Rashid Sethar is a Pakistani national seeking a management role. He has over 23 years of experience as General Manager of Operations at Sukkur Beverages Pvt. Ltd., a Pepsi franchise, where he increased sales from 2.2 million cases to 17.09 million cases. His areas of expertise include administration, management, human resources, project management, business improvement, and marketing. He holds an MBA and BSc and is proficient in English, Urdu, and Sindhi.
I am a management professional with 7+ years of proven track record in business development, customer service, strategic marketing and sales. I am seeking a managerial position with ample opportunities for performance based growth.
As demonstrated in my CV, I have displayed exceptional proficiency in strategic marketing, sales and outlet development, market penetration, product management and client servicing. I have developed marketing strategies that have contributed handsomely to the gross turnover of all my previous employers. What deserves to be highlighted is that I have played vital role in handling a project as well as promoting the project and sourcing sponsorships. Am studying Business Process Management Diploma (Graduate will be in July 2016) to develop my skills in Business Development & Management. My ability to make substantially augment revenue, network with industry contacts and negotiate critical deals, gives me a unique edge from which I can add value to your business.
My key skills include business management, operations management, strategic planning, recommending solutions, policies and procedures etc. I have utilized my strong negotiation skills, analytical thinking and creative problem solving capabilities in countering competitor initiatives and shaping challenges into concrete achievements and sustainable business growth.
My ability to perform well under pressure and commitment to quality are skills that I can immediately apply to contribute to the success of your highly esteemed organization and make me a valuable team member.
My attached CV details my experience. I look forward for the opportunity of meeting with you and to exploring possible opportunities.
Regards,
Hassan Abu Baker
Enclosure
Vast experience related to the Sales & Marketing, Customer Service, Sales, Business Development, Market Research, Client Relationship Management, Budgeting & Forecasting.
Talent for quickly mastering technology, with very high analytical skills, attention to details, eager to learn, flexible and versatile with very high level of dedication & sense of ownership – able to maintain a sense of humor under pressure. Thrive in deadline-driven environments
Over 15 years of proven experience in business development, event management and marketing in highly competitive industry markets. A proven producer of sales and profit with ability to secure new business while creating brand awareness through strategic marketing plans. Initiates and manages cross-functional teams, associate relations and projects. A high-energy leader with distinctive people skills.
I did my MBA in Marketing from Punjab College of Business Administration (2002), I have over 13 years’ experience in (Operations, Sales, Retail, Visual Merchandising, Merchandising, Business Development, Management, Manufacturing, Production, Planning, Audit, Analysis, Customer Services, HR, IT solution, Store locations, Inventory control, Staff Training, Sourcing, Branding, & Marketing)
.My working Experience,
---REGIONAL CHIEF (OPERATIONS & MARKETING) AT RAYMOND PAKISTAN NEXSOURCE INTL, INTERNATIONAL INDIAN BRAND CHAIN 2013 TILL TO DATE:
---HEAD RETAIL, SALES & OPERATIONS AT LOOP TEX APPAREL MANUFACTURING, DESIGN & SOURCING 2010 To 2013:
---REGIONAL MANAGER PUNJAB (OPERATIONS & MARKETING) AT FIFTH AVENUE CLOTHING SUBSIDIARY OF SHABBER GROUP OF INDUSTRIES 2006 to 2010:
---MANAGER MARKETING STRATAGIES DEVELOPER AT 10-Q STORE INTERNATINAL BRANDS 2004 TO 2006:
---Manager Merchandising Hispania Textile 2002 to 2004:
I have good analytical abilities. I can work in a team. I would like to get an opportunity to meet you and explain how my skills and qualities will help your organization. Our discussion will be mutually beneficial. If given an opportunity, I will work hard and help the organization develop. It will be a dream come true for me if I get to work with your esteemed organization.
I am enclosing my resume for your perusal. If you have any question, you can contact me on phone at (+92321) 8445367 or email address - moiztrs@gmail.com.
Yours truly,
MoizNaveed Khan
I.D CARD NO:3520248374127
I am a management professional with 7+ years of proven track record in business development, customer service, strategic marketing and sales. I am seeking a managerial position with ample opportunities for performance based growth.
As demonstrated in my CV, I have displayed exceptional proficiency in strategic marketing, sales and outlet development, market penetration, product management and client servicing. I have developed marketing strategies that have contributed handsomely to the gross turnover of all my previous employers. What deserves to be highlighted is that I have played vital role in handling a project as well as promoting the project and sourcing sponsorships. Am studying Business Process Management Diploma (Graduate will be in July 2016) to develop my skills in Business Development & Management. My ability to make substantially augment revenue, network with industry contacts and negotiate critical deals, gives me a unique edge from which I can add value to your business.
