This document is a resume for Hani Atta Ahmed Mohamed. It summarizes his career objective, educational background, work experience, skills, and personal details. He has over 10 years of experience in sales management roles in the food and beverage industry in Egypt. His most recent role was as a Unit Sales Manager at Misr Elghad for Dairy Products, where he was responsible for leading a sales team to achieve targets. He holds a BSc in Computer Science from Advanced Academy and is proficient in Microsoft Office, Oracle, and SQL.

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Hani Atta Ahmed Mohamed
Adresse : 2, Adela al Chitty Street, dare el Salam Cairo
E-mail : hanyatta@yahoo.com
Mobile : +2 67600261010
Mobile : +2 01152602345
OBJECTIVE
Seeking a career opportunity in the field of sales to build upon and utilize
my previous work experience,academic background and
communication and leadership skills
EDUCATIONAL DATA:
 Qualification : B.Sc., in Computer Science MAY 2006
 FACULTY : ADVANCED ACADEMY
 DEGREE : VERY GOOD 77,56 (LAST YEAR: VERY GOOD 81,80)
 GRADUATION DATE : 30-07-2006
 Major : Management Information Systems.
Core Competencies,specialties:
o Buildingthe distributor’scompetenciesandefficiencyinall businessareas:
 KeyAccountManagement.
 ModernTrade Channel.
 Traditional Trade Channel.
 Wholesale Trade Channel.
 Trade Marketing.
 LogisticService.
 InformationSystemSupport.
 P&L Management.
 Salesplanning,SalesForecast managing,BTLactivities&budgetManaging,Freshness &Quality
controlling.
Work Experience: Career profile related experience :
Feb 2016 –present Unit Sales manager
scope of work
-ResponsibleforBuildingCairoteamof 6 persons (1 UM – 1 SV - 4 SR) inimplementingthe salesfundamentals,
achievingtargets&settingthe rightorganizationstructure.Planthe channel activities/projects&negotiate all
tradingterms& conditions.
- Responsible formoderntrade customers,salesprovider,wholesale section,CateringandBigRetail (ClassA &
elementof B).
- Responsible forteamtraining&followupobjectives(Volume&Stocklevel)
-Followupthe collections(Creditlimitandcreditperiod).
- Responsible forWarehouse&Deriverssection

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Misr Elghad for dairy product (Kerma)
key achievements:
 Planningthe salestargetsaccordinglytoeachareaand attainingit
 Assignsalestargetsforsalesgroups
 Increasingmarketshare.
 Lead & control the salesteamto achieve sales&collectionstargets&plans
 Marketingthe products
 Responsible fordevelopingandmaximizethe salesprofit
 Preparingmarket& competitorssurveys.
 Helpsettingssalesplanandpreparingthe salestools.
 Analyze the salesandreportthemtotop management
 reviewthe daily,weekly,monthly salestarget
 encourage supervisortoattainthe salestarget
 prepare the dailydistributionscheduleforyoghurtproducts
 Drive area salesandprofitplanstobudgetthroughsuccessful leadership,organizational plans,customer
service,andexecutionof all fieldoperations
 manage the businessbyeffectively usingsalesreportsanddevelopingspecificactionsdirectlyrelatedto
businessdevelopmentandgrowthconsistentlyacrossall distributors
 Put anddivide targetstomy teamand distributorandfollow progresstoachieve ourKPIsandtargets
 Create reportsrepresentdailyKPIsforsalestoovercome pitfallsanddeliver theirbestperformance
june 2013 till feb 2016 Unit Sales manager,dina farms co- gozour holding
scope of work
responsible for leading a team of 10 persons(2 sv- 8 sr) in implementing-
the sales fundamentals, achieving targets & setting the right organization structure .
plan the channel activities / project * negotiate all trading terms & conditions with
modern trade customers.
responsible for leading a team of 10 persons ( 10 merchandisers) in -
implementing plan-o-gram & execute the agreement spaces and posm.
dina farms( an gozour group company)
key achievements:
 Planningthe salestargetsaccordinglytoeachareaand attainingit
 Assignsalestargetsforsales groups
 Increasingmarketshare.
 Lead & control the salesteamto achieve sales&collectionstargets&plans
 Marketingthe products
 Responsible fordevelopingandmaximizethe salesprofit
 Preparingmarket& competitorssurveys.
 Helpsettingssalesplan andpreparingthe salestools.

