1. Name: ANIRBAN SENGUPTA
Phone: 8420450010; Email: star_anirban@yahoo.co.in
Address: Flat 1B, Block 2, Silver Square, 91 Briji East
Kolkata- 700084
Seeking Managerial assignments in Sales, Marketing, Business Development
Professional Profile
 An astute and result oriented professional with over 13 years of experience in Sales,
Marketing, Business Development and construction activities in reputed Organizations.
 Currently working with Dalmia Cement Limited as Senior Manager Sales at Kolkata.
 Extensive experience in exploring and developing new markets, accelerating growth &
desired sales goals.
 Proficient at analyzing market trends to provide critical inputs for business development
initiatives and formulation of selling and marketing strategies.
 A keen planner and strategist with proven track records of consistently increasing the
sales/
 Effective communication, team building & relationship management skills, profitability.
Career Highlights
Senior Manager Sales , Kolkata Dalmia Cement East Limited
Joined in 15th
May 2015 and continuing
Team size: 5 Sales Officers ; 3 Technical sales officers
>Heading as Sales In-charge of a region comprising of 4 sales districts and achieving a sales
volume of 1 lakh 40 thousand metric ton of cement for financial year 2015-16.
>Collection of outstanding revenue in the market and keeping DSO to less than 12 days.
>Developing dealer network to 100 numbers in each district and subsequently sub dealers.
>Preparing monthly , quarterly plans of brand promotion and marketing activities in
coordination with marketing team.
>Guiding the Technical team for technical meets in each sales district with specifiers and
influencers.
>Training and motivating sales team to achive the budgeted sales targets.
>Maintain relationships with dealer network in supporting them in their business.
>Gather and analyze market intelligence report on pricing , brand position & competition
activity.

2. Senior Manager Marketing, Zone East in Lafarge India Pvt.
Joined in 15th
June 2013 till 14th
May 2015.
Team size: 2 product Managers, 1 customer service executive
Responsible for promotion of value added products by branding, customer engagement meets
Guiding the product managers to get specification driven sales enquiries from consultants and
architects
Tracking market share , market mapping and profiling of customers in segmentation therefore guiding
sales force towards profitable segments
Setting up guide line pricing for all products and rolling it out on a monthly basis
Responsible for field coaching of sales managers to improve sales techniques
Monitor the reports of customer service index and develop marketing strategies
Helping the Plant to effectively address customer complaints by coordinating with all departments
Develop channel partners and support them with marketing activities and tools
Hilti India Private Limited as Area Sales Manager
Joined in Sep'06 till June 2013
Team Size: 11 Sales Officers spread across West Bengal, Assam, Sikkim, Bhutan
- Responsible for sales , collection and business growth of the area
− Handling the direct sales team of West Bengal and North East area.
− Business Planning, forecasting, MIS reporting.
− Maintain a check on repair service centre activities.
− Development of people oriented goals of the team as Team leader with training tools with the help
of Training Team.
− Implementing objectives of the Senior Management and define objectives locally to achieve them.
− Overall development of business in the area.
Notable Contributions:
 Started the career in the organization as a Technical Sales person and promoted to Area Sales
Manager in 2008 to lead a sales team of Area West Bengal & North East as Area Sales Manager
on the basis of past records of good performance.
 Awarded Sales Managers Leadership Award by Hilti Corporation at Switzerland Headquarters for
outstanding business performance in 2013 and highest business growth in the country in 2012.
Sika India Private Limited as Area Sales Manager
Joined in Nov'05 till Sep'06
− Managing the sales and marketing of Sika products in the designated region of Guwahati, Silchar
and Subansiri through channel partners and direct.
Notable Contributions:
− Developed the sales in Subansari Hydro Power Project Arunachal Pradesh and NHAI road
Project Packages in Assam in admixture business.
− Organized seminars for Clients like NHPC and NHAI for better penetration in their Projects.
− Appreciated for penetrating and developing sales in the remote locations of North east.

3. Reliance Industries Limited as Consultant
Joined in Jan'05 till Oct'05
 Handling Channel Sales in the assigned region of Guwahati, Jorhat, NF Railway and Assam
PWD.
 Developing sales in Govt. Departments like Indian Railways, PWD and Military Engineering
Services.
 Increasing and sustaining Dealer network.
Notable Contributions:
 Developed sales in N.F. Railways Guwahati Construction Wing and Military Engineering Services
Departments.
 Developed sales in the local construction market at Guwahati.
 Appreciated for including the product in the BOQ of N.F. Railways and Assam PWD.
Project Department of Sarva Siksha Aviyan Central Govt. Project as Junior Engineer
Construction
Joined Dec '03 till Dec ‘05
 Preparing estimates of the proposed school building construction.
 Meeting the school committee to prepare the construction procedure and phases.
 Supervising the construction.
 Issuing utilization certificates for further funds for approval.
District Board (Construction Wing) as Sub-Assistant Engineer (Civil)
Joined Nov'01 till Dec'03
− Supervising road and bridge construction work.
− Preparing estimates and drawings and preparing Bills.
− Handling contractors taking up the construction jobs.
Notable Contributions:
− Supervised and did survey works for prestigious PMGSY road projects in the area.
− Successfully completed projects starting form survey work, estimating, supervising and billing for
building and bridge projects in the area.
− Appreciated for timely completion of PMGSY road projects with best quality.
Trainings
While working in Hilti
Situational Leadership II (SLII)
Situational Selling Skills (SSS)
Strategic Account Management II (SAM II)
Personality Assessment & Usage (DISC)
Local Talent Advancement Programme (LTAP)
Hilti Sales Management (HSM)
Leading For Results (LFR)
Field Coaching
Selecting Right People (SRP)
Our Culture Journey (Foundation, Crossing The Rubicon and Moment of Truth)

4. Trainings while working in Lafarge
Sales Force Effectiveness
Coaching Skills
Trainings while working in Dalmia:
Effective business planning
Educational Credentials
Civil Engineering Dip..Passed with 83% marks and
Awarded First Class with Distinction.
2013: Diploma in Business Administration from IIBM, Meerut.
2015 Executive MBA from IIBM, Meerut 2015
1995 12th
from West Bengal Board (Science stream)
1993 10th
ICSE from St. Joseph's School Darjeeling.
Present CTC: INR 19.50 Lakhs per annum.
Notice period: 90 days ANIRBAN SENGUPTA