Jul'88 to Mar’96: Alembic Chemical. Works. Company. Ltd. Baroda
Product Range: Pharmaceutical (Ethical Division).
M.R/Trainer of Marketing / A.S.M.
Highlights: 72 times awarded Star Sales Performer and become Annual Star Sales Performer.
Scholastics
 Master of Art with English Literature.
 Bachelor of Science with Physics, Chemistry and Math from Bareilly College, Rohilkhand
University, Bareilly in 1984.
 6 months program on “Human Anatomy, Pharmacology and Physiology”.
 3 months program on” The Art of Sales Communication and Motivation”.
 IT SKILLS: Microsoft Office, Market Research, Search Engine Optimization, Telemarketing,
Internet Marketing Tools, Basic Language.
Personal Dossier
Date of Birth: 10th July 1965, Address: 4/3, Palm Road, Shipra Suncity, Indrapuram, Ghaziabad –
201010. U.P, India,
Mobile: +91 9873136486, 9871570110.
~ Tel: 0120 4137043.
E-Mail: sanjaysaxena1007@yahoo.in
SANJAY SAXENA
Current CTC: INR 22, 00,000.00
Current Location: New Delhi, India Date: 02 Oct, 2015