My key skills include business management, operations management, strategic planning, recommending solutions, policies and procedures etc. I have utilized my strong negotiation skills, analytical thinking and creative problem solving capabilities in countering competitor initiatives and shaping challenges into concrete achievements and sustainable business growth.
My ability to perform well under pressure and commitment to quality are skills that I can immediately apply to contribute to the success of your highly esteemed organization and make me a valuable team member.
My attached CV details my experience. I look forward for the opportunity of meeting with you and to exploring possible opportunities.
Regards,
Hassan Abu Baker
Enclosure
Vast experience related to the Sales & Marketing, Customer Service, Sales, Business Development, Market Research, Client Relationship Management, Budgeting & Forecasting.
Talent for quickly mastering technology, with very high analytical skills, attention to details, eager to learn, flexible and versatile with very high level of dedication & sense of ownership – able to maintain a sense of humor under pressure. Thrive in deadline-driven environments
Over 15 years of proven experience in business development, event management and marketing in highly competitive industry markets. A proven producer of sales and profit with ability to secure new business while creating brand awareness through strategic marketing plans. Initiates and manages cross-functional teams, associate relations and projects. A high-energy leader with distinctive people skills.
I did my MBA in Marketing from Punjab College of Business Administration (2002), I have over 13 years’ experience in (Operations, Sales, Retail, Visual Merchandising, Merchandising, Business Development, Management, Manufacturing, Production, Planning, Audit, Analysis, Customer Services, HR, IT solution, Store locations, Inventory control, Staff Training, Sourcing, Branding, & Marketing)
.My working Experience,
---REGIONAL CHIEF (OPERATIONS & MARKETING) AT RAYMOND PAKISTAN NEXSOURCE INTL, INTERNATIONAL INDIAN BRAND CHAIN 2013 TILL TO DATE:
---HEAD RETAIL, SALES & OPERATIONS AT LOOP TEX APPAREL MANUFACTURING, DESIGN & SOURCING 2010 To 2013:
---REGIONAL MANAGER PUNJAB (OPERATIONS & MARKETING) AT FIFTH AVENUE CLOTHING SUBSIDIARY OF SHABBER GROUP OF INDUSTRIES 2006 to 2010:
---MANAGER MARKETING STRATAGIES DEVELOPER AT 10-Q STORE INTERNATINAL BRANDS 2004 TO 2006:
---Manager Merchandising Hispania Textile 2002 to 2004:
I have good analytical abilities. I can work in a team. I would like to get an opportunity to meet you and explain how my skills and qualities will help your organization. Our discussion will be mutually beneficial. If given an opportunity, I will work hard and help the organization develop. It will be a dream come true for me if I get to work with your esteemed organization.
I am enclosing my resume for your perusal. If you have any question, you can contact me on phone at (+92321) 8445367 or email address - moiztrs@gmail.com.
Yours truly,
MoizNaveed Khan
I.D CARD NO:3520248374127
An Overview ________________________________________
A Highly accomplished Sales & Marketing Manager with over 15 years of distinguished career donning pivotal roles predominantly in the areas of market intelligence, sales & business development, Key account management and promotional activities. Deftness in handling overall activities of Key accounts and providing enterprise level solution.
Rich experience of sales industry managing and driving sales & achieving desired targets with overall responsibility of promotional activities. Exploring marketing avenues to effectively build consumer preferences & drive volumes for clients.
Strong credentials in rolling innovative strategies to transform business units to globally competitive business ventures; equipped with outstanding communication and motivational abilities to facilitate attainment of strategic goals and bottom line objectives.
Capable of utilizing understanding of the industry dynamics with knowledge of organizing and conducting advertising campaigns as well as promotional events with expertise in increasing the profitability. Gained exposure in brand building and enhancing product visibility using all forms of communication.
AREAS OF EXPERTISE
Technical Sales & Marketing operations
Product Management
Strategic Planning
Key Account Management/Client Servicing
Leadership & Team Management
Business generation
Team Building/Mentoring
Negotiations
Channel Sales
Customer Retention
AREAS OF EXPERTISE
Technical Sales & Marketing operations
Product Management
Strategic Planning
Key Account Management/Client Servicing
Leadership & Team Management
Business generation
Team Building/Mentoring
Negotiations
Channel Sales
Customer Retention
AREAS OF EXPERTISE
Technical Sales & Marketing operations
Product Management
Strategic Planning
Key Account Management/Client Servicing
Leadership & Team Management
Business generation
Team Building/Mentoring
Negotiations
Channel Sales
Customer Retention
CORE COMPETENCIES
________________________________________
Adept in managing entire life cycle in introduction / development of new product portfolios including multi-vendor positioning, visibility plans and market & consumer feedback, etc.; extremely effective in understanding client requirements and placing plans for go to sales and market activities.
