Joseph Mwaura Kinuthia has over 15 years of experience in sales management roles. He currently works as the Sales Manager for Grainstar Limited, where he is responsible for setting sales targets, managing a sales team, developing business strategies and forecasts, and ensuring profitable growth. Prior to this, he held several sales and sales management positions with other companies, where he introduced new products, recruited and trained sales staff, and consistently met or exceeded sales targets.

1. CURRICULUMVITAE
Personal Data
Name :JosephMwaura Kinuthia
Gender :Male
Date of birth :8th February,1975
Marital status :Married
Identityno :13410413
Nationality :Kenyan
Address :P.OBox 565 Thika
Mobile no :0719128003
Languages :EnglishandKiswahili
Email :mwaurajk2007@yahoo.com
:mwaurajk14@gmail.com
Educational Background
1989-1992 :Kamuchege Secondaryschool
 Kenyacertificate of secondaryeducation
Attainedmeangrade of C-(minus)
 Attendedmanyonjobtrainingeg;Superretailercourse at
wonderfoodsltd.
 Gs1 planningcourse.
 SAPbasicuterlizationtraining.
 Computerliterate.
CAREER ACHIEVEMENTS
 I was inthe team thatintroduced MIKSI& WOW brandsin
the marketwhile workingwithWonderfoods.
 I was inthe team thatintroduced MENTOR PENCILSin the
marketwhile workingwithHacoindustries.

2.  I was one of the pioneers of DAWAATRICE & NUVITA
BISCUITS and wrote the businessplan&proposal while
workingwithMjengolimited.
 I have writtenseveral brandupgradingproposalswith
companiesIhad achance to workfor and theirsalestrend
increasedwhenthe proposalswereeffected.
EXPERIENCE
GRAINSTAR LIMITED.
Feb 2013 - today :Sales manager.
Duties
 Settingcompany salestargetwhile takingcare of it’s GROSS
PROFIT to ensure consistent&profitablegrowth.
 Indentifyingcompanyobjectives,strategiesandaction plans
to improve salesby writingmy BUSINESSSCORE CARD, as a
pointof reference.
 Deploying&Managing the salesforce throughindividual KEY
PERFORMANCE INDICATORS.
 Settingupeffectivemeasuresof eachsalesperson KPIto
ensure growthbyappraisal, trainingandcompesationforthe
achievements.
 Takingcare of the KEY ACCOUNTSby negotiatingpricingand
discountswhile takingcare of businessprofitablity.
 Comingupwithaccurate annual,quatrerly&monthlysales
forecastof companyrevenue byuse of BSC.
 Ensuringproductgrow & revenue forthe FULLRANGE of
companyproducts.
 Coordinatingthe whole salesforce &resourcestoensure
efficient,sustainable &profitable salesresultwithinthe set
timeline.
 Formulatingsalesprocesses,policiesandproceduresto
ensure smoothrunningof the company.Asisreqiredby
ISO900.
 Beingthe linkbetweenthe salesforce andthe top
managementbyensuring informationflow &interprating
decisiontoensure company profitablity.
 Comingupwithsalesforce budgetsandensuringtheyare
economical &holdingregularmeetingwiththe salesteam.
 Planningforseminars,teambuildingactivities,trainingon
new products,new accounts& new salesstrategies to
enhance bettersalespractises.
 Recruitingsales force &sackingnonperformers.

3.  Ensuringcompanyproductscompetivenessinthe marketby
conductingprice comparisionandgatheringmarket
inteligence whiletakingcare of companyprofitability.
 Workingincollaboration withmarketingteamtoensure
controlledbudgetsforsalespromotions.
KING COMMODITIES.
Oct 2010 –Dec 2012 :Sales Co-ordinator.
Duties
 Coordinating all sales activities in the company in
collabolationwiththe salesteamandthe salesmanager.
 Drafting and sending company correspondence to the
cliental.
 Orientating new sales team members.
 Organising and coordinating economical product
promotional campaigns to the market.
 Mentaining exsisting costmers and naturing new
customer.
 Tracking and planning deliver of all sales L.P.O’s to
ensure customer satisfaction.
 Ensuringinformationflowbetweenfeild sales force and
the the company to facilitate customer satisfaction.
 Taking care of customer complains and sorting out any
issue.
 Ensuringthat company debts is collected within agreed
payment terms.
 Taking displinary action on errant & dishonest sales
team member.
 Supervising duty attendance by the sales team.
 Ensuring that company merchandisers mentain clean
standard displays in the outlets.
 Evaluating new customers for credit worthness and
follow up for the start of business with the company.
 Holding regular sale meeting with sales force.

