A repurposed blog on 'customer engagement strategies for a small business

1. Customer Engagement
Strategies for a Small
Business

2. What is customer engagement?
The process of nurturing deep connections
with customers, improving the customer
experience, and delighting customers for
long-term retention

3. Gather and analyze all the
important customer details
Be proactive
Always respond to customer
queries on social platforms like
Twitter

4. Implement a customer
loyalty program
Offer incentives to loyal customers
Surprise your customers with
unadvertised discounts

5. Customers often express their
pain points on social media
Use social media
Note common customer
needs and address them

6. Use apps that support push
notifications
Engage with customers via
mobile apps
Keep your notifications crisp
and genuine

7. Engage with all free trial users
to address their pain points
Focus on converting free
trial users
Use a CRM tool to gauge
customer satisfaction

8. Use new tech like Augmented
Reality (AR) for customer
engagement
Generate interactive content
Interactive content gets more
engagement than static
content

9. Interact with your customers
in real-time
Use live chat
Live chat offers good
conversion rates

10. Keep track of active users,
retention rates, and core user
actions
Measure user
engagement metrics
Redesign your customer
engagement strategies based
on this data

11. Host contests and giveaways
Use gamification
Build new emails lists and
engage with all new sign-ups
Ask customers to register on
your site for freebies

12. Display messages with due
invoices
Implement in-product
messaging
Offer personalized discounts
Encourage free-trial users to
use premium features

13. Ask customers to fill out
feedback forms
Conduct surveys
and polls
Improve your products to
address customer needs
Understand your product's
drawbacks

14. Engage with customers across
all channels
Take an omnichannel
approach
Have a 360-degree view of all
customer interactions
Use a single tool like EngageBay
for your omnichannel
engagement

15. Offer genuine related product
recommendations
Maintain regular
communication
Keep your after-sales support
available 24/7
Ask customers how you can
improve their experience
Touch base regularly

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