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 Analyze the salesandreportthemtotop management
 reviewthe daily,weekly,monthly salestarget
 encourage supervisortoattainthe salestarget
 prepare the dailydistributionscheduleforyoghurtproducts
Senior Sales Supervisor –ICDP Dina Farms (key-account west)
2012-201 3 :
Responsible for :
Hyper market, Direct sales:(chain),
 Assistthe SalesManagersetting,implementingandmonitoringthe sales’strategicplans
 Assistthe SalesManagerinleading, directingandmotivatingthe salesteaminordertoachieve the
overall corporate salesobjectives
 Supervise SalesRepresentatives
 Solve the Complex ProblemswithClients
 Create reportsrepresentdailyKPIsforsalestoovercome pitfallsanddelivertheir bestperformance
 Create reportsrepresentdailyKPIsforsalestoovercome pitfallsanddelivertheirbestperformance
 Organizingthe processof Sales&SendingmerchandisetoCustomers.
 Make sure to applythe termsof the contract for eachCustomer.
 Preparingall documentsneededforreceivingthe checksforcustomers.
 Organizingandcoordinatingthe delivery Schedule tothe customersW/H.
 Reviewingthe invoicesreceivedfromcustomers.
 Main tainrecords of goodsorderedanddeliveredbysystem.
 Preparingall reportsaboutthe customers,whichrequested?
 Followupcustomer'sstockand outof stock.
 Making Weeklyvisitingforcustomerbranches.
 Followupcustomer'sdebit.
Sales Supervisor –Dina Farms (responsible for key –account
covering Giza(west) &Cairo (east) area)
2011-till 2012 :
 Put anddivide targetstomy teamand follow progresstoachieve ourKPIsandtargets
 Divide customersinmyterritorytodailyitinerariestoensure thatthe customerhasat least 2 visitweekly
to provide ourproductsat theirstores
 Ensure that all salesmencommittedwithouritineraries
 Organizingthe processof Sales&SendingmerchandisetoCustomers.
 Make sure to applythe termsof the contract for eachCustomer.
 Preparingall documentsneededforreceivingthe checksforcustomers.
 Organizingandcoordinatingthe delivery Schedule tothe customersW/H.

 Ensure that all coolersinmy territoryisdisciplined,haven'tanyabusesandlocatedinitsplacesthat I
choose it
 Takingactionwithcustomerswhohasn't performingwithmycompany
 Knowall informationaboutcompetitor'sactivitiesanddeliverittomy companyto face them
 Analyze numberstofindopportunitiesandweaknesspointstoexploitittoachieve mytargets
 Followupcashshortage and undercollectiontobringmoneybackto mycompany

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 Ensure that all my teamcommittedwithcompanypolicies,healthandsafetyrules
 Follow-up province forchain(Delta)
 Follow-uphypermarket(Gizaarea& Cairoarea)
 Followup directsales (Gizaarea & Cairoarea ).
Pre-order(hypermarket Dina farms):
8/2010 till 12/2010
Salesrep (directsales Dina farms ) :
6/2010 till 7/2010
Salesrep Egyptian company for food manufactoring (ice man) :
July-2008- may 2010
Salesrep Galaxy (mars )
: MAY 2007- jun 2008
Accountant for Ghanemsons, read sea (blue star) :
2006-2007
COMPUTER & OTHER SKILLS:
General skills;
 Good computer.
 Highlyorganized,selfmotivated,problemsolving,andabilitytoplanand prioritizework.
 Cooperative,have teamspirit,creative,responsible,andhave the abilitytoworkunderpressure.
Computer skills
 Good knowledgeanderuditioninusingWindowsXP
 AdvancedExperience inusingsome computerapplicationssuchas:Microsoft Word,Excel,PowerPoint,
SAP, Good knowledgeinusingthe Internetandthe Internetapplications.
 MICROSOFTOFFICE 97, 2000, 2003, 2007,2010
 ORACLE 10G
 Oracle 9i
 Oracle6i
 (SQL/ORACLE PL/SQL/ORACLE FORMS 1& 11)
 ORACLE REPORT PE PERSONALDATA:DATA
PERSONAL DATA:
 DATE OF BIRTH : 2/2/1985
 NATIONALITY : EGYPTION
 MARITAL STATUS : Married
 MILITARY STATUS: COMPLETED
Language skills:
. Arabic: Mother Tongue
. English: Good (Reading, Writing and Conversation).
Available up on Request
-I am ready to work anywhere withinthe Arab RepublicofEgypt. Or abroad
Thanks.


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