This guide tells you all you need to know about creating lead magnets.

1. Guide to create
lead magnets

2. What are lead
magnets?
Something of value that you give away
for free in exchange for an email
address. You can offer anything from an
eBook or report to an instructional video
series or webinar

3. Identify your ideal
customers
Identify your buyer personas to create personalized lead magnets

4. Know your leads’ pain points
Offer solutions to common customer problems
Focus more on your customer's requisites first

5. Provide instant support
Provide instant gratification for your lead magnets to convert
Offering freebies can help increase conversions

6. Discover the content format
that works
Understand in which stage of the funnel your customers are
Create your lead magnet content accordingly

7. Send an email blast to old
subscribers
Write to old subscribers with new lead magnets
This can improve your brand recall

8. Prompt the prospects to take
definite action
Your lead magnet should prompt leads to take action right away
Your call-to-action must lead to clear, easy steps
Avoid any confusing or multi-step path to conversion

9. Promote your lead magnets
on social media
Promote your lead magnets across social media regularly
Utilize features offered by various social platforms
Example: Instagram stories are a great way to increase visibility

10. For a detailed blog on how
to create lead magnets,
head to comments