4. SONAL HOLDING(K) LIMITED.
Oct 2009 -Oct 2010 :Senior Sales Supervisor.
Duties
 Collectingof ordersandpaymentsfromcustomers in
differentregionof countryasalocated.
 Recruiting, orientatingnew staff members and
evaluatingonjobperformance .
 Introducingcompanyproductinthe marketand
collectingmarketinteligence &customerfeedbackwith
an aimof aquiringa biggermarketshare.
 Workingtogetherwithdifferentsalesteammember
helpingthe toachieve theirsalestarget.
 Organisingproductpromotion&makingsure theyare of
goodstardand andwithincompanybudgets.
 Evaluatingnew customerforcreditworthness.
 Ensuringroute coverage bythe salesforce,coachingand
trainingthemonbettersalesstrategies.
 ComingupwithsuggestionsonthemesforTV
commercial andposters.
 Ensuringprice competivenessforthe productsin
comparisionwiththe leadingbrands.
 Apointingcompanydistributorandsettingupthe whole
redistributionchannel.
MJENGO LIMITED.
Apr 2004 –Sep 2009 :Sales Supervisor.
Duties
 Collectionof ordersfromcompanydistributorsin
differentregioninthe country.
 Organising&supervising salespromotionandroad
showswhenlaunchingnew products.
 Workingincollabolationwithbranding&marketing
agenciesforbrandimprovementandplacementinthe
market.
 Recruiting,organisingsalesterritoriesand intineriesfor
the salesforce.

5.  Analyzingsalesforce performance andtakingtime to
improve canditateswhowere notdeliveringtheirtarget
inorder forus to achive the overall companytarget.
 Organisingupliftingandvansellingof companyproducts
withthe aimof achievingbetterredistribution.
 Supervisingposteringwithanaimof achievingbrand
royalty.
HACO INDUSTRIES.
Jan 2002 –Apr 2004 :Sales Representative.
Duties
 Sellingof companyproductwithinmysetterritoryand
ensuringproductavailabilityinall outletsthatcould
stock it.
 Posteringtoenhance productknowledge andbrand
royaly.
 Planningandexectuting marketactivationexercisesfor
new productsby approachingthe endconsumer intheir
covential setup.
 Analyzingcompetitoractivityandcomingupwith
counterproductive actitieswithanaimof remainingthe
marketleaders.
 Ensuringbrandplacementinthe outletsbymentaining
merchandisingstandard incollabolationwith
merchandisers.
 Proposingmarketsegmentpromotioninthe sales
territory where the shelve offtake of individualbrand
was slow.
 Ensuringbrandpenetrationbyappointingfootsoilders
to enhance retail placement.
 Reconcilingredistributionaccountof the footsoildersto
gaurantee airtightsystemof accountabilitysothatthe
companydoesnot lose revenuethroughstealing.

6. INTERCONSUMER PRODUCTS LIMITED.
May 2001 – Jan 2002 :Assistant Sales Represtative.
Duties
 Collectingordersfromwholesalersandcompany
distributors
 Coordinatingdeliveriesandpaymentfollow ups
 Ensuringredistributionof companyproductstooutlets
inmy salesterritory
 Postering
 Givingoutsamples
 Coordinatingsalespromotion
 Creatingproductawarenessthroughvan
announcement.
INTERCONSUMER PRODUCTS LIMITED.
May 2001 – Jan 2002 :Bicycle sales agent.
Duties
 Ensuringavailabilityof companyproductsinall outlets
i.e redistributionusingabicycle.
 Ensuringgoodand strategicdisplaysof company
productsin all outlets
 Ensuringgoodand strategicpostering
 Givingoutsamples
 Collectingconsumercomplaintsandforwardingthem
throughthe area supervisortothe headoffice for
action.
INTERCONSUMER PRODUCTS LIMITED.
May 2001 – Jan 2002 :Bicycle sales agent.
Duties
 Sellingfurniture andotherhouseholditemsoncashand
hire purchase basesoverthe counter.
 Fieldcollectingandrepossessionof companyarticles
frompaymentdefaulters
 Updatingcustomersrecordsand orderingstock
 Sendingreportstothe headoffice.

7. May 2001 – Jan 2002 :Bicycle sales agent.
Duties
 Sellingfurniture,electronicsandotherhouseholditems
on cash and hire purchase
 Approachingcustomersandgivingoutpamflets
 Fieldcollectionandrepossessionof companyarticles
frompaymentdefaulters
 Updatingcustomersrecordsand orderingstocks.
Hobbies
 Playing
 Reading
 Traveling
Referees
1. NewtonChege Gachanja
DirectorGachanja Muhoro and SonsLimited
P.OBox.10
Kithimani
Tel:0727 482 823
2. AlfredGichohi Ndiang`ui
DirectorCumulus Limited
P.OBox 321
Nyeri
Tel:0722 755 440
3. George Kimani Munjunga
AreaManager
PrimasodorKenyaLimited(Mt.Kenya)

8. Tel:0720 606 201