A repurposed blog on 'guide for account-based marketing'

1. Guide for
account-based
marketing

2. The use of targeted,
personalized outreach
to influence key
decision-makers at a
particular company
What is
account-
based
marketing?

3. Identify key contacts throughout an organization
who influence purchase decisions
Identify
target
accounts
Create an account-based campaign to engage
with contacts across the buying cycle
Get in front of decision-makers at scale with
personalized messages

4. Do extensive research on each
account
Research
the account
well
Learn the intricate details about every target
account

5. Employ accurate, crisp, and personalized
content
Create
appropriate
content
Identify your account's pain points and address
them

6. Discover which channel to use to deliver your
messages at the right time
Determine
the channels Leverage the omnichannel marketing
approach
Define the optimal channel for every target
account

7. Helps maximize
deliverability
Align your
marketing
and sales
efforts
Helps manage your account-based
marketing initiatives efficiently, at scale

8. Test and optimize your account-based
marketing campaigns
Measure
your results Assess individual campaigns, get results
from each account and compare them
This helps ensure if your campaign will run
effectively in the long run or not

9. Content like blogs, informative guides, business
videos help increase customer engagement
Engage with
educational
content
This can also position your brand as an on
the subject

10. Engage with customers through physical
events
Host events
for target
accounts
Helps strengthen your customer
relationships