Strong business acumen with expertise in implementing sales & business development procedures, marketing strategies along with service plans and guidelines; efficient in ensuring customer/client satisfaction through effective customer communication plans
Comprehensive experience in developing relationships with key corporate accounts, high net-worth clients to understand their requirements; excellent in suggesting the most viable products/service as well as cu
I am very happy to discuss details further as I am actively seeking positions, Remote or Dallas-based, in a Strategic Leadership capacity for Project Management that is Marketing and/or Communications based and customer focussed in nature, creative, as my strengths to contribute to creatively and passionately to a great organization!
I am very happy to discuss details further as I am actively seeking positions, Remote or Dallas-based, in a Strategic Leadership capacity for Project Management that is Marketing and/or Communications based and customer focussed in nature, creative, as my strengths to contribute to creatively and passionately to a great organization!
1. 1
CONTACT DETAILS
Rashid Sethar
B‐248, Friend’s Cooperative Housing
Society, Airport Road, Sukkur, Sindh,
Pakistan
Tel (Res): +92 71 580 4530
Cell: +92 300 831 1182
rashid2001@yahoo.com
Skype: rashid.sethar1
AREAS OF EXPERTISE
Administration
Management Procedures
Human Resource Management
Project Management
Business Improvements
Sales & Marketing
Distribution Networking
Financial Control & Budgeting
Customer Relationships
Planning and Forecasting
Production Planning & Quality
Control
Employee Relations
Shipping & Logistics
Inventory & Stores
Market Research
PERSONAL SUMMARY
An articulate, capable, competent, talented, confident and results
orientated general manager with experience of leading high
performance teams and of successfully increasing efficiency and
productivity whilst reducing costs and inefficiencies. Ability to keep a
level head at all times, nurtures and grow a business, evaluate
opportunities and risks and also deliver innovative new solutions to
challenges. Possessing excellent client facing and configuration skills
and highly successful in helping define company direction, achieving
goals and optimizing business; seeks the next big career challenges as
management, sales & marketing professional to apply his education,
training, knowledge, skills and expertise on a larger scale with some
ambitious company / reputed national / international organization that
values passion, positivity, integrity and hard work in a productive
environment with the opportunity for advancement and professional
growth.
CAREER HISTORY:
Sukkur Beverages Pvt. Ltd., (Pepsi Cola Franchise)
1992‐ 2015
General Manager (Operations)
Joined Sukkur Beverages (Pvt) Ltd; as a Sales Manager in the year
1992. After successful completion of 4 years, I was promoted as
Marketing Manager in the year 1996. In recognition to my services,
hard work and continues growth in business; management promoted
me as Deputy General Manager in the year 1997.
After successfully & effectively accomplishment of new responsibilities
and targets, I was offered to assume position of General Manager in
the year 2000.
Being a General Manager (Operations), I was assigned setting up
company’s goals & objectives and overall supervision of company
operation with some following major responsibilities:
Designing, formulating & implementation of annual operational
plan which include Sales & Marketing, Production & Quality
Control, Financial Control & Budgeting, Federal Excise & Sales Tax,
Administration, Inventory Control, Shipping & logistics,
Management Information system and close liaison with Pepsi Cola
International and concerned Government Departments.
2. 2
PROFESSIONAL EDUCATION
& CREDENTIALS
MBA 1st
Division with Major in
Marketing from Quaid‐e‐Azam
University, Islamabad, Pakistan in
the year 1990 with following
dissertation projects:
o 10‐Year Financial Analysis of
State Life Insurance
Corporation of Pakistan.
o Marketing strategy of Lever
Brother Pakistan Ltd; (Cooking
Oil)
BSc, 1st Division with 76% marks
from Shah Abdul Latif University,
Khairpur, Pakistan in the year
1987
PERSONAL & PROFESSIONAL
SKILLS
Administrative skills
Entrepreneurial spirit
Professionalism
Relationship development
Excellent Communication &
Influencing Skills
Very creative & innovative
Adaptive, persuasive and
persistent
Capable to lead, highly motivated
& organized
Make good judgments and can
handle stress & work well under
pressure
Fully conversant with MS
Windows (all versions), MS Office
Suite Professional Programs (all
versions), including Microsoft
Word, Power Point & Excel.
