A repurposed blog on 'small business marketing tips'

1. Small Business
Marketing Tips

2. Choose the right platforms
Choose platforms where you audience can
truly connect with your brand​
Create a well-crafted profile to maintain
your brand image​
Be consistent with the look and feel of your
marketing collateral​
s

3. Share user-generated content
User-generated content usually gets more traction
It also makes your customers feel valued ​
Tagging the users who generated the content is
always a good strategy​

4. Share reviews and testimonials
Sharing online reviews helps improve your
brand image​
Use testimonials to promote your brand's USP
Case studies can be relatable, so share them
wherever you can​

5. Advertise on social media​
Advertising on social media is more affordable
than traditional advertising channels​
Social media ads are easy to track​
It's easier to compete with established brands on
social media​

6. Leverage email marketing
Email marketing has a high return on investment​
You can easily personalize your emails using
software like EngageBay​
Email marketing can give subscribers their own
time to respond to your offers​

7. Claim Yelp and Google My Business pages
Make your business more searchable on Google
Drive more traffic to your website
Make your business feel more credible

8. Share videos regularly
People prefer videos over text
Videos have higher conversion rates than
text content​
Live videos and tutorials both work well​

9. Collaborate with other brands
Get exposure to other market segments​
Improve your brand's credibility​
Reach a wider audience​

10. Have a referral program​
Boost sales with referral programs​
Ask affiliates to share your referral links
over email and social media​
Offer incentives to affiliates who bring in more
customers​

11. More tips ...​
Offer free trials or giveaways
Ask your customers to leave reviews on
Google and Yelp​

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