Developing and managing new markets and product launch
therein;
Gathering and analyzing market research information to develop
markets and brand strategies; responsible for writing and
designing of sales proposals;
Identifying, negotiating and maintaining key account to sustain
maximum market control, creating and executing special
promotions for retail channel; cultivated relationships with key
accounts. Building and advancing relationship with new and
existing distributors/dealers/ dealers/trade;
Supervising distributors/dealers/trade accounts; creating
marketing; advertising/sales promotion and sales programs for
distributors/dealers/trade;
Identifying areas where company is losing market share; creating
strategy for improving market share, solving sales problems;
creating promotion to drive sales during off‐peak season;
Analyzing competition reports and studying competitor’s products
to identify strengths and weakness; market trends and forecasting
their next move.
Monitoring sales and goods produced considering
customer/distributors demand in the market;
Planning sales and marketing budgets, follow‐up and control
planning and organizing advertising and display/signage to get
consumer attention. Also responsible for selecting media which
best fit in the current market situation at local level;
Preparing and Planning Company budget & cash flow, short term &
long term investments and marketing budgets.
Preparing and implementing annual sales plans to gain more
territorial sales volume.
Developing communication strategies required in evaluating
information for the remote area operations; rural areas in specific
and urban areas in general;
Looking into customer complaints and ensuring customer
satisfaction with company and products.
KEY ACHIEVMENTS :
Designed, implemented and supervised plant expansion including
new filling lines, PET bottle blowing plant, GEN 2 GREEN water
treatment plant (first ever plant in beverages industry).
Achieved highest market shares among all 10 franchises of Pepsi
Co. in Pakistan under my leadership.
3. 3
Can read, write & speak English,
Urdu (national language) and
Sindhi (regional language)
COUNTRIES TRAVELLED
Saudi Arabia
England
Malaysia
Thailand
South Africa
Italy
Hong Kong
PERSONAL INFORMATION
Birth Date and Place : Born
January 05, 1963, Sukkur,
Pakistan
Nationality: Pakistani
Physical Condition: Excellent
Health
Marital Status: Married having 3
children
Recreations: Reading, Music,
Watching TV, Social networking
& Web surfing
CNIC # 45504‐6852650‐9
REFERENCES
May be furnished upon request
Raised sale from 2.20 million cases to 17.09 million cases during
my tenure in the company.
Raised plant production capacity from single filling line to 5 filling
lines.
Regularly regarded as the key resource and problem solver in
organization.
Appreciated by customers for exceptional follow through, integrity,
and commitment to quality service.
Record of establishing strong repeat and referral rates resulting in
consistently exceeding corporate and organizational performance
goals.
Achieved first time ever highest volume in the history of the
company.
Created new markets where existing product seized to exist.
Created very successful promotion campaign for existing products
that brought an unexpected high amount of responses.
Under my leadership and supervision, company achieved some
following awards
Sustainable Blue Green Quality Award (SGB) in the year 2010,
2011 and 2012
1st
Position 3D quality challenge award in the year 2010
AIBI (American Institute of Baking International) – Superior
rating plant award obtained 930/1000 marks.
OTHER EXPERIENCES / AFFILIATION /
MEMBERSHIP WITH PROFESSIONAL
ORGANIZATIONS
o Taught courses “Organization Behavior” & “Marketing
Management” to the students of BBA program in Institute of
Business Administration, Sukkur during the year 1996.
o Member Executive Committee, Sukkur Chamber of Commerce &
Industry, Sukkur.
o Senior Vice President, Sukkur Chamber of Commerce & Industry,
Sukkur. (2003‐2004).
o Member, The Federation of Pakistan, Chamber of Commerce &
Industry.
o Member, Standing Committee on Education‐ The Federation of
Pakistan, Chamber of Commerce & Industry.
o Member, Zonal Standing Committee on Arbitration and Legal
4. 4
Affairs‐ The Federation of Pakistan, Chamber of Commerce &
Industry
o Chairman, Works Committee S.I.T.E. Ltd, Sukkur
o Member, Alternate dispute resolution committee, Collectorate of
Customs Hyderabad. (Nominated by CBR)
o Member, Mono‐Technical College, Sukkur. (Nominated by Board
of Technical Education Sindh)
o Executive Member, Aasthan Latif Welfare Society, Thatta
(Charitable / Development organization working for Girls
education in the rural areas of Sindh)